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<br /> JEWELRY<br /> MARCH<br /> APRIL<br /> BUSINESS ADVISOR 2014<br /> THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY<br /> Jewelry business advisor<br /> Digital Issue<br /> *See pageS 8-9 for detailS<br /> ®<br /> Experience the<br /> opportunity for your store<br /> Certified, laser inscribed, and guaranteed from the source<br /> 800.210.4367 | foreverbrilliant.com/trade<br /> Experience FOREVER BRILLIANT®<br /> Whiter & brighter, right from the source.<br /> No after market treatments, we grow it that way!<br /> Experience BRIGHT WHITE<br /> Forever Brilliant® is up to four grades<br /> whiter than conventional moissanite.<br /> Experience BRILLIANCE<br /> Forever Brilliant® explodes with<br /> radiant sparkles... even in candlelight!<br /> Experience FIRE<br /> Forever Brilliant® <a title="JBA Mar/Apr 2014 page 1" href="http://viewer.zmags.com/publication/bde2f9b9?page=1"> JEWELRY MARCH APRIL BUSINESS ADVISOR 20</a> <a title="JBA Mar/Apr 2014 page 2" href="http://viewer.zmags.com/publication/bde2f9b9?page=2"> Experience the opportunity for your store </a> <a title="JBA Mar/Apr 2014 page 3" href="http://viewer.zmags.com/publication/bde2f9b9?page=3"> Outshine. Helping you focus on standing out in t</a> <a title="JBA Mar/Apr 2014 page 4" href="http://viewer.zmags.com/publication/bde2f9b9?page=4"> JEWELRY BUSINESS ADVISOR Contents | 26</a> <a title="JBA Mar/Apr 2014 page 5" href="http://viewer.zmags.com/publication/bde2f9b9?page=5"> CREATORS OF BEAUTIFUL DIAMOND & COLOR JEWELRY.</a> <a title="JBA Mar/Apr 2014 page 6" href="http://viewer.zmags.com/publication/bde2f9b9?page=6"> Contents Marketing 18 THE POwER OF NEwSLETTE</a> <a title="JBA Mar/Apr 2014 page 7" href="http://viewer.zmags.com/publication/bde2f9b9?page=7"> Jewelry Business Advisor Magazine www.jbamagazine</a> <a title="JBA Mar/Apr 2014 page 8" href="http://viewer.zmags.com/publication/bde2f9b9?page=8"> WIND & FIRE The Premier Brand of Expandable Bangl</a> <a title="JBA Mar/Apr 2014 page 9" href="http://viewer.zmags.com/publication/bde2f9b9?page=9"> Jewelry Business Advisor's Sponsored GIVEAWAY WIN</a> <a title="JBA Mar/Apr 2014 page 10" href="http://viewer.zmags.com/publication/bde2f9b9?page=10"> INDUSTRY ALERTS BREAKING NEWS AND INDUSTRY ANNOU</a> <a title="JBA Mar/Apr 2014 page 11" href="http://viewer.zmags.com/publication/bde2f9b9?page=11"> Color Merchants Inc. Releases Brand New Catalog </a> <a title="JBA Mar/Apr 2014 page 12" href="http://viewer.zmags.com/publication/bde2f9b9?page=12"> FEATURED READING the power of visual storytelli</a> <a title="JBA Mar/Apr 2014 page 13" href="http://viewer.zmags.com/publication/bde2f9b9?page=13"> Mother's Day. Your Chance To Make More Sales & Pr</a> <a title="JBA Mar/Apr 2014 page 14" href="http://viewer.zmags.com/publication/bde2f9b9?page=14"> the man, the method And the </a> <a title="JBA Mar/Apr 2014 page 15" href="http://viewer.zmags.com/publication/bde2f9b9?page=15"> Left page: Open Petal Cinnamon Earrings, Cinnamon</a> <a title="JBA Mar/Apr 2014 page 16" href="http://viewer.zmags.com/publication/bde2f9b9?page=16"> Su STOR ccess Y David Kodner didn’t grow up arou</a> <a title="JBA Mar/Apr 2014 page 17" href="http://viewer.zmags.com/publication/bde2f9b9?page=17"> to find a new job. 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During this per</a> <a title="JBA Mar/Apr 2014 page 23" href="http://viewer.zmags.com/publication/bde2f9b9?page=23"> </a> <a title="JBA Mar/Apr 2014 page 24" href="http://viewer.zmags.com/publication/bde2f9b9?page=24"> COMPANY SPOTLIGHT Who is Solidscape, In</a> <a title="JBA Mar/Apr 2014 page 25" href="http://viewer.zmags.com/publication/bde2f9b9?page=25"> </a> <a title="JBA Mar/Apr 2014 page 26" href="http://viewer.zmags.com/publication/bde2f9b9?page=26"> COVER STORY "Customers love the </a> <a title="JBA Mar/Apr 2014 page 27" href="http://viewer.zmags.com/publication/bde2f9b9?page=27"> "Since we started utilizing BRIGHT BOX 9 months a</a> <a title="JBA Mar/Apr 2014 page 28" href="http://viewer.zmags.com/publication/bde2f9b9?page=28"> 24K Rose & Loyalty Company's 24K Rose Gold Real R</a> <a title="JBA Mar/Apr 2014 page 29" href="http://viewer.zmags.com/publication/bde2f9b9?page=29"> Honora's Hugs & Kisses Collection | sales@honora.</a> <a title="JBA Mar/Apr 2014 page 30" href="http://viewer.zmags.com/publication/bde2f9b9?page=30"> Boost Your BRAND: MARKETING Three Steps to Bet</a> <a title="JBA Mar/Apr 2014 page 31" href="http://viewer.zmags.com/publication/bde2f9b9?page=31"> Is your Social Media a Mess? Let us help </a> <a title="JBA Mar/Apr 2014 page 32" href="http://viewer.zmags.com/publication/bde2f9b9?page=32"> these extra pennies in your pocket. The clients w</a> <a title="JBA Mar/Apr 2014 page 33" href="http://viewer.zmags.com/publication/bde2f9b9?page=33"> Our Clients are #1 in Google - You Can Be Too! </a> <a title="JBA Mar/Apr 2014 page 34" href="http://viewer.zmags.com/publication/bde2f9b9?page=34"> MARKETING How to Better Promote Your Store Ser</a> <a title="JBA Mar/Apr 2014 page 35" href="http://viewer.zmags.com/publication/bde2f9b9?page=35"> </a> <a title="JBA Mar/Apr 2014 page 36" href="http://viewer.zmags.com/publication/bde2f9b9?page=36"> So how can a jeweler better communicate the servi</a> <a title="JBA Mar/Apr 2014 page 37" href="http://viewer.zmags.com/publication/bde2f9b9?page=37"> The Full Service Custom Design Leader: </a> <a title="JBA Mar/Apr 2014 page 38" href="http://viewer.zmags.com/publication/bde2f9b9?page=38"> MANAGEMENT GEMSTONE TREATMENTS & ENHANCEMENTS By</a> <a title="JBA Mar/Apr 2014 page 39" href="http://viewer.zmags.com/publication/bde2f9b9?page=39"> Reach the customers who matter the most! J</a> <a title="JBA Mar/Apr 2014 page 40" href="http://viewer.zmags.com/publication/bde2f9b9?page=40"> In FAPFH sto</a> <a title="JBA Mar/Apr 2014 page 41" href="http://viewer.zmags.com/publication/bde2f9b9?page=41"> " " " " "" When my c</a> <a title="JBA Mar/Apr 2014 page 42" href="http://viewer.zmags.com/publication/bde2f9b9?page=42"> SALES Energize Existing Customers and </a> <a title="JBA Mar/Apr 2014 page 43" href="http://viewer.zmags.com/publication/bde2f9b9?page=43"> </a> <a title="JBA Mar/Apr 2014 page 44" href="http://viewer.zmags.com/publication/bde2f9b9?page=44"> what type of merchandise, and so forth all the wa</a> <a title="JBA Mar/Apr 2014 page 45" href="http://viewer.zmags.com/publication/bde2f9b9?page=45"> .......................................</a> <a title="JBA Mar/Apr 2014 page 46" href="http://viewer.zmags.com/publication/bde2f9b9?page=46"> MANAGEMENT Let Your Customers Decide How Much </a> <a title="JBA Mar/Apr 2014 page 47" href="http://viewer.zmags.com/publication/bde2f9b9?page=47"> </a> <a title="JBA Mar/Apr 2014 page 48" href="http://viewer.zmags.com/publication/bde2f9b9?page=48"> Joseph Blank Certified GIA Diamonds 800.223.7666</a> <a title="JBA Mar/Apr 2014 page 49" href="http://viewer.zmags.com/publication/bde2f9b9?page=49"> BUYER Amy Conway Love Conquers All Cu</a> <a title="JBA Mar/Apr 2014 page 50" href="http://viewer.zmags.com/publication/bde2f9b9?page=50"> Jewelry Business advisor's </a> <a title="JBA Mar/Apr 2014 page 51" href="http://viewer.zmags.com/publication/bde2f9b9?page=51"> October 12-14, 2014 - Ritz Carlton South Beach 1 </a> <a title="JBA Mar/Apr 2014 page 52" href="http://viewer.zmags.com/publication/bde2f9b9?page=52"> </a>