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<br /> The Official Publication of The North American Association of State & Provincial Lotteries<br /> July/August2009 / Issue 6/7 / Vol. 10<br /> Did our Advertising<br /> Increase Sales of the Game<br /> Practical Quantitative Methods for Lottery<br /> Game Management<br /> Page 28<br /> Big Bloc Lotto Report<br /> By Margaret Mueller Ph.D.,<br /> Independent Lottery Research<br /> Page 31<br /> Five Questions<br /> with Joseph R.Wright<br /> Chief Executive Officer,Scientific Games<br /> Page 10<br /> Check Out all the Newest Features of Lottery Insights!<br /> Lottery Insights - July/August 2009 - Issue 7 -Vol.10<br /> From The President<br /> AletterfromtheNASPLPresident:JohnMusgrave 3<br /> Association News<br /> TheNorthCarolinaEducationLotteryAchievesNSIVerification<br /> FourthNASPLMembertoAchieveQ/AVerification 4<br /> TheGeorgiaLotteryCorporationAchievesNSIVerification<br /> FifthNASPLMem<a title="July.August.Issue.2009 page 1" href="http://viewer.zmags.com/publication/bc6dbeae?page=1"> The Official Publication of The North American As</a> <a title="July.August.Issue.2009 page 2" href="http://viewer.zmags.com/publication/bc6dbeae?page=2"> Lottery Insights - July/August 2009 - Issue 7 -Vo</a> <a title="July.August.Issue.2009 page 3" href="http://viewer.zmags.com/publication/bc6dbeae?page=3"> </a> <a title="July.August.Issue.2009 page 4" href="http://viewer.zmags.com/publication/bc6dbeae?page=4"> The North Carolina Education Lottery (NCEL) Achie</a> <a title="July.August.Issue.2009 page 5" href="http://viewer.zmags.com/publication/bc6dbeae?page=5"> We see opportunity. </a> <a title="July.August.Issue.2009 page 6" href="http://viewer.zmags.com/publication/bc6dbeae?page=6"> The Georgia Lottery Corporation Achieves NSI Veri</a> <a title="July.August.Issue.2009 page 7" href="http://viewer.zmags.com/publication/bc6dbeae?page=7"> ������������������������ ���������������� � � </a> <a title="July.August.Issue.2009 page 8" href="http://viewer.zmags.com/publication/bc6dbeae?page=8"> NASPL‘09 Educational Track Update Heorfethisisj</a> <a title="July.August.Issue.2009 page 9" href="http://viewer.zmags.com/publication/bc6dbeae?page=9"> </a> <a title="July.August.Issue.2009 page 10" href="http://viewer.zmags.com/publication/bc6dbeae?page=10"> Five Questions with Joseph R.Wright Chief Executi</a> <a title="July.August.Issue.2009 page 11" href="http://viewer.zmags.com/publication/bc6dbeae?page=11"> Whatexperiencehashelpedyou mostinleadingScientifi</a> <a title="July.August.Issue.2009 page 12" href="http://viewer.zmags.com/publication/bc6dbeae?page=12"> Lottery Director Ready to Roll Up Sleeves </a> <a title="July.August.Issue.2009 page 13" href="http://viewer.zmags.com/publication/bc6dbeae?page=13"> they’renot,they’llprobablybeatacompetitivedisadva</a> <a title="July.August.Issue.2009 page 14" href="http://viewer.zmags.com/publication/bc6dbeae?page=14"> Washington’s“Birds” Fly Away with National ADDY ®</a> <a title="July.August.Issue.2009 page 15" href="http://viewer.zmags.com/publication/bc6dbeae?page=15"> distinct“WhoseWorldCouldYou Change?”brandcampaign</a> <a title="July.August.Issue.2009 page 16" href="http://viewer.zmags.com/publication/bc6dbeae?page=16"> Colorado Lottery Ticket Giveaway CoLlot</a> <a title="July.August.Issue.2009 page 17" href="http://viewer.zmags.com/publication/bc6dbeae?page=17"> Proceedsgeneratedbythe ColoradoLotterybenefittheG</a> <a title="July.August.Issue.2009 page 18" href="http://viewer.zmags.com/publication/bc6dbeae?page=18"> Virginia Lottery andWashington Redskins Hit the F</a> <a title="July.August.Issue.2009 page 19" href="http://viewer.zmags.com/publication/bc6dbeae?page=19"> “Thespectacularprizes,coupledwiththeverystrongbra</a> <a title="July.August.Issue.2009 page 20" href="http://viewer.zmags.com/publication/bc6dbeae?page=20"> Virginia Lottery’s“Virtual Dog Park” is a Scratch</a> <a title="July.August.Issue.2009 page 21" href="http://viewer.zmags.com/publication/bc6dbeae?page=21"> California Lottery UnveilsVideo Tribute to Peace </a> <a title="July.August.Issue.2009 page 22" href="http://viewer.zmags.com/publication/bc6dbeae?page=22"> Kentucky Lottery Corporation Cares ThL</a> <a title="July.August.Issue.2009 page 23" href="http://viewer.zmags.com/publication/bc6dbeae?page=23"> PamJonesdonatesbloodtotheAmericanRedCrossthroughq</a> <a title="July.August.Issue.2009 page 24" href="http://viewer.zmags.com/publication/bc6dbeae?page=24"> Oregon State University Engineering Students Disp</a> <a title="July.August.Issue.2009 page 25" href="http://viewer.zmags.com/publication/bc6dbeae?page=25"> Studentspresentedaninnovativenewdispenserconceptt</a> <a title="July.August.Issue.2009 page 26" href="http://viewer.zmags.com/publication/bc6dbeae?page=26"> GTECH Opens Computer Lab at Families Unlimited Ne</a> <a title="July.August.Issue.2009 page 27" href="http://viewer.zmags.com/publication/bc6dbeae?page=27"> Dellcomputers,educational software,andprintingcap</a> <a title="July.August.Issue.2009 page 28" href="http://viewer.zmags.com/publication/bc6dbeae?page=28"> Did Our Advertising Increase Sales of the Game? P</a> <a title="July.August.Issue.2009 page 29" href="http://viewer.zmags.com/publication/bc6dbeae?page=29"> continuestofollowthe model. • Tothedegreethatthe</a> <a title="July.August.Issue.2009 page 30" href="http://viewer.zmags.com/publication/bc6dbeae?page=30"> “didtheadvertisingpayforitself?” Intuitively,i</a> <a title="July.August.Issue.2009 page 31" href="http://viewer.zmags.com/publication/bc6dbeae?page=31"> Big Bloc Lotto Report ByMargaretMuellerPh.D.,Inde</a> <a title="July.August.Issue.2009 page 32" href="http://viewer.zmags.com/publication/bc6dbeae?page=32"> Althoughtheyaremorelikelytodefinethemselvesasareg</a> <a title="July.August.Issue.2009 page 33" href="http://viewer.zmags.com/publication/bc6dbeae?page=33"> Where Does the Money Go? And Where Should It Rath</a> <a title="July.August.Issue.2009 page 34" href="http://viewer.zmags.com/publication/bc6dbeae?page=34"> Implications Thisreportisonlyasampleofthevastamou</a> <a title="July.August.Issue.2009 page 35" href="http://viewer.zmags.com/publication/bc6dbeae?page=35"> GamblingActintheU.S.Houseof Representatives. “Wea</a> <a title="July.August.Issue.2009 page 36" href="http://viewer.zmags.com/publication/bc6dbeae?page=36"> ����������������������������������������� ������</a> <a title="July.August.Issue.2009 page 37" href="http://viewer.zmags.com/publication/bc6dbeae?page=37"> ���������������������������� ��������������������</a> <a title="July.August.Issue.2009 page 38" href="http://viewer.zmags.com/publication/bc6dbeae?page=38"> Sharon Sharp,1939-2009 ShenatrroyniSnhtoarpo,lw</a> <a title="July.August.Issue.2009 page 39" href="http://viewer.zmags.com/publication/bc6dbeae?page=39"> whenshedrovetoO’Haretopick upherhusband,onlytofin</a> <a title="July.August.Issue.2009 page 40" href="http://viewer.zmags.com/publication/bc6dbeae?page=40"> Richard Swallow Retires from NASPL CompletesEight</a> <a title="July.August.Issue.2009 page 41" href="http://viewer.zmags.com/publication/bc6dbeae?page=41"> News from the Caribbean: New Logo,“Dream Maker” a</a> <a title="July.August.Issue.2009 page 42" href="http://viewer.zmags.com/publication/bc6dbeae?page=42"> October6-9,2009 NASPL’09AnnualConference. 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