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<br /> A Retailers Guide to<br /> F-Commerce<br /> Selling to People Where They Are<br /> Anyway – On Facebook!<br /> A Retailers Guide to F-Commerce: Selling to People Where They Are Anyway–On Facebook!<br /> About this whitepaper<br /> The content is protected by copyright and cannot be<br /> duplicated without permission from Zmags Inc., 320<br /> Congress Street, Boston, MA 02210, USA.<br /> The author or any other advisors distributing this guide can<br /> under no circumstances be held responsible for any damage<br /> or business impact from taking advice from this whitepaper.<br /> For any questions regarding this whitepaper, please email<br /> Peter Velikin, VP of Marketing at pvelikin@zmags.com<br /> Published May 2011 © all rights reserved<br /> 2<br /> Introduction<br /> As the Internet continues to<br /> evolve at a rapid pace, so do the<br /> opportunities that brands and<br /> retailers have available to them<br /> to increase their online revenue<br<a title="Retailer's Guide to Facebook Commerce page 1" href="http://viewer.zmags.com/publication/c1ef8f6a?page=1"> A Retailers Guide to F-Commerce Selling to People</a> <a title="Retailer's Guide to Facebook Commerce page 2" href="http://viewer.zmags.com/publication/c1ef8f6a?page=2"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 3" href="http://viewer.zmags.com/publication/c1ef8f6a?page=3"> Introduction As the Internet continues to evolve</a> <a title="Retailer's Guide to Facebook Commerce page 4" href="http://viewer.zmags.com/publication/c1ef8f6a?page=4"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 5" href="http://viewer.zmags.com/publication/c1ef8f6a?page=5"> to user reviews, recommendations and other insigh</a> <a title="Retailer's Guide to Facebook Commerce page 6" href="http://viewer.zmags.com/publication/c1ef8f6a?page=6"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 7" href="http://viewer.zmags.com/publication/c1ef8f6a?page=7"> Keeping It in the Family: The Case for Selling on</a> <a title="Retailer's Guide to Facebook Commerce page 8" href="http://viewer.zmags.com/publication/c1ef8f6a?page=8"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 9" href="http://viewer.zmags.com/publication/c1ef8f6a?page=9"> Social Shopping By nature, people are social. Not</a> <a title="Retailer's Guide to Facebook Commerce page 10" href="http://viewer.zmags.com/publication/c1ef8f6a?page=10"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 11" href="http://viewer.zmags.com/publication/c1ef8f6a?page=11"> Creating an Exciting Online Experience Is Key to </a> <a title="Retailer's Guide to Facebook Commerce page 12" href="http://viewer.zmags.com/publication/c1ef8f6a?page=12"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 13" href="http://viewer.zmags.com/publication/c1ef8f6a?page=13"> FAMILIARITY: Humans tend to steer clear of the un</a> <a title="Retailer's Guide to Facebook Commerce page 14" href="http://viewer.zmags.com/publication/c1ef8f6a?page=14"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 15" href="http://viewer.zmags.com/publication/c1ef8f6a?page=15"> Expectations of the Facebook Consumer The key to </a> <a title="Retailer's Guide to Facebook Commerce page 16" href="http://viewer.zmags.com/publication/c1ef8f6a?page=16"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 17" href="http://viewer.zmags.com/publication/c1ef8f6a?page=17"> 200 MILLION mobile Facebook users » using 550,0</a> <a title="Retailer's Guide to Facebook Commerce page 18" href="http://viewer.zmags.com/publication/c1ef8f6a?page=18"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 19" href="http://viewer.zmags.com/publication/c1ef8f6a?page=19"> Pros and Cons Product Exposure. The Facebook Mal</a> <a title="Retailer's Guide to Facebook Commerce page 20" href="http://viewer.zmags.com/publication/c1ef8f6a?page=20"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 21" href="http://viewer.zmags.com/publication/c1ef8f6a?page=21"> Disconnected Experience for Consumer. The primary</a> <a title="Retailer's Guide to Facebook Commerce page 22" href="http://viewer.zmags.com/publication/c1ef8f6a?page=22"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 23" href="http://viewer.zmags.com/publication/c1ef8f6a?page=23"> of their social network with the proven format of</a> <a title="Retailer's Guide to Facebook Commerce page 24" href="http://viewer.zmags.com/publication/c1ef8f6a?page=24"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 25" href="http://viewer.zmags.com/publication/c1ef8f6a?page=25"> Don’t replace e-commerce with f-commerce —USE BOT</a> <a title="Retailer's Guide to Facebook Commerce page 26" href="http://viewer.zmags.com/publication/c1ef8f6a?page=26"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 27" href="http://viewer.zmags.com/publication/c1ef8f6a?page=27"> To recap: • The Facebook Mall allows you to ex</a> <a title="Retailer's Guide to Facebook Commerce page 28" href="http://viewer.zmags.com/publication/c1ef8f6a?page=28"> A Retailers Guide to F-Commerce: Selling to Peopl</a> <a title="Retailer's Guide to Facebook Commerce page 29" href="http://viewer.zmags.com/publication/c1ef8f6a?page=29"> Over 3000 brands use Zmags to deliver rich, inter</a> <a title="Retailer's Guide to Facebook Commerce page 30" href="http://viewer.zmags.com/publication/c1ef8f6a?page=30"> A Retailers Guide to F-Commerce: Selling to Peopl</a>