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<br /> LEADERSHIP IN THE LAND NASPL LAUNCHES NEW SITE<br /> INSIGHTS<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> May/June 2016<br /> Draw Games<br /> Focus on:<br /> From the<br /> President<br /> I<br /> f you haven’t been NASPL’s website recently, you<br /> should check it out! The site has been refreshed<br /> and has a new colorful, tiled look that is now mobile<br /> friendly. Since nearly two-thirds of U.S. residents have<br /> smartphones, this upgrade was critical. The redesign<br /> also included adding a rotating features box, a new<br /> section on responsible gambling and player protection,<br /> and a media center. The link to the Matrix from the<br /> website is new, too, and offers lottery members quick<br /> access to important research information.<br /> Also, check out the article in this issue about<br /> Connecticut becoming the first U.S<a title="May_June_Insights_2016 page 1" href="http://viewer.zmags.com/publication/c0649ab8?page=1"> LEADERSHIP IN THE LAND NASPL LAUNCHES NEW SIT</a> <a title="May_June_Insights_2016 page 2" href="http://viewer.zmags.com/publication/c0649ab8?page=2"> From the President I f you haven’t been N</a> <a title="May_June_Insights_2016 page 3" href="http://viewer.zmags.com/publication/c0649ab8?page=3"> INSIGHTS May/June 2016 3</a> <a title="May_June_Insights_2016 page 4" href="http://viewer.zmags.com/publication/c0649ab8?page=4"> May/June 2016 Leadership in the LAND I</a> <a title="May_June_Insights_2016 page 5" href="http://viewer.zmags.com/publication/c0649ab8?page=5"> INSIGHTS July/August 2015 5 </a> <a title="May_June_Insights_2016 page 6" href="http://viewer.zmags.com/publication/c0649ab8?page=6"> Around the Industry Wheel of Fortune delivering </a> <a title="May_June_Insights_2016 page 7" href="http://viewer.zmags.com/publication/c0649ab8?page=7"> The Dawn of a New Era Built on our legacy,</a> <a title="May_June_Insights_2016 page 8" href="http://viewer.zmags.com/publication/c0649ab8?page=8"> Around the Industry Some Kentucky Lottery games </a> <a title="May_June_Insights_2016 page 9" href="http://viewer.zmags.com/publication/c0649ab8?page=9"> INSIGHTS May/June 2016 9</a> <a title="May_June_Insights_2016 page 10" href="http://viewer.zmags.com/publication/c0649ab8?page=10"> Around the Industry Iowa Lottery launches Ghostb</a> <a title="May_June_Insights_2016 page 11" href="http://viewer.zmags.com/publication/c0649ab8?page=11"> In a world where retail and online converge </a> <a title="May_June_Insights_2016 page 12" href="http://viewer.zmags.com/publication/c0649ab8?page=12"> What was your first job, and what did you learn f</a> <a title="May_June_Insights_2016 page 13" href="http://viewer.zmags.com/publication/c0649ab8?page=13"> www.alchemy3.com Polaris and its vehicle body de</a> <a title="May_June_Insights_2016 page 14" href="http://viewer.zmags.com/publication/c0649ab8?page=14"> "I value the opinions and expertise</a> <a title="May_June_Insights_2016 page 15" href="http://viewer.zmags.com/publication/c0649ab8?page=15"> INSIGHTS May/June 2016 15</a> <a title="May_June_Insights_2016 page 16" href="http://viewer.zmags.com/publication/c0649ab8?page=16"> "I simply treat all as I would want to</a> <a title="May_June_Insights_2016 page 17" href="http://viewer.zmags.com/publication/c0649ab8?page=17"> INSIGHTS May/June 2016 17</a> <a title="May_June_Insights_2016 page 18" href="http://viewer.zmags.com/publication/c0649ab8?page=18"> Making a Difference CAROLE EVERETT Director of Co</a> <a title="May_June_Insights_2016 page 19" href="http://viewer.zmags.com/publication/c0649ab8?page=19"> </a> <a title="May_June_Insights_2016 page 20" href="http://viewer.zmags.com/publication/c0649ab8?page=20"> What issues do you face in a state that allows an</a> <a title="May_June_Insights_2016 page 21" href="http://viewer.zmags.com/publication/c0649ab8?page=21"> was working on developing a video game when we la</a> <a title="May_June_Insights_2016 page 22" href="http://viewer.zmags.com/publication/c0649ab8?page=22"> NASPL 2016 Photos by Heat</a> <a title="May_June_Insights_2016 page 23" href="http://viewer.zmags.com/publication/c0649ab8?page=23"> Also during the afternoon session, represe</a> <a title="May_June_Insights_2016 page 24" href="http://viewer.zmags.com/publication/c0649ab8?page=24"> a robbery, a sports fanatic’s attic and death row</a> <a title="May_June_Insights_2016 page 25" href="http://viewer.zmags.com/publication/c0649ab8?page=25"> Let’s design a game! John Balash, MET Pro</a> <a title="May_June_Insights_2016 page 26" href="http://viewer.zmags.com/publication/c0649ab8?page=26"> A Field Guide to the Lottery Games of North Amer</a> <a title="May_June_Insights_2016 page 27" href="http://viewer.zmags.com/publication/c0649ab8?page=27"> In games of the Lotto type it is understoo</a> <a title="May_June_Insights_2016 page 28" href="http://viewer.zmags.com/publication/c0649ab8?page=28"> GameSense comes to Connecticut The Connecticut Lo</a> <a title="May_June_Insights_2016 page 29" href="http://viewer.zmags.com/publication/c0649ab8?page=29"> All of these things help further develop G</a> <a title="May_June_Insights_2016 page 30" href="http://viewer.zmags.com/publication/c0649ab8?page=30"> NASPL Launches New Website at Lottery Leader</a> <a title="May_June_Insights_2016 page 31" href="http://viewer.zmags.com/publication/c0649ab8?page=31"> There are eight main sections to the new website.</a> <a title="May_June_Insights_2016 page 32" href="http://viewer.zmags.com/publication/c0649ab8?page=32"> Join us in Pittsburgh The NASPL Professional Deve</a> <a title="May_June_Insights_2016 page 33" href="http://viewer.zmags.com/publication/c0649ab8?page=33"> NASPL 2016 Professional Development Seminar Augus</a> <a title="May_June_Insights_2016 page 34" href="http://viewer.zmags.com/publication/c0649ab8?page=34"> INSIGHTS PRESENTS: </a> <a title="May_June_Insights_2016 page 35" href="http://viewer.zmags.com/publication/c0649ab8?page=35"> Lucky Numbers Draw-based games may lack the pizza</a> <a title="May_June_Insights_2016 page 36" href="http://viewer.zmags.com/publication/c0649ab8?page=36"> Selected U.S. Draw-Based Game Sales (Dollars in m</a> <a title="May_June_Insights_2016 page 37" href="http://viewer.zmags.com/publication/c0649ab8?page=37"> special features, such as a periodic doubler or a</a> <a title="May_June_Insights_2016 page 38" href="http://viewer.zmags.com/publication/c0649ab8?page=38"> Maryland Lottery: Add-on games are particularly p</a> <a title="May_June_Insights_2016 page 39" href="http://viewer.zmags.com/publication/c0649ab8?page=39"> is scheduled to launch in June. The $5 price poin</a> <a title="May_June_Insights_2016 page 40" href="http://viewer.zmags.com/publication/c0649ab8?page=40"> displays at retail. The Lottery also has just int</a> <a title="May_June_Insights_2016 page 41" href="http://viewer.zmags.com/publication/c0649ab8?page=41"> 5 have a very long life cycle, niche games are im</a> <a title="May_June_Insights_2016 page 42" href="http://viewer.zmags.com/publication/c0649ab8?page=42"> Where did you learn about this research? We were </a> <a title="May_June_Insights_2016 page 43" href="http://viewer.zmags.com/publication/c0649ab8?page=43"> </a> <a title="May_June_Insights_2016 page 44" href="http://viewer.zmags.com/publication/c0649ab8?page=44"> HARNESSING THE POWER OF POWERBALL By Paul Lauzon</a> <a title="May_June_Insights_2016 page 45" href="http://viewer.zmags.com/publication/c0649ab8?page=45"> media, both traditional and social. The potential</a> <a title="May_June_Insights_2016 page 46" href="http://viewer.zmags.com/publication/c0649ab8?page=46"> Anticipated Future Play On any typical mo</a> <a title="May_June_Insights_2016 page 47" href="http://viewer.zmags.com/publication/c0649ab8?page=47"> Dividing Up the Pie When the survey turne</a> <a title="May_June_Insights_2016 page 48" href="http://viewer.zmags.com/publication/c0649ab8?page=48"> ORCHESTRATING LOTTO SUCCESS – WITH A LITTLE LUCK</a> <a title="May_June_Insights_2016 page 49" href="http://viewer.zmags.com/publication/c0649ab8?page=49"> it was very powerful,” said Schulzke about the sa</a> <a title="May_June_Insights_2016 page 50" href="http://viewer.zmags.com/publication/c0649ab8?page=50"> February 13, 2016: Fourteen extra guaranteed priz</a> <a title="May_June_Insights_2016 page 51" href="http://viewer.zmags.com/publication/c0649ab8?page=51"> differential. Lotto 6/49 is drawn twice a week vs</a> <a title="May_June_Insights_2016 page 52" href="http://viewer.zmags.com/publication/c0649ab8?page=52"> Watching While You Win Games offering both an ins</a> <a title="May_June_Insights_2016 page 53" href="http://viewer.zmags.com/publication/c0649ab8?page=53"> an instant-win component combined with a later dr</a> <a title="May_June_Insights_2016 page 54" href="http://viewer.zmags.com/publication/c0649ab8?page=54"> newness. When people think of lottery and new lot</a> <a title="May_June_Insights_2016 page 55" href="http://viewer.zmags.com/publication/c0649ab8?page=55"> that characterizes the true Watch ‘n Win category</a> <a title="May_June_Insights_2016 page 56" href="http://viewer.zmags.com/publication/c0649ab8?page=56"> Beyond the Draw What a new era we’ve entered. Hot</a> <a title="May_June_Insights_2016 page 57" href="http://viewer.zmags.com/publication/c0649ab8?page=57"> The One study, which included more than 10</a> <a title="May_June_Insights_2016 page 58" href="http://viewer.zmags.com/publication/c0649ab8?page=58"> Popular cross-over brands like Gold Fish™ can add</a> <a title="May_June_Insights_2016 page 59" href="http://viewer.zmags.com/publication/c0649ab8?page=59"> and interactive games in one U.S. jurisdiction, w</a> <a title="May_June_Insights_2016 page 60" href="http://viewer.zmags.com/publication/c0649ab8?page=60"> Advertising Jackpot Games – </a> <a title="May_June_Insights_2016 page 61" href="http://viewer.zmags.com/publication/c0649ab8?page=61"> Even as these strategies bear fruit, there</a> <a title="May_June_Insights_2016 page 62" href="http://viewer.zmags.com/publication/c0649ab8?page=62"> beyond those levels, the additional media spend i</a> <a title="May_June_Insights_2016 page 63" href="http://viewer.zmags.com/publication/c0649ab8?page=63"> in-state games, we will use our owned media chann</a> <a title="May_June_Insights_2016 page 64" href="http://viewer.zmags.com/publication/c0649ab8?page=64"> started producing :60 spots that are actually two</a> <a title="May_June_Insights_2016 page 65" href="http://viewer.zmags.com/publication/c0649ab8?page=65"> NASPL Business Development and Product Innovatio</a> <a title="May_June_Insights_2016 page 66" href="http://viewer.zmags.com/publication/c0649ab8?page=66"> advertising through radio DJ reads, digital billb</a> <a title="May_June_Insights_2016 page 67" href="http://viewer.zmags.com/publication/c0649ab8?page=67"> NASPL 2016 Professional Development Seminar Augus</a> <a title="May_June_Insights_2016 page 68" href="http://viewer.zmags.com/publication/c0649ab8?page=68"> Research indicates that players do rely he</a> <a title="May_June_Insights_2016 page 69" href="http://viewer.zmags.com/publication/c0649ab8?page=69"> The jackpot message is provided at the poi</a> <a title="May_June_Insights_2016 page 70" href="http://viewer.zmags.com/publication/c0649ab8?page=70"> radio and TV. On our draw game tickets, marketing</a> <a title="May_June_Insights_2016 page 71" href="http://viewer.zmags.com/publication/c0649ab8?page=71"> public saturation that paid advertising is unnece</a> <a title="May_June_Insights_2016 page 72" href="http://viewer.zmags.com/publication/c0649ab8?page=72"> Does Jackpot Advertising Work? Can advertising l</a> <a title="May_June_Insights_2016 page 73" href="http://viewer.zmags.com/publication/c0649ab8?page=73"> However, we see the major increases in sales once</a> <a title="May_June_Insights_2016 page 74" href="http://viewer.zmags.com/publication/c0649ab8?page=74"> the national average. During the campaign, the Po</a> <a title="May_June_Insights_2016 page 75" href="http://viewer.zmags.com/publication/c0649ab8?page=75"> PGRI LOTTERY EXPO 2016 Unlocking the Power of </a> <a title="May_June_Insights_2016 page 76" href="http://viewer.zmags.com/publication/c0649ab8?page=76"> 76 INSIGHTS May/June 2016</a> <a title="May_June_Insights_2016 page 77" href="http://viewer.zmags.com/publication/c0649ab8?page=77"> Promotional Play Lotteries are always hard at wor</a> <a title="May_June_Insights_2016 page 78" href="http://viewer.zmags.com/publication/c0649ab8?page=78"> utilize Powerball as a qualifier and one of our i</a> <a title="May_June_Insights_2016 page 79" href="http://viewer.zmags.com/publication/c0649ab8?page=79"> INSIGHTS May/June 2016 79</a> <a title="May_June_Insights_2016 page 80" href="http://viewer.zmags.com/publication/c0649ab8?page=80"> In recent years, two of our most successfu</a> <a title="May_June_Insights_2016 page 81" href="http://viewer.zmags.com/publication/c0649ab8?page=81"> We ran a second chance promotion where we </a> <a title="May_June_Insights_2016 page 82" href="http://viewer.zmags.com/publication/c0649ab8?page=82"> promotion to Lotto 47 and Fantasy 5 this fall. </a> <a title="May_June_Insights_2016 page 83" href="http://viewer.zmags.com/publication/c0649ab8?page=83"> month. While some players looked forward to the P</a> <a title="May_June_Insights_2016 page 84" href="http://viewer.zmags.com/publication/c0649ab8?page=84"> value to the regular Cash 5 purchases. - B</a> <a title="May_June_Insights_2016 page 85" href="http://viewer.zmags.com/publication/c0649ab8?page=85"> The most common regional promotions are tr</a> <a title="May_June_Insights_2016 page 86" href="http://viewer.zmags.com/publication/c0649ab8?page=86"> rates have matched or surpassed those for drawing</a> <a title="May_June_Insights_2016 page 87" href="http://viewer.zmags.com/publication/c0649ab8?page=87"> a voucher for a $100 instant win to be redeemed a</a> <a title="May_June_Insights_2016 page 88" href="http://viewer.zmags.com/publication/c0649ab8?page=88"> retail traffic periods such as Black Friday, pre-</a> <a title="May_June_Insights_2016 page 89" href="http://viewer.zmags.com/publication/c0649ab8?page=89"> Our 25th Anniversary Package LTO only expe</a> <a title="May_June_Insights_2016 page 90" href="http://viewer.zmags.com/publication/c0649ab8?page=90"> Save the Dates! October 4-6, 2016 NASPL 2016 Hos</a> <a title="May_June_Insights_2016 page 91" href="http://viewer.zmags.com/publication/c0649ab8?page=91"> Become a NASPL Associate Member! NA</a> <a title="May_June_Insights_2016 page 92" href="http://viewer.zmags.com/publication/c0649ab8?page=92"> Felipe operates ahead of the game with integra</a>