<br />
PRO AUDIO ISSUE PRO AUDIO ISSUE PRO AUDIO ISSUE PRO AUDIO ISSUE PRO AUDIO ISSUE PRO AUDIO ISSUE PRO AUDIO ISSUE<br />
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br />
Retailer Rebel<br />
Five<br />
Minutes With<br />
MANUEL RODRÍGUEZ, CEO,<br />
MANUEL RODRÍGUEZ GUITARS<br />
An in-depth conversation with<br />
the legendary guitar company’s<br />
passionate leader.<br />
By Dan Ferrisi<br />
Page 30<br />
THE FUTURE IS CLOSER<br />
THAN YOU THINK<br />
‘Unstores,’ showrooms<br />
and other important retail<br />
trends that are emerging.<br />
By Gabriel O’Brien<br />
Page 42<br />
AT YOUR<br />
SERVICE<br />
CELEBRATING ‘THE GOOD STUFF’<br />
GOING ON IN THE MI INDUSTRY<br />
Page 21<br />
May 16, 2016<br />
Volume 33, No. 5<br />
BE SURE TO WATCH<br />
TO<br />
SERVE<br />
SOUND<br />
Retailers Should<br />
Prioritize Service As<br />
Pro Audio Goes Digital<br />
Page 28<br />
SOME<br />
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<a title="MSR 05 2016 May page 2" href="http://viewer.zmags.com/publication/bc409bbc?page=2"> Handmade in canada Shades of Things To c</a>
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<a title="MSR 05 2016 May page 5" href="http://viewer.zmags.com/publication/bc409bbc?page=5"> THE WORLD'S MOST POPULAR MUSIC GEAR WEBSITE S</a>
<a title="MSR 05 2016 May page 6" href="http://viewer.zmags.com/publication/bc409bbc?page=6"> EDITORIAL A Look Inside It might seem like on</a>
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<a title="MSR 05 2016 May page 14" href="http://viewer.zmags.com/publication/bc409bbc?page=14"> ADVERTORIAL • MAY 2016 • NAMM.ORG Note From Joe</a>
<a title="MSR 05 2016 May page 15" href="http://viewer.zmags.com/publication/bc409bbc?page=15"> Terry Wyatt/Getty Images for NAMM To learn</a>
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<a title="MSR 05 2016 May page 17" href="http://viewer.zmags.com/publication/bc409bbc?page=17"> In Memoriam: Larry Larson Larry Larson, Foun</a>
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<a title="MSR 05 2016 May page 23" href="http://viewer.zmags.com/publication/bc409bbc?page=23"> Eastman Guitars Eastman Guitars is proud to play </a>
<a title="MSR 05 2016 May page 24" href="http://viewer.zmags.com/publication/bc409bbc?page=24"> D’Addario & Co. The D’Addario Foundation transfor</a>
<a title="MSR 05 2016 May page 25" href="http://viewer.zmags.com/publication/bc409bbc?page=25"> Reverend Guitars Reverend Guitars is proud to par</a>
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<a title="MSR 05 2016 May page 27" href="http://viewer.zmags.com/publication/bc409bbc?page=27"> By Dan Ferrisi Even though everyone, myself </a>
<a title="MSR 05 2016 May page 28" href="http://viewer.zmags.com/publication/bc409bbc?page=28"> To Serve Sound Retailers Should Prioritize Servic</a>
<a title="MSR 05 2016 May page 29" href="http://viewer.zmags.com/publication/bc409bbc?page=29"> West Music Honors A Hard-Working Rep West Mus</a>
<a title="MSR 05 2016 May page 30" href="http://viewer.zmags.com/publication/bc409bbc?page=30"> FIVE MINUTES WITH MANUEL RODRÍGUEZ C</a>
<a title="MSR 05 2016 May page 31" href="http://viewer.zmags.com/publication/bc409bbc?page=31"> Right now, after 53 years of an incredible ca</a>
<a title="MSR 05 2016 May page 32" href="http://viewer.zmags.com/publication/bc409bbc?page=32"> President Jimmy Carter signing a guitar in 2014. </a>
<a title="MSR 05 2016 May page 33" href="http://viewer.zmags.com/publication/bc409bbc?page=33"> something very personal that has to be touched an</a>
<a title="MSR 05 2016 May page 34" href="http://viewer.zmags.com/publication/bc409bbc?page=34"> MI SPY MICS TO MAKE THE HEART SING For me</a>
<a title="MSR 05 2016 May page 35" href="http://viewer.zmags.com/publication/bc409bbc?page=35"> </a>
<a title="MSR 05 2016 May page 36" href="http://viewer.zmags.com/publication/bc409bbc?page=36"> on the left. Guitar picks in cookie jars and peda</a>
<a title="MSR 05 2016 May page 37" href="http://viewer.zmags.com/publication/bc409bbc?page=37"> the great big-box-store prices. Furthermore, he h</a>
<a title="MSR 05 2016 May page 38" href="http://viewer.zmags.com/publication/bc409bbc?page=38"> FROM THE TRENCHES THE GREAT QUESTION By Alle</a>
<a title="MSR 05 2016 May page 39" href="http://viewer.zmags.com/publication/bc409bbc?page=39"> POINT-AND-SHOOT MIXING With TouchMix yo</a>
<a title="MSR 05 2016 May page 40" href="http://viewer.zmags.com/publication/bc409bbc?page=40"> SHINE A LIGHT STRAIGHT FROM THE ‘HARTLAN</a>
<a title="MSR 05 2016 May page 41" href="http://viewer.zmags.com/publication/bc409bbc?page=41"> under in its early days. A bridge foundation fail</a>
<a title="MSR 05 2016 May page 42" href="http://viewer.zmags.com/publication/bc409bbc?page=42"> R E TA I L E R R E B E L THE FUTURE IS CLOSER</a>
<a title="MSR 05 2016 May page 43" href="http://viewer.zmags.com/publication/bc409bbc?page=43"> such as “ship to store” next-day pickups. Much of</a>
<a title="MSR 05 2016 May page 44" href="http://viewer.zmags.com/publication/bc409bbc?page=44"> BUSINESS & MARKETING KEY QUALITIES FOR SUCCES</a>
<a title="MSR 05 2016 May page 45" href="http://viewer.zmags.com/publication/bc409bbc?page=45"> </a>
<a title="MSR 05 2016 May page 46" href="http://viewer.zmags.com/publication/bc409bbc?page=46"> VEDDATORIAL THE FUTURE STARTS NOW By Dan Vedd</a>
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<a title="MSR 05 2016 May page 52" href="http://viewer.zmags.com/publication/bc409bbc?page=52"> TO SERVE SOUND (continued from page 28) scale i</a>
<a title="MSR 05 2016 May page 53" href="http://viewer.zmags.com/publication/bc409bbc?page=53"> tweaked the EQ, noticing that a boost around 6k r</a>
<a title="MSR 05 2016 May page 54" href="http://viewer.zmags.com/publication/bc409bbc?page=54"> UNDER THE HOOD </a>
<a title="MSR 05 2016 May page 55" href="http://viewer.zmags.com/publication/bc409bbc?page=55"> IT'S ALL IN THE DETAILS. D'Angelico Guitars' long</a>
<a title="MSR 05 2016 May page 56" href="http://viewer.zmags.com/publication/bc409bbc?page=56"> </a>