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<br /> Q&A with the President-Elect: What’s on his 2009 agenda?<br /> December 2008<br /> Volume 35 • Number 6<br /> NEW SPIN<br /> ONTHINGS<br /> • Revenue Management:<br /> Meets its match in digital marketing<br /> • Revenge of the Nerds:<br /> ‘The Numerati’ know all about you<br /> • UMTS Radio Networks:<br /> Simple model captures complexity<br /> • ‘Bee-witching’ Problem:<br /> Demise of insect spells big troubleQ&A with the President-Elect: What's on his 2009 agenda?<br /> nfW^l<br /> k<br /> ki<br /> a/0<br /> Volume<br /> **.<br /> ar * ??<br /> -o<br /> __ue Management:<br /> Meets its match in digital marketing<br /> ??? Revenge of the Nerds:<br /> 'The Numerati' know all about you<br /> ??? UMTS Radio Networks:<br /> Simple model captures complexity<br /> ??? 'Bee-witching' Problem:<br /> Demise of insect spells big trouble<br /> <br /> Experience \<br /> optimization modeling<br /> with AIMM<a title="ORMS Today, December 2008 page 1" href="http://viewer.zmags.com/publication/c915c72e?page=1"> Q&A with the President-Elect: What’s on his 2009 </a> <a title="ORMS Today, December 2008 page 2" href="http://viewer.zmags.com/publication/c915c72e?page=2"> Experience \ optimization modeling with AIMMS x.?</a> <a title="ORMS Today, December 2008 page 3" href="http://viewer.zmags.com/publication/c915c72e?page=3"> We are living in U NCERTAIN times You can make b</a> <a title="ORMS Today, December 2008 page 4" href="http://viewer.zmags.com/publication/c915c72e?page=4"> Conte Departments 4 Inside Story 6 </a> <a title="ORMS Today, December 2008 page 5" href="http://viewer.zmags.com/publication/c915c72e?page=5"> BEST-OF-BREED SIMULATION AND OPTIMIZATION RISK SO</a> <a title="ORMS Today, December 2008 page 6" href="http://viewer.zmags.com/publication/c915c72e?page=6"> I NSIDE S TORY When the going gets tough </a> <a title="ORMS Today, December 2008 page 7" href="http://viewer.zmags.com/publication/c915c72e?page=7"> SOLVER PLATFORM SDK The Fastest Way to Develop </a> <a title="ORMS Today, December 2008 page 8" href="http://viewer.zmags.com/publication/c915c72e?page=8"> P RESIDENT’ S D ESK INFORMS Presiden</a> <a title="ORMS Today, December 2008 page 9" href="http://viewer.zmags.com/publication/c915c72e?page=9"> Is Your Optimization Model Stochastic? Introducin</a> <a title="ORMS Today, December 2008 page 10" href="http://viewer.zmags.com/publication/c915c72e?page=10"> O.R. IN THE N EWS </a> <a title="ORMS Today, December 2008 page 11" href="http://viewer.zmags.com/publication/c915c72e?page=11"> Interested in MPL Modeling System for Free? 7TTL^</a> <a title="ORMS Today, December 2008 page 12" href="http://viewer.zmags.com/publication/c915c72e?page=12"> I SSUES IN E DUCATION Securing O.R.’s fu</a> <a title="ORMS Today, December 2008 page 13" href="http://viewer.zmags.com/publication/c915c72e?page=13"> knowledge of the current research going on in the</a> <a title="ORMS Today, December 2008 page 14" href="http://viewer.zmags.com/publication/c915c72e?page=14"> WAS I T S OMETHING I SAID Author eyes us </a> <a title="ORMS Today, December 2008 page 15" href="http://viewer.zmags.com/publication/c915c72e?page=15"> OpNRIsk SYSTEMS www.optirisk-systems.com IStlMlWI</a> <a title="ORMS Today, December 2008 page 16" href="http://viewer.zmags.com/publication/c915c72e?page=16"> T HE P UZZLOR Five-by-five poker B Y J O</a> <a title="ORMS Today, December 2008 page 17" href="http://viewer.zmags.com/publication/c915c72e?page=17"> 0>tl , *etfa??eS N^V NONLINEAR OPTIMIZATION/ PE</a> <a title="ORMS Today, December 2008 page 18" href="http://viewer.zmags.com/publication/c915c72e?page=18"> F ORUM Predictions, prophesy </a> <a title="ORMS Today, December 2008 page 19" href="http://viewer.zmags.com/publication/c915c72e?page=19"> while the expected number of Electoral Col- lege </a> <a title="ORMS Today, December 2008 page 20" href="http://viewer.zmags.com/publication/c915c72e?page=20"> ROUNDTABLE PROFILE BY SRINIVAS BOLLAPRAGADA AND</a> <a title="ORMS Today, December 2008 page 21" href="http://viewer.zmags.com/publication/c915c72e?page=21"> the RoundtableAll About INFORMS has two types of</a> <a title="ORMS Today, December 2008 page 22" href="http://viewer.zmags.com/publication/c915c72e?page=22"> ROUNDTABLE PROFILES tion-based optimization </a> <a title="ORMS Today, December 2008 page 23" href="http://viewer.zmags.com/publication/c915c72e?page=23"> fairlsaac ?? * Unsolvable? Hold on a second. Unso</a> <a title="ORMS Today, December 2008 page 24" href="http://viewer.zmags.com/publication/c915c72e?page=24"> RM&DM: THE PERFECT PAIR Revenue Management Di</a> <a title="ORMS Today, December 2008 page 25" href="http://viewer.zmags.com/publication/c915c72e?page=25"> B Y K EVIN G ERAGHTY Revenue managemen</a> <a title="ORMS Today, December 2008 page 26" href="http://viewer.zmags.com/publication/c915c72e?page=26"> RM&DM: The Perfect Pair What is Revenue Manag</a> <a title="ORMS Today, December 2008 page 27" href="http://viewer.zmags.com/publication/c915c72e?page=27"> Follow the Leader ILOG Optimization -Celebrating </a> <a title="ORMS Today, December 2008 page 28" href="http://viewer.zmags.com/publication/c915c72e?page=28"> RM&DM: The Perfect Pair </a> <a title="ORMS Today, December 2008 page 29" href="http://viewer.zmags.com/publication/c915c72e?page=29"> Unlike marketing spend, the impact of price cuts </a> <a title="ORMS Today, December 2008 page 30" href="http://viewer.zmags.com/publication/c915c72e?page=30"> RM&DM: The Perfect Pair fic volume. Instead of</a> <a title="ORMS Today, December 2008 page 31" href="http://viewer.zmags.com/publication/c915c72e?page=31"> It's membership renewal time! Stay ahead of the p</a> <a title="ORMS Today, December 2008 page 32" href="http://viewer.zmags.com/publication/c915c72e?page=32"> THE NUMERATI We’re All Just a Number </a> <a title="ORMS Today, December 2008 page 33" href="http://viewer.zmags.com/publication/c915c72e?page=33"> Journalist Stephen Baker shines the spotlight on </a> <a title="ORMS Today, December 2008 page 34" href="http://viewer.zmags.com/publication/c915c72e?page=34"> THE NUMERATI What’s been the reaction of the</a> <a title="ORMS Today, December 2008 page 35" href="http://viewer.zmags.com/publication/c915c72e?page=35"> an airplane, right? In so many aspects of the log</a> <a title="ORMS Today, December 2008 page 36" href="http://viewer.zmags.com/publication/c915c72e?page=36"> Excerpts from ‘ The Numerati’ BY STEPHEN BAKER</a> <a title="ORMS Today, December 2008 page 37" href="http://viewer.zmags.com/publication/c915c72e?page=37"> data into predictive models, and they’re just get</a> <a title="ORMS Today, December 2008 page 38" href="http://viewer.zmags.com/publication/c915c72e?page=38"> According to the USDA, honeybee colony health has</a> <a title="ORMS Today, December 2008 page 39" href="http://viewer.zmags.com/publication/c915c72e?page=39"> Well, Colony Collapse Disorder (CCD), as </a> <a title="ORMS Today, December 2008 page 40" href="http://viewer.zmags.com/publication/c915c72e?page=40"> Colony Collapse Disorder </a> <a title="ORMS Today, December 2008 page 41" href="http://viewer.zmags.com/publication/c915c72e?page=41"> </a> <a title="ORMS Today, December 2008 page 42" href="http://viewer.zmags.com/publication/c915c72e?page=42"> By focusing on real-world events, r</a> <a title="ORMS Today, December 2008 page 43" href="http://viewer.zmags.com/publication/c915c72e?page=43"> Commercial radio networks implementing the t</a> <a title="ORMS Today, December 2008 page 44" href="http://viewer.zmags.com/publication/c915c72e?page=44"> UMTS RADIO NETWORKS </a> <a title="ORMS Today, December 2008 page 45" href="http://viewer.zmags.com/publication/c915c72e?page=45"> Figure 4: Static model: a system of CIR equations</a> <a title="ORMS Today, December 2008 page 46" href="http://viewer.zmags.com/publication/c915c72e?page=46"> UMTS RADIO NETWORKS </a> <a title="ORMS Today, December 2008 page 47" href="http://viewer.zmags.com/publication/c915c72e?page=47"> </a> <a title="ORMS Today, December 2008 page 48" href="http://viewer.zmags.com/publication/c915c72e?page=48"> UMTS RADIO NETWORKS description of inter</a> <a title="ORMS Today, December 2008 page 49" href="http://viewer.zmags.com/publication/c915c72e?page=49"> INFORMS SPECIAL PUBLICATIONS STORE Visit the INFO</a> <a title="ORMS Today, December 2008 page 50" href="http://viewer.zmags.com/publication/c915c72e?page=50"> Q&A EYES ON OPPORTUNITIES INFORMS PRESIDENT-EL</a> <a title="ORMS Today, December 2008 page 51" href="http://viewer.zmags.com/publication/c915c72e?page=51"> opportunities to identify WITH ALL HE’S GOT GOI</a> <a title="ORMS Today, December 2008 page 52" href="http://viewer.zmags.com/publication/c915c72e?page=52"> Q&A it also makes the people and programs we alr</a> <a title="ORMS Today, December 2008 page 53" href="http://viewer.zmags.com/publication/c915c72e?page=53"> 2009 INFORMS CONFERENCE ON O.R. PRACTICE APPLYI</a> <a title="ORMS Today, December 2008 page 54" href="http://viewer.zmags.com/publication/c915c72e?page=54"> Q&A Presidents and committee chairs turn over ev</a> <a title="ORMS Today, December 2008 page 55" href="http://viewer.zmags.com/publication/c915c72e?page=55"> Whenever I build models, By design, IN</a> <a title="ORMS Today, December 2008 page 56" href="http://viewer.zmags.com/publication/c915c72e?page=56"> Q&A Let’s talk about a different set of models –</a> <a title="ORMS Today, December 2008 page 57" href="http://viewer.zmags.com/publication/c915c72e?page=57"> 10>^h &B - L o ?? :: Societies :: Sections :: Fo</a> <a title="ORMS Today, December 2008 page 58" href="http://viewer.zmags.com/publication/c915c72e?page=58"> Joint International Meeting Canadian Operational </a> <a title="ORMS Today, December 2008 page 59" href="http://viewer.zmags.com/publication/c915c72e?page=59"> INSIDE 58 President’s Award Lanchester Prize 5</a> <a title="ORMS Today, December 2008 page 60" href="http://viewer.zmags.com/publication/c915c72e?page=60"> NEWS INFORMS Margaret L. 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