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Analytics<br /> Driving Better Business Decisions<br /> November/DECEMber 2010<br /> Right on Target<br /> • ANALYTICS JOURNEY: Descriptive, predictive, prescriptive analytics<br /> • QUANT CONSULTING: Five myths every new practitioner needs to know<br /> • COLLECTIONS ANALYTICS: How to build it into a competitive advantage<br /> ALSO INSIDE:<br /> • AGILITY WINS: The importance of rapidly adaptive decision-making<br /> • PREDICTIVE ANALYTICS: Practical ways to drive customer field service<br /> • DECISION ANALYSIS: Software survey of 36 packages from 24 vendors<br /> Analyze This!<br /> Cautionary tale: Classic mistakes doom promising hi-tech startup.<br /> By Vijay MehrotraEat, Edit, Learn<br /> In their 2007 book, “Competing on Analytics: The New Science of Winning,” Tom Davenport and Jeanne Harris captured for many the powerful potential of analytics to provide organizations with a competitive advantage. The book’s title called analytics a “new” science, but concepts <a title="Analytics, November/December 2010 page 1" href="http://viewer.zmags.com/publication/c5e7ab79?page=1">Analytics Driving Better Business Decisions Nove</a> <a title="Analytics, November/December 2010 page 2" href="http://viewer.zmags.com/publication/c5e7ab79?page=2">Eat, Edit, Learn In their 2007 book, “Competing</a> <a title="Analytics, November/December 2010 page 3" href="http://viewer.zmags.com/publication/c5e7ab79?page=3">Contents Analytics DRIVING BETTER BUSINESS DECIS</a> <a title="Analytics, November/December 2010 page 4" href="http://viewer.zmags.com/publication/c5e7ab79?page=4">Analytics Building Better Business Strategies </a> <a title="Analytics, November/December 2010 page 5" href="http://viewer.zmags.com/publication/c5e7ab79?page=5">Profit Center Keeping analytics professionals </a> <a title="Analytics, November/December 2010 page 6" href="http://viewer.zmags.com/publication/c5e7ab79?page=6">Profit Center Businesses solve problems they need</a> <a title="Analytics, November/December 2010 page 7" href="http://viewer.zmags.com/publication/c5e7ab79?page=7">Profit Center Some companies shy away from sendin</a> <a title="Analytics, November/December 2010 page 8" href="http://viewer.zmags.com/publication/c5e7ab79?page=8">Analyze This! Classic mistakes doom promising s</a> <a title="Analytics, November/December 2010 page 9" href="http://viewer.zmags.com/publication/c5e7ab79?page=9">Analyze This! There is no reliable textbook on ho</a> <a title="Analytics, November/December 2010 page 10" href="http://viewer.zmags.com/publication/c5e7ab79?page=10">Forum Expanding your organization’s analytic ba</a> <a title="Analytics, November/December 2010 page 11" href="http://viewer.zmags.com/publication/c5e7ab79?page=11">Forum Technology in support of agility should rea</a> <a title="Analytics, November/December 2010 page 12" href="http://viewer.zmags.com/publication/c5e7ab79?page=12">DEcision-making The Analytics Journey An IBM vie</a> <a title="Analytics, November/December 2010 page 13" href="http://viewer.zmags.com/publication/c5e7ab79?page=13">analytics JOURNEY • Information access: This firs</a> <a title="Analytics, November/December 2010 page 14" href="http://viewer.zmags.com/publication/c5e7ab79?page=14">Analytics Journey understood type of anal</a> <a title="Analytics, November/December 2010 page 15" href="http://viewer.zmags.com/publication/c5e7ab79?page=15">Analytics Journey Organizations that undertake a </a> <a title="Analytics, November/December 2010 page 16" href="http://viewer.zmags.com/publication/c5e7ab79?page=16">Analytics Journey Predictive analysis applies a</a> <a title="Analytics, November/December 2010 page 17" href="http://viewer.zmags.com/publication/c5e7ab79?page=17">Analytics Journey that repeats over and over ag</a> <a title="Analytics, November/December 2010 page 18" href="http://viewer.zmags.com/publication/c5e7ab79?page=18">Analytics Journey Beginning the process of appl</a> <a title="Analytics, November/December 2010 page 19" href="http://viewer.zmags.com/publication/c5e7ab79?page=19">Analytics Journey chain network design/optimizati</a> <a title="Analytics, November/December 2010 page 20" href="http://viewer.zmags.com/publication/c5e7ab79?page=20">Smarter technology for a Smarter Planet: The </a> <a title="Analytics, November/December 2010 page 21" href="http://viewer.zmags.com/publication/c5e7ab79?page=21">Reality Check Five myths of quant consulting C</a> <a title="Analytics, November/December 2010 page 22" href="http://viewer.zmags.com/publication/c5e7ab79?page=22">Quant Consulting consulting does not escape thi</a> <a title="Analytics, November/December 2010 page 23" href="http://viewer.zmags.com/publication/c5e7ab79?page=23">Quant Consulting If you have fantasies of buyin</a> <a title="Analytics, November/December 2010 page 24" href="http://viewer.zmags.com/publication/c5e7ab79?page=24">Real-world applications Predictive analytics in</a> <a title="Analytics, November/December 2010 page 25" href="http://viewer.zmags.com/publication/c5e7ab79?page=25">Predictive Analytics in line with what the seco</a> <a title="Analytics, November/December 2010 page 26" href="http://viewer.zmags.com/publication/c5e7ab79?page=26">Predictive Analytics Advances in predictive a</a> <a title="Analytics, November/December 2010 page 27" href="http://viewer.zmags.com/publication/c5e7ab79?page=27">Predictive Analytics Customer satisfaction and cu</a> <a title="Analytics, November/December 2010 page 28" href="http://viewer.zmags.com/publication/c5e7ab79?page=28">Predictive Analytics recommend this company to </a> <a title="Analytics, November/December 2010 page 29" href="http://viewer.zmags.com/publication/c5e7ab79?page=29">Predictive Analytics People are the key to runn</a> <a title="Analytics, November/December 2010 page 30" href="http://viewer.zmags.com/publication/c5e7ab79?page=30">Predictive Analytics overall costs: initial con</a> <a title="Analytics, November/December 2010 page 31" href="http://viewer.zmags.com/publication/c5e7ab79?page=31">Predictive Analytics The beauty of predictive a</a> <a title="Analytics, November/December 2010 page 32" href="http://viewer.zmags.com/publication/c5e7ab79?page=32">Business Strategies Collections Analytics How </a> <a title="Analytics, November/December 2010 page 33" href="http://viewer.zmags.com/publication/c5e7ab79?page=33">Collections Analytics An organization with a st</a> <a title="Analytics, November/December 2010 page 34" href="http://viewer.zmags.com/publication/c5e7ab79?page=34">Collections Analytics Analytical models can pre</a> <a title="Analytics, November/December 2010 page 35" href="http://viewer.zmags.com/publication/c5e7ab79?page=35">Collections Analytics Analytics helps organizat</a> <a title="Analytics, November/December 2010 page 36" href="http://viewer.zmags.com/publication/c5e7ab79?page=36">OODA Loop Agility wins Military strategy studi</a> <a title="Analytics, November/December 2010 page 37" href="http://viewer.zmags.com/publication/c5e7ab79?page=37">Agility Wins Adaptation to changing conditions </a> <a title="Analytics, November/December 2010 page 38" href="http://viewer.zmags.com/publication/c5e7ab79?page=38">Agility Wins Boyd is best known for the OODA lo</a> <a title="Analytics, November/December 2010 page 39" href="http://viewer.zmags.com/publication/c5e7ab79?page=39">Agility Wins In many cases, the point to attack</a> <a title="Analytics, November/December 2010 page 40" href="http://viewer.zmags.com/publication/c5e7ab79?page=40">Agility Wins • “In opposite fashion we must emp</a> <a title="Analytics, November/December 2010 page 41" href="http://viewer.zmags.com/publication/c5e7ab79?page=41">Software Survey Decision Analysis Visualizatio</a> <a title="Analytics, November/December 2010 page 42" href="http://viewer.zmags.com/publication/c5e7ab79?page=42">Decision Analysis =to an online questionnaire t</a> <a title="Analytics, November/December 2010 page 43" href="http://viewer.zmags.com/publication/c5e7ab79?page=43">Decision Analysis All of the software in the su</a> <a title="Analytics, November/December 2010 page 44" href="http://viewer.zmags.com/publication/c5e7ab79?page=44">Decision Analysis The lesson is obvious to deci</a> <a title="Analytics, November/December 2010 page 45" href="http://viewer.zmags.com/publication/c5e7ab79?page=45">Meeting Preview INFORMS introduces health care </a> 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