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&lt;br /&gt; The Official Publication of The North American Association of State &amp; Provincial Lotteries&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; July/August2009 / Issue 6/7 / Vol. 10&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; Did our Advertising&lt;br /&gt; Increase Sales of the Game&lt;br /&gt; Practical Quantitative Methods for Lottery&lt;br /&gt; Game Management&lt;br /&gt; Page 28&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; Big Bloc Lotto Report&lt;br /&gt; By Margaret Mueller Ph.D.,&lt;br /&gt; Independent Lottery Research&lt;br /&gt; Page 31&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; Five Questions&lt;br /&gt; with Joseph R.Wright&lt;br /&gt; Chief Executive Officer,Scientific Games&lt;br /&gt; Page 10&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&<a title="July.August.Issue.2009 page 1" href="http://viewer.zmags.com/publication/bc6dbeae?page=1">The Official Publication of The North American As</a> The Official Publication of The North American As<a title="July.August.Issue.2009 page 2" href="http://viewer.zmags.com/publication/bc6dbeae?page=2">Lottery Insights - July/August 2009 - Issue 7 -Vo</a> Lottery Insights - July/August 2009 - Issue 7 -Vo<a title="July.August.Issue.2009 page 3" href="http://viewer.zmags.com/publication/bc6dbeae?page=3"> </a> <a title="July.August.Issue.2009 page 4" href="http://viewer.zmags.com/publication/bc6dbeae?page=4">The North Carolina Education Lottery (NCEL)Achie</a> The North Carolina Education Lottery (NCEL)Achie<a title="July.August.Issue.2009 page 5" href="http://viewer.zmags.com/publication/bc6dbeae?page=5">We see opportunity.</a> We see opportunity.<a title="July.August.Issue.2009 page 6" href="http://viewer.zmags.com/publication/bc6dbeae?page=6">The Georgia Lottery Corporation Achieves NSIVeri</a> The Georgia Lottery Corporation Achieves NSIVeri<a title="July.August.Issue.2009 page 7" href="http://viewer.zmags.com/publication/bc6dbeae?page=7">&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533; &#65533; </a> &#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533;&#65533; &#65533; <a title="July.August.Issue.2009 page 8" href="http://viewer.zmags.com/publication/bc6dbeae?page=8">NASPL&lsquo;09 Educational Track UpdateHeorfethisisj</a> NASPL&lsquo;09 Educational Track UpdateHeorfethisisj<a title="July.August.Issue.2009 page 9" href="http://viewer.zmags.com/publication/bc6dbeae?page=9"></a> <a title="July.August.Issue.2009 page 10" href="http://viewer.zmags.com/publication/bc6dbeae?page=10">Five Questions with Joseph R.WrightChief Executi</a> Five Questions with Joseph R.WrightChief Executi<a title="July.August.Issue.2009 page 11" href="http://viewer.zmags.com/publication/bc6dbeae?page=11">WhatexperiencehashelpedyoumostinleadingScientifi</a> WhatexperiencehashelpedyoumostinleadingScientifi<a title="July.August.Issue.2009 page 12" href="http://viewer.zmags.com/publication/bc6dbeae?page=12">Lottery Director Ready to Roll Up Sleeves </a> Lottery Director Ready to Roll Up Sleeves <a title="July.August.Issue.2009 page 13" href="http://viewer.zmags.com/publication/bc6dbeae?page=13">they&rsquo;renot,they&rsquo;llprobablybeatacompetitivedisadva</a> they&rsquo;renot,they&rsquo;llprobablybeatacompetitivedisadva<a title="July.August.Issue.2009 page 14" href="http://viewer.zmags.com/publication/bc6dbeae?page=14">Washington&rsquo;s&ldquo;Birds&rdquo; Fly Away with NationalADDY &reg;</a> Washington&rsquo;s&ldquo;Birds&rdquo; Fly Away with NationalADDY &reg;<a title="July.August.Issue.2009 page 15" href="http://viewer.zmags.com/publication/bc6dbeae?page=15">distinct&ldquo;WhoseWorldCouldYouChange?&rdquo;brandcampaign</a> distinct&ldquo;WhoseWorldCouldYouChange?&rdquo;brandcampaign<a title="July.August.Issue.2009 page 16" href="http://viewer.zmags.com/publication/bc6dbeae?page=16">Colorado Lottery Ticket Giveaway CoLlot</a> Colorado Lottery Ticket Giveaway CoLlot<a title="July.August.Issue.2009 page 17" href="http://viewer.zmags.com/publication/bc6dbeae?page=17">ProceedsgeneratedbytheColoradoLotterybenefittheG</a> ProceedsgeneratedbytheColoradoLotterybenefittheG<a title="July.August.Issue.2009 page 18" href="http://viewer.zmags.com/publication/bc6dbeae?page=18">Virginia Lottery andWashington Redskins Hit theF</a> Virginia Lottery andWashington Redskins Hit theF<a title="July.August.Issue.2009 page 19" href="http://viewer.zmags.com/publication/bc6dbeae?page=19">&ldquo;Thespectacularprizes,coupledwiththeverystrongbra</a> &ldquo;Thespectacularprizes,coupledwiththeverystrongbra<a title="July.August.Issue.2009 page 20" href="http://viewer.zmags.com/publication/bc6dbeae?page=20">Virginia Lottery&rsquo;s&ldquo;Virtual Dog Park&rdquo;is a Scratch</a> Virginia Lottery&rsquo;s&ldquo;Virtual Dog Park&rdquo;is a Scratch<a title="July.August.Issue.2009 page 21" href="http://viewer.zmags.com/publication/bc6dbeae?page=21">California Lottery UnveilsVideo Tribute to Peace</a> California Lottery UnveilsVideo Tribute to Peace<a title="July.August.Issue.2009 page 22" href="http://viewer.zmags.com/publication/bc6dbeae?page=22">Kentucky Lottery Corporation Cares ThL</a> Kentucky Lottery Corporation Cares ThL<a title="July.August.Issue.2009 page 23" href="http://viewer.zmags.com/publication/bc6dbeae?page=23">PamJonesdonatesbloodtotheAmericanRedCrossthroughq</a> PamJonesdonatesbloodtotheAmericanRedCrossthroughq<a title="July.August.Issue.2009 page 24" href="http://viewer.zmags.com/publication/bc6dbeae?page=24">Oregon State University Engineering StudentsDisp</a> Oregon State University Engineering StudentsDisp<a title="July.August.Issue.2009 page 25" href="http://viewer.zmags.com/publication/bc6dbeae?page=25">Studentspresentedaninnovativenewdispenserconceptt</a> Studentspresentedaninnovativenewdispenserconceptt<a title="July.August.Issue.2009 page 26" href="http://viewer.zmags.com/publication/bc6dbeae?page=26">GTECH Opens Computer Lab at FamiliesUnlimited Ne</a> GTECH Opens Computer Lab at FamiliesUnlimited Ne<a title="July.August.Issue.2009 page 27" href="http://viewer.zmags.com/publication/bc6dbeae?page=27">Dellcomputers,educationalsoftware,andprintingcap</a> Dellcomputers,educationalsoftware,andprintingcap<a title="July.August.Issue.2009 page 28" href="http://viewer.zmags.com/publication/bc6dbeae?page=28">Did Our Advertising Increase Sales of the Game?P</a> Did Our Advertising Increase Sales of the Game?P<a title="July.August.Issue.2009 page 29" href="http://viewer.zmags.com/publication/bc6dbeae?page=29">continuestofollowthemodel.&bull; 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