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<br /> TechTalk<br /> 1-2011<br /> <br /> <br /> ILE W<br /> E<br /> <br /> B<br /> O<br /> M<br /> <br /> T<br /> R<br /> U<br /> <br /> N<br /> <br /> S<br /> T<br /> <br /> I<br /> <br /> MOBILE PAYMENTS:<br /> THE IMPORTANCE OF TRUST, FAMILIARITY<br /> AND THE NEED FOR CO-OPERATION<br /> <br /> FEATURING:<br /> <br /> Special feature from marketing intelligence review: does quality win?<br /> competing against an entrenched market leader in high-tech markets<br /> <br /> Monitoring the effectiveness of advertising on social media platforms<br /> <br /> Tablet Computers: The cure for news publishers' ailments?<br /> 02 <a title="GfK TechTalk page 1" href="http://viewer.zmags.com/publication/c8fb8afd?page=1">TechTalk1-2011ILE W EBOMTR</a> TechTalk1-2011ILE W EBOMTR<a title="GfK TechTalk page 2" href="http://viewer.zmags.com/publication/c8fb8afd?page=2">02 </a> 02 <a title="GfK TechTalk page 3" href="http://viewer.zmags.com/publication/c8fb8afd?page=3">ContentsOpinion»» GfK’s new approaches to </a> ContentsOpinion»» GfK’s new approaches to <a title="GfK TechTalk page 4" href="http://viewer.zmags.com/publication/c8fb8afd?page=4">ILE W EBOMTRUNSTIMOBI</a> ILE W EBOMTRUNSTIMOBI<a title="GfK TechTalk page 5" href="http://viewer.zmags.com/publication/c8fb8afd?page=5">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 6" href="http://viewer.zmags.com/publication/c8fb8afd?page=6">This article sets out to measure how sceptical co</a> This article sets out to measure how sceptical co<a title="GfK TechTalk page 7" href="http://viewer.zmags.com/publication/c8fb8afd?page=7">GfK TechTalk - May 2011and country lev</a> GfK TechTalk - May 2011and country lev<a title="GfK TechTalk page 8" href="http://viewer.zmags.com/publication/c8fb8afd?page=8">08 </a> 08 <a title="GfK TechTalk page 9" href="http://viewer.zmags.com/publication/c8fb8afd?page=9">© GfK Business & Technology 2011 </a> © GfK Business & Technology 2011 <a title="GfK TechTalk page 10" href="http://viewer.zmags.com/publication/c8fb8afd?page=10">Drivers of AdoptionBefore we look at how the dri</a> Drivers of AdoptionBefore we look at how the dri<a title="GfK TechTalk page 11" href="http://viewer.zmags.com/publication/c8fb8afd?page=11">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 12" href="http://viewer.zmags.com/publication/c8fb8afd?page=12">ThE MoBILE PAyMENTS ECoSySTEM - An industry persp</a> ThE MoBILE PAyMENTS ECoSySTEM - An industry persp<a title="GfK TechTalk page 13" href="http://viewer.zmags.com/publication/c8fb8afd?page=13">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 14" href="http://viewer.zmags.com/publication/c8fb8afd?page=14">14 </a> 14 <a title="GfK TechTalk page 15" href="http://viewer.zmags.com/publication/c8fb8afd?page=15">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 16" href="http://viewer.zmags.com/publication/c8fb8afd?page=16">» having standardised technology across all syste</a> » having standardised technology across all syste<a title="GfK TechTalk page 17" href="http://viewer.zmags.com/publication/c8fb8afd?page=17">payments can do – it’s just an easy way forcomme</a> payments can do – it’s just an easy way forcomme<a title="GfK TechTalk page 18" href="http://viewer.zmags.com/publication/c8fb8afd?page=18">18 </a> 18 <a title="GfK TechTalk page 19" href="http://viewer.zmags.com/publication/c8fb8afd?page=19">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 20" href="http://viewer.zmags.com/publication/c8fb8afd?page=20">than two-thirds of internet users (71%)access ne</a> than two-thirds of internet users (71%)access ne<a title="GfK TechTalk page 21" href="http://viewer.zmags.com/publication/c8fb8afd?page=21">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 22" href="http://viewer.zmags.com/publication/c8fb8afd?page=22">ThE MoBILE NAVIGATIoN TREND WILL NoT DESTRoy DEMA</a> ThE MoBILE NAVIGATIoN TREND WILL NoT DESTRoy DEMA<a title="GfK TechTalk page 23" href="http://viewer.zmags.com/publication/c8fb8afd?page=23">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 24" href="http://viewer.zmags.com/publication/c8fb8afd?page=24">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 25" href="http://viewer.zmags.com/publication/c8fb8afd?page=25">Technology driversrepresents the greatest area o</a> Technology driversrepresents the greatest area o<a title="GfK TechTalk page 26" href="http://viewer.zmags.com/publication/c8fb8afd?page=26">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 27" href="http://viewer.zmags.com/publication/c8fb8afd?page=27">Even leaving out the rest of the findingsdelivere</a> Even leaving out the rest of the findingsdelivere<a title="GfK TechTalk page 28" href="http://viewer.zmags.com/publication/c8fb8afd?page=28">MoNIToRING ThE EFFECTIVENESS oF ADVERTISING oN So</a> MoNIToRING ThE EFFECTIVENESS oF ADVERTISING oN So<a title="GfK TechTalk page 29" href="http://viewer.zmags.com/publication/c8fb8afd?page=29">GfK TechTalk - May 2011Willi</a> GfK TechTalk - May 2011Willi<a title="GfK TechTalk page 30" href="http://viewer.zmags.com/publication/c8fb8afd?page=30">{ New Insights }30© GfK Business & Technology</a> { New Insights }30© GfK Business & Technology<a title="GfK TechTalk page 31" href="http://viewer.zmags.com/publication/c8fb8afd?page=31">GfK TechTalk - May 2011does Qual</a> GfK TechTalk - May 2011does Qual<a title="GfK TechTalk page 32" href="http://viewer.zmags.com/publication/c8fb8afd?page=32">economics in 2008, for instance, doubts that “mar</a> economics in 2008, for instance, doubts that “mar<a title="GfK TechTalk page 33" href="http://viewer.zmags.com/publication/c8fb8afd?page=33">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 34" href="http://viewer.zmags.com/publication/c8fb8afd?page=34">TAble 1:Switches in Quality, Market Shares and M</a> TAble 1:Switches in Quality, Market Shares and M<a title="GfK TechTalk page 35" href="http://viewer.zmags.com/publication/c8fb8afd?page=35">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 36" href="http://viewer.zmags.com/publication/c8fb8afd?page=36">gain market leadership once their quality dominat</a> gain market leadership once their quality dominat<a title="GfK TechTalk page 37" href="http://viewer.zmags.com/publication/c8fb8afd?page=37">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 38" href="http://viewer.zmags.com/publication/c8fb8afd?page=38"> </a> <a title="GfK TechTalk page 39" href="http://viewer.zmags.com/publication/c8fb8afd?page=39">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 40" href="http://viewer.zmags.com/publication/c8fb8afd?page=40">40 </a> 40 <a title="GfK TechTalk page 41" href="http://viewer.zmags.com/publication/c8fb8afd?page=41">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 42" href="http://viewer.zmags.com/publication/c8fb8afd?page=42">As well as the unique, yet realistic ideas, co-c</a> As well as the unique, yet realistic ideas, co-c<a title="GfK TechTalk page 43" href="http://viewer.zmags.com/publication/c8fb8afd?page=43">» Co-creation helps manufacturersidentify and un</a> » Co-creation helps manufacturersidentify and un<a title="GfK TechTalk page 44" href="http://viewer.zmags.com/publication/c8fb8afd?page=44">GfK TechTalk - May 2011 </a> GfK TechTalk - May 2011 <a title="GfK TechTalk page 45" href="http://viewer.zmags.com/publication/c8fb8afd?page=45">Jing Shen, GfK Boutique Head of Research for TVs </a> Jing Shen, GfK Boutique Head of Research for TVs <a title="GfK TechTalk page 46" href="http://viewer.zmags.com/publication/c8fb8afd?page=46">Contact usGLOBALAnette BendzkoTel: +1 847 3</a> Contact usGLOBALAnette BendzkoTel: +1 847 3