<br />
The Voice<br />
The Official Magazine Of The gOld’s gyM franchisee assOciaTiOn<br />
GOLD'S GYMS OF<br />
DOUGLASVILLE &<br />
WEST COBB, GA<br />
September/October 2011<br />
www.ggfa.info<br />
Contents<br />
September/October 2011<br />
FEATURES<br />
32 | GOLD'S GYMS OF<br />
DOUGLASVILLE &<br />
WEST COBB, GA<br />
32<br />
44 | TWELVE THINGS YOU<br />
CAN DO RIGHT NOW<br />
46<br />
46 | PERSONAL TRAINING<br />
CONSISTENT QUALITY<br />
SERVICE = INCREASED<br />
RETENTION & SALES<br />
50 | WHAT DOES PCI<br />
COMPLIANCE HAVE TO<br />
DO WITH THE EXORCIST?<br />
52 | IS THE COMMUNICATION<br />
AGE BENEFITING YOUR<br />
BOTTOM LINE?<br />
2<br />
4 | FIRST WORD 28 |<br />
6 | PRESIDENT'S LETTER 30 |<br />
8 | THE WIRE 56 |<br />
26 | MEDALLIA CORNER 58 |<a title="The VoicE Sept/Oct 2011 Issue page 1" href="http://viewer.zmags.com/publication/c53ea37d?page=1"> The Voice The Official Magazine Of The gOld’s gyM</a>
<a title="The VoicE Sept/Oct 2011 Issue page 2" href="http://viewer.zmags.com/publication/c53ea37d?page=2"> Contents September/October 2011 FEATURES 32 | GO</a>
<a title="The VoicE Sept/Oct 2011 Issue page 3" href="http://viewer.zmags.com/publication/c53ea37d?page=3"> YOU profit. Total Run Tim</a>
<a title="The VoicE Sept/Oct 2011 Issue page 4" href="http://viewer.zmags.com/publication/c53ea37d?page=4"> Fd irst Wor Hello Everyone! T he </a>
<a title="The VoicE Sept/Oct 2011 Issue page 5" href="http://viewer.zmags.com/publication/c53ea37d?page=5"> GGFA StAFF Ginger Collins Executive Director m3</a>
<a title="The VoicE Sept/Oct 2011 Issue page 6" href="http://viewer.zmags.com/publication/c53ea37d?page=6"> P resident's Letter ATHE GOLD’S GYM FAMILY, </a>
<a title="The VoicE Sept/Oct 2011 Issue page 7" href="http://viewer.zmags.com/publication/c53ea37d?page=7"> always great to see everyone and to have the Gold</a>
<a title="The VoicE Sept/Oct 2011 Issue page 8" href="http://viewer.zmags.com/publication/c53ea37d?page=8"> T he Wire NEWS & ANNOUNCEMENTS FROM THE GGFA </a>
<a title="The VoicE Sept/Oct 2011 Issue page 9" href="http://viewer.zmags.com/publication/c53ea37d?page=9"> T he Wire people are willing to help someone t</a>
<a title="The VoicE Sept/Oct 2011 Issue page 10" href="http://viewer.zmags.com/publication/c53ea37d?page=10"> T he Wire 2011 ggfa owNers’ coNfere</a>
<a title="The VoicE Sept/Oct 2011 Issue page 11" href="http://viewer.zmags.com/publication/c53ea37d?page=11"> T he Wire AGENDA: </a>
<a title="The VoicE Sept/Oct 2011 Issue page 12" href="http://viewer.zmags.com/publication/c53ea37d?page=12"> T he Wire will also have open dialogue for feedb</a>
<a title="The VoicE Sept/Oct 2011 Issue page 13" href="http://viewer.zmags.com/publication/c53ea37d?page=13"> EFT | SOFTWARE | MARKETING W</a>
<a title="The VoicE Sept/Oct 2011 Issue page 14" href="http://viewer.zmags.com/publication/c53ea37d?page=14"> T he Wire gold’s gym coNcludes 2011 iNterNat</a>
<a title="The VoicE Sept/Oct 2011 Issue page 15" href="http://viewer.zmags.com/publication/c53ea37d?page=15"> T he Wire was especially nice to speak with some</a>
<a title="The VoicE Sept/Oct 2011 Issue page 16" href="http://viewer.zmags.com/publication/c53ea37d?page=16"> T he Wire were able to showcase some of our most</a>
<a title="The VoicE Sept/Oct 2011 Issue page 17" href="http://viewer.zmags.com/publication/c53ea37d?page=17"> T he Wire I introduced, is a dynamo! I currentl</a>
<a title="The VoicE Sept/Oct 2011 Issue page 18" href="http://viewer.zmags.com/publication/c53ea37d?page=18"> T he Wire The below Forums from the Convention </a>
<a title="The VoicE Sept/Oct 2011 Issue page 19" href="http://viewer.zmags.com/publication/c53ea37d?page=19"> T he Wire Gold's Gym Challenge Winner | </a>
<a title="The VoicE Sept/Oct 2011 Issue page 20" href="http://viewer.zmags.com/publication/c53ea37d?page=20"> T he Wire 2011 gold’s gym iNter </a>
<a title="The VoicE Sept/Oct 2011 Issue page 21" href="http://viewer.zmags.com/publication/c53ea37d?page=21"> T he Wire NatioNal coNveNtioN </a>
<a title="The VoicE Sept/Oct 2011 Issue page 22" href="http://viewer.zmags.com/publication/c53ea37d?page=22"> T he Wire ggfa webiNar Program </a>
<a title="The VoicE Sept/Oct 2011 Issue page 23" href="http://viewer.zmags.com/publication/c53ea37d?page=23"> T he Wire </a>
<a title="The VoicE Sept/Oct 2011 Issue page 24" href="http://viewer.zmags.com/publication/c53ea37d?page=24"> T he Wire The GGFA has teamed up with Gold’s G</a>
<a title="The VoicE Sept/Oct 2011 Issue page 25" href="http://viewer.zmags.com/publication/c53ea37d?page=25"> T he Wire tAmer el guindy Wins mr. usA AgAin! </a>
<a title="The VoicE Sept/Oct 2011 Issue page 26" href="http://viewer.zmags.com/publication/c53ea37d?page=26"> M edallia Corner The Medallia platform is a t</a>
<a title="The VoicE Sept/Oct 2011 Issue page 27" href="http://viewer.zmags.com/publication/c53ea37d?page=27"> current standings Table current score* - Overall </a>
<a title="The VoicE Sept/Oct 2011 Issue page 28" href="http://viewer.zmags.com/publication/c53ea37d?page=28"> N ational Corporate Sales News As many </a>
<a title="The VoicE Sept/Oct 2011 Issue page 29" href="http://viewer.zmags.com/publication/c53ea37d?page=29"> Do you need a hand managing your facility? </a>
<a title="The VoicE Sept/Oct 2011 Issue page 30" href="http://viewer.zmags.com/publication/c53ea37d?page=30"> G old's Gym Capital News THE 3 MAJOR OPPORTUNITIE</a>
<a title="The VoicE Sept/Oct 2011 Issue page 31" href="http://viewer.zmags.com/publication/c53ea37d?page=31"> activity. Interested in it? Then open up some con</a>
<a title="The VoicE Sept/Oct 2011 Issue page 32" href="http://viewer.zmags.com/publication/c53ea37d?page=32"> Gold's Gym of Douglasville & West Cobb, GA G</a>
<a title="The VoicE Sept/Oct 2011 Issue page 33" href="http://viewer.zmags.com/publication/c53ea37d?page=33"> (From L to R): Scott Johnson, Gordon Johnson, & S</a>
<a title="The VoicE Sept/Oct 2011 Issue page 34" href="http://viewer.zmags.com/publication/c53ea37d?page=34"> GGFA Presidents’ Award in 2011. “Fortunately peo</a>
<a title="The VoicE Sept/Oct 2011 Issue page 35" href="http://viewer.zmags.com/publication/c53ea37d?page=35"> 2008. Having a standard gym and a low cost gym in</a>
<a title="The VoicE Sept/Oct 2011 Issue page 36" href="http://viewer.zmags.com/publication/c53ea37d?page=36"> to problems. Gordon knows how to plan and execute</a>
<a title="The VoicE Sept/Oct 2011 Issue page 37" href="http://viewer.zmags.com/publication/c53ea37d?page=37"> Benefit Tennis Tournament has raised over $100,000</a>
<a title="The VoicE Sept/Oct 2011 Issue page 38" href="http://viewer.zmags.com/publication/c53ea37d?page=38"> exciting plans for a new major initiative to inco</a>
<a title="The VoicE Sept/Oct 2011 Issue page 39" href="http://viewer.zmags.com/publication/c53ea37d?page=39"> thanking the member for the comment, but acknowle</a>
<a title="The VoicE Sept/Oct 2011 Issue page 40" href="http://viewer.zmags.com/publication/c53ea37d?page=40"> do.” Everything within the business is documented</a>
<a title="The VoicE Sept/Oct 2011 Issue page 41" href="http://viewer.zmags.com/publication/c53ea37d?page=41"> Group Fitness program to be when they decided to </a>
<a title="The VoicE Sept/Oct 2011 Issue page 42" href="http://viewer.zmags.com/publication/c53ea37d?page=42"> today they have 30 trainers and a well- organized</a>
<a title="The VoicE Sept/Oct 2011 Issue page 43" href="http://viewer.zmags.com/publication/c53ea37d?page=43"> wait to see what will happen.” Tom ButLer, PartN</a>
<a title="The VoicE Sept/Oct 2011 Issue page 44" href="http://viewer.zmags.com/publication/c53ea37d?page=44"> Twelve Things You Ca “whaT are Twelve Things You</a>
<a title="The VoicE Sept/Oct 2011 Issue page 45" href="http://viewer.zmags.com/publication/c53ea37d?page=45"> n Do RIGHT NOW ur FaCebook page in an eFForT T</a>
<a title="The VoicE Sept/Oct 2011 Issue page 46" href="http://viewer.zmags.com/publication/c53ea37d?page=46"> Personal Training ConsisTenT QualiTy serviCe = i</a>
<a title="The VoicE Sept/Oct 2011 Issue page 47" href="http://viewer.zmags.com/publication/c53ea37d?page=47"> then you must adapt to a different mindset when it</a>
<a title="The VoicE Sept/Oct 2011 Issue page 48" href="http://viewer.zmags.com/publication/c53ea37d?page=48"> Imagine having a prospective member wait for an h</a>
<a title="The VoicE Sept/Oct 2011 Issue page 49" href="http://viewer.zmags.com/publication/c53ea37d?page=49"> somewhat. How do we get everyone on the same page</a>
<a title="The VoicE Sept/Oct 2011 Issue page 50" href="http://viewer.zmags.com/publication/c53ea37d?page=50"> What Does PCI Compliance HaveTo DoWith The Exorci</a>
<a title="The VoicE Sept/Oct 2011 Issue page 51" href="http://viewer.zmags.com/publication/c53ea37d?page=51"> President’s Men (1976, DC) from getting lawmakers</a>
<a title="The VoicE Sept/Oct 2011 Issue page 52" href="http://viewer.zmags.com/publication/c53ea37d?page=52"> Is the Communication Age Benefiting Your Bottom L</a>
<a title="The VoicE Sept/Oct 2011 Issue page 53" href="http://viewer.zmags.com/publication/c53ea37d?page=53"> the capture of that web visit. These leads must b</a>
<a title="The VoicE Sept/Oct 2011 Issue page 54" href="http://viewer.zmags.com/publication/c53ea37d?page=54"> there a structure for all follow up emails or pho</a>
<a title="The VoicE Sept/Oct 2011 Issue page 55" href="http://viewer.zmags.com/publication/c53ea37d?page=55"> At a glance an owner, GM or member of the sales t</a>
<a title="The VoicE Sept/Oct 2011 Issue page 56" href="http://viewer.zmags.com/publication/c53ea37d?page=56"> highlighting T he GGFA Advisory Board The </a>
<a title="The VoicE Sept/Oct 2011 Issue page 57" href="http://viewer.zmags.com/publication/c53ea37d?page=57"> Meet GGFA Advisory Board Member, MiKe KroNGaard H</a>
<a title="The VoicE Sept/Oct 2011 Issue page 58" href="http://viewer.zmags.com/publication/c53ea37d?page=58"> S potlight on Suppliers Meet Adam Guier, NatioNaL</a>
<a title="The VoicE Sept/Oct 2011 Issue page 59" href="http://viewer.zmags.com/publication/c53ea37d?page=59"> S potlight on Suppliers Meet MarK SimmoNs, NatioN</a>
<a title="The VoicE Sept/Oct 2011 Issue page 60" href="http://viewer.zmags.com/publication/c53ea37d?page=60"> S potlight on Suppliers children, Sophia, 12 and</a>
<a title="The VoicE Sept/Oct 2011 Issue page 61" href="http://viewer.zmags.com/publication/c53ea37d?page=61"> S potlight on Suppliers through positive leaders</a>
<a title="The VoicE Sept/Oct 2011 Issue page 62" href="http://viewer.zmags.com/publication/c53ea37d?page=62"> S potlight on Suppliers Meet Bruce KeNNedy, Dire</a>
<a title="The VoicE Sept/Oct 2011 Issue page 63" href="http://viewer.zmags.com/publication/c53ea37d?page=63"> S potlight on Suppliers a business owner to so</a>
<a title="The VoicE Sept/Oct 2011 Issue page 64" href="http://viewer.zmags.com/publication/c53ea37d?page=64"> 64 September/October 2011 | The VoicE</a>