<br />
2012 Holiday Shopping Survey<br />
How to Make a More Meaningful Connection<br />
with Connected Consumers<br />
Mobilizing for the 2012 Holiday Season<br />
The online marketplace continues to “mobilize,” with no letup in last year’s phenomenal growth of both tablet and<br />
smartphone ownership. According to Forrester Research, mobile commerce will top $10 billion in 2012, growing to<br />
$25 billion by 2017.<br />
7R½QGZKDWWKLVZRXOGPHDQIRUWKHKROLGD\VHDVRQLQ6HSWHPEHU=PDJVFRQGXFWHGDVXUYH\RI<br />
tablet and/or smartphone owners, and asked about their holiday shopping plans. We also looked into consumers’<br />
platform preferences, online retail destinations, and what they liked—and didn’t like—about their digital shopping<br />
experiences.<br />
EXECUTIVE SUMMARY<br />
2012: More online purchasing, more channels this holiday season<br />
1RVXUSULVHWKHVHFRQQHFWHGFRQVXPHUVZLOOEHGRLQJDVLJQL½FDQWDPRXQWRIWKHLUKROLGD\VKRSSLQJRQO<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 1" href="http://viewer.zmags.com/publication/c473aeeb?page=1"> 2012 Holiday Shopping Survey How to Make a More </a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 2" href="http://viewer.zmags.com/publication/c473aeeb?page=2"> Mobilizing for the 2012 Holiday Season The onlin</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 3" href="http://viewer.zmags.com/publication/c473aeeb?page=3"> • About 10% of online shoppers plan to use pr</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 4" href="http://viewer.zmags.com/publication/c473aeeb?page=4"> SHOPPERS WILL BE SLIGHTLY LESS DEPENDENT </a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 5" href="http://viewer.zmags.com/publication/c473aeeb?page=5"> BUYING ONLINE Online shoppers are still going t</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 6" href="http://viewer.zmags.com/publication/c473aeeb?page=6"> CONSUMERS WILL INCREASE SHOPPING VIA TAB</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 7" href="http://viewer.zmags.com/publication/c473aeeb?page=7"> BUYING ONLINE Tablet and mobile shoppers buy fr</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 8" href="http://viewer.zmags.com/publication/c473aeeb?page=8"> BUYING ONLINE Online catalogs are gaining on re</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 9" href="http://viewer.zmags.com/publication/c473aeeb?page=9"> 7KHELJJHVWQHZSOD\HULQWKHGHVWLQDWLRQJDPHLVVRFLDOPH</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 10" href="http://viewer.zmags.com/publication/c473aeeb?page=10"> MORE RELIANCE ON DIGITAL CATALOGS, LOO</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 11" href="http://viewer.zmags.com/publication/c473aeeb?page=11"> BUYING ONLINE The age and gender factors. It’s</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 12" href="http://viewer.zmags.com/publication/c473aeeb?page=12"> PROVIDE ENOUGH PRODUCT INFORMATION </a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 13" href="http://viewer.zmags.com/publication/c473aeeb?page=13"> ONLINE SHOPPING PREFERENCES Detailed product in</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 14" href="http://viewer.zmags.com/publication/c473aeeb?page=14"> RICH MEDIA / INTERACTIVITY </a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 15" href="http://viewer.zmags.com/publication/c473aeeb?page=15"> 6RPHDJHVSHFL½FGLIIHUHQFHV 'HWDLOHGSURGXFWGHVFULS</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 16" href="http://viewer.zmags.com/publication/c473aeeb?page=16"> RICH MEDIA SUCH AS VIDEO CAN DOUBLE TIME PER VISI</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 17" href="http://viewer.zmags.com/publication/c473aeeb?page=17"> Where do connected consumers go for ideas and ins</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 18" href="http://viewer.zmags.com/publication/c473aeeb?page=18"> SUMMARY What to expect this holiday season. 1</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 19" href="http://viewer.zmags.com/publication/c473aeeb?page=19"> 3. More reliance on digital catalogs, lookbooks a</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 20" href="http://viewer.zmags.com/publication/c473aeeb?page=20"> INCLUDE CUSTOMER REVIEWS </a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 21" href="http://viewer.zmags.com/publication/c473aeeb?page=21"> APPENDIX Methodology and Demographics 6XUYH\VZ</a>
<a title="Zmags_2012_Holiday_Shopping_Survey[2] copy page 22" href="http://viewer.zmags.com/publication/c473aeeb?page=22"> Want to unlock the revenue opportunity of emergin</a>