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<br /> FALL 2014 | VOLUME 1 | NUMBER 2 A TOTAL LICENSING GROUP PUBLICATION<br /> THE BUSINESS OF BRAND LICENSING EXCELLENCE<br /> <br /> <br /> TOTAL BRAND LICENSING<br /> FALL/AUTUMN 2014 CONTENTS<br /> 6 Editorial Comment 71 Bold and brash<br /> Licensor, agent and licensee best practices The Redneck Riviera lifestyle brand<br /> 7 News<br /> From IMG to AC Milan, M&M and Constellation Beer<br /> 13 In here... it’s always Friday!<br /> A look at TGI Friday’s licensing program<br /> 14 The V&A story<br /> Licensing the world’s leading art and design museum<br /> 15 Cover Story: Ford Motor Company<br /> A Total Brand Licensing special feature on<br /> a shining example of how licensing works best<br /> 52 Driven to success<br /> Why consumers affiliate themselves with auto brands<br /> 56 Brands <a title="TOTAL BRAND LICENSING SEPT 14 page 1" href="http://viewer.zmags.com/publication/bc86966b?page=1"> FALL 2014 | VOLUME 1 | NUMBER 2 </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 2" href="http://viewer.zmags.com/publication/bc86966b?page=2"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 3" href="http://viewer.zmags.com/publication/bc86966b?page=3"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 4" href="http://viewer.zmags.com/publication/bc86966b?page=4"> TOTAL BRAND LICENSING FALL/AUTUMN 2014 CONTENTS</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 5" href="http://viewer.zmags.com/publication/bc86966b?page=5"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 6" href="http://viewer.zmags.com/publication/bc86966b?page=6"> TOTAL BRAND LICENSING A Total Licensing Grou</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 7" href="http://viewer.zmags.com/publication/bc86966b?page=7"> NEWS KISSAND MLB CO-BRANDED APPAREL RANGES TO LA</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 8" href="http://viewer.zmags.com/publication/bc86966b?page=8"> TOTAL BRAND LICENSING BEANSTALK TALKS ABOUT BLUE</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 9" href="http://viewer.zmags.com/publication/bc86966b?page=9"> NEWS RALPH LAUREN PARTNERS WITH PGA OF AMERICA </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 10" href="http://viewer.zmags.com/publication/bc86966b?page=10"> TOTAL BRAND LICENSING LICENSES FOR BEER BRANDS J</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 11" href="http://viewer.zmags.com/publication/bc86966b?page=11"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 12" href="http://viewer.zmags.com/publication/bc86966b?page=12"> TOTAL BRAND LICENSING BRUNO MAGLIONETALKS BRANDS</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 13" href="http://viewer.zmags.com/publication/bc86966b?page=13"> PROFILE </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 14" href="http://viewer.zmags.com/publication/bc86966b?page=14"> TOTAL BRAND LICENSING </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 15" href="http://viewer.zmags.com/publication/bc86966b?page=15"> COVER STORY Profile of a global licensing </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 16" href="http://viewer.zmags.com/publication/bc86966b?page=16"> TOTAL BRAND LICENSING When Henry Ford launched F</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 17" href="http://viewer.zmags.com/publication/bc86966b?page=17"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 18" href="http://viewer.zmags.com/publication/bc86966b?page=18"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 19" href="http://viewer.zmags.com/publication/bc86966b?page=19"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 20" href="http://viewer.zmags.com/publication/bc86966b?page=20"> TOTAL BRAND LICENSING Elena </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 21" href="http://viewer.zmags.com/publication/bc86966b?page=21"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 22" href="http://viewer.zmags.com/publication/bc86966b?page=22"> TOTAL BRAND LICENSING </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 23" href="http://viewer.zmags.com/publication/bc86966b?page=23"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 24" href="http://viewer.zmags.com/publication/bc86966b?page=24"> TOTAL BRAND LICENSING style an</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 25" href="http://viewer.zmags.com/publication/bc86966b?page=25"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 26" href="http://viewer.zmags.com/publication/bc86966b?page=26"> TOTAL BRAND LICENSING for work. Key ca</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 27" href="http://viewer.zmags.com/publication/bc86966b?page=27"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 28" href="http://viewer.zmags.com/publication/bc86966b?page=28"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 29" href="http://viewer.zmags.com/publication/bc86966b?page=29"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 30" href="http://viewer.zmags.com/publication/bc86966b?page=30"> TOTAL BRAND LICENSING Performance Brands With a</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 31" href="http://viewer.zmags.com/publication/bc86966b?page=31"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 32" href="http://viewer.zmags.com/publication/bc86966b?page=32"> TOTAL BRAND LICENSING across the</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 33" href="http://viewer.zmags.com/publication/bc86966b?page=33"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 34" href="http://viewer.zmags.com/publication/bc86966b?page=34"> TOTAL BRAND LICENSING </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 35" href="http://viewer.zmags.com/publication/bc86966b?page=35"> FORD SPECIAL FEATURE said Kim Cape, Ford Group M</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 36" href="http://viewer.zmags.com/publication/bc86966b?page=36"> TOTAL BRAND LICENSING The Licensees and Partner</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 37" href="http://viewer.zmags.com/publication/bc86966b?page=37"> FORD SPECIAL FEATURE </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 38" href="http://viewer.zmags.com/publication/bc86966b?page=38"> TOTAL BRAND LICENSING 1965 Ford Mustang Pool Tab</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 39" href="http://viewer.zmags.com/publication/bc86966b?page=39"> FORD SPECIAL FEATURE </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 40" href="http://viewer.zmags.com/publication/bc86966b?page=40"> TOTAL BRAND LICENSING </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 41" href="http://viewer.zmags.com/publication/bc86966b?page=41"> FORD SPECIAL FEATURE factures and distributes a </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 42" href="http://viewer.zmags.com/publication/bc86966b?page=42"> TOTAL BRAND LICENSING Concept One </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 43" href="http://viewer.zmags.com/publication/bc86966b?page=43"> FORD SPECIAL FEATURE model will fit in with cons</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 44" href="http://viewer.zmags.com/publication/bc86966b?page=44"> TOTAL BRAND LICENSING </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 45" href="http://viewer.zmags.com/publication/bc86966b?page=45"> FORD SPECIAL FEATURE Lloyd Mats </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 46" href="http://viewer.zmags.com/publication/bc86966b?page=46"> TOTAL BRAND LICENSING </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 47" href="http://viewer.zmags.com/publication/bc86966b?page=47"> FORD SPECIAL FEATURE gifts, is one of only 50 co</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 48" href="http://viewer.zmags.com/publication/bc86966b?page=48"> TOTAL BRAND LICENSING Retro-A-Go-</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 49" href="http://viewer.zmags.com/publication/bc86966b?page=49"> FORD SPECIAL FEATURE popular fads eventually bec</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 50" href="http://viewer.zmags.com/publication/bc86966b?page=50"> TOTAL BRAND LICENSING CARRERA RC</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 51" href="http://viewer.zmags.com/publication/bc86966b?page=51"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 52" href="http://viewer.zmags.com/publication/bc86966b?page=52"> TOTAL BRAND LICENSING </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 53" href="http://viewer.zmags.com/publication/bc86966b?page=53"> they will grant a license to just about any- body</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 54" href="http://viewer.zmags.com/publication/bc86966b?page=54"> TOTAL BRAND LICENSING a done </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 55" href="http://viewer.zmags.com/publication/bc86966b?page=55"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 56" href="http://viewer.zmags.com/publication/bc86966b?page=56"> TOTAL BRAND LICENSING </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 57" href="http://viewer.zmags.com/publication/bc86966b?page=57"> and a fleet of die-cast and hobby partners delive</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 58" href="http://viewer.zmags.com/publication/bc86966b?page=58"> TOTAL BRAND LICENSING beyond its</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 59" href="http://viewer.zmags.com/publication/bc86966b?page=59"> </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 60" href="http://viewer.zmags.com/publication/bc86966b?page=60"> TOTAL BRAND LICENSING </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 61" href="http://viewer.zmags.com/publication/bc86966b?page=61"> with priority categories identified by the brand </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 62" href="http://viewer.zmags.com/publication/bc86966b?page=62"> TOTAL BRAND LICENSING CASE STUDY </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 63" href="http://viewer.zmags.com/publication/bc86966b?page=63"> hour support that businesses require, SDA’s Creat</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 64" href="http://viewer.zmags.com/publication/bc86966b?page=64"> TOTAL BRAND LICENSING </a> <a title="TOTAL BRAND LICENSING SEPT 14 page 65" href="http://viewer.zmags.com/publication/bc86966b?page=65"> sales landscape, hybrid consumption and fast fash</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 66" href="http://viewer.zmags.com/publication/bc86966b?page=66"> TOTAL BRAND LICENSING To discover first hand abo</a> <a title="TOTAL BRAND LICENSING SEPT 14 page 67" href="http://viewer.zmags.com/publication/bc86966b?page=67"> need to sell. 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