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<br /> DECISION ANALYSIS: Improved visualization, options highlight survey<br /> October 2010<br /> Volume 37 · Number 5<br /> Science of<br /> Better Business<br /> How to define, apply and<br /> teach business intelligence and<br /> business analytics<br /> ALSO INSIDE:<br /> · Force Structure:<br /> Analysts deliberate defense resources<br /> · Health Care O.R.:<br /> Rising costs, patient safety top concerns<br /> · 100 Presidencies:<br /> INFORMS gallery receives makeover<br /> <br /> <br /> Departments<br /> 4 Inside Story<br /> 6 President's Desk<br /> 8 Issues in Education<br /> 10 INFORMS Online<br /> 12 PuzzlOR<br /> 14 QED<br /> 16 O.R. in the News<br /> 18 Forum<br /> 20 Letters to the Editor<br /> 68 Literature Files<br /> 70 Classifieds<br /> 80 ORacle<br /> 28<br /> New, emerging missions impact military resources.<br /> 54<br /> INFORMS conference to address health care need<a title="ORMS Today, October 2010 page 1" href="http://viewer.zmags.com/publication/bc1fd2b9?page=1"> DECISION ANALYSIS: Improved visualization, option</a> <a title="ORMS Today, October 2010 page 2" href="http://viewer.zmags.com/publication/bc1fd2b9?page=2"> </a> <a title="ORMS Today, October 2010 page 3" href="http://viewer.zmags.com/publication/bc1fd2b9?page=3"> </a> <a title="ORMS Today, October 2010 page 4" href="http://viewer.zmags.com/publication/bc1fd2b9?page=4"> Departments 4 Inside Story 6 Presid</a> <a title="ORMS Today, October 2010 page 5" href="http://viewer.zmags.com/publication/bc1fd2b9?page=5"> </a> <a title="ORMS Today, October 2010 page 6" href="http://viewer.zmags.com/publication/bc1fd2b9?page=6"> I NSIDE S TORY Dynamic pricing hits a home</a> <a title="ORMS Today, October 2010 page 7" href="http://viewer.zmags.com/publication/bc1fd2b9?page=7"> </a> <a title="ORMS Today, October 2010 page 8" href="http://viewer.zmags.com/publication/bc1fd2b9?page=8"> P RESIDENT' S D ESK INFORMS President </a> <a title="ORMS Today, October 2010 page 9" href="http://viewer.zmags.com/publication/bc1fd2b9?page=9"> </a> <a title="ORMS Today, October 2010 page 10" href="http://viewer.zmags.com/publication/bc1fd2b9?page=10"> be sitting in their regular seats with the reg- u</a> <a title="ORMS Today, October 2010 page 11" href="http://viewer.zmags.com/publication/bc1fd2b9?page=11"> </a> <a title="ORMS Today, October 2010 page 12" href="http://viewer.zmags.com/publication/bc1fd2b9?page=12"> INFORMS ONLINE New editor needs to focus on</a> <a title="ORMS Today, October 2010 page 13" href="http://viewer.zmags.com/publication/bc1fd2b9?page=13"> </a> <a title="ORMS Today, October 2010 page 14" href="http://viewer.zmags.com/publication/bc1fd2b9?page=14"> T HE P UZZLOR Home improvement B Y J O</a> <a title="ORMS Today, October 2010 page 15" href="http://viewer.zmags.com/publication/bc1fd2b9?page=15"> </a> <a title="ORMS Today, October 2010 page 16" href="http://viewer.zmags.com/publication/bc1fd2b9?page=16"> QED Lessons in risk from Pakistan and BP B</a> <a title="ORMS Today, October 2010 page 17" href="http://viewer.zmags.com/publication/bc1fd2b9?page=17"> </a> <a title="ORMS Today, October 2010 page 18" href="http://viewer.zmags.com/publication/bc1fd2b9?page=18"> O.R. IN THE N EWS Air crash risk, medical </a> <a title="ORMS Today, October 2010 page 19" href="http://viewer.zmags.com/publication/bc1fd2b9?page=19"> </a> <a title="ORMS Today, October 2010 page 20" href="http://viewer.zmags.com/publication/bc1fd2b9?page=20"> Another Set of Related Problems The problem t</a> <a title="ORMS Today, October 2010 page 21" href="http://viewer.zmags.com/publication/bc1fd2b9?page=21"> </a> <a title="ORMS Today, October 2010 page 22" href="http://viewer.zmags.com/publication/bc1fd2b9?page=22"> to solve them and related sub-problems. Because t</a> <a title="ORMS Today, October 2010 page 23" href="http://viewer.zmags.com/publication/bc1fd2b9?page=23"> </a> <a title="ORMS Today, October 2010 page 24" href="http://viewer.zmags.com/publication/bc1fd2b9?page=24"> BACK IN BUSINESS Two decades-old </a> <a title="ORMS Today, October 2010 page 25" href="http://viewer.zmags.com/publication/bc1fd2b9?page=25"> gence” (BI) has begun to appear and has now taken</a> <a title="ORMS Today, October 2010 page 26" href="http://viewer.zmags.com/publication/bc1fd2b9?page=26"> BI & BA departments w</a> <a title="ORMS Today, October 2010 page 27" href="http://viewer.zmags.com/publication/bc1fd2b9?page=27"> toward the culture of BI, companies will lose any</a> <a title="ORMS Today, October 2010 page 28" href="http://viewer.zmags.com/publication/bc1fd2b9?page=28"> BI & BA The communication of the analyt</a> <a title="ORMS Today, October 2010 page 29" href="http://viewer.zmags.com/publication/bc1fd2b9?page=29"> structure, BI was broken down into three signific</a> <a title="ORMS Today, October 2010 page 30" href="http://viewer.zmags.com/publication/bc1fd2b9?page=30"> WINNING MORE with less From street pat</a> <a title="ORMS Today, October 2010 page 31" href="http://viewer.zmags.com/publication/bc1fd2b9?page=31"> topics. The weak economy and the burgeoning natio</a> <a title="ORMS Today, October 2010 page 32" href="http://viewer.zmags.com/publication/bc1fd2b9?page=32"> FORCE STRUCTURE operations to achieving U. S</a> <a title="ORMS Today, October 2010 page 33" href="http://viewer.zmags.com/publication/bc1fd2b9?page=33"> </a> <a title="ORMS Today, October 2010 page 34" href="http://viewer.zmags.com/publication/bc1fd2b9?page=34"> FORCE STRUCTURE Non-Combat Missions </a> <a title="ORMS Today, October 2010 page 35" href="http://viewer.zmags.com/publication/bc1fd2b9?page=35"> </a> <a title="ORMS Today, October 2010 page 36" href="http://viewer.zmags.com/publication/bc1fd2b9?page=36"> Predictive human resources By Abhijit Bhaduri and</a> <a title="ORMS Today, October 2010 page 37" href="http://viewer.zmags.com/publication/bc1fd2b9?page=37"> </a> <a title="ORMS Today, October 2010 page 38" href="http://viewer.zmags.com/publication/bc1fd2b9?page=38"> HUMAN RESOURCES job descriptions, reference</a> <a title="ORMS Today, October 2010 page 39" href="http://viewer.zmags.com/publication/bc1fd2b9?page=39"> </a> <a title="ORMS Today, October 2010 page 40" href="http://viewer.zmags.com/publication/bc1fd2b9?page=40"> Smarter technology for a Smarter Planet: The an</a> <a title="ORMS Today, October 2010 page 41" href="http://viewer.zmags.com/publication/bc1fd2b9?page=41"> IBM, the IBM logo, ibm.com, Smarter Planet and th</a> <a title="ORMS Today, October 2010 page 42" href="http://viewer.zmags.com/publication/bc1fd2b9?page=42"> One Hundred Presidencies Hugh Miser </a> <a title="ORMS Today, October 2010 page 43" href="http://viewer.zmags.com/publication/bc1fd2b9?page=43"> </a> <a title="ORMS Today, October 2010 page 44" href="http://viewer.zmags.com/publication/bc1fd2b9?page=44"> HISTORY & TRADITIONS · Charles Hitch:</a> <a title="ORMS Today, October 2010 page 45" href="http://viewer.zmags.com/publication/bc1fd2b9?page=45"> For each president, their Gallery page will</a> <a title="ORMS Today, October 2010 page 46" href="http://viewer.zmags.com/publication/bc1fd2b9?page=46"> DECISION ANALYSIS S SOFTWARE </a> <a title="ORMS Today, October 2010 page 47" href="http://viewer.zmags.com/publication/bc1fd2b9?page=47"> S making, the analytic hierarchy process and</a> <a title="ORMS Today, October 2010 page 48" href="http://viewer.zmags.com/publication/bc1fd2b9?page=48"> SOFTWARE PRODUCT LISTING @RISK Palisade C</a> <a title="ORMS Today, October 2010 page 49" href="http://viewer.zmags.com/publication/bc1fd2b9?page=49"> Availability of Graphical Elicitation Techniq</a> <a title="ORMS Today, October 2010 page 50" href="http://viewer.zmags.com/publication/bc1fd2b9?page=50"> SOFTWARE PRODUCT LISTING Equity3 Catalyze</a> <a title="ORMS Today, October 2010 page 51" href="http://viewer.zmags.com/publication/bc1fd2b9?page=51"> Availability of Graphical Elicitation Techniq</a> <a title="ORMS Today, October 2010 page 52" href="http://viewer.zmags.com/publication/bc1fd2b9?page=52"> SOFTWARE PRODUCT LISTING OnBalance 3 SE Q</a> <a title="ORMS Today, October 2010 page 53" href="http://viewer.zmags.com/publication/bc1fd2b9?page=53"> Availability of Graphical Elicitation Techniq</a> <a title="ORMS Today, October 2010 page 54" href="http://viewer.zmags.com/publication/bc1fd2b9?page=54"> SOFTWARE PRODUCT LISTING TreTop Decision </a> <a title="ORMS Today, October 2010 page 55" href="http://viewer.zmags.com/publication/bc1fd2b9?page=55"> nnnyyy y n y y y y n y </a> <a title="ORMS Today, October 2010 page 56" href="http://viewer.zmags.com/publication/bc1fd2b9?page=56"> © Clearviewstock | Agency: Dreamstime.com Heal</a> <a title="ORMS Today, October 2010 page 57" href="http://viewer.zmags.com/publication/bc1fd2b9?page=57"> Recognizing the need to transform health c</a> <a title="ORMS Today, October 2010 page 58" href="http://viewer.zmags.com/publication/bc1fd2b9?page=58"> HEALTH CARE O.R. ferentiates the new gener</a> <a title="ORMS Today, October 2010 page 59" href="http://viewer.zmags.com/publication/bc1fd2b9?page=59"> </a> <a title="ORMS Today, October 2010 page 60" href="http://viewer.zmags.com/publication/bc1fd2b9?page=60"> </a> <a title="ORMS Today, October 2010 page 61" href="http://viewer.zmags.com/publication/bc1fd2b9?page=61"> INSIDE 63 Audio, Video Library Resources 64-66</a> <a title="ORMS Today, October 2010 page 62" href="http://viewer.zmags.com/publication/bc1fd2b9?page=62"> NEWS INFORMS Analytics, continued from p.59 (Sa</a> <a title="ORMS Today, October 2010 page 63" href="http://viewer.zmags.com/publication/bc1fd2b9?page=63"> solid information and recommendations on all thes</a> <a title="ORMS Today, October 2010 page 64" href="http://viewer.zmags.com/publication/bc1fd2b9?page=64"> NEWS INFORMS Analytics, continued from p.61 · </a> <a title="ORMS Today, October 2010 page 65" href="http://viewer.zmags.com/publication/bc1fd2b9?page=65"> LIBRARY OF AUDIO AND VIDEO LEARNING RESOURCES S</a> <a title="ORMS Today, October 2010 page 66" href="http://viewer.zmags.com/publication/bc1fd2b9?page=66"> INFORMS Annual Meeting 2010 Austin NEWS AC2 SOL</a> <a title="ORMS Today, October 2010 page 67" href="http://viewer.zmags.com/publication/bc1fd2b9?page=67"> IBM ILOG OPTIMIZATION & ANALYTICAL DECISION SUPPO</a> <a title="ORMS Today, October 2010 page 68" href="http://viewer.zmags.com/publication/bc1fd2b9?page=68"> GUIDE TO EXHIBITORS continued from p.65 NEWS IN</a> <a title="ORMS Today, October 2010 page 69" href="http://viewer.zmags.com/publication/bc1fd2b9?page=69"> COIN-OR HAS PLENTY TO CELEBRATE IN AUSTIN </a> <a title="ORMS Today, October 2010 page 70" href="http://viewer.zmags.com/publication/bc1fd2b9?page=70"> AMPL: A Modeling Language for Large-Scale Optimi</a> <a title="ORMS Today, October 2010 page 71" href="http://viewer.zmags.com/publication/bc1fd2b9?page=71"> New! CSIM 20 and CSIM for Java are now available!</a> <a title="ORMS Today, October 2010 page 72" href="http://viewer.zmags.com/publication/bc1fd2b9?page=72"> C LASSIFIED A DVERTISING DEPARTMENT OF INFORMATIO</a> <a title="ORMS Today, October 2010 page 73" href="http://viewer.zmags.com/publication/bc1fd2b9?page=73"> C LASSIFIED A DVERTISING THE UNIVERSITY OF MICHIG</a> <a title="ORMS Today, October 2010 page 74" href="http://viewer.zmags.com/publication/bc1fd2b9?page=74"> C LASSIFIED A DVERTISING ESMT European School of </a> <a title="ORMS Today, October 2010 page 75" href="http://viewer.zmags.com/publication/bc1fd2b9?page=75"> C LASSIFIED A DVERTISING Assistant Professor of O</a> <a title="ORMS Today, October 2010 page 76" href="http://viewer.zmags.com/publication/bc1fd2b9?page=76"> C LASSIFIED A DVERTISING Lehigh Univer</a> <a title="ORMS Today, October 2010 page 77" href="http://viewer.zmags.com/publication/bc1fd2b9?page=77"> C LASSIFIED A DVERTISING </a> <a title="ORMS Today, October 2010 page 78" href="http://viewer.zmags.com/publication/bc1fd2b9?page=78"> C LASSIFIED 2 Positions in Health Promotion, S</a> <a title="ORMS Today, October 2010 page 79" href="http://viewer.zmags.com/publication/bc1fd2b9?page=79"> A DVERTISING I NDEX OPERATIONS AND MANAGEMENT SC</a> <a title="ORMS Today, October 2010 page 80" href="http://viewer.zmags.com/publication/bc1fd2b9?page=80"> C LASSIFIED A DVERTISING UNIVERS</a> <a title="ORMS Today, October 2010 page 81" href="http://viewer.zmags.com/publication/bc1fd2b9?page=81"> </a> <a title="ORMS Today, October 2010 page 82" href="http://viewer.zmags.com/publication/bc1fd2b9?page=82"> ORACLE The magician's parable B Y D OUG</a> <a title="ORMS Today, October 2010 page 83" href="http://viewer.zmags.com/publication/bc1fd2b9?page=83"> </a> <a title="ORMS Today, October 2010 page 84" href="http://viewer.zmags.com/publication/bc1fd2b9?page=84"> </a>