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<br /> <br /> <br /> January/February 2010<br /> PRESENTED BY<br /> WELCOME<br /> Welcome to the inaugural edition of The<br /> Halloween Insider, The Toy Book's look at<br /> the hottest costumes, trends, and retail-<br /> ers this Halloween season. Inspired by the<br /> labor of love that is The Toy Insider—our<br /> annual look at the top holiday toys—<br /> we've set our sights on one of the biggest<br /> events of the year... and certainly the<br /> scariest.<br /> We kick off our coverage with a look<br /> at the Halloween holiday, and how it flips<br /> the holiday convention on its head. In-<br /> stead of buying for others, it's the one holi-<br /> day where customers are shopping for themselves.<br /> We take a look behind the curtain at the Wisconsin-based hybrid distributor/retailer<br /> BUYSEASONS before moving to an interview of Howard Beige, the executive vice pres-<br /> ident of Rubie's Costume Co. Rubie's is the ultimate rags-to-riche<a title="The Halloween Insider page 1" href="http://viewer.zmags.com/publication/c050a33d?page=1"> </a> <a title="The Halloween Insider page 2" href="http://viewer.zmags.com/publication/c050a33d?page=2"> </a> <a title="The Halloween Insider page 3" href="http://viewer.zmags.com/publication/c050a33d?page=3"> January/February 2010 </a> <a title="The Halloween Insider page 4" href="http://viewer.zmags.com/publication/c050a33d?page=4"> WELCOME Welcome to the inaugural edition of The H</a> <a title="The Halloween Insider page 5" href="http://viewer.zmags.com/publication/c050a33d?page=5"> </a> <a title="The Halloween Insider page 6" href="http://viewer.zmags.com/publication/c050a33d?page=6"> Halloween 2010 A rebounding economy will give </a> <a title="The Halloween Insider page 7" href="http://viewer.zmags.com/publication/c050a33d?page=7"> </a> <a title="The Halloween Insider page 8" href="http://viewer.zmags.com/publication/c050a33d?page=8"> 1,350 boo</a> <a title="The Halloween Insider page 9" href="http://viewer.zmags.com/publication/c050a33d?page=9"> </a> <a title="The Halloween Insider page 10" href="http://viewer.zmags.com/publication/c050a33d?page=10"> Look Inside: BUYSEASONS by Bryan Joiner Let's sa</a> <a title="The Halloween Insider page 11" href="http://viewer.zmags.com/publication/c050a33d?page=11"> Howard Beige Invites the Industry Home fo</a> <a title="The Halloween Insider page 12" href="http://viewer.zmags.com/publication/c050a33d?page=12"> promotion, or building a website. I've seen large</a> <a title="The Halloween Insider page 13" href="http://viewer.zmags.com/publication/c050a33d?page=13"> a whole new approach.</a> <a title="The Halloween Insider page 14" href="http://viewer.zmags.com/publication/c050a33d?page=14"> Retail Spotlight: Halloween Adventure/Smart Toys </a> <a title="The Halloween Insider page 15" href="http://viewer.zmags.com/publication/c050a33d?page=15"> designed hundreds of ways, but the styles that em</a> <a title="The Halloween Insider page 16" href="http://viewer.zmags.com/publication/c050a33d?page=16"> INSIDER LOOK At: kids' costumes Aeromax</a> <a title="The Halloween Insider page 17" href="http://viewer.zmags.com/publication/c050a33d?page=17"> </a> <a title="The Halloween Insider page 18" href="http://viewer.zmags.com/publication/c050a33d?page=18"> Insider Look at: Kids' Costumes Disgui</a> <a title="The Halloween Insider page 19" href="http://viewer.zmags.com/publication/c050a33d?page=19"> </a> <a title="The Halloween Insider page 20" href="http://viewer.zmags.com/publication/c050a33d?page=20"> INSIDER LOOK At: adult costumes In Char</a> <a title="The Halloween Insider page 21" href="http://viewer.zmags.com/publication/c050a33d?page=21"> </a> <a title="The Halloween Insider page 22" href="http://viewer.zmags.com/publication/c050a33d?page=22"> Insider Look at: Adult Costumes Hous</a> <a title="The Halloween Insider page 23" href="http://viewer.zmags.com/publication/c050a33d?page=23"> </a> <a title="The Halloween Insider page 24" href="http://viewer.zmags.com/publication/c050a33d?page=24"> INSIDER LOOK At: Masks/Deco Paper Magic</a> <a title="The Halloween Insider page 25" href="http://viewer.zmags.com/publication/c050a33d?page=25"> </a> <a title="The Halloween Insider page 26" href="http://viewer.zmags.com/publication/c050a33d?page=26"> Insider Lookat: masks/decorations </a> <a title="The Halloween Insider page 27" href="http://viewer.zmags.com/publication/c050a33d?page=27"> INSIDER LOOK At: toys/Games Aurora World</a> <a title="The Halloween Insider page 28" href="http://viewer.zmags.com/publication/c050a33d?page=28"> Insider Look at: Toys/games </a> <a title="The Halloween Insider page 29" href="http://viewer.zmags.com/publication/c050a33d?page=29"> The Voice Reaching Both Trade and Consumers </a> <a title="The Halloween Insider page 30" href="http://viewer.zmags.com/publication/c050a33d?page=30"> Spooky, Scary StatShot </a> <a title="The Halloween Insider page 31" href="http://viewer.zmags.com/publication/c050a33d?page=31"> </a> <a title="The Halloween Insider page 32" href="http://viewer.zmags.com/publication/c050a33d?page=32"> </a>