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Best regards
Zmags
DEALER EDITION / DECEMBER 2015
Breaking
Some Rules –
SELLING LOTS OF VEHICLES
David Kimmerle of Sanderson Ford,
a family affair in Phoenix
FORUM: TRENDS: END GAME:
Shocking Rise & Fall of Cars With
News! Internet Leads Bows?
DECEMBER 2015
Volume 47, Number 12
ON THE COVER
BURGERS, 12
FRIES & FORDS
Retro-style diner is on the grounds of Sanderson Ford
BY TOM BEAMAN
2 | DECEMBER 2015
WARDSAUTO
8 20
TRENDS END
GAME
Rise & Fall
of Internet Cars
Leads With
Yesterday's next- Bows?
best thing now Oh, honey ...
small part of you shouldn't
business have!
BY STEVE FINLAY BY JIM IRWIN
DEALER EDITION / DECEMBER 2015 Break
DECEMBER 2015 Volume 47, Number 12
8 20 TRENDS END GAME Rise & F
EDITORS FORUM By Steve Finlay SHOCKING N
PHOTO COPYRIGHT © ISTOCK/THINKSTOCK portfolio of
EDITORS FORUM PHOTO COPYRIGHT © DREW ANGERER/GET
she says resonates with a political base. So she
TRENDS PHOTO COPYRIGHT © CREATAS/THINKSTOCK RIS
tact information. In return, the dealership gives
TRENDS th
creates customer engagement, but too much is a tu
Top 500 Dealer Profile Sponsored By C
Exotic cars, great friends, high speeds — what's
COVER STORY
WARDS TOP 500 DEALER PROFILE parts and a 90,
COVER STORY a parts demand, and Sanderson is
WARDS TOP 500 DEALER PROFILE Sanderson Ford
COVER STORY Kimmerle's grown children
PROFIT CENTERS INTERNET MARKETING Dealer Web
END GAME By Jim Irwin TO BOW OR NOT
wonder-gaping. It's ready for over-the-river-and-