If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> The Funeral Professional’s #1 Resource For Business Growth and Profitability | May/June 2009<br /> TM<br /> PLUS:<br /> • How Washington Affects You?<br /> • Making Shades of Green Burial<br /> <br /> <br /> <br /> <br /> CONTENTS<br /> TM<br /> MAY/JUNE2009<br /> Vol. 3 | No. 3<br /> COVER STORY<br /> 30 Web Site Evolution<br /> FuneralNet’s new strategies<br /> for increasing service calls<br /> 20 ICCFA 2009 Convention and Exposition Recap<br /> SOLUTIONS ON<br /> MANAGEMENT 38<br /> 26 Shades of Green Burial<br /> by Suzanne DeRouchie<br /> Contrary to some beliefs, there are ways to protect<br /> both the environment and loved ones.<br /> 34 How Washington Affects You?<br /> by Ronald H. Cooper<br /> A look inside at new policies and how they affect your<br /> business.<br /> 46 A Better Approach to Cosmetic<br <a title="FBA May/Jun 2009 page 1" href="http://viewer.zmags.com/publication/c031b0f8?page=1"> The Funeral Professional’s #1 Resource For Busine</a> <a title="FBA May/Jun 2009 page 2" href="http://viewer.zmags.com/publication/c031b0f8?page=2"> </a> <a title="FBA May/Jun 2009 page 3" href="http://viewer.zmags.com/publication/c031b0f8?page=3"> </a> <a title="FBA May/Jun 2009 page 4" href="http://viewer.zmags.com/publication/c031b0f8?page=4"> </a> <a title="FBA May/Jun 2009 page 5" href="http://viewer.zmags.com/publication/c031b0f8?page=5"> </a> <a title="FBA May/Jun 2009 page 6" href="http://viewer.zmags.com/publication/c031b0f8?page=6"> CONTENTS TM MAY/JUNE2009 Vol. 3 | No. 3 </a> <a title="FBA May/Jun 2009 page 7" href="http://viewer.zmags.com/publication/c031b0f8?page=7"> </a> <a title="FBA May/Jun 2009 page 8" href="http://viewer.zmags.com/publication/c031b0f8?page=8"> Publisher’s View EMBRACE OPPORTUNITY No deny</a> <a title="FBA May/Jun 2009 page 9" href="http://viewer.zmags.com/publication/c031b0f8?page=9"> </a> <a title="FBA May/Jun 2009 page 10" href="http://viewer.zmags.com/publication/c031b0f8?page=10"> INDUSTRY Breaking News & Announcements ALERT< </a> <a title="FBA May/Jun 2009 page 11" href="http://viewer.zmags.com/publication/c031b0f8?page=11"> </a> <a title="FBA May/Jun 2009 page 12" href="http://viewer.zmags.com/publication/c031b0f8?page=12"> INDUSTRY ALERT< Deat</a> <a title="FBA May/Jun 2009 page 13" href="http://viewer.zmags.com/publication/c031b0f8?page=13"> NB: 3.6876 in. wide INDUSTRY ALERT< < French Mo</a> <a title="FBA May/Jun 2009 page 14" href="http://viewer.zmags.com/publication/c031b0f8?page=14"> INDUSTRY ALERT< < SympathyTree.com Launches New </a> <a title="FBA May/Jun 2009 page 15" href="http://viewer.zmags.com/publication/c031b0f8?page=15"> Ernie Heffner to PSI Funds “Board of </a> <a title="FBA May/Jun 2009 page 16" href="http://viewer.zmags.com/publication/c031b0f8?page=16"> INDUSTRY ALERT< “Gre</a> <a title="FBA May/Jun 2009 page 17" href="http://viewer.zmags.com/publication/c031b0f8?page=17"> while sharing and preserving the cherished memo</a> <a title="FBA May/Jun 2009 page 18" href="http://viewer.zmags.com/publication/c031b0f8?page=18"> INDUSTRY ALERT< Rob-W</a> <a title="FBA May/Jun 2009 page 19" href="http://viewer.zmags.com/publication/c031b0f8?page=19"> Veterans & Family Memorial Care Providers Become </a> <a title="FBA May/Jun 2009 page 20" href="http://viewer.zmags.com/publication/c031b0f8?page=20"> ICCFA 2009 CONVENTION & EXPOSITION RECORD NUMBERS</a> <a title="FBA May/Jun 2009 page 21" href="http://viewer.zmags.com/publication/c031b0f8?page=21"> Founded in 1887, the International Cemetery,</a> <a title="FBA May/Jun 2009 page 22" href="http://viewer.zmags.com/publication/c031b0f8?page=22"> SOLUTION ON marketing Tim Totten Making Busi</a> <a title="FBA May/Jun 2009 page 23" href="http://viewer.zmags.com/publication/c031b0f8?page=23"> A few? A back room full? A warehouse full? What </a> <a title="FBA May/Jun 2009 page 24" href="http://viewer.zmags.com/publication/c031b0f8?page=24"> (continued from page 22) how society is us</a> <a title="FBA May/Jun 2009 page 25" href="http://viewer.zmags.com/publication/c031b0f8?page=25"> sites affect their customers, their business plan</a> <a title="FBA May/Jun 2009 page 26" href="http://viewer.zmags.com/publication/c031b0f8?page=26"> SOLUTION ON management Suzanne DeRouchie </a> <a title="FBA May/Jun 2009 page 27" href="http://viewer.zmags.com/publication/c031b0f8?page=27"> </a> <a title="FBA May/Jun 2009 page 28" href="http://viewer.zmags.com/publication/c031b0f8?page=28"> Company Spotlight Bennett Funeral Coaches Loca</a> <a title="FBA May/Jun 2009 page 29" href="http://viewer.zmags.com/publication/c031b0f8?page=29"> 6=:6GH:D;69>;;:G:CI8DADG# <d^c\Va^iiaZ\</a> <a title="FBA May/Jun 2009 page 30" href="http://viewer.zmags.com/publication/c031b0f8?page=30"> COVER STORY Web Site Evolution FuneralNet’s ne</a> <a title="FBA May/Jun 2009 page 31" href="http://viewer.zmags.com/publication/c031b0f8?page=31"> COVER STORY _ audiences through the </a> <a title="FBA May/Jun 2009 page 32" href="http://viewer.zmags.com/publication/c031b0f8?page=32"> Company Spotlight Memory Glass Location: </a> <a title="FBA May/Jun 2009 page 33" href="http://viewer.zmags.com/publication/c031b0f8?page=33"> </a> <a title="FBA May/Jun 2009 page 34" href="http://viewer.zmags.com/publication/c031b0f8?page=34"> SOLUTION ON management Ronald H. Cooper Ho</a> <a title="FBA May/Jun 2009 page 35" href="http://viewer.zmags.com/publication/c031b0f8?page=35"> </a> <a title="FBA May/Jun 2009 page 36" href="http://viewer.zmags.com/publication/c031b0f8?page=36"> (continued from page 34) claimed. For planning p</a> <a title="FBA May/Jun 2009 page 37" href="http://viewer.zmags.com/publication/c031b0f8?page=37"> the IRS for past taxes, the $8,000 will be used t</a> <a title="FBA May/Jun 2009 page 38" href="http://viewer.zmags.com/publication/c031b0f8?page=38"> SOLUTION ON marketing Elizabeth Puckett Main</a> <a title="FBA May/Jun 2009 page 39" href="http://viewer.zmags.com/publication/c031b0f8?page=39"> Funeral Professionals Make 60-100% More Money in </a> <a title="FBA May/Jun 2009 page 40" href="http://viewer.zmags.com/publication/c031b0f8?page=40"> SOLUTION ON marketing Brian Young How Tech-</a> <a title="FBA May/Jun 2009 page 41" href="http://viewer.zmags.com/publication/c031b0f8?page=41"> 1-877-874-1611</a> <a title="FBA May/Jun 2009 page 42" href="http://viewer.zmags.com/publication/c031b0f8?page=42"> SOLUTION ON sales Kim Stacey Video Tribute </a> <a title="FBA May/Jun 2009 page 43" href="http://viewer.zmags.com/publication/c031b0f8?page=43"> "My Grandfather said he was born to fish! He had</a> <a title="FBA May/Jun 2009 page 44" href="http://viewer.zmags.com/publication/c031b0f8?page=44"> (continued from page 42) video you create is cop</a> <a title="FBA May/Jun 2009 page 45" href="http://viewer.zmags.com/publication/c031b0f8?page=45"> “The Power of a Personal Touch” </a> <a title="FBA May/Jun 2009 page 46" href="http://viewer.zmags.com/publication/c031b0f8?page=46"> SOLUTION ON management Dana Goodell A Bette</a> <a title="FBA May/Jun 2009 page 47" href="http://viewer.zmags.com/publication/c031b0f8?page=47"> brush technique of application, the makeup is bas</a> <a title="FBA May/Jun 2009 page 48" href="http://viewer.zmags.com/publication/c031b0f8?page=48"> SOLUTION ON management Stephanie L. Jones Do</a> <a title="FBA May/Jun 2009 page 49" href="http://viewer.zmags.com/publication/c031b0f8?page=49"> </a> <a title="FBA May/Jun 2009 page 50" href="http://viewer.zmags.com/publication/c031b0f8?page=50"> SOLUTION ON marketing Barbara Gustin The Re</a> <a title="FBA May/Jun 2009 page 51" href="http://viewer.zmags.com/publication/c031b0f8?page=51"> Mother Nature... Or your own mother? You don’t h</a> <a title="FBA May/Jun 2009 page 52" href="http://viewer.zmags.com/publication/c031b0f8?page=52"> BUYER $OLUTIONS Burial Garments Ethel </a> <a title="FBA May/Jun 2009 page 53" href="http://viewer.zmags.com/publication/c031b0f8?page=53"> BUYER $OLUTIO Mortuary Supplies Mon</a> <a title="FBA May/Jun 2009 page 54" href="http://viewer.zmags.com/publication/c031b0f8?page=54"> Specialty Vehicles</a> <a title="FBA May/Jun 2009 page 55" href="http://viewer.zmags.com/publication/c031b0f8?page=55"> Specialty Vehicles</a> <a title="FBA May/Jun 2009 page 56" href="http://viewer.zmags.com/publication/c031b0f8?page=56"> Advertisers’ Index We would like to thank the</a> <a title="FBA May/Jun 2009 page 57" href="http://viewer.zmags.com/publication/c031b0f8?page=57"> </a> <a title="FBA May/Jun 2009 page 58" href="http://viewer.zmags.com/publication/c031b0f8?page=58"> I]^c`^c\d[ >ckZhi^c\^cV 8gZbVidg4 >ckZhiHdbZI</a> <a title="FBA May/Jun 2009 page 59" href="http://viewer.zmags.com/publication/c031b0f8?page=59"> By: Continental Com</a> <a title="FBA May/Jun 2009 page 60" href="http://viewer.zmags.com/publication/c031b0f8?page=60"> </a>