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D
RIVING BETTER BUSINESS DECISIONS
J
ANUARY/FEBRUARY 2016
BROUGHT TO YOU BY:
Deep dive into
data lakes
The premise, promise, potential for
managing big data
ALSO INSIDE:
· Get smart: digital business innovation
· Customer lifetime value: new insights
· Corporate profile: BNSF Railway
· What ISIS fears most: stability
Executive Edge
Ernst & Young CAO
Chris Mazzei on data
analytics' better half:
the human element
INSIDE STORY
Only thing we have to fear
If you and your company haven’t yet tak-
en a dive into a data lake, maybe it’s time to
test the waters. In this issue’s lead feature,
Sean Martin, founder and chief technical
officer of Cambridge Semantics, explains
what the relatively new method of man-
agement of big data is all about and what’
HTTP://WWW.ANALYTICS-MAGAZINE.ORG D RIVIN
INSIDE STORY Only thing we have to fear
CONTENTS DRIVING BETTER BUSINESS DECISIONS
XLMINER®: Data Mining Everywhere Predictive Anal
14 74 DEPARTMENTS 2 Inside Story 8
ANALYTIC SOLVER® PLATFORM From Solver to Full-Po
EXECUTIVE EDGE Data analytics’ better half
Your Analytics App – Everywhere Use Solver, Risk
EXECUTIVE EDGE • They report a “significant”
Figure 1: Leading enterprises have aligned their
EXECUTIVE EDGE decision-making. By being more a
Master of Science in EnginEEring ManagEMEnt D
A N A LY Z E T H I S Uber: good, bad side of a
That’s Uber in action. Feels like magic, e
A N A LY Z E T H I S operate the individually o
Online MBA Top Rated College by Forbe
A N A LY Z E T H I S like Uber’s. We now have a
THE NATION’S FIRST Associate in Applied Science (
HEALTHCARE ANALYTICS Four mega trends to watc
2010 to about a quarter of all American workers w
HEALTHCARE ANALYTICS data volume increase in 20
CPLEX Optimization Studio .
INFORMS INITIATIVES aCAP, pro bono & Data Sci
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INFORMS INITIATIVES volumes and the ejection fr
INFORMS TO LAUNCH `PRO BONO ANALYTICS' PROGRAM)
NEWS & NOTES Edelman, queues, STEM & survey
The finalists include: • 360i for “360i’s
NEWS & NOTES checkout line at the supermarket,
• Be matched by the National Center for E
DEALING WITH BIG DATA The ascendency of d
Big data is the principal driver of data lakes.
DATA LAKES not. The most immediate advantages o
COMPARATIVE ADVANTAGES A comparison between dat
DATA LAKES more than just depositing data into
Utility solutions: Role-based access: Se
DATA LAKES traceability and lineage is critical
prior to analysis profoundly affects the type, de
PRODUCT OR SERVICE? Get smart: Digital bus
I S THIS A PRODUCT OR SERVICE? “An automobi
D I G I TA L B U S I N E S S I N N OVAT I O N
virtual computing service provider with its cloud
D I G I TA L B U S I N E S S I N N OVAT I O N s
EVERY BUSINESS… EVERY ORGANIZATION… AND EVERY
D I G I TA L B U S I N E S S I N N OVAT I O N w
with each other through onsite
D I G I TA L B U S I N E S S I N N OVAT I O N
Abstract Submission & Registration is Now Open 20
MARKETING METRIC Leveraging predictive anal
In the newspaper industry, revenue for a particul
CUSTOMER LIFETIME VALUE payment method (e.g., c
Figure 1: Estimate survival probability for subsc
CUSTOMER LIFETIME VALUE APPLICATIONS Pre
the most important of which being that it is a dy
CORPORATE PROFILE BNSF Railway Operat
BNSF moves a ton of freight almost 500 miles on a
CORPORATE PROFILE and reliability of its rail n
“I believe our recipe for success has been o
CORPORATE PROFILE
intermodal business, which moves con- tainers and
CORPORATE PROFILE monitor and assist in determi
® CERTIFIED ANALYTICS PROFESSION
VILLAGE STABILITY OPERATIONS Changing the game
Lt. Col. (ret.) Scott Mann (right), shown with an
VILLAGE STABILITY OPERATIONS government we can
teams building community presence and maintaining
VILLAGE STABILITY OPERATIONS creatively oriente
INFORMS MEMBERSHIP IS CHANGING FROM CALENDAR YE
CONFERENCE PREVIEW 2016 Conference on Business
sidebar), will present talks on a wide range of p
CONFERENCE PREVIEW Special programs within
FIVE-MINUTE ANALYST Predicting Navy football
ASSESSING THE PREDICTION This turned out to b
FIVE-MINUTE ANALYST probability of Navy win) vs
To-Do-List Go to the gym Begin to eat healthy
THINKING ANALYTICALLY Crazy cake
I ION GE NE LA LGE