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Zmags
Algorithms or brand. Develop the market with predictive analytics. Integrate
Big and Thick Data. Painting with data. Why you click on the Internet.
– creating the
brand communities
of tomorrow
communication magazine #4 2016
Learn to
talk to
your data
02 Smarter Communication www.postnordstralfors.com
Smarter
Communication
with new solutions
D
own the years, our com- what works best – physical or digital
munication solutions communication.We take a closer look
have helped various kinds at Neuroscience, a new method that can
of c
Algorithms or brand. Develop the market with pred
02 Smarter Communication
03 Brand or algorithms? What does your brand mea
04 BIG Companies that use Big Data in the
DATA 05 Porträtt- bild?? – your best business p
06 these with data from o
GETTING STARTED WITH BIG DATA Anders Elbak’s thre
08
09 See people of flesh a
10 they should develop models of smartph
BIG DATA → Quantitative data that is obtained fro
12 PREDICTIVE ANALYSIS
13 CUSTOMER INSIGHT AND SEGMENTATI
14 S kofabrik
Hans Stenberg, Global Acount Manager vid PostNord
16 What makes you click – web psycholo
17 Why do you click on some things
18 The most important thing to ensure is
Heuristic and problem solving → A heuristic is an
20 Meaningful business produces digital winners
Eye scanning is on the increase In future it may
22 Insights
23 “The key to reaching modern customers is relev
24 Anima
25 e-trader of the year in 2015.
26 Physical or digital communication – whi
27 NEUROMARKETING → Neuromarketing is a fie
28
Karin Nilsson, senior market analyst at PostNord
Algorithms pose a challenge to brands
"Be more data-driven in your marketing. Test and
NETFLIX: → US company Netflix started in 1997 with
33 The streaming company Netflix studies
34 Painting with data Statistics can be used for
35 Giving customers’ data back to them
Check your health via your mobile Big Data link