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<br /> February 2016<br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> Reflections and Predictions<br /> GLOBAL LAUNCHES<br /> CUSTOMER<br /> SEGMENTATION<br /> & ADVERTISING<br /> RARE DISEASES<br /> JAPAN<br /> SHOWCASE FEATURE<br /> Outsourcing<br /> nx Pharma<br /> P U B L I C AT I O N<br /> The number of consecutive<br /> years in which the FDA<br /> approved more orphan<br /> drugs for rare diseases<br /> than any previous year in<br /> FDA history<br /> Source: FDA.gov<br /> You have to<br /> to ensure success beyond approval<br /> To learn more about our inVentiv thinking, download our free report Break through with us<br /> on rare disease and advocacy at inventivhealth-pr.com/rare<br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> ABOVE FREEHAND<br /> Volume 16 • Number 2<br /> PUBLISHER Lisa Banket<br /> <a title="PharmaVOICE | February 2016 page 1" href="http://viewer.zmags.com/publication/c453cb3c?page=1"> February 2016 THE FORUM FOR THE INDUSTRY </a> <a title="PharmaVOICE | February 2016 page 2" href="http://viewer.zmags.com/publication/c453cb3c?page=2"> The number of consecutive years in which the FDA </a> <a title="PharmaVOICE | February 2016 page 3" href="http://viewer.zmags.com/publication/c453cb3c?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE </a> <a title="PharmaVOICE | February 2016 page 4" href="http://viewer.zmags.com/publication/c453cb3c?page=4"> Contents February 2016 ON </a> <a title="PharmaVOICE | February 2016 page 5" href="http://viewer.zmags.com/publication/c453cb3c?page=5"> CHECK OUT THE PIPES ON YOU FOR YOUR UNWAVERING VO</a> <a title="PharmaVOICE | February 2016 page 6" href="http://viewer.zmags.com/publication/c453cb3c?page=6"> Contents February 2016 Dr. Barry Eis</a> <a title="PharmaVOICE | February 2016 page 7" href="http://viewer.zmags.com/publication/c453cb3c?page=7"> There's a reason why some of the worl</a> <a title="PharmaVOICE | February 2016 page 8" href="http://viewer.zmags.com/publication/c453cb3c?page=8"> Upfront Then and Now... DIRECT-TO-CONSUMER ADVER</a> <a title="PharmaVOICE | February 2016 page 9" href="http://viewer.zmags.com/publication/c453cb3c?page=9"> SCOPE 2016: SUMMIT FOR CLINICAL OPS EXECUTIVES Fe</a> <a title="PharmaVOICE | February 2016 page 10" href="http://viewer.zmags.com/publication/c453cb3c?page=10"> Upfront Top Predictions FOR 2016 1 Drug prici</a> <a title="PharmaVOICE | February 2016 page 11" href="http://viewer.zmags.com/publication/c453cb3c?page=11"> SPEAK ut Provided by: Worldwide Clinical Trials </a> <a title="PharmaVOICE | February 2016 page 12" href="http://viewer.zmags.com/publication/c453cb3c?page=12"> Reflections and Predictions Past, Present, </a> <a title="PharmaVOICE | February 2016 page 13" href="http://viewer.zmags.com/publication/c453cb3c?page=13"> Reflections and Predictions 2016: A Shake Up Year</a> <a title="PharmaVOICE | February 2016 page 14" href="http://viewer.zmags.com/publication/c453cb3c?page=14"> Reflections and Predictions uum of well-being, r</a> <a title="PharmaVOICE | February 2016 page 15" href="http://viewer.zmags.com/publication/c453cb3c?page=15"> Biologics, clinical trial products and other comp</a> <a title="PharmaVOICE | February 2016 page 16" href="http://viewer.zmags.com/publication/c453cb3c?page=16"> Reflections and Predictions personal moments o</a> <a title="PharmaVOICE | February 2016 page 17" href="http://viewer.zmags.com/publication/c453cb3c?page=17"> </a> <a title="PharmaVOICE | February 2016 page 18" href="http://viewer.zmags.com/publication/c453cb3c?page=18"> Reflections and Predictions KRISTIN KELLER Execu</a> <a title="PharmaVOICE | February 2016 page 19" href="http://viewer.zmags.com/publication/c453cb3c?page=19"> by META Group (now Gartner) analyst Doug Laney, w</a> <a title="PharmaVOICE | February 2016 page 20" href="http://viewer.zmags.com/publication/c453cb3c?page=20"> Reflections and Predictions life-sciences. This </a> <a title="PharmaVOICE | February 2016 page 21" href="http://viewer.zmags.com/publication/c453cb3c?page=21"> Powering smarter treatments and healthier people:</a> <a title="PharmaVOICE | February 2016 page 22" href="http://viewer.zmags.com/publication/c453cb3c?page=22"> Reflections and Predictions streamlines bottlene</a> <a title="PharmaVOICE | February 2016 page 23" href="http://viewer.zmags.com/publication/c453cb3c?page=23"> As a full-service healthcare PR </a> <a title="PharmaVOICE | February 2016 page 24" href="http://viewer.zmags.com/publication/c453cb3c?page=24"> Reflections and Predictions their HCP partners, </a> <a title="PharmaVOICE | February 2016 page 25" href="http://viewer.zmags.com/publication/c453cb3c?page=25"> from 88% to 91% to 92% of all prescriptions dispe</a> <a title="PharmaVOICE | February 2016 page 26" href="http://viewer.zmags.com/publication/c453cb3c?page=26"> ReflectionsandPredictions tronic clinical outcom</a> <a title="PharmaVOICE | February 2016 page 27" href="http://viewer.zmags.com/publication/c453cb3c?page=27"> of accreditation, Over the last 15 years, </a> <a title="PharmaVOICE | February 2016 page 28" href="http://viewer.zmags.com/publication/c453cb3c?page=28"> Reflections and Predictions kind’s best shot at </a> <a title="PharmaVOICE | February 2016 page 29" href="http://viewer.zmags.com/publication/c453cb3c?page=29"> MICHELLE KEEFE President and CEO, Publicis Touchp</a> <a title="PharmaVOICE | February 2016 page 30" href="http://viewer.zmags.com/publication/c453cb3c?page=30"> ReflectionsandPredictions motion development. Th</a> <a title="PharmaVOICE | February 2016 page 31" href="http://viewer.zmags.com/publication/c453cb3c?page=31"> all-stock deal valued at $160 billion </a> <a title="PharmaVOICE | February 2016 page 32" href="http://viewer.zmags.com/publication/c453cb3c?page=32"> Reflections and Predictions pharma and biotech </a> <a title="PharmaVOICE | February 2016 page 33" href="http://viewer.zmags.com/publication/c453cb3c?page=33"> </a> <a title="PharmaVOICE | February 2016 page 34" href="http://viewer.zmags.com/publication/c453cb3c?page=34"> Global Launches By Robin Robinson GLOBAL LAUNCH</a> <a title="PharmaVOICE | February 2016 page 35" href="http://viewer.zmags.com/publication/c453cb3c?page=35"> Global Launches How Technology Is Influencing G</a> <a title="PharmaVOICE | February 2016 page 36" href="http://viewer.zmags.com/publication/c453cb3c?page=36"> Global Launches drive physician behavior worldw</a> <a title="PharmaVOICE | February 2016 page 37" href="http://viewer.zmags.com/publication/c453cb3c?page=37"> Global Launches The Launch Environment Is Changi</a> <a title="PharmaVOICE | February 2016 page 38" href="http://viewer.zmags.com/publication/c453cb3c?page=38"> Global Launches Global commercia</a> <a title="PharmaVOICE | February 2016 page 39" href="http://viewer.zmags.com/publication/c453cb3c?page=39"> PharmaVOICE 100 The PharmaVOICE 100 are leaders </a> <a title="PharmaVOICE | February 2016 page 40" href="http://viewer.zmags.com/publication/c453cb3c?page=40"> Customer Segmentation By Taren Grom Advertis</a> <a title="PharmaVOICE | February 2016 page 41" href="http://viewer.zmags.com/publication/c453cb3c?page=41"> The perfect audience segment means nothing if a m</a> <a title="PharmaVOICE | February 2016 page 42" href="http://viewer.zmags.com/publication/c453cb3c?page=42"> Customer Segmentation </a> <a title="PharmaVOICE | February 2016 page 43" href="http://viewer.zmags.com/publication/c453cb3c?page=43"> Notching out a Niche JOHN CICCIO Skipta In healt</a> <a title="PharmaVOICE | February 2016 page 44" href="http://viewer.zmags.com/publication/c453cb3c?page=44"> Antibiotics by Denise Myshko Photo: Centers fo</a> <a title="PharmaVOICE | February 2016 page 45" href="http://viewer.zmags.com/publication/c453cb3c?page=45"> Trends in Drug Resistance Antibiotics are am</a> <a title="PharmaVOICE | February 2016 page 46" href="http://viewer.zmags.com/publication/c453cb3c?page=46"> Antibiotics Public-Private Partnerships Com</a> <a title="PharmaVOICE | February 2016 page 47" href="http://viewer.zmags.com/publication/c453cb3c?page=47"> New Research Avenues Several pharmaceutical </a> <a title="PharmaVOICE | February 2016 page 48" href="http://viewer.zmags.com/publication/c453cb3c?page=48"> Rare Diseases By Robin Robinson Patients and Pa</a> <a title="PharmaVOICE | February 2016 page 49" href="http://viewer.zmags.com/publication/c453cb3c?page=49"> Rare Diseases FDA Approves 21 Orphan Drugs for R</a> <a title="PharmaVOICE | February 2016 page 50" href="http://viewer.zmags.com/publication/c453cb3c?page=50"> Rare Diseases Companies are moving away from th</a> <a title="PharmaVOICE | February 2016 page 51" href="http://viewer.zmags.com/publication/c453cb3c?page=51"> </a> <a title="PharmaVOICE | February 2016 page 52" href="http://viewer.zmags.com/publication/c453cb3c?page=52"> Rare Diseases History of Rare Disease Day </a> <a title="PharmaVOICE | February 2016 page 53" href="http://viewer.zmags.com/publication/c453cb3c?page=53"> interactions with the community, patients, and he</a> <a title="PharmaVOICE | February 2016 page 54" href="http://viewer.zmags.com/publication/c453cb3c?page=54"> DIGITAL EDITION – BONUS CONTENT Rare Diseases T</a> <a title="PharmaVOICE | February 2016 page 55" href="http://viewer.zmags.com/publication/c453cb3c?page=55"> The world of health care is evolving right before</a> <a title="PharmaVOICE | February 2016 page 56" href="http://viewer.zmags.com/publication/c453cb3c?page=56"> CNS Research Mental ILLNESS: An Underserved Area</a> <a title="PharmaVOICE | February 2016 page 57" href="http://viewer.zmags.com/publication/c453cb3c?page=57"> Pharma companies are not moving into behavioral h</a> <a title="PharmaVOICE | February 2016 page 58" href="http://viewer.zmags.com/publication/c453cb3c?page=58"> CNS Research chronic diseases</a> <a title="PharmaVOICE | February 2016 page 59" href="http://viewer.zmags.com/publication/c453cb3c?page=59"> If we don’t understand the etiology of a disorder</a> <a title="PharmaVOICE | February 2016 page 60" href="http://viewer.zmags.com/publication/c453cb3c?page=60"> Alzheimer’s Update By Denise Myshko Alzheimer’s </a> <a title="PharmaVOICE | February 2016 page 61" href="http://viewer.zmags.com/publication/c453cb3c?page=61"> co-founder and executive chairman of TauRx, says </a> <a title="PharmaVOICE | February 2016 page 62" href="http://viewer.zmags.com/publication/c453cb3c?page=62"> Alzheimer’s Update In the last 1</a> <a title="PharmaVOICE | February 2016 page 63" href="http://viewer.zmags.com/publication/c453cb3c?page=63"> Celebration Save the Date SEPTEMBER 15, 2016 </a> <a title="PharmaVOICE | February 2016 page 64" href="http://viewer.zmags.com/publication/c453cb3c?page=64"> Japan By Kim</a> <a title="PharmaVOICE | February 2016 page 65" href="http://viewer.zmags.com/publication/c453cb3c?page=65"> Strategy, which includes a healthcare and me</a> <a title="PharmaVOICE | February 2016 page 66" href="http://viewer.zmags.com/publication/c453cb3c?page=66"> What counts when you Meet Kazuhiro, Senior CRA </a> <a title="PharmaVOICE | February 2016 page 67" href="http://viewer.zmags.com/publication/c453cb3c?page=67"> work at INC Research? 10 SNOWBOARDING </a> <a title="PharmaVOICE | February 2016 page 68" href="http://viewer.zmags.com/publication/c453cb3c?page=68"> Japan Clinical development in Japan is compl</a> <a title="PharmaVOICE | February 2016 page 69" href="http://viewer.zmags.com/publication/c453cb3c?page=69"> interaction, but is used in combination with visi</a> <a title="PharmaVOICE | February 2016 page 70" href="http://viewer.zmags.com/publication/c453cb3c?page=70"> Outsourcing A fter years of pay</a> <a title="PharmaVOICE | February 2016 page 71" href="http://viewer.zmags.com/publication/c453cb3c?page=71"> EXECUTIVE VIEWPOINTS JOHN HUDAK President and </a> <a title="PharmaVOICE | February 2016 page 72" href="http://viewer.zmags.com/publication/c453cb3c?page=72"> A s new drug launches proliferate in the </a> <a title="PharmaVOICE | February 2016 page 73" href="http://viewer.zmags.com/publication/c453cb3c?page=73"> ative, as this is an iterative process. Recent pr</a> <a title="PharmaVOICE | February 2016 page 74" href="http://viewer.zmags.com/publication/c453cb3c?page=74"> Innovator’s Corner Researching Gene Therapies FO</a> <a title="PharmaVOICE | February 2016 page 75" href="http://viewer.zmags.com/publication/c453cb3c?page=75"> A COLLECTION OF MHEALTH NEWS, EVENTS, AND STRATEG</a> <a title="PharmaVOICE | February 2016 page 76" href="http://viewer.zmags.com/publication/c453cb3c?page=76"> Pharma Trax SALES, MARKETING, AND R&D TRENDS AFFE</a> <a title="PharmaVOICE | February 2016 page 77" href="http://viewer.zmags.com/publication/c453cb3c?page=77"> market across the six major countries of the US, </a> <a title="PharmaVOICE | February 2016 page 78" href="http://viewer.zmags.com/publication/c453cb3c?page=78"> Pharma Trax Oncology Corner... News and updates</a> <a title="PharmaVOICE | February 2016 page 79" href="http://viewer.zmags.com/publication/c453cb3c?page=79"> NEW HEALTHCARE-RELATED PRODUCTS, SERVICES, AND CO</a> <a title="PharmaVOICE | February 2016 page 80" href="http://viewer.zmags.com/publication/c453cb3c?page=80"> Tools of the Trade NEW ELECTRONIC AND WEB-BASED A</a> <a title="PharmaVOICE | February 2016 page 81" href="http://viewer.zmags.com/publication/c453cb3c?page=81"> MORE People are Talking MORE Often on MORE Divers</a> <a title="PharmaVOICE | February 2016 page 82" href="http://viewer.zmags.com/publication/c453cb3c?page=82"> The Calendar INDUSTRY EVENTS AND CONFERENCES,</a> <a title="PharmaVOICE | February 2016 page 83" href="http://viewer.zmags.com/publication/c453cb3c?page=83"> Quote Quote PME100 to Voice100 to SAVE €100 #e4p</a> <a title="PharmaVOICE | February 2016 page 84" href="http://viewer.zmags.com/publication/c453cb3c?page=84"> Calendar FEB 15 February 15-16 15th Annual Adv</a> <a title="PharmaVOICE | February 2016 page 85" href="http://viewer.zmags.com/publication/c453cb3c?page=85"> FEB 23 February 23-25 3rd UAE Clinical Simulatio</a> <a title="PharmaVOICE | February 2016 page 86" href="http://viewer.zmags.com/publication/c453cb3c?page=86"> Calendar FEB 29 February 29-March 3 Cold Chain</a> <a title="PharmaVOICE | February 2016 page 87" href="http://viewer.zmags.com/publication/c453cb3c?page=87"> MAR 8 March 8-9 Patient Adherence and Engagement</a> <a title="PharmaVOICE | February 2016 page 88" href="http://viewer.zmags.com/publication/c453cb3c?page=88"> Calendar MAR 15 March 15-17 Immune Checkpoint </a> <a title="PharmaVOICE | February 2016 page 89" href="http://viewer.zmags.com/publication/c453cb3c?page=89"> APR 4 April 4-5 Achieving Global Interoperabilit</a> <a title="PharmaVOICE | February 2016 page 90" href="http://viewer.zmags.com/publication/c453cb3c?page=90"> Calendar APR 5 April 5-7 IP Strategy, Patent P</a> <a title="PharmaVOICE | February 2016 page 91" href="http://viewer.zmags.com/publication/c453cb3c?page=91"> APR 18 April 18-19 9th Annual Proteins and Antib</a> <a title="PharmaVOICE | February 2016 page 92" href="http://viewer.zmags.com/publication/c453cb3c?page=92"> APR 22 April 22 Brain Penetrant Inhibitors Hilto</a> <a title="PharmaVOICE | February 2016 page 93" href="http://viewer.zmags.com/publication/c453cb3c?page=93"> April 21-22, 2016 Was</a> <a title="PharmaVOICE | February 2016 page 94" href="http://viewer.zmags.com/publication/c453cb3c?page=94"> </a> <a title="PharmaVOICE | February 2016 page 95" href="http://viewer.zmags.com/publication/c453cb3c?page=95"> EXECUTIVE APPOINTMENTS AND PROMOTIONS IN THE </a> <a title="PharmaVOICE | February 2016 page 96" href="http://viewer.zmags.com/publication/c453cb3c?page=96"> Talent Pool BIOPHARMA POOL Dr. Santiago A</a> <a title="PharmaVOICE | February 2016 page 97" href="http://viewer.zmags.com/publication/c453cb3c?page=97"> TO SAVE 15% USE CODE: XP2106PV </a> <a title="PharmaVOICE | February 2016 page 98" href="http://viewer.zmags.com/publication/c453cb3c?page=98"> The LAST Word Patient Advocacy IN RARE DISEASES </a> <a title="PharmaVOICE | February 2016 page 99" href="http://viewer.zmags.com/publication/c453cb3c?page=99"> Is your co-pay program keeping up with the demand</a> <a title="PharmaVOICE | February 2016 page 100" href="http://viewer.zmags.com/publication/c453cb3c?page=100"> How do you define a hero? Someone who saves lives</a>