<br />
HTTP://WWW.ANALYTICS-MAGAZINE.ORG<br />
D<br />
RIVING BETTER BUSINESS DECISIONS<br />
J<br />
ANUARY/FEBRUARY 2016<br />
BROUGHT TO YOU BY:<br />
Deep dive into<br />
data lakes<br />
The premise, promise, potential for<br />
managing big data<br />
ALSO INSIDE:<br />
· Get smart: digital business innovation<br />
· Customer lifetime value: new insights<br />
· Corporate profile: BNSF Railway<br />
· What ISIS fears most: stability<br />
Executive Edge<br />
Ernst & Young CAO<br />
Chris Mazzei on data<br />
analytics' better half:<br />
the human element<br />
INSIDE STORY<br />
Only thing we have to fear<br />
If you and your company haven’t yet tak-<br />
en a dive into a data lake, maybe it’s time to<br />
test the waters. In this issue’s lead feature,<br />
Sean Martin, founder and chief technical<br />
officer of Cambridge Semantics, explains<br />
what the relatively new method of man-<br />
agement of big data is all about and what’<a title="Analytics, January/February 2016 page 1" href="http://viewer.zmags.com/publication/c85d87ee?page=1"> HTTP://WWW.ANALYTICS-MAGAZINE.ORG D RIVIN</a>
<a title="Analytics, January/February 2016 page 2" href="http://viewer.zmags.com/publication/c85d87ee?page=2"> INSIDE STORY Only thing we have to fear </a>
<a title="Analytics, January/February 2016 page 3" href="http://viewer.zmags.com/publication/c85d87ee?page=3"> </a>
<a title="Analytics, January/February 2016 page 4" href="http://viewer.zmags.com/publication/c85d87ee?page=4"> CONTENTS DRIVING BETTER BUSINESS DECISIONS </a>
<a title="Analytics, January/February 2016 page 5" href="http://viewer.zmags.com/publication/c85d87ee?page=5"> XLMINER®: Data Mining Everywhere Predictive Anal</a>
<a title="Analytics, January/February 2016 page 6" href="http://viewer.zmags.com/publication/c85d87ee?page=6"> 14 74 DEPARTMENTS 2 Inside Story 8</a>
<a title="Analytics, January/February 2016 page 7" href="http://viewer.zmags.com/publication/c85d87ee?page=7"> ANALYTIC SOLVER® PLATFORM From Solver to Full-Po</a>
<a title="Analytics, January/February 2016 page 8" href="http://viewer.zmags.com/publication/c85d87ee?page=8"> EXECUTIVE EDGE Data analytics’ better half </a>
<a title="Analytics, January/February 2016 page 9" href="http://viewer.zmags.com/publication/c85d87ee?page=9"> Your Analytics App – Everywhere Use Solver, Risk </a>
<a title="Analytics, January/February 2016 page 10" href="http://viewer.zmags.com/publication/c85d87ee?page=10"> EXECUTIVE EDGE • They report a “significant” </a>
<a title="Analytics, January/February 2016 page 11" href="http://viewer.zmags.com/publication/c85d87ee?page=11"> Figure 1: Leading enterprises have aligned their </a>
<a title="Analytics, January/February 2016 page 12" href="http://viewer.zmags.com/publication/c85d87ee?page=12"> EXECUTIVE EDGE decision-making. By being more a</a>
<a title="Analytics, January/February 2016 page 13" href="http://viewer.zmags.com/publication/c85d87ee?page=13"> Master of Science in EnginEEring ManagEMEnt D</a>
<a title="Analytics, January/February 2016 page 14" href="http://viewer.zmags.com/publication/c85d87ee?page=14"> A N A LY Z E T H I S Uber: good, bad side of a</a>
<a title="Analytics, January/February 2016 page 15" href="http://viewer.zmags.com/publication/c85d87ee?page=15"> That’s Uber in action. Feels like magic, e</a>
<a title="Analytics, January/February 2016 page 16" href="http://viewer.zmags.com/publication/c85d87ee?page=16"> A N A LY Z E T H I S operate the individually o</a>
<a title="Analytics, January/February 2016 page 17" href="http://viewer.zmags.com/publication/c85d87ee?page=17"> Online MBA Top Rated College by Forbe</a>
<a title="Analytics, January/February 2016 page 18" href="http://viewer.zmags.com/publication/c85d87ee?page=18"> A N A LY Z E T H I S like Uber’s. We now have a</a>
<a title="Analytics, January/February 2016 page 19" href="http://viewer.zmags.com/publication/c85d87ee?page=19"> THE NATION’S FIRST Associate in Applied Science (</a>
<a title="Analytics, January/February 2016 page 20" href="http://viewer.zmags.com/publication/c85d87ee?page=20"> HEALTHCARE ANALYTICS Four mega trends to watc</a>
<a title="Analytics, January/February 2016 page 21" href="http://viewer.zmags.com/publication/c85d87ee?page=21"> 2010 to about a quarter of all American workers w</a>
<a title="Analytics, January/February 2016 page 22" href="http://viewer.zmags.com/publication/c85d87ee?page=22"> HEALTHCARE ANALYTICS data volume increase in 20</a>
<a title="Analytics, January/February 2016 page 23" href="http://viewer.zmags.com/publication/c85d87ee?page=23"> CPLEX Optimization Studio . </a>
<a title="Analytics, January/February 2016 page 24" href="http://viewer.zmags.com/publication/c85d87ee?page=24"> INFORMS INITIATIVES aCAP, pro bono & Data Sci</a>
<a title="Analytics, January/February 2016 page 25" href="http://viewer.zmags.com/publication/c85d87ee?page=25"> For more information, visit: www.cert</a>
<a title="Analytics, January/February 2016 page 26" href="http://viewer.zmags.com/publication/c85d87ee?page=26"> INFORMS INITIATIVES volumes and the ejection fr</a>
<a title="Analytics, January/February 2016 page 27" href="http://viewer.zmags.com/publication/c85d87ee?page=27"> INFORMS TO LAUNCH `PRO BONO ANALYTICS' PROGRAM) </a>
<a title="Analytics, January/February 2016 page 28" href="http://viewer.zmags.com/publication/c85d87ee?page=28"> NEWS & NOTES Edelman, queues, STEM & survey </a>
<a title="Analytics, January/February 2016 page 29" href="http://viewer.zmags.com/publication/c85d87ee?page=29"> The finalists include: • 360i for “360i’s</a>
<a title="Analytics, January/February 2016 page 30" href="http://viewer.zmags.com/publication/c85d87ee?page=30"> NEWS & NOTES checkout line at the supermarket, </a>
<a title="Analytics, January/February 2016 page 31" href="http://viewer.zmags.com/publication/c85d87ee?page=31"> • Be matched by the National Center for E</a>
<a title="Analytics, January/February 2016 page 32" href="http://viewer.zmags.com/publication/c85d87ee?page=32"> DEALING WITH BIG DATA The ascendency of d</a>
<a title="Analytics, January/February 2016 page 33" href="http://viewer.zmags.com/publication/c85d87ee?page=33"> Big data is the principal driver of data lakes. </a>
<a title="Analytics, January/February 2016 page 34" href="http://viewer.zmags.com/publication/c85d87ee?page=34"> DATA LAKES not. The most immediate advantages o</a>
<a title="Analytics, January/February 2016 page 35" href="http://viewer.zmags.com/publication/c85d87ee?page=35"> COMPARATIVE ADVANTAGES A comparison between dat</a>
<a title="Analytics, January/February 2016 page 36" href="http://viewer.zmags.com/publication/c85d87ee?page=36"> DATA LAKES more than just depositing data into </a>
<a title="Analytics, January/February 2016 page 37" href="http://viewer.zmags.com/publication/c85d87ee?page=37"> Utility solutions: Role-based access: Se</a>
<a title="Analytics, January/February 2016 page 38" href="http://viewer.zmags.com/publication/c85d87ee?page=38"> DATA LAKES traceability and lineage is critical</a>
<a title="Analytics, January/February 2016 page 39" href="http://viewer.zmags.com/publication/c85d87ee?page=39"> prior to analysis profoundly affects the type, de</a>
<a title="Analytics, January/February 2016 page 40" href="http://viewer.zmags.com/publication/c85d87ee?page=40"> PRODUCT OR SERVICE? Get smart: Digital bus</a>
<a title="Analytics, January/February 2016 page 41" href="http://viewer.zmags.com/publication/c85d87ee?page=41"> I S THIS A PRODUCT OR SERVICE? “An automobi</a>
<a title="Analytics, January/February 2016 page 42" href="http://viewer.zmags.com/publication/c85d87ee?page=42"> D I G I TA L B U S I N E S S I N N OVAT I O N </a>
<a title="Analytics, January/February 2016 page 43" href="http://viewer.zmags.com/publication/c85d87ee?page=43"> virtual computing service provider with its cloud</a>
<a title="Analytics, January/February 2016 page 44" href="http://viewer.zmags.com/publication/c85d87ee?page=44"> D I G I TA L B U S I N E S S I N N OVAT I O N s</a>
<a title="Analytics, January/February 2016 page 45" href="http://viewer.zmags.com/publication/c85d87ee?page=45"> EVERY BUSINESS… EVERY ORGANIZATION… AND EVERY </a>
<a title="Analytics, January/February 2016 page 46" href="http://viewer.zmags.com/publication/c85d87ee?page=46"> D I G I TA L B U S I N E S S I N N OVAT I O N w</a>
<a title="Analytics, January/February 2016 page 47" href="http://viewer.zmags.com/publication/c85d87ee?page=47"> with each other through onsite </a>
<a title="Analytics, January/February 2016 page 48" href="http://viewer.zmags.com/publication/c85d87ee?page=48"> D I G I TA L B U S I N E S S I N N OVAT I O N </a>
<a title="Analytics, January/February 2016 page 49" href="http://viewer.zmags.com/publication/c85d87ee?page=49"> Abstract Submission & Registration is Now Open 20</a>
<a title="Analytics, January/February 2016 page 50" href="http://viewer.zmags.com/publication/c85d87ee?page=50"> MARKETING METRIC Leveraging predictive anal</a>
<a title="Analytics, January/February 2016 page 51" href="http://viewer.zmags.com/publication/c85d87ee?page=51"> In the newspaper industry, revenue for a particul</a>
<a title="Analytics, January/February 2016 page 52" href="http://viewer.zmags.com/publication/c85d87ee?page=52"> CUSTOMER LIFETIME VALUE payment method (e.g., c</a>
<a title="Analytics, January/February 2016 page 53" href="http://viewer.zmags.com/publication/c85d87ee?page=53"> Figure 1: Estimate survival probability for subsc</a>
<a title="Analytics, January/February 2016 page 54" href="http://viewer.zmags.com/publication/c85d87ee?page=54"> CUSTOMER LIFETIME VALUE APPLICATIONS Pre</a>
<a title="Analytics, January/February 2016 page 55" href="http://viewer.zmags.com/publication/c85d87ee?page=55"> the most important of which being that it is a dy</a>
<a title="Analytics, January/February 2016 page 56" href="http://viewer.zmags.com/publication/c85d87ee?page=56"> CORPORATE PROFILE BNSF Railway Operat</a>
<a title="Analytics, January/February 2016 page 57" href="http://viewer.zmags.com/publication/c85d87ee?page=57"> BNSF moves a ton of freight almost 500 miles on a</a>
<a title="Analytics, January/February 2016 page 58" href="http://viewer.zmags.com/publication/c85d87ee?page=58"> CORPORATE PROFILE and reliability of its rail n</a>
<a title="Analytics, January/February 2016 page 59" href="http://viewer.zmags.com/publication/c85d87ee?page=59"> “I believe our recipe for success has been o</a>
<a title="Analytics, January/February 2016 page 60" href="http://viewer.zmags.com/publication/c85d87ee?page=60"> CORPORATE PROFILE </a>
<a title="Analytics, January/February 2016 page 61" href="http://viewer.zmags.com/publication/c85d87ee?page=61"> intermodal business, which moves con- tainers and</a>
<a title="Analytics, January/February 2016 page 62" href="http://viewer.zmags.com/publication/c85d87ee?page=62"> CORPORATE PROFILE monitor and assist in determi</a>
<a title="Analytics, January/February 2016 page 63" href="http://viewer.zmags.com/publication/c85d87ee?page=63"> ® CERTIFIED ANALYTICS PROFESSION</a>
<a title="Analytics, January/February 2016 page 64" href="http://viewer.zmags.com/publication/c85d87ee?page=64"> VILLAGE STABILITY OPERATIONS Changing the game</a>
<a title="Analytics, January/February 2016 page 65" href="http://viewer.zmags.com/publication/c85d87ee?page=65"> Lt. Col. (ret.) Scott Mann (right), shown with an</a>
<a title="Analytics, January/February 2016 page 66" href="http://viewer.zmags.com/publication/c85d87ee?page=66"> VILLAGE STABILITY OPERATIONS government we can </a>
<a title="Analytics, January/February 2016 page 67" href="http://viewer.zmags.com/publication/c85d87ee?page=67"> teams building community presence and maintaining</a>
<a title="Analytics, January/February 2016 page 68" href="http://viewer.zmags.com/publication/c85d87ee?page=68"> VILLAGE STABILITY OPERATIONS creatively oriente</a>
<a title="Analytics, January/February 2016 page 69" href="http://viewer.zmags.com/publication/c85d87ee?page=69"> INFORMS MEMBERSHIP IS CHANGING FROM CALENDAR YE</a>
<a title="Analytics, January/February 2016 page 70" href="http://viewer.zmags.com/publication/c85d87ee?page=70"> CONFERENCE PREVIEW 2016 Conference on Business</a>
<a title="Analytics, January/February 2016 page 71" href="http://viewer.zmags.com/publication/c85d87ee?page=71"> sidebar), will present talks on a wide range of p</a>
<a title="Analytics, January/February 2016 page 72" href="http://viewer.zmags.com/publication/c85d87ee?page=72"> CONFERENCE PREVIEW Special programs within </a>
<a title="Analytics, January/February 2016 page 73" href="http://viewer.zmags.com/publication/c85d87ee?page=73"> </a>
<a title="Analytics, January/February 2016 page 74" href="http://viewer.zmags.com/publication/c85d87ee?page=74"> FIVE-MINUTE ANALYST Predicting Navy football </a>
<a title="Analytics, January/February 2016 page 75" href="http://viewer.zmags.com/publication/c85d87ee?page=75"> ASSESSING THE PREDICTION This turned out to b</a>
<a title="Analytics, January/February 2016 page 76" href="http://viewer.zmags.com/publication/c85d87ee?page=76"> FIVE-MINUTE ANALYST probability of Navy win) vs</a>
<a title="Analytics, January/February 2016 page 77" href="http://viewer.zmags.com/publication/c85d87ee?page=77"> To-Do-List Go to the gym Begin to eat healthy </a>
<a title="Analytics, January/February 2016 page 78" href="http://viewer.zmags.com/publication/c85d87ee?page=78"> THINKING ANALYTICALLY Crazy cake </a>
<a title="Analytics, January/February 2016 page 79" href="http://viewer.zmags.com/publication/c85d87ee?page=79"> I ION GE NE LA LGE </a>