<br />
HTTP://WWW.ANALYTICS-MAGAZINE.ORG<br />
D<br />
RIVING BETTER BUSINESS DECISIONS<br />
J<br />
ANUARY/FEBRUARY 2017<br />
IoT & IIoT 4.0:<br />
What's next<br />
· German initiative: analytics everywhere<br />
· Unleash endless business opportunities<br />
· How BPM empowers IoT business users<br />
ALSO INSIDE:<br />
· CIA's new transparency<br />
Analytics' role in opening access<br />
· Pricing, promotion decisions<br />
ROI for consumer goods industry<br />
· Analytics @ Google<br />
Tech giant a `candy store for O.R.'<br />
· `Poetical scientist'<br />
The first female computer scientist<br />
Executive Edge<br />
Mather Economics President<br />
Matt Lindsay on why<br />
the devil is in not having<br />
details, so get granular<br />
INSIDE STORY<br />
IoT: The next gen<br />
While techies debate the state of the<br />
Internet of Things and its potential to<br />
transform the way we interact with almost<br />
everyth<a title="Analytics, January/February 2017 page 1" href="http://viewer.zmags.com/publication/b9bad87c?page=1"> HTTP://WWW.ANALYTICS-MAGAZINE.ORG D RIVIN</a>
<a title="Analytics, January/February 2017 page 2" href="http://viewer.zmags.com/publication/b9bad87c?page=2"> INSIDE STORY IoT: The next gen While techie</a>
<a title="Analytics, January/February 2017 page 3" href="http://viewer.zmags.com/publication/b9bad87c?page=3"> Prescriptive Analytics? Join a unique Collaborati</a>
<a title="Analytics, January/February 2017 page 4" href="http://viewer.zmags.com/publication/b9bad87c?page=4"> CONTENTS DRIVING BETTER BUSINESS DECISIONS </a>
<a title="Analytics, January/February 2017 page 5" href="http://viewer.zmags.com/publication/b9bad87c?page=5"> Welcome to Analytic Solver® Cloud-based Simulatio</a>
<a title="Analytics, January/February 2017 page 6" href="http://viewer.zmags.com/publication/b9bad87c?page=6"> 18 70 DEPARTMENTS 2 Inside Story 8 </a>
<a title="Analytics, January/February 2017 page 7" href="http://viewer.zmags.com/publication/b9bad87c?page=7"> Welcome to Analytic Solver® Cloud-based Optimizat</a>
<a title="Analytics, January/February 2017 page 8" href="http://viewer.zmags.com/publication/b9bad87c?page=8"> EXECUTIVE EDGE The devil is in not having detail</a>
<a title="Analytics, January/February 2017 page 9" href="http://viewer.zmags.com/publication/b9bad87c?page=9"> Welcome to Analytic Solver® Cloud-based Data and </a>
<a title="Analytics, January/February 2017 page 10" href="http://viewer.zmags.com/publication/b9bad87c?page=10"> EXECUTIVE EDGE and residential customers. Its b</a>
<a title="Analytics, January/February 2017 page 11" href="http://viewer.zmags.com/publication/b9bad87c?page=11"> to develop the business case for a sports- only d</a>
<a title="Analytics, January/February 2017 page 12" href="http://viewer.zmags.com/publication/b9bad87c?page=12"> EXECUTIVE EDGE addition, local fans were much l</a>
<a title="Analytics, January/February 2017 page 13" href="http://viewer.zmags.com/publication/b9bad87c?page=13"> Stop compromising. With FICO's advanced analytic</a>
<a title="Analytics, January/February 2017 page 14" href="http://viewer.zmags.com/publication/b9bad87c?page=14"> A N A LY Z E T H I S ! Carefully considering som</a>
<a title="Analytics, January/February 2017 page 15" href="http://viewer.zmags.com/publication/b9bad87c?page=15"> are intended for a relatively non-technical audie</a>
<a title="Analytics, January/February 2017 page 16" href="http://viewer.zmags.com/publication/b9bad87c?page=16"> A N A LY Z E T H I S ! with an army of data sci</a>
<a title="Analytics, January/February 2017 page 17" href="http://viewer.zmags.com/publication/b9bad87c?page=17"> happen here. And our individual choic- es will de</a>
<a title="Analytics, January/February 2017 page 18" href="http://viewer.zmags.com/publication/b9bad87c?page=18"> HEALTHCARE ANALYTICS The future of U.S. healthca</a>
<a title="Analytics, January/February 2017 page 19" href="http://viewer.zmags.com/publication/b9bad87c?page=19"> disagreement in the views among the lawmakers. </a>
<a title="Analytics, January/February 2017 page 20" href="http://viewer.zmags.com/publication/b9bad87c?page=20"> HEALTHCARE ANALYTICS State run health insur</a>
<a title="Analytics, January/February 2017 page 21" href="http://viewer.zmags.com/publication/b9bad87c?page=21"> to adopt data digitization technology such as</a>
<a title="Analytics, January/February 2017 page 22" href="http://viewer.zmags.com/publication/b9bad87c?page=22"> INFORMS INITIATIVES Analytics programs, new logo</a>
<a title="Analytics, January/February 2017 page 23" href="http://viewer.zmags.com/publication/b9bad87c?page=23"> The all-day event is free of charge; reg-</a>
<a title="Analytics, January/February 2017 page 24" href="http://viewer.zmags.com/publication/b9bad87c?page=24"> INFORMS INITIATIVES INFORMS LAUNCHES aCAP CERT</a>
<a title="Analytics, January/February 2017 page 25" href="http://viewer.zmags.com/publication/b9bad87c?page=25"> ASSOCIATE CERTIFIED ANALYTICS PROFESSIONAL An</a>
<a title="Analytics, January/February 2017 page 26" href="http://viewer.zmags.com/publication/b9bad87c?page=26"> FORUM Revisiting advertising effectiveness Th</a>
<a title="Analytics, January/February 2017 page 27" href="http://viewer.zmags.com/publication/b9bad87c?page=27"> would create $1 million in extra sales. The ex</a>
<a title="Analytics, January/February 2017 page 28" href="http://viewer.zmags.com/publication/b9bad87c?page=28"> FORUM greater access to information, consumers </a>
<a title="Analytics, January/February 2017 page 29" href="http://viewer.zmags.com/publication/b9bad87c?page=29"> Healthcare 2017 OPTIMIZING OPERATIONS & OUTCOMES </a>
<a title="Analytics, January/February 2017 page 30" href="http://viewer.zmags.com/publication/b9bad87c?page=30"> INTELLIGENCE COMMUNITY The CIA’s new transpar</a>
<a title="Analytics, January/February 2017 page 31" href="http://viewer.zmags.com/publication/b9bad87c?page=31"> The historically secretive CIA is moving toward o</a>
<a title="Analytics, January/February 2017 page 32" href="http://viewer.zmags.com/publication/b9bad87c?page=32"> CIA: NEW TRANSPARENCY profile and its policy of</a>
<a title="Analytics, January/February 2017 page 33" href="http://viewer.zmags.com/publication/b9bad87c?page=33"> “But everyone agrees that we do have a pr</a>
<a title="Analytics, January/February 2017 page 34" href="http://viewer.zmags.com/publication/b9bad87c?page=34"> CIA: NEW TRANSPARENCY “CIA is doing the pilot, </a>
<a title="Analytics, January/February 2017 page 35" href="http://viewer.zmags.com/publication/b9bad87c?page=35"> No matter what the new administra- tion deci</a>
<a title="Analytics, January/February 2017 page 36" href="http://viewer.zmags.com/publication/b9bad87c?page=36"> RETURN ON INVESTMENT Driving smarter decisions</a>
<a title="Analytics, January/February 2017 page 37" href="http://viewer.zmags.com/publication/b9bad87c?page=37"> There’s often little or incomplete measurement of</a>
<a title="Analytics, January/February 2017 page 38" href="http://viewer.zmags.com/publication/b9bad87c?page=38"> PRICING & PROMOTIONS product groups. The events</a>
<a title="Analytics, January/February 2017 page 39" href="http://viewer.zmags.com/publication/b9bad87c?page=39"> “zero-sum” game – i.e., a win for one side implie</a>
<a title="Analytics, January/February 2017 page 40" href="http://viewer.zmags.com/publication/b9bad87c?page=40"> INTERNET OF THINGS Industrie 4.0: Analytics ev</a>
<a title="Analytics, January/February 2017 page 41" href="http://viewer.zmags.com/publication/b9bad87c?page=41"> embed analytics across the entire value chain. </a>
<a title="Analytics, January/February 2017 page 42" href="http://viewer.zmags.com/publication/b9bad87c?page=42"> GERMANY: INDUSTRIE 4.0 be confused with, Indust</a>
<a title="Analytics, January/February 2017 page 43" href="http://viewer.zmags.com/publication/b9bad87c?page=43"> getting involved and taking a lead in analytics a</a>
<a title="Analytics, January/February 2017 page 44" href="http://viewer.zmags.com/publication/b9bad87c?page=44"> GERMANY: INDUSTRIE 4.0 solutions and prototypes</a>
<a title="Analytics, January/February 2017 page 45" href="http://viewer.zmags.com/publication/b9bad87c?page=45"> perhaps even teaming with competitors to make the</a>
<a title="Analytics, January/February 2017 page 46" href="http://viewer.zmags.com/publication/b9bad87c?page=46"> INTERNET OF THINGS IoT unleashes endless bus</a>
<a title="Analytics, January/February 2017 page 47" href="http://viewer.zmags.com/publication/b9bad87c?page=47"> and devices worldwide by 2020’s close. This </a>
<a title="Analytics, January/February 2017 page 48" href="http://viewer.zmags.com/publication/b9bad87c?page=48"> INTERNET OF THINGS where people are using mobil</a>
<a title="Analytics, January/February 2017 page 49" href="http://viewer.zmags.com/publication/b9bad87c?page=49"> 1. Data: Capturing, storing and analyzing d</a>
<a title="Analytics, January/February 2017 page 50" href="http://viewer.zmags.com/publication/b9bad87c?page=50"> INTERNET OF THINGS BPM empowering IoT business</a>
<a title="Analytics, January/February 2017 page 51" href="http://viewer.zmags.com/publication/b9bad87c?page=51"> IoT devices excel at sensing, alerting, augmentin</a>
<a title="Analytics, January/February 2017 page 52" href="http://viewer.zmags.com/publication/b9bad87c?page=52"> I o T & B PM IoT devices send collected </a>
<a title="Analytics, January/February 2017 page 53" href="http://viewer.zmags.com/publication/b9bad87c?page=53"> non-technical staff to be able to rapidly • </a>
<a title="Analytics, January/February 2017 page 54" href="http://viewer.zmags.com/publication/b9bad87c?page=54"> I o T & B PM Solution: By implementing a</a>
<a title="Analytics, January/February 2017 page 55" href="http://viewer.zmags.com/publication/b9bad87c?page=55"> Is the largest association for analytics in the </a>
<a title="Analytics, January/February 2017 page 56" href="http://viewer.zmags.com/publication/b9bad87c?page=56"> CORPORATE PROFILE Analytics @ Google Advance</a>
<a title="Analytics, January/February 2017 page 57" href="http://viewer.zmags.com/publication/b9bad87c?page=57"> Google’s headquarters in Mountain View, Calif. As</a>
<a title="Analytics, January/February 2017 page 58" href="http://viewer.zmags.com/publication/b9bad87c?page=58"> ANALYTICS @ GOOGLE time, they discover that the</a>
<a title="Analytics, January/February 2017 page 59" href="http://viewer.zmags.com/publication/b9bad87c?page=59"> and they typically work in roles such as data</a>
<a title="Analytics, January/February 2017 page 60" href="http://viewer.zmags.com/publication/b9bad87c?page=60"> ANALYTICS @ GOOGLE team is comprised of operati</a>
<a title="Analytics, January/February 2017 page 61" href="http://viewer.zmags.com/publication/b9bad87c?page=61"> organized around methods. This Paris-based grou</a>
<a title="Analytics, January/February 2017 page 62" href="http://viewer.zmags.com/publication/b9bad87c?page=62"> ANALYTICS @ GOOGLE high-resolution satellite </a>
<a title="Analytics, January/February 2017 page 63" href="http://viewer.zmags.com/publication/b9bad87c?page=63"> A software engineering team in Net- work A</a>
<a title="Analytics, January/February 2017 page 64" href="http://viewer.zmags.com/publication/b9bad87c?page=64"> ESSAY: ROMANCE & SCIENCE Ada Lovelace: ‘poeti</a>
<a title="Analytics, January/February 2017 page 65" href="http://viewer.zmags.com/publication/b9bad87c?page=65"> in “Second Machine Age” [1], the authors asser</a>
<a title="Analytics, January/February 2017 page 66" href="http://viewer.zmags.com/publication/b9bad87c?page=66"> POETICAL SCIENTIST to your ideals, no matter wh</a>
<a title="Analytics, January/February 2017 page 67" href="http://viewer.zmags.com/publication/b9bad87c?page=67"> For example, people at that time would ha</a>
<a title="Analytics, January/February 2017 page 68" href="http://viewer.zmags.com/publication/b9bad87c?page=68"> POETICAL SCIENTIST When we build quantitative m</a>
<a title="Analytics, January/February 2017 page 69" href="http://viewer.zmags.com/publication/b9bad87c?page=69"> algorithm. This echoes the view that data scienti</a>
<a title="Analytics, January/February 2017 page 70" href="http://viewer.zmags.com/publication/b9bad87c?page=70"> CONFERENCE PREVIEW Viva Las Vegas! Analytics 201</a>
<a title="Analytics, January/February 2017 page 71" href="http://viewer.zmags.com/publication/b9bad87c?page=71"> speakers and organize the presentations that comp</a>
<a title="Analytics, January/February 2017 page 72" href="http://viewer.zmags.com/publication/b9bad87c?page=72"> FIVE-MINUTE ANALYST The force is strong with cor</a>
<a title="Analytics, January/February 2017 page 73" href="http://viewer.zmags.com/publication/b9bad87c?page=73"> yet complete. CA indicator score analy- sis of da</a>
<a title="Analytics, January/February 2017 page 74" href="http://viewer.zmags.com/publication/b9bad87c?page=74"> FIVE-MINUTE ANALYST Figure 2: Vader</a>
<a title="Analytics, January/February 2017 page 75" href="http://viewer.zmags.com/publication/b9bad87c?page=75"> Why gamble with your analytics? Gain real-world i</a>
<a title="Analytics, January/February 2017 page 76" href="http://viewer.zmags.com/publication/b9bad87c?page=76"> THINKING ANALYTICALLY In the market for a spacesh</a>
<a title="Analytics, January/February 2017 page 77" href="http://viewer.zmags.com/publication/b9bad87c?page=77"> I ION GE NE LA LGE </a>