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<br /> Autumn 2013<br /> AWARDS2013<br /> Adapt and thrive<br /> Gilbert Chow of Associated British Foods<br /> on matching packaging to different markets<br /> Embrace the new<br /> Unilever's Marika Lindstrom: consistency across the supply chain<br /> Euro vision<br /> Thomas Delory of Carlsberg: brand recognition in a saturated market<br /> FOOD & BEVERAGE | INKS & PRINTING | LABELS & LABELLING | SUSTAINABILITY<br /> Attraction. Attention.<br /> MediaLiner, the bright-white<br /> graphic liner for eye-catching<br /> corrugated packaging and displays.<br /> www.storaenso.com/medialiner<br /> Foreword<br /> On the web...<br /> Keep up with the latest developments<br /> across the packaging industry by visiting<br /> www.pci-mag.com<br /> Packaging & Converting Intelligence<br /> Autumn 2013<br /> EDITORIAL<br /> Acting editor Carl Friedmann<br /> carl.friedmann@progressivemediagroup.com<br /> Chief sub-editor Gemma Smelt<br /> Sub-editors Elli<a title="PCI034 + Archive page 1" href="http://viewer.zmags.com/publication/bcc2f4eb?page=1"> Autumn 2013 AWARDS2013 Adapt and thrive G</a> <a title="PCI034 + Archive page 2" href="http://viewer.zmags.com/publication/bcc2f4eb?page=2"> Attraction. Attention. Me</a> <a title="PCI034 + Archive page 3" href="http://viewer.zmags.com/publication/bcc2f4eb?page=3"> Foreword On the web... Keep up with the latest d</a> <a title="PCI034 + Archive page 4" href="http://viewer.zmags.com/publication/bcc2f4eb?page=4"> Contents 8 In this issue... We announce the w</a> <a title="PCI034 + Archive page 5" href="http://viewer.zmags.com/publication/bcc2f4eb?page=5"> Contents 36 The wow factor: Carlsberg's Th</a> <a title="PCI034 + Archive page 6" href="http://viewer.zmags.com/publication/bcc2f4eb?page=6"> The intelligence > Market research Changing demo</a> <a title="PCI034 + Archive page 7" href="http://viewer.zmags.com/publication/bcc2f4eb?page=7"> The intelligence > Market research populations </a> <a title="PCI034 + Archive page 8" href="http://viewer.zmags.com/publication/bcc2f4eb?page=8"> The intelligence > Packaging & Converting Intelli</a> <a title="PCI034 + Archive page 9" href="http://viewer.zmags.com/publication/bcc2f4eb?page=9"> The intelligence > Packaging & Converting Intelli</a> <a title="PCI034 + Archive page 10" href="http://viewer.zmags.com/publication/bcc2f4eb?page=10"> Company insight Boost flexible packaging product</a> <a title="PCI034 + Archive page 11" href="http://viewer.zmags.com/publication/bcc2f4eb?page=11"> Company insight A striking feature of the p</a> <a title="PCI034 + Archive page 12" href="http://viewer.zmags.com/publication/bcc2f4eb?page=12"> Insight > Sustainability Active packaging has r</a> <a title="PCI034 + Archive page 13" href="http://viewer.zmags.com/publication/bcc2f4eb?page=13"> In such a competitive market, how are you differe</a> <a title="PCI034 + Archive page 14" href="http://viewer.zmags.com/publication/bcc2f4eb?page=14"> Company insight > Sustainability Bio-based poly</a> <a title="PCI034 + Archive page 15" href="http://viewer.zmags.com/publication/bcc2f4eb?page=15"> </a> <a title="PCI034 + Archive page 16" href="http://viewer.zmags.com/publication/bcc2f4eb?page=16"> Insight > Paper & board The innovation toolkit</a> <a title="PCI034 + Archive page 17" href="http://viewer.zmags.com/publication/bcc2f4eb?page=17"> Insight > Paper & board S u</a> <a title="PCI034 + Archive page 18" href="http://viewer.zmags.com/publication/bcc2f4eb?page=18"> Insight > Paper & board indicators including ca</a> <a title="PCI034 + Archive page 19" href="http://viewer.zmags.com/publication/bcc2f4eb?page=19"> Company insight > Paper & board Aqueous lacquer</a> <a title="PCI034 + Archive page 20" href="http://viewer.zmags.com/publication/bcc2f4eb?page=20"> Company insight > Paper & board Visibly superio</a> <a title="PCI034 + Archive page 21" href="http://viewer.zmags.com/publication/bcc2f4eb?page=21"> CHROMOLUX DIGITAL FOR INDIGO </a> <a title="PCI034 + Archive page 22" href="http://viewer.zmags.com/publication/bcc2f4eb?page=22"> Company insight > Paper & board Graphic liner f</a> <a title="PCI034 + Archive page 23" href="http://viewer.zmags.com/publication/bcc2f4eb?page=23"> Company insight > Paper & board Surprise and de</a> <a title="PCI034 + Archive page 24" href="http://viewer.zmags.com/publication/bcc2f4eb?page=24"> extended possibilities isit us at </a> <a title="PCI034 + Archive page 25" href="http://viewer.zmags.com/publication/bcc2f4eb?page=25"> Company insight > Paper & board Lift-off for th</a> <a title="PCI034 + Archive page 26" href="http://viewer.zmags.com/publication/bcc2f4eb?page=26"> Insight > Inks & printing Setting the offset rec</a> <a title="PCI034 + Archive page 27" href="http://viewer.zmags.com/publication/bcc2f4eb?page=27"> Insight > Inks & printing technology. The C18 l</a> <a title="PCI034 + Archive page 28" href="http://viewer.zmags.com/publication/bcc2f4eb?page=28"> Insight > Inks & printing press MachineS, a sis</a> <a title="PCI034 + Archive page 29" href="http://viewer.zmags.com/publication/bcc2f4eb?page=29"> 15 2013 Go ahead – lighten up. CLARIANT MASTERBA</a> <a title="PCI034 + Archive page 30" href="http://viewer.zmags.com/publication/bcc2f4eb?page=30"> feeling the squeeze? Shorter run lengths More f</a> <a title="PCI034 + Archive page 31" href="http://viewer.zmags.com/publication/bcc2f4eb?page=31"> Company insight > Inks & printing Join the web </a> <a title="PCI034 + Archive page 32" href="http://viewer.zmags.com/publication/bcc2f4eb?page=32"> Company insight > Inks & printing Meet the chal</a> <a title="PCI034 + Archive page 33" href="http://viewer.zmags.com/publication/bcc2f4eb?page=33"> energycuring@rahn-group.com www.rahn-group.com W</a> <a title="PCI034 + Archive page 34" href="http://viewer.zmags.com/publication/bcc2f4eb?page=34"> RESULTS THAT MAKE YOU SMILE “Since we use Esko s</a> <a title="PCI034 + Archive page 35" href="http://viewer.zmags.com/publication/bcc2f4eb?page=35"> Company insight > Inks & printing Managing the </a> <a title="PCI034 + Archive page 36" href="http://viewer.zmags.com/publication/bcc2f4eb?page=36"> Insight > Food & beverage Front and centre Beer h</a> <a title="PCI034 + Archive page 37" href="http://viewer.zmags.com/publication/bcc2f4eb?page=37"> Insight > Food & beverage However, accord</a> <a title="PCI034 + Archive page 38" href="http://viewer.zmags.com/publication/bcc2f4eb?page=38"> Insight > Food & beverage More bottle needed De</a> <a title="PCI034 + Archive page 39" href="http://viewer.zmags.com/publication/bcc2f4eb?page=39"> Company insight > Food & beverage Tap into a wo</a> <a title="PCI034 + Archive page 40" href="http://viewer.zmags.com/publication/bcc2f4eb?page=40"> Insight > Food & beverage Adapt and thrive Pac</a> <a title="PCI034 + Archive page 41" href="http://viewer.zmags.com/publication/bcc2f4eb?page=41"> Insight > Food & beverage as working with suppl</a> <a title="PCI034 + Archive page 42" href="http://viewer.zmags.com/publication/bcc2f4eb?page=42"> customer; they must be able to apply any innovati</a> <a title="PCI034 + Archive page 43" href="http://viewer.zmags.com/publication/bcc2f4eb?page=43"> Company insight > Food & beverages Integrated p</a> <a title="PCI034 + Archive page 44" href="http://viewer.zmags.com/publication/bcc2f4eb?page=44"> Company insight > Food & beverage Truly flexible</a> <a title="PCI034 + Archive page 45" href="http://viewer.zmags.com/publication/bcc2f4eb?page=45"> </a> <a title="PCI034 + Archive page 46" href="http://viewer.zmags.com/publication/bcc2f4eb?page=46"> Insight > Labels & labelling Consumer food packa</a> <a title="PCI034 + Archive page 47" href="http://viewer.zmags.com/publication/bcc2f4eb?page=47"> Insight > Labels & labelling in Germany, Belgiu</a> <a title="PCI034 + Archive page 48" href="http://viewer.zmags.com/publication/bcc2f4eb?page=48"> Company insight > Labels & labelling The leadin</a> <a title="PCI034 + Archive page 49" href="http://viewer.zmags.com/publication/bcc2f4eb?page=49"> Company insight > Labels & labelling The sweet </a> <a title="PCI034 + Archive page 50" href="http://viewer.zmags.com/publication/bcc2f4eb?page=50"> Embrace the new Insight > Personal care </a> <a title="PCI034 + Archive page 51" href="http://viewer.zmags.com/publication/bcc2f4eb?page=51"> Insight > Personal care 50 targets spanning hea</a> <a title="PCI034 + Archive page 52" href="http://viewer.zmags.com/publication/bcc2f4eb?page=52"> Company insight > Personal care The ultimate ha</a> <a title="PCI034 + Archive page 53" href="http://viewer.zmags.com/publication/bcc2f4eb?page=53"> Insight > Pharmaceuticals Boxing clever Phar</a> <a title="PCI034 + Archive page 54" href="http://viewer.zmags.com/publication/bcc2f4eb?page=54"> Insight > Pharmaceuticals “It is a much la</a> <a title="PCI034 + Archive page 55" href="http://viewer.zmags.com/publication/bcc2f4eb?page=55"> Insight > Pharmaceuticals Perhaps most not</a> <a title="PCI034 + Archive page 56" href="http://viewer.zmags.com/publication/bcc2f4eb?page=56"> Company insight > Security software Absolute br</a> <a title="PCI034 + Archive page 57" href="http://viewer.zmags.com/publication/bcc2f4eb?page=57"> Directory > Product showcase Where profitability </a> <a title="PCI034 + Archive page 58" href="http://viewer.zmags.com/publication/bcc2f4eb?page=58"> Directory > Product showcase/Index Bespoke laser</a> <a title="PCI034 + Archive page 59" href="http://viewer.zmags.com/publication/bcc2f4eb?page=59"> don't want to throw it away, can we eat it</a> <a title="PCI034 + Archive page 60" href="http://viewer.zmags.com/publication/bcc2f4eb?page=60"> </a>