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<br /> <br /> <br /> 2017 TOY PREVIEW THE AMAZON<br /> GET A FIRST GLANCE AT DISRUPTION<br /> NEXT YEAR’S HOTTEST HOW TO SURVIVE<br /> TOYS & TRENDS IN THE WORLD<br /> OF E-COMMERCE<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> September/October 2016<br /> Volume 32, No. 5 — Published by Adventure Publishing Group<br /> DEPARTMENTS<br /> 48 Talkin’ Toys: Auldey<br /> The Toy Book catches up with<br /> Auldey Toys North America<br /> President Adrian Roche.<br /> 62 Talkin’ Toys: Yvolution<br /> The Toy Book chats with Yvolution’s<br /> Global CEO, Thomas O’Connell.<br /> 76 Talkin’<a title="TOY 10-16 page 1" href="http://viewer.zmags.com/publication/c833dafd?page=1"> </a> <a title="TOY 10-16 page 2" href="http://viewer.zmags.com/publication/c833dafd?page=2"> </a> <a title="TOY 10-16 page 3" href="http://viewer.zmags.com/publication/c833dafd?page=3"> 2017 TOY PREVIEW </a> <a title="TOY 10-16 page 4" href="http://viewer.zmags.com/publication/c833dafd?page=4"> </a> <a title="TOY 10-16 page 5" href="http://viewer.zmags.com/publication/c833dafd?page=5"> </a> <a title="TOY 10-16 page 6" href="http://viewer.zmags.com/publication/c833dafd?page=6"> </a> <a title="TOY 10-16 page 7" href="http://viewer.zmags.com/publication/c833dafd?page=7"> </a> <a title="TOY 10-16 page 8" href="http://viewer.zmags.com/publication/c833dafd?page=8"> </a> <a title="TOY 10-16 page 9" href="http://viewer.zmags.com/publication/c833dafd?page=9"> </a> <a title="TOY 10-16 page 10" href="http://viewer.zmags.com/publication/c833dafd?page=10"> </a> <a title="TOY 10-16 page 11" href="http://viewer.zmags.com/publication/c833dafd?page=11"> </a> <a title="TOY 10-16 page 12" href="http://viewer.zmags.com/publication/c833dafd?page=12"> </a> <a title="TOY 10-16 page 13" href="http://viewer.zmags.com/publication/c833dafd?page=13"> </a> <a title="TOY 10-16 page 14" href="http://viewer.zmags.com/publication/c833dafd?page=14"> </a> <a title="TOY 10-16 page 15" href="http://viewer.zmags.com/publication/c833dafd?page=15"> </a> <a title="TOY 10-16 page 16" href="http://viewer.zmags.com/publication/c833dafd?page=16"> September/October 2016 Volume 32, No. 5 — Publish</a> <a title="TOY 10-16 page 17" href="http://viewer.zmags.com/publication/c833dafd?page=17"> </a> <a title="TOY 10-16 page 18" href="http://viewer.zmags.com/publication/c833dafd?page=18"> over 2015. This seems to indicate that there is a</a> <a title="TOY 10-16 page 19" href="http://viewer.zmags.com/publication/c833dafd?page=19"> </a> <a title="TOY 10-16 page 20" href="http://viewer.zmags.com/publication/c833dafd?page=20"> THE TOY OF THE YEAR (TOTY) AWARDS will be especia</a> <a title="TOY 10-16 page 21" href="http://viewer.zmags.com/publication/c833dafd?page=21"> </a> <a title="TOY 10-16 page 22" href="http://viewer.zmags.com/publication/c833dafd?page=22"> W</a> <a title="TOY 10-16 page 23" href="http://viewer.zmags.com/publication/c833dafd?page=23"> </a> <a title="TOY 10-16 page 24" href="http://viewer.zmags.com/publication/c833dafd?page=24"> The Toy Insider Launches 11th Annual Hol</a> <a title="TOY 10-16 page 25" href="http://viewer.zmags.com/publication/c833dafd?page=25"> SWEET SUITE FROM SNIFFING SWEET SCENTED </a> <a title="TOY 10-16 page 26" href="http://viewer.zmags.com/publication/c833dafd?page=26"> grew $122 million, which was the most of any supe</a> <a title="TOY 10-16 page 27" href="http://viewer.zmags.com/publication/c833dafd?page=27"> Outdoor and sports toys maintains its spot </a> <a title="TOY 10-16 page 28" href="http://viewer.zmags.com/publication/c833dafd?page=28"> continue to gain traction in the market,” adds Le</a> <a title="TOY 10-16 page 29" href="http://viewer.zmags.com/publication/c833dafd?page=29"> seen in other areas of the economy. “Recre- ation</a> <a title="TOY 10-16 page 30" href="http://viewer.zmags.com/publication/c833dafd?page=30"> A POSTIVE OUTLOOK FOR 2017 Toy Industry Poised fo</a> <a title="TOY 10-16 page 31" href="http://viewer.zmags.com/publication/c833dafd?page=31"> what it was, but nowhere near the top of the char</a> <a title="TOY 10-16 page 32" href="http://viewer.zmags.com/publication/c833dafd?page=32"> PREVIEW THAMES & KOSMOS Thames & Kosmos wi</a> <a title="TOY 10-16 page 33" href="http://viewer.zmags.com/publication/c833dafd?page=33"> </a> <a title="TOY 10-16 page 34" href="http://viewer.zmags.com/publication/c833dafd?page=34"> PREVIEW PILLOW PETS CJ Products will add P</a> <a title="TOY 10-16 page 35" href="http://viewer.zmags.com/publication/c833dafd?page=35"> </a> <a title="TOY 10-16 page 36" href="http://viewer.zmags.com/publication/c833dafd?page=36"> PREVIEW FOLKMANIS Folkmanis will introduce </a> <a title="TOY 10-16 page 37" href="http://viewer.zmags.com/publication/c833dafd?page=37"> </a> <a title="TOY 10-16 page 38" href="http://viewer.zmags.com/publication/c833dafd?page=38"> PREVIEW ZURU Zuru will expand and consolida</a> <a title="TOY 10-16 page 39" href="http://viewer.zmags.com/publication/c833dafd?page=39"> </a> <a title="TOY 10-16 page 40" href="http://viewer.zmags.com/publication/c833dafd?page=40"> PREVIEW BRIO Brio Village is a new the</a> <a title="TOY 10-16 page 41" href="http://viewer.zmags.com/publication/c833dafd?page=41"> </a> <a title="TOY 10-16 page 42" href="http://viewer.zmags.com/publication/c833dafd?page=42"> PREVIEW THE ORB FACTORY With The Orb Factor</a> <a title="TOY 10-16 page 43" href="http://viewer.zmags.com/publication/c833dafd?page=43"> </a> <a title="TOY 10-16 page 44" href="http://viewer.zmags.com/publication/c833dafd?page=44"> PREVIEW KAHOOTZ TOYS Spirograph Shapes, fro</a> <a title="TOY 10-16 page 45" href="http://viewer.zmags.com/publication/c833dafd?page=45"> </a> <a title="TOY 10-16 page 46" href="http://viewer.zmags.com/publication/c833dafd?page=46"> PREVIEW PLAYMOBIL This winter, Playmobil wi</a> <a title="TOY 10-16 page 47" href="http://viewer.zmags.com/publication/c833dafd?page=47"> </a> <a title="TOY 10-16 page 48" href="http://viewer.zmags.com/publication/c833dafd?page=48"> TALKIN’ TOYS Q&A WITH AULDEY The Toy Book caugh</a> <a title="TOY 10-16 page 49" href="http://viewer.zmags.com/publication/c833dafd?page=49"> FALL TOY PREVIEW BOOTH #12-915 WWW.HAYWIREGROUP.C</a> <a title="TOY 10-16 page 50" href="http://viewer.zmags.com/publication/c833dafd?page=50"> PREVIEW SCHLEICH Schleich will offer a vari</a> <a title="TOY 10-16 page 51" href="http://viewer.zmags.com/publication/c833dafd?page=51"> </a> <a title="TOY 10-16 page 52" href="http://viewer.zmags.com/publication/c833dafd?page=52"> PREVIEW EDUCATIONAL INSIGHTS Illumicraft, f</a> <a title="TOY 10-16 page 53" href="http://viewer.zmags.com/publication/c833dafd?page=53"> </a> <a title="TOY 10-16 page 54" href="http://viewer.zmags.com/publication/c833dafd?page=54"> PREVIEW SAKAR INTERNATIONAL BERG Kids can e</a> <a title="TOY 10-16 page 55" href="http://viewer.zmags.com/publication/c833dafd?page=55"> </a> <a title="TOY 10-16 page 56" href="http://viewer.zmags.com/publication/c833dafd?page=56"> PREVIEW MUKIKIM The Rock and Roll It Piano</a> <a title="TOY 10-16 page 57" href="http://viewer.zmags.com/publication/c833dafd?page=57"> </a> <a title="TOY 10-16 page 58" href="http://viewer.zmags.com/publication/c833dafd?page=58"> PREVIEW DGL TOYS DGL Toys will e</a> <a title="TOY 10-16 page 59" href="http://viewer.zmags.com/publication/c833dafd?page=59"> </a> <a title="TOY 10-16 page 60" href="http://viewer.zmags.com/publication/c833dafd?page=60"> PREVIEW K'NEX Next year, K’NEX will introdu</a> <a title="TOY 10-16 page 61" href="http://viewer.zmags.com/publication/c833dafd?page=61"> </a> <a title="TOY 10-16 page 62" href="http://viewer.zmags.com/publication/c833dafd?page=62"> Tell us about Yvolution’s background and how</a> <a title="TOY 10-16 page 63" href="http://viewer.zmags.com/publication/c833dafd?page=63"> </a> <a title="TOY 10-16 page 64" href="http://viewer.zmags.com/publication/c833dafd?page=64"> PREVIEW RUBIE'S COSTUME CO. LEARNING RESOURCES </a> <a title="TOY 10-16 page 65" href="http://viewer.zmags.com/publication/c833dafd?page=65"> </a> <a title="TOY 10-16 page 66" href="http://viewer.zmags.com/publication/c833dafd?page=66"> PREVIEW NKOK </a> <a title="TOY 10-16 page 67" href="http://viewer.zmags.com/publication/c833dafd?page=67"> </a> <a title="TOY 10-16 page 68" href="http://viewer.zmags.com/publication/c833dafd?page=68"> PREVIEW INTEK Intek will introduce Crunch M</a> <a title="TOY 10-16 page 69" href="http://viewer.zmags.com/publication/c833dafd?page=69"> </a> <a title="TOY 10-16 page 70" href="http://viewer.zmags.com/publication/c833dafd?page=70"> PREVIEW PACIFIC PLAY TENTS The Buttons and </a> <a title="TOY 10-16 page 71" href="http://viewer.zmags.com/publication/c833dafd?page=71"> </a> <a title="TOY 10-16 page 72" href="http://viewer.zmags.com/publication/c833dafd?page=72"> PREVIEW King Pig Castle Playset SPIN MASTER </a> <a title="TOY 10-16 page 73" href="http://viewer.zmags.com/publication/c833dafd?page=73"> </a> <a title="TOY 10-16 page 74" href="http://viewer.zmags.com/publication/c833dafd?page=74"> PREVIEW 4KIDZ 4Kidz introduces King String,</a> <a title="TOY 10-16 page 75" href="http://viewer.zmags.com/publication/c833dafd?page=75"> </a> <a title="TOY 10-16 page 76" href="http://viewer.zmags.com/publication/c833dafd?page=76"> Dirk Engehausen as CEO in January 2015. With more</a> <a title="TOY 10-16 page 77" href="http://viewer.zmags.com/publication/c833dafd?page=77"> </a> <a title="TOY 10-16 page 78" href="http://viewer.zmags.com/publication/c833dafd?page=78"> PREVIEW JUPITER CREATIONS B Buddieez, from </a> <a title="TOY 10-16 page 79" href="http://viewer.zmags.com/publication/c833dafd?page=79"> </a> <a title="TOY 10-16 page 80" href="http://viewer.zmags.com/publication/c833dafd?page=80"> PREVIEW Micro Missiles Target Set DIGGIN ACTIVE </a> <a title="TOY 10-16 page 81" href="http://viewer.zmags.com/publication/c833dafd?page=81"> </a> <a title="TOY 10-16 page 82" href="http://viewer.zmags.com/publication/c833dafd?page=82"> REVIEW PREVIEW UNDERGROUND TOYS The Star W</a> <a title="TOY 10-16 page 83" href="http://viewer.zmags.com/publication/c833dafd?page=83"> SMART ZONE SmartZone will reintroduce doll</a> <a title="TOY 10-16 page 84" href="http://viewer.zmags.com/publication/c833dafd?page=84"> PREVIEW BEARS FOR HUMANITY Bears for Humanit</a> <a title="TOY 10-16 page 85" href="http://viewer.zmags.com/publication/c833dafd?page=85"> PAPER PUNK Paper Punk will fuse its patente</a> <a title="TOY 10-16 page 86" href="http://viewer.zmags.com/publication/c833dafd?page=86"> WOMEN IN TOYS MEMBER SPOTLIGHT Anne Marie Kehoe, </a> <a title="TOY 10-16 page 87" href="http://viewer.zmags.com/publication/c833dafd?page=87"> from Dream Big Toys. She had a line of dolls, boo</a> <a title="TOY 10-16 page 88" href="http://viewer.zmags.com/publication/c833dafd?page=88"> SHIPPING SIDE EFFECTS There is a lot of unc</a> <a title="TOY 10-16 page 89" href="http://viewer.zmags.com/publication/c833dafd?page=89"> </a> <a title="TOY 10-16 page 90" href="http://viewer.zmags.com/publication/c833dafd?page=90"> product segment, they unveil their new toys for 2</a> <a title="TOY 10-16 page 91" href="http://viewer.zmags.com/publication/c833dafd?page=91"> players and start-ups unveiling their latest idea</a> <a title="TOY 10-16 page 92" href="http://viewer.zmags.com/publication/c833dafd?page=92"> FEATURE The Big Show That Fulfills</a> <a title="TOY 10-16 page 93" href="http://viewer.zmags.com/publication/c833dafd?page=93"> new networking experiences and new buyers to help</a> <a title="TOY 10-16 page 94" href="http://viewer.zmags.com/publication/c833dafd?page=94"> A COMPETITIVE PLAYGROUND FOR TOY M&A ACTIVITY Why</a> <a title="TOY 10-16 page 95" href="http://viewer.zmags.com/publication/c833dafd?page=95"> </a> <a title="TOY 10-16 page 96" href="http://viewer.zmags.com/publication/c833dafd?page=96"> TALKING SOCIAL MEDIA FACEBOOK ADS: What You Are N</a> <a title="TOY 10-16 page 97" href="http://viewer.zmags.com/publication/c833dafd?page=97"> PREDICT. PROVE. PLAY. SCIENCE TOYS PAVE THE WAY F</a> <a title="TOY 10-16 page 98" href="http://viewer.zmags.com/publication/c833dafd?page=98"> This is where omnichannel marketing comes i</a> <a title="TOY 10-16 page 99" href="http://viewer.zmags.com/publication/c833dafd?page=99"> </a> <a title="TOY 10-16 page 100" href="http://viewer.zmags.com/publication/c833dafd?page=100"> immune from any negative effects. They believe th</a> <a title="TOY 10-16 page 101" href="http://viewer.zmags.com/publication/c833dafd?page=101"> </a> <a title="TOY 10-16 page 102" href="http://viewer.zmags.com/publication/c833dafd?page=102"> Specialty toys & gifts How the other half lives </a> <a title="TOY 10-16 page 103" href="http://viewer.zmags.com/publication/c833dafd?page=103"> TIPS FOR REACHING MILLENNIAL DADS 1. Make informa</a> <a title="TOY 10-16 page 104" href="http://viewer.zmags.com/publication/c833dafd?page=104"> specialty toys & gifts PREDICT. PLAY. Science T</a> <a title="TOY 10-16 page 105" href="http://viewer.zmags.com/publication/c833dafd?page=105"> RECHARGE LABS’ new solar power kit, the Sol</a> <a title="TOY 10-16 page 106" href="http://viewer.zmags.com/publication/c833dafd?page=106"> • Product qualification • Supplier qualification </a> <a title="TOY 10-16 page 107" href="http://viewer.zmags.com/publication/c833dafd?page=107"> </a> <a title="TOY 10-16 page 108" href="http://viewer.zmags.com/publication/c833dafd?page=108"> Co. hosted a live, 18-hour YouTube event that fea</a> <a title="TOY 10-16 page 109" href="http://viewer.zmags.com/publication/c833dafd?page=109"> Members of the YouTube Channel FamilyFunUK unbox </a> <a title="TOY 10-16 page 110" href="http://viewer.zmags.com/publication/c833dafd?page=110"> products, or if it makes a false or misleading cl</a> <a title="TOY 10-16 page 111" href="http://viewer.zmags.com/publication/c833dafd?page=111"> Papa John’s packaging displaying its ad slogan t</a> <a title="TOY 10-16 page 112" href="http://viewer.zmags.com/publication/c833dafd?page=112"> INDUSTRY MARKETPLACE Classifieds</a> <a title="TOY 10-16 page 113" href="http://viewer.zmags.com/publication/c833dafd?page=113"> </a> <a title="TOY 10-16 page 114" href="http://viewer.zmags.com/publication/c833dafd?page=114"> FLASHBAC 1 </a> <a title="TOY 10-16 page 115" href="http://viewer.zmags.com/publication/c833dafd?page=115"> </a> <a title="TOY 10-16 page 116" href="http://viewer.zmags.com/publication/c833dafd?page=116"> </a>