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<br /> Vol. 28, No. 3 May/June 2012<br /> <br /> Vol. 28, No. 3 May/June 2012<br /> Licensing<br /> Show 2012<br /> page 92<br /> A<br /> ccording to The NPD Group, licensed toys sales represent<br /> about one quarter of total toy sales each year, but licensing's<br /> impact varies by toy category. Action figures and accessories<br /> are most reliant on licensing, and the performance of the category<br /> ebbs and flows with the release slate and state of licensed properties.<br /> Conversely, arts and crafts is the least reliant upon licenses, with<br /> only 10 percent of sales coming from licensed toys.<br /> page 19<br /> Chatting with<br /> the Industry<br /> page S6<br /> Science Toys<br /> page S62 <br /> page 10<br /> ASTRA's<br /> Marketplace<br /> page S14<br /> <br /> <br /> <br /> table of contents<br /> table<br /> May/<a title="The Toy Book May/June 2012 page 1" href="http://viewer.zmags.com/publication/c4bcde6b?page=1"> Vol. 28, No. 3 May/June 2012</a> <a title="The Toy Book May/June 2012 page 2" href="http://viewer.zmags.com/publication/c4bcde6b?page=2"> </a> <a title="The Toy Book May/June 2012 page 3" href="http://viewer.zmags.com/publication/c4bcde6b?page=3"> Vol. 28, No. 3 May/June 2012 Licensing Show 201</a> <a title="The Toy Book May/June 2012 page 4" href="http://viewer.zmags.com/publication/c4bcde6b?page=4"> </a> <a title="The Toy Book May/June 2012 page 5" href="http://viewer.zmags.com/publication/c4bcde6b?page=5"> </a> <a title="The Toy Book May/June 2012 page 6" href="http://viewer.zmags.com/publication/c4bcde6b?page=6"> </a> <a title="The Toy Book May/June 2012 page 7" href="http://viewer.zmags.com/publication/c4bcde6b?page=7"> table of contents table May/June 2012 Page 16 Dep</a> <a title="The Toy Book May/June 2012 page 8" href="http://viewer.zmags.com/publication/c4bcde6b?page=8"> Viewpoint Publisher's The Changing Face of Retail</a> <a title="The Toy Book May/June 2012 page 9" href="http://viewer.zmags.com/publication/c4bcde6b?page=9"> </a> <a title="The Toy Book May/June 2012 page 10" href="http://viewer.zmags.com/publication/c4bcde6b?page=10"> STAT SHOT Internet Now Prevalently Used for Shop</a> <a title="The Toy Book May/June 2012 page 11" href="http://viewer.zmags.com/publication/c4bcde6b?page=11"> </a> <a title="The Toy Book May/June 2012 page 12" href="http://viewer.zmags.com/publication/c4bcde6b?page=12"> Perspectives Toy Industry Association The Toy In</a> <a title="The Toy Book May/June 2012 page 13" href="http://viewer.zmags.com/publication/c4bcde6b?page=13"> </a> <a title="The Toy Book May/June 2012 page 14" href="http://viewer.zmags.com/publication/c4bcde6b?page=14"> Update Industry FanTOYstic Fact This year </a> <a title="The Toy Book May/June 2012 page 15" href="http://viewer.zmags.com/publication/c4bcde6b?page=15"> </a> <a title="The Toy Book May/June 2012 page 16" href="http://viewer.zmags.com/publication/c4bcde6b?page=16"> Moms' Shopping Trends: Credit: Totsy and BSM Medi</a> <a title="The Toy Book May/June 2012 page 17" href="http://viewer.zmags.com/publication/c4bcde6b?page=17"> 2012 Report Takeaways Economy: Even though the ec</a> <a title="The Toy Book May/June 2012 page 18" href="http://viewer.zmags.com/publication/c4bcde6b?page=18"> </a> <a title="The Toy Book May/June 2012 page 19" href="http://viewer.zmags.com/publication/c4bcde6b?page=19"> THE DEFINITIVE INFORMATION S OURC E FOR THE TOY </a> <a title="The Toy Book May/June 2012 page 20" href="http://viewer.zmags.com/publication/c4bcde6b?page=20"> I Specialty Makes a Splash n this issue o</a> <a title="The Toy Book May/June 2012 page 21" href="http://viewer.zmags.com/publication/c4bcde6b?page=21"> </a> <a title="The Toy Book May/June 2012 page 22" href="http://viewer.zmags.com/publication/c4bcde6b?page=22"> ASTRA'S INSIGHTS Prepare for the Fourth Quar</a> <a title="The Toy Book May/June 2012 page 23" href="http://viewer.zmags.com/publication/c4bcde6b?page=23"> </a> <a title="The Toy Book May/June 2012 page 24" href="http://viewer.zmags.com/publication/c4bcde6b?page=24"> Chatting with the Industry Specialty Toys &</a> <a title="The Toy Book May/June 2012 page 25" href="http://viewer.zmags.com/publication/c4bcde6b?page=25"> mains; they are places where children, parents, a</a> <a title="The Toy Book May/June 2012 page 26" href="http://viewer.zmags.com/publication/c4bcde6b?page=26"> Chatting with the Industry such, but at the end o</a> <a title="The Toy Book May/June 2012 page 27" href="http://viewer.zmags.com/publication/c4bcde6b?page=27"> </a> <a title="The Toy Book May/June 2012 page 28" href="http://viewer.zmags.com/publication/c4bcde6b?page=28"> Chatting with the Industry Rywolt: The most effec</a> <a title="The Toy Book May/June 2012 page 29" href="http://viewer.zmags.com/publication/c4bcde6b?page=29"> </a> <a title="The Toy Book May/June 2012 page 30" href="http://viewer.zmags.com/publication/c4bcde6b?page=30"> Chatting with the Industry relationship with our </a> <a title="The Toy Book May/June 2012 page 31" href="http://viewer.zmags.com/publication/c4bcde6b?page=31"> have our heads in the sand and refuse to em- brac</a> <a title="The Toy Book May/June 2012 page 32" href="http://viewer.zmags.com/publication/c4bcde6b?page=32"> ASTRA Marketplace & Academy 2012 Bananagrams </a> <a title="The Toy Book May/June 2012 page 33" href="http://viewer.zmags.com/publication/c4bcde6b?page=33"> </a> <a title="The Toy Book May/June 2012 page 34" href="http://viewer.zmags.com/publication/c4bcde6b?page=34"> exh on a maC Stic vide the son ing spee chai con </a> <a title="The Toy Book May/June 2012 page 35" href="http://viewer.zmags.com/publication/c4bcde6b?page=35"> </a> <a title="The Toy Book May/June 2012 page 36" href="http://viewer.zmags.com/publication/c4bcde6b?page=36"> not 24 the sid dur fre Th fro Pig sor lay ing</a> <a title="The Toy Book May/June 2012 page 37" href="http://viewer.zmags.com/publication/c4bcde6b?page=37"> </a> <a title="The Toy Book May/June 2012 page 38" href="http://viewer.zmags.com/publication/c4bcde6b?page=38"> Floating on Cloud b Tranquil CLO dren slee Tra </a> <a title="The Toy Book May/June 2012 page 39" href="http://viewer.zmags.com/publication/c4bcde6b?page=39"> </a> <a title="The Toy Book May/June 2012 page 40" href="http://viewer.zmags.com/publication/c4bcde6b?page=40"> Doo by on a the the is b are SPECIALTY TO </a> <a title="The Toy Book May/June 2012 page 41" href="http://viewer.zmags.com/publication/c4bcde6b?page=41"> </a> <a title="The Toy Book May/June 2012 page 42" href="http://viewer.zmags.com/publication/c4bcde6b?page=42"> Yom Wit , pla ever the tem intercha can s</a> <a title="The Toy Book May/June 2012 page 43" href="http://viewer.zmags.com/publication/c4bcde6b?page=43"> </a> <a title="The Toy Book May/June 2012 page 44" href="http://viewer.zmags.com/publication/c4bcde6b?page=44"> ove Zo wat dou ang Ro ets Camr cei the div </a> <a title="The Toy Book May/June 2012 page 45" href="http://viewer.zmags.com/publication/c4bcde6b?page=45"> </a> <a title="The Toy Book May/June 2012 page 46" href="http://viewer.zmags.com/publication/c4bcde6b?page=46"> Co ries with urine is ily anAdnt Fin features p</a> <a title="The Toy Book May/June 2012 page 47" href="http://viewer.zmags.com/publication/c4bcde6b?page=47"> </a> <a title="The Toy Book May/June 2012 page 48" href="http://viewer.zmags.com/publication/c4bcde6b?page=48"> Zip Around in Hape's Zebra Cart The Galloping</a> <a title="The Toy Book May/June 2012 page 49" href="http://viewer.zmags.com/publication/c4bcde6b?page=49"> Get Puzzled with Pressman P T </a> <a title="The Toy Book May/June 2012 page 50" href="http://viewer.zmags.com/publication/c4bcde6b?page=50"> rim 5 to kid con sig com driv ped </a> <a title="The Toy Book May/June 2012 page 51" href="http://viewer.zmags.com/publication/c4bcde6b?page=51"> Winning Moves Gets You Thinking in Threes </a> <a title="The Toy Book May/June 2012 page 52" href="http://viewer.zmags.com/publication/c4bcde6b?page=52"> SPECIALTY TO The too HA projects percent g</a> <a title="The Toy Book May/June 2012 page 53" href="http://viewer.zmags.com/publication/c4bcde6b?page=53"> </a> <a title="The Toy Book May/June 2012 page 54" href="http://viewer.zmags.com/publication/c4bcde6b?page=54"> bui han acc wid and wo Zea gra h SP</a> <a title="The Toy Book May/June 2012 page 55" href="http://viewer.zmags.com/publication/c4bcde6b?page=55"> </a> <a title="The Toy Book May/June 2012 page 56" href="http://viewer.zmags.com/publication/c4bcde6b?page=56"> how neti and ma see com 10 SPECIAL</a> <a title="The Toy Book May/June 2012 page 57" href="http://viewer.zmags.com/publication/c4bcde6b?page=57"> Bring technology to exercise with JUMPSPOR</a> <a title="The Toy Book May/June 2012 page 58" href="http://viewer.zmags.com/publication/c4bcde6b?page=58"> SPECIALTY TO Aeromax Blasts Off to Space </a> <a title="The Toy Book May/June 2012 page 59" href="http://viewer.zmags.com/publication/c4bcde6b?page=59"> The YardBoard, </a> <a title="The Toy Book May/June 2012 page 60" href="http://viewer.zmags.com/publication/c4bcde6b?page=60"> Nin up. bri CCh a pie has into and bui </a> <a title="The Toy Book May/June 2012 page 61" href="http://viewer.zmags.com/publication/c4bcde6b?page=61"> FAT BRAIN TOY COMPANY debuts Tobbles Neo, t</a> <a title="The Toy Book May/June 2012 page 62" href="http://viewer.zmags.com/publication/c4bcde6b?page=62"> The , from ,</a> <a title="The Toy Book May/June 2012 page 63" href="http://viewer.zmags.com/publication/c4bcde6b?page=63"> </a> <a title="The Toy Book May/June 2012 page 64" href="http://viewer.zmags.com/publication/c4bcde6b?page=64"> Masheroo!, from ROOSTERFIN, is the game tha</a> <a title="The Toy Book May/June 2012 page 65" href="http://viewer.zmags.com/publication/c4bcde6b?page=65"> Let Custard 'n Jelly Watch Over You CUSTAR</a> <a title="The Toy Book May/June 2012 page 66" href="http://viewer.zmags.com/publication/c4bcde6b?page=66"> </a> <a title="The Toy Book May/June 2012 page 67" href="http://viewer.zmags.com/publication/c4bcde6b?page=67"> The Dress Up Kitty Outfit, from MANHATTA</a> <a title="The Toy Book May/June 2012 page 68" href="http://viewer.zmags.com/publication/c4bcde6b?page=68"> up, two SPECIALTY TO Get Creat</a> <a title="The Toy Book May/June 2012 page 69" href="http://viewer.zmags.com/publication/c4bcde6b?page=69"> </a> <a title="The Toy Book May/June 2012 page 70" href="http://viewer.zmags.com/publication/c4bcde6b?page=70"> SPECIALTY TO everyPday tas EACEA are practic</a> <a title="The Toy Book May/June 2012 page 71" href="http://viewer.zmags.com/publication/c4bcde6b?page=71"> </a> <a title="The Toy Book May/June 2012 page 72" href="http://viewer.zmags.com/publication/c4bcde6b?page=72"> bar SPECIALTY TO YS & GIFTS ASTR</a> <a title="The Toy Book May/June 2012 page 73" href="http://viewer.zmags.com/publication/c4bcde6b?page=73"> Patch Is Rockin' the Boat PATCH is expandi</a> <a title="The Toy Book May/June 2012 page 74" href="http://viewer.zmags.com/publication/c4bcde6b?page=74"> SPECIALTY TO ca tprl m , a patent-pendi</a> <a title="The Toy Book May/June 2012 page 75" href="http://viewer.zmags.com/publication/c4bcde6b?page=75"> in a fun and fashionable way. She's perfectly dre</a> <a title="The Toy Book May/June 2012 page 76" href="http://viewer.zmags.com/publication/c4bcde6b?page=76"> Th on ity to- als chu chi SPECIAL</a> <a title="The Toy Book May/June 2012 page 77" href="http://viewer.zmags.com/publication/c4bcde6b?page=77"> 's is an activity </a> <a title="The Toy Book May/June 2012 page 78" href="http://viewer.zmags.com/publication/c4bcde6b?page=78"> aSPECIALTY TO Af entire fa from around a </a> <a title="The Toy Book May/June 2012 page 79" href="http://viewer.zmags.com/publication/c4bcde6b?page=79"> 's Cat, Elephant, Moos</a> <a title="The Toy Book May/June 2012 page 80" href="http://viewer.zmags.com/publication/c4bcde6b?page=80"> Science Kits Explore New Boundaries by Reyne Rice</a> <a title="The Toy Book May/June 2012 page 81" href="http://viewer.zmags.com/publication/c4bcde6b?page=81"> </a> <a title="The Toy Book May/June 2012 page 82" href="http://viewer.zmags.com/publication/c4bcde6b?page=82"> The Rainforest </a> <a title="The Toy Book May/June 2012 page 83" href="http://viewer.zmags.com/publication/c4bcde6b?page=83"> </a> <a title="The Toy Book May/June 2012 page 84" href="http://viewer.zmags.com/publication/c4bcde6b?page=84"> Spotlight on Science The new </a> <a title="The Toy Book May/June 2012 page 85" href="http://viewer.zmags.com/publication/c4bcde6b?page=85"> GAMENAMICS introduces a collection of Disc</a> <a title="The Toy Book May/June 2012 page 86" href="http://viewer.zmags.com/publication/c4bcde6b?page=86"> Science ITTLE ITS </a> <a title="The Toy Book May/June 2012 page 87" href="http://viewer.zmags.com/publication/c4bcde6b?page=87"> Customer Service: ustomers today </a> <a title="The Toy Book May/June 2012 page 88" href="http://viewer.zmags.com/publication/c4bcde6b?page=88"> MEDIA CENTER </a> <a title="The Toy Book May/June 2012 page 89" href="http://viewer.zmags.com/publication/c4bcde6b?page=89"> ood management seems so smo</a> <a title="The Toy Book May/June 2012 page 90" href="http://viewer.zmags.com/publication/c4bcde6b?page=90"> TV and Toys: The Best Marriage Ever Part 1 of a </a> <a title="The Toy Book May/June 2012 page 91" href="http://viewer.zmags.com/publication/c4bcde6b?page=91"> racially offensive, and saw no reason to prohibi</a> <a title="The Toy Book May/June 2012 page 92" href="http://viewer.zmags.com/publication/c4bcde6b?page=92"> Licensing Show 2012 Nerd Corps Entertainment J </a> <a title="The Toy Book May/June 2012 page 93" href="http://viewer.zmags.com/publication/c4bcde6b?page=93"> </a> <a title="The Toy Book May/June 2012 page 94" href="http://viewer.zmags.com/publication/c4bcde6b?page=94"> Licensing Show 2012 Disney Consumer Products D </a> <a title="The Toy Book May/June 2012 page 95" href="http://viewer.zmags.com/publication/c4bcde6b?page=95"> </a> <a title="The Toy Book May/June 2012 page 96" href="http://viewer.zmags.com/publication/c4bcde6b?page=96"> Licensing Show 2012 Nickelodeon Consumer Products</a> <a title="The Toy Book May/June 2012 page 97" href="http://viewer.zmags.com/publication/c4bcde6b?page=97"> </a> <a title="The Toy Book May/June 2012 page 98" href="http://viewer.zmags.com/publication/c4bcde6b?page=98"> Licensing Show 2012 Hasbro T h</a> <a title="The Toy Book May/June 2012 page 99" href="http://viewer.zmags.com/publication/c4bcde6b?page=99"> </a> <a title="The Toy Book May/June 2012 page 100" href="http://viewer.zmags.com/publication/c4bcde6b?page=100"> Licensing Show 2012 DreamWorks Animation T </a> <a title="The Toy Book May/June 2012 page 101" href="http://viewer.zmags.com/publication/c4bcde6b?page=101"> American Greetings Properties </a> <a title="The Toy Book May/June 2012 page 102" href="http://viewer.zmags.com/publication/c4bcde6b?page=102"> Licensing Show 2012 Source InterLink Media S </a> <a title="The Toy Book May/June 2012 page 103" href="http://viewer.zmags.com/publication/c4bcde6b?page=103"> </a> <a title="The Toy Book May/June 2012 page 104" href="http://viewer.zmags.com/publication/c4bcde6b?page=104"> Licensing Show 2012 Mind Candy M </a> <a title="The Toy Book May/June 2012 page 105" href="http://viewer.zmags.com/publication/c4bcde6b?page=105"> </a> <a title="The Toy Book May/June 2012 page 106" href="http://viewer.zmags.com/publication/c4bcde6b?page=106"> Licensing Show 2012 Sesame Workshop F </a> <a title="The Toy Book May/June 2012 page 107" href="http://viewer.zmags.com/publication/c4bcde6b?page=107"> </a> <a title="The Toy Book May/June 2012 page 108" href="http://viewer.zmags.com/publication/c4bcde6b?page=108"> Licensing Show 2012 Spin Master S </a> <a title="The Toy Book May/June 2012 page 109" href="http://viewer.zmags.com/publication/c4bcde6b?page=109"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book May/June 2012 page 110" href="http://viewer.zmags.com/publication/c4bcde6b?page=110"> Licensing Show 2012 The Joester Loria Group A </a> <a title="The Toy Book May/June 2012 page 111" href="http://viewer.zmags.com/publication/c4bcde6b?page=111"> Saban Brands S aban Brands gets set</a> <a title="The Toy Book May/June 2012 page 112" href="http://viewer.zmags.com/publication/c4bcde6b?page=112"> The European Toy Market Large, but Fragmented </a> <a title="The Toy Book May/June 2012 page 113" href="http://viewer.zmags.com/publication/c4bcde6b?page=113"> phone early, or the EU office stays late. Frankly</a> <a title="The Toy Book May/June 2012 page 114" href="http://viewer.zmags.com/publication/c4bcde6b?page=114"> International Toy Industry Juguetes B2B, th</a> <a title="The Toy Book May/June 2012 page 115" href="http://viewer.zmags.com/publication/c4bcde6b?page=115"> Industry Snapshot: Poland Anna Wakulak, editor, S</a> <a title="The Toy Book May/June 2012 page 116" href="http://viewer.zmags.com/publication/c4bcde6b?page=116"> the Bar Raising Trademark Infringement Claims a</a> <a title="The Toy Book May/June 2012 page 117" href="http://viewer.zmags.com/publication/c4bcde6b?page=117"> fringement claims. Courts in New York have fre- </a> <a title="The Toy Book May/June 2012 page 118" href="http://viewer.zmags.com/publication/c4bcde6b?page=118"> The Consumer Speaks: Data Is Not a Plaything b</a> <a title="The Toy Book May/June 2012 page 119" href="http://viewer.zmags.com/publication/c4bcde6b?page=119"> sumer decides to stop using a program, making it </a> <a title="The Toy Book May/June 2012 page 120" href="http://viewer.zmags.com/publication/c4bcde6b?page=120"> Marketplace Industry SUBSCRIBE TO Get w</a> <a title="The Toy Book May/June 2012 page 121" href="http://viewer.zmags.com/publication/c4bcde6b?page=121"> Marketplace Industry The Toy Book Volume 28, Nu</a> <a title="The Toy Book May/June 2012 page 122" href="http://viewer.zmags.com/publication/c4bcde6b?page=122"> Flashback: May/June 1992 1. 2. 3. 4.1. Star </a> <a title="The Toy Book May/June 2012 page 123" href="http://viewer.zmags.com/publication/c4bcde6b?page=123"> Want to Reach Millions of Consumers During the Ho</a> <a title="The Toy Book May/June 2012 page 124" href="http://viewer.zmags.com/publication/c4bcde6b?page=124"> </a>