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<br /> The Official Publication of The North American Association of State & Provincial Lotteries<br /> <br /> <br /> <br /> <br /> <br /> <br /> July/August2009 / Issue 6/7 / Vol. 10<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Did our Advertising<br /> Increase Sales of the Game<br /> Practical Quantitative Methods for Lottery<br /> Game Management<br /> Page 28<br /> <br /> <br /> Big Bloc Lotto Report<br /> By Margaret Mueller Ph.D.,<br /> Independent Lottery Research<br /> Page 31<br /> <br /> <br /> Five Questions<br /> with Joseph R.Wright<br /> Chief Executive Officer,Scientific Games<br /> Page 10<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /&<a title="July.August.Issue.2009 page 1" href="http://viewer.zmags.com/publication/bc6dbeae?page=1">The Official Publication of The North American As</a> The Official Publication of The North American As<a title="July.August.Issue.2009 page 2" 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