<br />
J O U R N A L I S M W E E K LY<br />
www.pressgazette.co.uk 2 August 2013<br />
Trinity Mirror CEO<br />
looks to Guardian<br />
for digital roadmap<br />
GAVRIEL HOLLANDER<br />
Trinity Mirror chief executive Simon Fox<br />
has said the company wants to emulate<br />
Guardian News and Media's achievement<br />
in making up for declining print revenue<br />
through its digital business.<br />
Speaking to Press Gazette after the<br />
Daily Mirror, Sunday Mirror and Sunday<br />
People publisher's half-year results were<br />
published this week, Fox stood by the<br />
group's decision to keep its news content<br />
free online.<br />
Trinity Mirror's websites saw increased<br />
traffic in the first half of the year, with a<br />
36.9 per cent rise in monthly unique users<br />
compared to the same time last year.<br />
“Publishers are taking different<br />
approaches and our approach is not to<br />
have a paywall,” said Fox. “We've had real<<a title="PGW (2nd August 2013) page 1" href="http://viewer.zmags.com/publication/b9e4a5ae?page=1"> J O U R N A L I S M W E E K LY www.pressgazette.c</a>
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