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<br /> INFORMATION AND INSIGHT FOR MEDIA FINANCE PROFESSIONALS<br /> SEPTEMBER/OCTOBER 2015<br /> THE FINANCIAL<br /> MANAGER<br /> ALSO INSIDE<br /> Advertising<br /> And Sexism<br /> Working With<br /> A ‘Frenemy’<br /> Success Despite<br /> Duress<br /> PRESORTED<br /> STANDARD<br /> U.S. POSTAGE<br /> PAID<br /> NORTHBROOK IL<br /> PERMIT NO. 445<br /> Advertising Pays!***<br /> ***especially when<br /> you are:<br /> Why Choose CCR for your ad-sales<br /> Collections?<br /> • Experienced team skilled in solving your ad<br /> sales payment impasses<br /> • Competitive rates<br /> • Educational seminars<br /> • Extensive, ever-growing client list covering<br /> all areas of the media (Radio, TV, Outdoor,<br /> Cable, Internet and Print)<br /> • Receivable Outsourcing<br /> (when a sale, acquisition or staff reduction<br /> creates a need for prompt attention, call us<br /> to di<a title="TFM-Sept-Oct15 page 1" href="http://viewer.zmags.com/publication/c824df2b?page=1"> INFORMATION AND INSIGHT FOR MEDIA FINANCE PROFESS</a> <a title="TFM-Sept-Oct15 page 2" href="http://viewer.zmags.com/publication/c824df2b?page=2"> Advertising Pays!*** ***especially when </a> <a title="TFM-Sept-Oct15 page 3" href="http://viewer.zmags.com/publication/c824df2b?page=3"> TFM The Financial Manager INSIDE THIS ISSUE </a> <a title="TFM-Sept-Oct15 page 4" href="http://viewer.zmags.com/publication/c824df2b?page=4"> FROM THE PRESIDENT The Long Arm of the Tax Man </a> <a title="TFM-Sept-Oct15 page 5" href="http://viewer.zmags.com/publication/c824df2b?page=5"> Keep every dollar with WideOrbit’s advanced </a> <a title="TFM-Sept-Oct15 page 6" href="http://viewer.zmags.com/publication/c824df2b?page=6"> DEAR EXPERT Guarding Against Danger Insurance s</a> <a title="TFM-Sept-Oct15 page 7" href="http://viewer.zmags.com/publication/c824df2b?page=7"> SESAC SIGNS MARIAH CAREY </a> <a title="TFM-Sept-Oct15 page 8" href="http://viewer.zmags.com/publication/c824df2b?page=8"> HUMAN FACTOR What Makes Millennials Tick? Membe</a> <a title="TFM-Sept-Oct15 page 9" href="http://viewer.zmags.com/publication/c824df2b?page=9"> ASSOCIATION NEWS Credit's Cream Of the Crop </a> <a title="TFM-Sept-Oct15 page 10" href="http://viewer.zmags.com/publication/c824df2b?page=10"> A MOST EXCELLENT ADVENTURE 10 The Financial</a> <a title="TFM-Sept-Oct15 page 11" href="http://viewer.zmags.com/publication/c824df2b?page=11"> MANAGING CHANGE REVISE YOUR THINKING ABOUT HO</a> <a title="TFM-Sept-Oct15 page 12" href="http://viewer.zmags.com/publication/c824df2b?page=12"> ■■ Referral business – acquiring new custom- </a> <a title="TFM-Sept-Oct15 page 13" href="http://viewer.zmags.com/publication/c824df2b?page=13"> MANAGING CHANGE really mean by innovation? What </a> <a title="TFM-Sept-Oct15 page 14" href="http://viewer.zmags.com/publication/c824df2b?page=14"> CREDIT & COLLECTIONS </a> <a title="TFM-Sept-Oct15 page 15" href="http://viewer.zmags.com/publication/c824df2b?page=15"> Flare-Ups </a> <a title="TFM-Sept-Oct15 page 16" href="http://viewer.zmags.com/publication/c824df2b?page=16"> CREDIT & COLLECTIONS The principle of shared </a> <a title="TFM-Sept-Oct15 page 17" href="http://viewer.zmags.com/publication/c824df2b?page=17"> Provide sales with accurate accounts receivable</a> <a title="TFM-Sept-Oct15 page 18" href="http://viewer.zmags.com/publication/c824df2b?page=18"> ADVERTISING Sex Sells, and So At first blush, it</a> <a title="TFM-Sept-Oct15 page 19" href="http://viewer.zmags.com/publication/c824df2b?page=19"> o Do Moronic Men As gender roles have s</a> <a title="TFM-Sept-Oct15 page 20" href="http://viewer.zmags.com/publication/c824df2b?page=20"> ADVERTISING Another has a group of men air-boati</a> <a title="TFM-Sept-Oct15 page 21" href="http://viewer.zmags.com/publication/c824df2b?page=21"> either shirtless or wrapped in a towel in every c</a> <a title="TFM-Sept-Oct15 page 22" href="http://viewer.zmags.com/publication/c824df2b?page=22"> C C A O & U S N E T X I A N T G S</a> <a title="TFM-Sept-Oct15 page 23" href="http://viewer.zmags.com/publication/c824df2b?page=23"> The Financial Manager · September/October 2015 2</a> <a title="TFM-Sept-Oct15 page 24" href="http://viewer.zmags.com/publication/c824df2b?page=24"> SPECIAL REPORT: TAXES & ACCOUNTING second smalle</a> <a title="TFM-Sept-Oct15 page 25" href="http://viewer.zmags.com/publication/c824df2b?page=25"> PAYING THE PROVIDERS THERE IS BURGEONING industry</a> <a title="TFM-Sept-Oct15 page 26" href="http://viewer.zmags.com/publication/c824df2b?page=26"> C C A O & U S N E T X I N S T P R</a> <a title="TFM-Sept-Oct15 page 27" href="http://viewer.zmags.com/publication/c824df2b?page=27"> THE TAX MAN IS WATCH</a> <a title="TFM-Sept-Oct15 page 28" href="http://viewer.zmags.com/publication/c824df2b?page=28"> SPECIAL REPORT: TAXES & ACCOUNTING </a> <a title="TFM-Sept-Oct15 page 29" href="http://viewer.zmags.com/publication/c824df2b?page=29"> DEPARTMENT CONSIDERATIONS The biggest concern for</a> <a title="TFM-Sept-Oct15 page 30" href="http://viewer.zmags.com/publication/c824df2b?page=30"> LAST WORD Bring on the Praise? All glowing feed</a> <a title="TFM-Sept-Oct15 page 31" href="http://viewer.zmags.com/publication/c824df2b?page=31"> 10 BILLION REASONS every TV broadcaster should </a> <a title="TFM-Sept-Oct15 page 32" href="http://viewer.zmags.com/publication/c824df2b?page=32"> Leaders... The first responsibility of a leader is</a>