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<br /> TOTAL LICENSING<br /> ITALY<br /> Marzo/March 2012<br /> <br /> <br /> <br /> <br /> Editorial Comment ................................................................... 8<br /> News ..........................................................................................10<br /> CoovevreSrtoSrytory<br /> RAI capitalizing on its nostalgic brands ..............................14<br /> Sports<br /> Sports<br /> Licensing the Olympic Games ..............................................16<br /> Spike Team and the Paralympic Dream ..............................18<br /> CISALFA:The licensing and sports opportunity ..............20<br /> The Global potential of Italian football ..............................24<br /> Sports: Best Product and Best Performance.....................26<br /> Fashion and Lifestyle<br /> Fashion and Lifestyle<br /> When Licensing Meets Design.............................................28<br /> When Licensing Meets Fashion .............<a title="TL Italy page 1" href="http://viewer.zmags.com/publication/bc0bb72f?page=1"> TOTAL LICENSING ITALY Marzo/March 2012</a> <a title="TL Italy page 2" href="http://viewer.zmags.com/publication/bc0bb72f?page=2"> </a> <a title="TL Italy page 3" href="http://viewer.zmags.com/publication/bc0bb72f?page=3"> </a> <a title="TL Italy page 4" href="http://viewer.zmags.com/publication/bc0bb72f?page=4"> </a> <a title="TL Italy page 5" href="http://viewer.zmags.com/publication/bc0bb72f?page=5"> </a> <a title="TL Italy page 6" href="http://viewer.zmags.com/publication/bc0bb72f?page=6"> Editorial Comment ...............................</a> <a title="TL Italy page 7" href="http://viewer.zmags.com/publication/bc0bb72f?page=7"> </a> <a title="TL Italy page 8" href="http://viewer.zmags.com/publication/bc0bb72f?page=8"> Marzo/March 2012 Publisher/Editor in Chief </a> <a title="TL Italy page 9" href="http://viewer.zmags.com/publication/bc0bb72f?page=9"> </a> <a title="TL Italy page 10" href="http://viewer.zmags.com/publication/bc0bb72f?page=10"> News GREETING AND GIFT CARD BY KIMMIDOLL IN ITA</a> <a title="TL Italy page 11" href="http://viewer.zmags.com/publication/bc0bb72f?page=11"> </a> <a title="TL Italy page 12" href="http://viewer.zmags.com/publication/bc0bb72f?page=12"> CATALINA ESTRADA DISEGNA PER MANAI News </a> <a title="TL Italy page 13" href="http://viewer.zmags.com/publication/bc0bb72f?page=13"> TOTAL LICENSING ITALY INAZUMA ELEVEN FA CENTRO C</a> <a title="TL Italy page 14" href="http://viewer.zmags.com/publication/bc0bb72f?page=14"> Cover Story </a> <a title="TL Italy page 15" href="http://viewer.zmags.com/publication/bc0bb72f?page=15"> TOTAL LICENSING ITALY Rai - A 100% Italian Brand </a> <a title="TL Italy page 16" href="http://viewer.zmags.com/publication/bc0bb72f?page=16"> Sports </a> <a title="TL Italy page 17" href="http://viewer.zmags.com/publication/bc0bb72f?page=17"> </a> <a title="TL Italy page 18" href="http://viewer.zmags.com/publication/bc0bb72f?page=18"> Sports </a> <a title="TL Italy page 19" href="http://viewer.zmags.com/publication/bc0bb72f?page=19"> TOTAL LICENSING ITALY Team io sono proprio parti</a> <a title="TL Italy page 20" href="http://viewer.zmags.com/publication/bc0bb72f?page=20"> Sports Davide Ro</a> <a title="TL Italy page 21" href="http://viewer.zmags.com/publication/bc0bb72f?page=21"> TOTAL LICENSING ITALY mercato e controlla Inter</a> <a title="TL Italy page 22" href="http://viewer.zmags.com/publication/bc0bb72f?page=22"> 108 TOTAL LICENSING ITALY</a> <a title="TL Italy page 23" href="http://viewer.zmags.com/publication/bc0bb72f?page=23"> TOTAL LICENSING ITALY per mondi (‘mondo calcio’,</a> <a title="TL Italy page 24" href="http://viewer.zmags.com/publication/bc0bb72f?page=24"> Parlare di sport & licensing in un magazine che p</a> <a title="TL Italy page 25" href="http://viewer.zmags.com/publication/bc0bb72f?page=25"> TOTAL LICENSING ITALY tempo la divisione commerci</a> <a title="TL Italy page 26" href="http://viewer.zmags.com/publication/bc0bb72f?page=26"> Sports </a> <a title="TL Italy page 27" href="http://viewer.zmags.com/publication/bc0bb72f?page=27"> TOTAL LICENSING ITALY merceologiche differenti”.</a> <a title="TL Italy page 28" href="http://viewer.zmags.com/publication/bc0bb72f?page=28"> Cosa succede quando la licenza opera in un contes</a> <a title="TL Italy page 29" href="http://viewer.zmags.com/publication/bc0bb72f?page=29"> TOTAL LICENSING ITALY schienale di entrambe le s</a> <a title="TL Italy page 30" href="http://viewer.zmags.com/publication/bc0bb72f?page=30"> Total Licensing Italy incontra Grazia Bussandri, </a> <a title="TL Italy page 31" href="http://viewer.zmags.com/publication/bc0bb72f?page=31"> TOTAL LICENSING ITALY TLI: Cosa richiedono ai l</a> <a title="TL Italy page 32" href="http://viewer.zmags.com/publication/bc0bb72f?page=32"> Fashion and Lifestyle </a> <a title="TL Italy page 33" href="http://viewer.zmags.com/publication/bc0bb72f?page=33"> TOTAL LICENSING ITALY piccoli prez</a> <a title="TL Italy page 34" href="http://viewer.zmags.com/publication/bc0bb72f?page=34"> Fashion and Lifestyle </a> <a title="TL Italy page 35" href="http://viewer.zmags.com/publication/bc0bb72f?page=35"> TOTAL LICENSING ITALY CARTOONS ‘MADE IN ITALY’ </a> <a title="TL Italy page 36" href="http://viewer.zmags.com/publication/bc0bb72f?page=36"> TLI. Fatte le scelte editoriali, in che modo Rai </a> <a title="TL Italy page 37" href="http://viewer.zmags.com/publication/bc0bb72f?page=37"> TOTAL LICENSING ITALY TLI. Avete mai valutato il</a> <a title="TL Italy page 38" href="http://viewer.zmags.com/publication/bc0bb72f?page=38"> Entertainment </a> <a title="TL Italy page 39" href="http://viewer.zmags.com/publication/bc0bb72f?page=39"> TOTAL LICENSING ITALY casting channels. Our main </a> <a title="TL Italy page 40" href="http://viewer.zmags.com/publication/bc0bb72f?page=40"> Entertainment </a> <a title="TL Italy page 41" href="http://viewer.zmags.com/publication/bc0bb72f?page=41"> </a> <a title="TL Italy page 42" href="http://viewer.zmags.com/publication/bc0bb72f?page=42"> TLI: La divisione licensing in Switchover Media r</a> <a title="TL Italy page 43" href="http://viewer.zmags.com/publication/bc0bb72f?page=43"> </a> <a title="TL Italy page 44" href="http://viewer.zmags.com/publication/bc0bb72f?page=44"> Entertainment L’Italia è la sede di studi d’</a> <a title="TL Italy page 45" href="http://viewer.zmags.com/publication/bc0bb72f?page=45"> </a> <a title="TL Italy page 46" href="http://viewer.zmags.com/publication/bc0bb72f?page=46"> Entertainment </a> <a title="TL Italy page 47" href="http://viewer.zmags.com/publication/bc0bb72f?page=47"> Incontro con Bettina Koeckler Nella sezione Ente</a> <a title="TL Italy page 48" href="http://viewer.zmags.com/publication/bc0bb72f?page=48"> </a> <a title="TL Italy page 49" href="http://viewer.zmags.com/publication/bc0bb72f?page=49"> </a> <a title="TL Italy page 50" href="http://viewer.zmags.com/publication/bc0bb72f?page=50"> Entertainment </a> <a title="TL Italy page 51" href="http://viewer.zmags.com/publication/bc0bb72f?page=51"> TOTAL LICENSING ITALY Fenomeno Geronimo! Altro</a> <a title="TL Italy page 52" href="http://viewer.zmags.com/publication/bc0bb72f?page=52"> Entertainment </a> <a title="TL Italy page 53" href="http://viewer.zmags.com/publication/bc0bb72f?page=53"> </a> <a title="TL Italy page 54" href="http://viewer.zmags.com/publication/bc0bb72f?page=54"> Total Licensing Italy è andata a conoscere meglio</a> <a title="TL Italy page 55" href="http://viewer.zmags.com/publication/bc0bb72f?page=55"> TOTAL LICENSING ITALY abbiamo riscontrato ottimi</a> <a title="TL Italy page 56" href="http://viewer.zmags.com/publication/bc0bb72f?page=56"> Entertainment </a> <a title="TL Italy page 57" href="http://viewer.zmags.com/publication/bc0bb72f?page=57"> </a> <a title="TL Italy page 58" href="http://viewer.zmags.com/publication/bc0bb72f?page=58"> Nel ricco capitolo dedicato all’animazione, e qui</a> <a title="TL Italy page 59" href="http://viewer.zmags.com/publication/bc0bb72f?page=59"> TOTAL LICENSING ITALY TLI. Qual è la sua valutaz</a> <a title="TL Italy page 60" href="http://viewer.zmags.com/publication/bc0bb72f?page=60"> Entertainment </a> <a title="TL Italy page 61" href="http://viewer.zmags.com/publication/bc0bb72f?page=61"> TOTAL LICENSING ITALY Ghenos Games Giochi da Ta</a> <a title="TL Italy page 62" href="http://viewer.zmags.com/publication/bc0bb72f?page=62"> Ducati crea i Ducati Caffè, monobrand store che t</a> <a title="TL Italy page 63" href="http://viewer.zmags.com/publication/bc0bb72f?page=63"> TOTAL LICENSING ITALY TLI: Qualche informazione </a> <a title="TL Italy page 64" href="http://viewer.zmags.com/publication/bc0bb72f?page=64"> Brands Intervista a Maria Lucia Lazzarini, He</a> <a title="TL Italy page 65" href="http://viewer.zmags.com/publication/bc0bb72f?page=65"> TOTAL LICENSING ITALY Con Alpitour il licensing </a> <a title="TL Italy page 66" href="http://viewer.zmags.com/publication/bc0bb72f?page=66"> Nonostante la crisi crescono i numeri riguardo ag</a> <a title="TL Italy page 67" href="http://viewer.zmags.com/publication/bc0bb72f?page=67"> TOTAL LICENSING ITALY Pet Products: a new licensi</a> <a title="TL Italy page 68" href="http://viewer.zmags.com/publication/bc0bb72f?page=68"> Si fa strada un nuovo segmento nel licensing che </a> <a title="TL Italy page 69" href="http://viewer.zmags.com/publication/bc0bb72f?page=69"> raddoppiato passando da 22,2 mld di Euro a 43,3 m</a> <a title="TL Italy page 70" href="http://viewer.zmags.com/publication/bc0bb72f?page=70"> Intervista con Andy, artista che si colloca all’i</a> <a title="TL Italy page 71" href="http://viewer.zmags.com/publication/bc0bb72f?page=71"> TOTAL LICENSING ITALY ‘identificazione estetica’</a> <a title="TL Italy page 72" href="http://viewer.zmags.com/publication/bc0bb72f?page=72"> Prima ancora di addentrarsi nella materia del lic</a> <a title="TL Italy page 73" href="http://viewer.zmags.com/publication/bc0bb72f?page=73"> </a> <a title="TL Italy page 74" href="http://viewer.zmags.com/publication/bc0bb72f?page=74"> 74 Dal 19 al 21 marzo si rinnova l’appuntamento </a> <a title="TL Italy page 75" href="http://viewer.zmags.com/publication/bc0bb72f?page=75"> TOTAL LICENSING ITALY EXHIBITORS - Hall/Pad 31 </a> <a title="TL Italy page 76" href="http://viewer.zmags.com/publication/bc0bb72f?page=76"> Per maggiori informazioni/ for more information, </a> <a title="TL Italy page 77" href="http://viewer.zmags.com/publication/bc0bb72f?page=77"> Mondo TV punta sui Gormiti Gormiti 3D CGI, Soso H</a> <a title="TL Italy page 78" href="http://viewer.zmags.com/publication/bc0bb72f?page=78"> Quali gli effetti della crisi sul mercato del lic</a> <a title="TL Italy page 79" href="http://viewer.zmags.com/publication/bc0bb72f?page=79"> </a> <a title="TL Italy page 80" href="http://viewer.zmags.com/publication/bc0bb72f?page=80"> DRAGON Backstage talk More than four months retu</a> <a title="TL Italy page 81" href="http://viewer.zmags.com/publication/bc0bb72f?page=81"> </a> <a title="TL Italy page 82" href="http://viewer.zmags.com/publication/bc0bb72f?page=82"> Specialist Services CONTROLL</a> <a title="TL Italy page 83" href="http://viewer.zmags.com/publication/bc0bb72f?page=83"> </a> <a title="TL Italy page 84" href="http://viewer.zmags.com/publication/bc0bb72f?page=84"> su previsioni di report, royalties, identificazio</a> <a title="TL Italy page 85" href="http://viewer.zmags.com/publication/bc0bb72f?page=85"> </a> <a title="TL Italy page 86" href="http://viewer.zmags.com/publication/bc0bb72f?page=86"> The licensing business is becoming more and more </a> <a title="TL Italy page 87" href="http://viewer.zmags.com/publication/bc0bb72f?page=87"> </a> <a title="TL Italy page 88" href="http://viewer.zmags.com/publication/bc0bb72f?page=88"> </a> <a title="TL Italy page 89" href="http://viewer.zmags.com/publication/bc0bb72f?page=89"> FREE DIGITAL SUBSCRIPTION Do you want to receive </a>