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<br /> <br /> <br /> <br /> <br /> Vol. 29, No. 5 September/October 2013<br /> Talks Fall Toy Preview<br /> Ten years since its inception, the Toy Industry Association's by-ap-<br /> pointment-only mass market show, Fall Toy Preview, allows retailers<br /> to scoop new product lines for the next year early on. The Toy Book in-<br /> terviewed Lisa Harnisch, senior vice president and general merchan-<br /> dising manager of toys for Toys “R” Us in the U.S., to see how the toy<br /> retailer handles the Dallas-based trade show. page 26<br /> A<br /> B Kids Expo<br /> page S10<br /> From left to right: My Busy Barn, from<br /> Alex Toys; Red Octopus, from Folkmanis;<br /> Teenage Mutant Ninja Turtles Twin Bed,<br /> from Delta Children<br /> page 91<br /> Science Toys<br /> page S24<br /> Making a Case<br /> for Mass<br /> page S30 C <br /> ToY<br /> page 27<br /> Preview<br /> From top <a title="The Toy Book September/October 2013 page 1" href="http://viewer.zmags.com/publication/bdcb93f8?page=1"> </a> <a title="The Toy Book September/October 2013 page 2" href="http://viewer.zmags.com/publication/bdcb93f8?page=2"> </a> <a title="The Toy Book September/October 2013 page 3" href="http://viewer.zmags.com/publication/bdcb93f8?page=3"> </a> <a title="The Toy Book September/October 2013 page 4" href="http://viewer.zmags.com/publication/bdcb93f8?page=4"> </a> <a title="The Toy Book September/October 2013 page 5" href="http://viewer.zmags.com/publication/bdcb93f8?page=5"> Vol. 29, No. 5 September/October 2013 T</a> <a title="The Toy Book September/October 2013 page 6" href="http://viewer.zmags.com/publication/bdcb93f8?page=6"> </a> <a title="The Toy Book September/October 2013 page 7" href="http://viewer.zmags.com/publication/bdcb93f8?page=7"> </a> <a title="The Toy Book September/October 2013 page 8" href="http://viewer.zmags.com/publication/bdcb93f8?page=8"> </a> <a title="The Toy Book September/October 2013 page 9" href="http://viewer.zmags.com/publication/bdcb93f8?page=9"> </a> <a title="The Toy Book September/October 2013 page 10" href="http://viewer.zmags.com/publication/bdcb93f8?page=10"> </a> <a title="The Toy Book September/October 2013 page 11" href="http://viewer.zmags.com/publication/bdcb93f8?page=11"> </a> <a title="The Toy Book September/October 2013 page 12" href="http://viewer.zmags.com/publication/bdcb93f8?page=12"> </a> <a title="The Toy Book September/October 2013 page 13" href="http://viewer.zmags.com/publication/bdcb93f8?page=13"> </a> <a title="The Toy Book September/October 2013 page 14" href="http://viewer.zmags.com/publication/bdcb93f8?page=14"> table of contents September/October 2013 Depart</a> <a title="The Toy Book September/October 2013 page 15" href="http://viewer.zmags.com/publication/bdcb93f8?page=15"> </a> <a title="The Toy Book September/October 2013 page 16" href="http://viewer.zmags.com/publication/bdcb93f8?page=16"> viewpoint Publisher's IT'S TIME FOR A NEW TOY HO</a> <a title="The Toy Book September/October 2013 page 17" href="http://viewer.zmags.com/publication/bdcb93f8?page=17"> </a> <a title="The Toy Book September/October 2013 page 18" href="http://viewer.zmags.com/publication/bdcb93f8?page=18"> STAT SHOT Technology Toys vs.Traditional Toy</a> <a title="The Toy Book September/October 2013 page 19" href="http://viewer.zmags.com/publication/bdcb93f8?page=19"> </a> <a title="The Toy Book September/October 2013 page 20" href="http://viewer.zmags.com/publication/bdcb93f8?page=20"> update Industry SKYLANDERS SWAP FORCE LAUNCHES ON</a> <a title="The Toy Book September/October 2013 page 21" href="http://viewer.zmags.com/publication/bdcb93f8?page=21"> </a> <a title="The Toy Book September/October 2013 page 22" href="http://viewer.zmags.com/publication/bdcb93f8?page=22"> It's Back! The Toy Insider Returns for the Eighth</a> <a title="The Toy Book September/October 2013 page 23" href="http://viewer.zmags.com/publication/bdcb93f8?page=23"> T he Big Toy Book's Sweet Suite eve</a> <a title="The Toy Book September/October 2013 page 24" href="http://viewer.zmags.com/publication/bdcb93f8?page=24"> Toy IndustrypAesrsospciaeticontives ThiNK LiKe a</a> <a title="The Toy Book September/October 2013 page 25" href="http://viewer.zmags.com/publication/bdcb93f8?page=25"> </a> <a title="The Toy Book September/October 2013 page 26" href="http://viewer.zmags.com/publication/bdcb93f8?page=26"> 26 · THE TOY BOOK </a> <a title="The Toy Book September/October 2013 page 27" href="http://viewer.zmags.com/publication/bdcb93f8?page=27"> SmartZone Launches New Doll Lines and Activity T</a> <a title="The Toy Book September/October 2013 page 28" href="http://viewer.zmags.com/publication/bdcb93f8?page=28"> Zing Toys Launches New Products Z </a> <a title="The Toy Book September/October 2013 page 29" href="http://viewer.zmags.com/publication/bdcb93f8?page=29"> </a> <a title="The Toy Book September/October 2013 page 30" href="http://viewer.zmags.com/publication/bdcb93f8?page=30"> NKOK Rolls Out New R/C Vehicles N K</a> <a title="The Toy Book September/October 2013 page 31" href="http://viewer.zmags.com/publication/bdcb93f8?page=31"> </a> <a title="The Toy Book September/October 2013 page 32" href="http://viewer.zmags.com/publication/bdcb93f8?page=32"> F aLL ToY Preview International Playthings Makes</a> <a title="The Toy Book September/October 2013 page 33" href="http://viewer.zmags.com/publication/bdcb93f8?page=33"> </a> <a title="The Toy Book September/October 2013 page 34" href="http://viewer.zmags.com/publication/bdcb93f8?page=34"> F aLL ToY Preview Hog Wild Launches ZipStix H </a> <a title="The Toy Book September/October 2013 page 35" href="http://viewer.zmags.com/publication/bdcb93f8?page=35"> </a> <a title="The Toy Book September/October 2013 page 36" href="http://viewer.zmags.com/publication/bdcb93f8?page=36"> F aLL ToY Preview PlaSmart Gets Gooey T </a> <a title="The Toy Book September/October 2013 page 37" href="http://viewer.zmags.com/publication/bdcb93f8?page=37"> </a> <a title="The Toy Book September/October 2013 page 38" href="http://viewer.zmags.com/publication/bdcb93f8?page=38"> It's Play Time with ThinkFun Z i</a> <a title="The Toy Book September/October 2013 page 39" href="http://viewer.zmags.com/publication/bdcb93f8?page=39"> </a> <a title="The Toy Book September/October 2013 page 40" href="http://viewer.zmags.com/publication/bdcb93f8?page=40"> F aLL ToY Preview Diggin Active Gets Kids Moving</a> <a title="The Toy Book September/October 2013 page 41" href="http://viewer.zmags.com/publication/bdcb93f8?page=41"> </a> <a title="The Toy Book September/October 2013 page 42" href="http://viewer.zmags.com/publication/bdcb93f8?page=42"> F aLL ToY Preview Ohio Art Debuts nanoblock </a> <a title="The Toy Book September/October 2013 page 43" href="http://viewer.zmags.com/publication/bdcb93f8?page=43"> </a> <a title="The Toy Book September/October 2013 page 44" href="http://viewer.zmags.com/publication/bdcb93f8?page=44"> Dark Horse Delivers Game of Thrones Figures </a> <a title="The Toy Book September/October 2013 page 45" href="http://viewer.zmags.com/publication/bdcb93f8?page=45"> </a> <a title="The Toy Book September/October 2013 page 46" href="http://viewer.zmags.com/publication/bdcb93f8?page=46"> F aLL ToY Preview K'NEX Introduces a Plethora of</a> <a title="The Toy Book September/October 2013 page 47" href="http://viewer.zmags.com/publication/bdcb93f8?page=47"> </a> <a title="The Toy Book September/October 2013 page 48" href="http://viewer.zmags.com/publication/bdcb93f8?page=48"> Reeves International Introduces Construc</a> <a title="The Toy Book September/October 2013 page 49" href="http://viewer.zmags.com/publication/bdcb93f8?page=49"> </a> <a title="The Toy Book September/October 2013 page 50" href="http://viewer.zmags.com/publication/bdcb93f8?page=50"> F aLL ToY Preview Tara Toy Expands Portfolio T</a> <a title="The Toy Book September/October 2013 page 51" href="http://viewer.zmags.com/publication/bdcb93f8?page=51"> </a> <a title="The Toy Book September/October 2013 page 52" href="http://viewer.zmags.com/publication/bdcb93f8?page=52"> Tosy Robotics Introduces DiscoRobo T </a> <a title="The Toy Book September/October 2013 page 53" href="http://viewer.zmags.com/publication/bdcb93f8?page=53"> </a> <a title="The Toy Book September/October 2013 page 54" href="http://viewer.zmags.com/publication/bdcb93f8?page=54"> New Games Arrive from Game Brotherz S </a> <a title="The Toy Book September/October 2013 page 55" href="http://viewer.zmags.com/publication/bdcb93f8?page=55"> </a> <a title="The Toy Book September/October 2013 page 56" href="http://viewer.zmags.com/publication/bdcb93f8?page=56"> F aLL ToY Preview The Learning Journey Offers Ma</a> <a title="The Toy Book September/October 2013 page 57" href="http://viewer.zmags.com/publication/bdcb93f8?page=57"> </a> <a title="The Toy Book September/October 2013 page 58" href="http://viewer.zmags.com/publication/bdcb93f8?page=58"> Skullduggery Lights Up the Track T </a> <a title="The Toy Book September/October 2013 page 59" href="http://viewer.zmags.com/publication/bdcb93f8?page=59"> </a> <a title="The Toy Book September/October 2013 page 60" href="http://viewer.zmags.com/publication/bdcb93f8?page=60"> Geospace Offers Light-Up Toys G eospac</a> <a title="The Toy Book September/October 2013 page 61" href="http://viewer.zmags.com/publication/bdcb93f8?page=61"> </a> <a title="The Toy Book September/October 2013 page 62" href="http://viewer.zmags.com/publication/bdcb93f8?page=62"> F aLL ToY Preview Pressman Toy Debuts Dance Char</a> <a title="The Toy Book September/October 2013 page 63" href="http://viewer.zmags.com/publication/bdcb93f8?page=63"> </a> <a title="The Toy Book September/October 2013 page 64" href="http://viewer.zmags.com/publication/bdcb93f8?page=64"> Playdin Introduces New Plush P laydin </a> <a title="The Toy Book September/October 2013 page 65" href="http://viewer.zmags.com/publication/bdcb93f8?page=65"> </a> <a title="The Toy Book September/October 2013 page 66" href="http://viewer.zmags.com/publication/bdcb93f8?page=66"> The Wish Factory Introduces Electronic Acces</a> <a title="The Toy Book September/October 2013 page 67" href="http://viewer.zmags.com/publication/bdcb93f8?page=67"> </a> <a title="The Toy Book September/October 2013 page 68" href="http://viewer.zmags.com/publication/bdcb93f8?page=68"> F aLL ToY Preview CJ Products Introduces BrushPe</a> <a title="The Toy Book September/October 2013 page 69" href="http://viewer.zmags.com/publication/bdcb93f8?page=69"> </a> <a title="The Toy Book September/October 2013 page 70" href="http://viewer.zmags.com/publication/bdcb93f8?page=70"> Funrise Toys Presents Tonka T-Rex F </a> <a title="The Toy Book September/October 2013 page 71" href="http://viewer.zmags.com/publication/bdcb93f8?page=71"> </a> <a title="The Toy Book September/October 2013 page 72" href="http://viewer.zmags.com/publication/bdcb93f8?page=72"> F aLL ToY Preview Kiss Naturals Expands DIY Kits</a> <a title="The Toy Book September/October 2013 page 73" href="http://viewer.zmags.com/publication/bdcb93f8?page=73"> </a> <a title="The Toy Book September/October 2013 page 74" href="http://viewer.zmags.com/publication/bdcb93f8?page=74"> Oregon Scientific Introduces Meep! X2 T </a> <a title="The Toy Book September/October 2013 page 75" href="http://viewer.zmags.com/publication/bdcb93f8?page=75"> </a> <a title="The Toy Book September/October 2013 page 76" href="http://viewer.zmags.com/publication/bdcb93f8?page=76"> Sun-Mate Presents The Jungle Book Toys S </a> <a title="The Toy Book September/October 2013 page 77" href="http://viewer.zmags.com/publication/bdcb93f8?page=77"> </a> <a title="The Toy Book September/October 2013 page 78" href="http://viewer.zmags.com/publication/bdcb93f8?page=78"> F aLL ToY Preview Basic Fun Expands Novelty Item</a> <a title="The Toy Book September/October 2013 page 79" href="http://viewer.zmags.com/publication/bdcb93f8?page=79"> </a> <a title="The Toy Book September/October 2013 page 80" href="http://viewer.zmags.com/publication/bdcb93f8?page=80"> Zuru Offers Collectible Tamago Eggs T </a> <a title="The Toy Book September/October 2013 page 81" href="http://viewer.zmags.com/publication/bdcb93f8?page=81"> Ceaco/Gamewright Adds New Puzzles and Games C </a> <a title="The Toy Book September/October 2013 page 82" href="http://viewer.zmags.com/publication/bdcb93f8?page=82"> F aLL ToY Preview Safari Ltd. Gets Healthy with </a> <a title="The Toy Book September/October 2013 page 83" href="http://viewer.zmags.com/publication/bdcb93f8?page=83"> Kiddieland Adds Ride-Ons With the 2-in-1 W</a> <a title="The Toy Book September/October 2013 page 84" href="http://viewer.zmags.com/publication/bdcb93f8?page=84"> Vivitar Adds New Tablets T he X</a> <a title="The Toy Book September/October 2013 page 85" href="http://viewer.zmags.com/publication/bdcb93f8?page=85"> Wowopolis Introduces New Preschool Games P </a> <a title="The Toy Book September/October 2013 page 86" href="http://viewer.zmags.com/publication/bdcb93f8?page=86"> Toy Brands in the 21st Century: They Still Rule,</a> <a title="The Toy Book September/October 2013 page 87" href="http://viewer.zmags.com/publication/bdcb93f8?page=87"> </a> <a title="The Toy Book September/October 2013 page 88" href="http://viewer.zmags.com/publication/bdcb93f8?page=88"> social media Talking Changing the Face of Sh</a> <a title="The Toy Book September/October 2013 page 89" href="http://viewer.zmags.com/publication/bdcb93f8?page=89"> </a> <a title="The Toy Book September/October 2013 page 90" href="http://viewer.zmags.com/publication/bdcb93f8?page=90"> fore purchasing a product, this approach could be</a> <a title="The Toy Book September/October 2013 page 91" href="http://viewer.zmags.com/publication/bdcb93f8?page=91"> THE DEFINITIVE INFORMATION S OURCE SEPTEMBER/OC</a> <a title="The Toy Book September/October 2013 page 92" href="http://viewer.zmags.com/publication/bdcb93f8?page=92"> </a> <a title="The Toy Book September/October 2013 page 93" href="http://viewer.zmags.com/publication/bdcb93f8?page=93"> NEWS UNCLE GOOSE DEBUTS PERSIAN LANGUAGE ALPHAB</a> <a title="The Toy Book September/October 2013 page 94" href="http://viewer.zmags.com/publication/bdcb93f8?page=94"> ASTRA'S INSIGHTS </a> <a title="The Toy Book September/October 2013 page 95" href="http://viewer.zmags.com/publication/bdcb93f8?page=95"> </a> <a title="The Toy Book September/October 2013 page 96" href="http://viewer.zmags.com/publication/bdcb93f8?page=96"> PRESCHOOL TOYS he age be</a> <a title="The Toy Book September/October 2013 page 97" href="http://viewer.zmags.com/publication/bdcb93f8?page=97"> U.S. Child Population 24.8 24.6 24.4 24.2 24</a> <a title="The Toy Book September/October 2013 page 98" href="http://viewer.zmags.com/publication/bdcb93f8?page=98"> The short-term outlook for LeapFrog cont</a> <a title="The Toy Book September/October 2013 page 99" href="http://viewer.zmags.com/publication/bdcb93f8?page=99"> MGA Entertainment MGA Entertainmen</a> <a title="The Toy Book September/October 2013 page 100" href="http://viewer.zmags.com/publication/bdcb93f8?page=100"> A B C Kids Expo 2013 F by Ali Mierzejewski </a> <a title="The Toy Book September/October 2013 page 101" href="http://viewer.zmags.com/publication/bdcb93f8?page=101"> </a> <a title="The Toy Book September/October 2013 page 102" href="http://viewer.zmags.com/publication/bdcb93f8?page=102"> Invention Connection The newest showcase </a> <a title="The Toy Book September/October 2013 page 103" href="http://viewer.zmags.com/publication/bdcb93f8?page=103"> </a> <a title="The Toy Book September/October 2013 page 104" href="http://viewer.zmags.com/publication/bdcb93f8?page=104"> PECIALTY OYS IFTS S T &G S14 EPTE</a> <a title="The Toy Book September/October 2013 page 105" href="http://viewer.zmags.com/publication/bdcb93f8?page=105"> </a> <a title="The Toy Book September/October 2013 page 106" href="http://viewer.zmags.com/publication/bdcb93f8?page=106"> PECIALTY OYS IFTS S T &G S16 EPTE</a> <a title="The Toy Book September/October 2013 page 107" href="http://viewer.zmags.com/publication/bdcb93f8?page=107"> </a> <a title="The Toy Book September/October 2013 page 108" href="http://viewer.zmags.com/publication/bdcb93f8?page=108"> PECIALTY OYS IFTS S T &G S18 EPTE</a> <a title="The Toy Book September/October 2013 page 109" href="http://viewer.zmags.com/publication/bdcb93f8?page=109"> </a> <a title="The Toy Book September/October 2013 page 110" href="http://viewer.zmags.com/publication/bdcb93f8?page=110"> PECIALTY OYS IFTS S T &G S20 EPTE</a> <a title="The Toy Book September/October 2013 page 111" href="http://viewer.zmags.com/publication/bdcb93f8?page=111"> </a> <a title="The Toy Book September/October 2013 page 112" href="http://viewer.zmags.com/publication/bdcb93f8?page=112"> PECIALTY OYS IFTS S T &G S22 EPTE</a> <a title="The Toy Book September/October 2013 page 113" href="http://viewer.zmags.com/publication/bdcb93f8?page=113"> </a> <a title="The Toy Book September/October 2013 page 114" href="http://viewer.zmags.com/publication/bdcb93f8?page=114"> From time-tested classics to mod</a> <a title="The Toy Book September/October 2013 page 115" href="http://viewer.zmags.com/publication/bdcb93f8?page=115"> </a> <a title="The Toy Book September/October 2013 page 116" href="http://viewer.zmags.com/publication/bdcb93f8?page=116"> Science, fun, and learning collide with R</a> <a title="The Toy Book September/October 2013 page 117" href="http://viewer.zmags.com/publication/bdcb93f8?page=117"> </a> <a title="The Toy Book September/October 2013 page 118" href="http://viewer.zmags.com/publication/bdcb93f8?page=118"> With the Air Stream Machines kit from THA</a> <a title="The Toy Book September/October 2013 page 119" href="http://viewer.zmags.com/publication/bdcb93f8?page=119"> New from UNCLE MILTON, the Marvel Scien</a> <a title="The Toy Book September/October 2013 page 120" href="http://viewer.zmags.com/publication/bdcb93f8?page=120"> Making a Case for Mass I </a> <a title="The Toy Book September/October 2013 page 121" href="http://viewer.zmags.com/publication/bdcb93f8?page=121"> WHAT'S NEW MANHATTAN TOY's Motorworks o</a> <a title="The Toy Book September/October 2013 page 122" href="http://viewer.zmags.com/publication/bdcb93f8?page=122"> Changing Brick-and-Mortar Stores One Byte at a T</a> <a title="The Toy Book September/October 2013 page 123" href="http://viewer.zmags.com/publication/bdcb93f8?page=123"> consumers are near one of its stores. </a> <a title="The Toy Book September/October 2013 page 124" href="http://viewer.zmags.com/publication/bdcb93f8?page=124"> ORHGOAWNTOIZE TOY FAIR AN INTERNATIONAL The Toy </a> <a title="The Toy Book September/October 2013 page 125" href="http://viewer.zmags.com/publication/bdcb93f8?page=125"> constant over the years—despite the glo</a> <a title="The Toy Book September/October 2013 page 126" href="http://viewer.zmags.com/publication/bdcb93f8?page=126"> Chicago T o y Week & G a m </a> <a title="The Toy Book September/October 2013 page 127" href="http://viewer.zmags.com/publication/bdcb93f8?page=127"> </a> <a title="The Toy Book September/October 2013 page 128" href="http://viewer.zmags.com/publication/bdcb93f8?page=128"> Q&A WITH MARCUS KENT FOU</a> <a title="The Toy Book September/October 2013 page 129" href="http://viewer.zmags.com/publication/bdcb93f8?page=129"> </a> <a title="The Toy Book September/October 2013 page 130" href="http://viewer.zmags.com/publication/bdcb93f8?page=130"> T: o y s a n d T </a> <a title="The Toy Book September/October 2013 page 131" href="http://viewer.zmags.com/publication/bdcb93f8?page=131"> product, and when studios could use those shows t</a> <a title="The Toy Book September/October 2013 page 132" href="http://viewer.zmags.com/publication/bdcb93f8?page=132"> marketplace Industry </a> <a title="The Toy Book September/October 2013 page 133" href="http://viewer.zmags.com/publication/bdcb93f8?page=133"> SUBSCRIBE TO Get weekly updates on the latest t</a> <a title="The Toy Book September/October 2013 page 134" href="http://viewer.zmags.com/publication/bdcb93f8?page=134"> Flashback: September/October 1993 1. 2. 3. </a> <a title="The Toy Book September/October 2013 page 135" href="http://viewer.zmags.com/publication/bdcb93f8?page=135"> Reaching Both Trade and Consumers CO</a> <a title="The Toy Book September/October 2013 page 136" href="http://viewer.zmags.com/publication/bdcb93f8?page=136"> </a> <a title="The Toy Book September/October 2013 page 137" href="http://viewer.zmags.com/publication/bdcb93f8?page=137"> The , from MAPLE LANDMARK, intro</a> <a title="The Toy Book September/October 2013 page 138" href="http://viewer.zmags.com/publication/bdcb93f8?page=138"> Nine Inventory Man'gem nt Mistakes and One Soluti</a> <a title="The Toy Book September/October 2013 page 139" href="http://viewer.zmags.com/publication/bdcb93f8?page=139"> If you allow your employees to take modera</a> <a title="The Toy Book September/October 2013 page 140" href="http://viewer.zmags.com/publication/bdcb93f8?page=140"> SMARTLAB TOYS introduces Squishy Human Bod</a> <a title="The Toy Book September/October 2013 page 141" href="http://viewer.zmags.com/publication/bdcb93f8?page=141"> MEDIA CENTER Solo kids' artists Da</a>