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Zmags
The Funeral Professional’s #1 Resource for Business Growth and Profitability | July/August 2015
™
FMM Media | 8913 Stone Green Way, Suite 200 | Louisville, KY 40220
FUNERAL BUSINESS ADVISOR
CONtENtS | jUly/aUgUSt 2015™
FMM Media | 8913 Stone Green Way, Suite 200 | Louisville, KY 40220
FEATuRES
12 MeeT THe FBa aDVISORY BOaRD 36
Stephanie Strawbridge | Strawbridge Memorial Chapel
Wayne Stellmach | Wilbert Funeral Services
24 FeaTUReD ReaDINg 40
On Grief and Grieving
by Elisabeth Kübler-Ross &
David Kessler
26 FUNeRaL HOMe SUCCeSS STORY
Rozelle-Johnson Funeral Service
Committed to their community in
love and help to all
COMPaNY SPOTLIgHT
First Guaranty Life Insurance
The Funeral Professional’s #1 Resource for Busine
FUNERAL BUSINESS ADVISOR CONtENtS | jUly/aUgUSt 2
30 CUStOmIzING FOR yOUR CUStOmERS b
Light of my Life CELEBRATION CANDLE
Advisory BoArd july|August
Acquisitions are hard. The financing shouldn't be
Meet FBA's 2015 Advisory Board Stephanie Strawbr
BReakINg NeWS & INDUSTRY aNNOUNCeMeNTS Lead
The Forever p r o g r a m Tm If there
FBA iNsidEr progressive Environmental Introd
perfect memorials Adds New biodegradable Grecian-
FBA iNsidEr matthews International Corporation S
Starmark® Cremation products adds Elder and Davis
FBA iNsidEr personalized Cap panels Created and
the New meadow hill
FBA iNsidEr ASD Enhances Company training progra
Glass Remembrance Announces New Additions to thei
FeaTUReD ReaDINg On Grief & GrievinG by Elisabe
WHEN YOU OFFER THEM A LASTING TRIBUTE THEY'L
SUCCeSS STORY: ROzeLLe-JOHNSON FUNeRaL SeRVICe Co
SuCCESS SToRY and I think people appreciate that
mile for their families also means they provide p
Customizing for your Customers By: Shannon Cummin
ICCFA FALL MGMT. CONF. • SEP. 30-OCT. 2 • TUCSON,
CONtINUED FROm pAGE 30 2. You are getting to kno
MC-100A and OS Mortuary Cots Built of sturdy
The 5 C’s of Credit by Live oak bank's Funeral ho
9
Who is First guaranty Insurance Company and what
Affordable Life Insurance for Every Situation ea
At this year's ICCFA conference, Funeral Home Gif
do best – serving families. Our on-line cap panel
Who is Perfect Memorials and what product and/or
PERFECT URN. PERFECT PRICE. WITH BEST PRICE GUARA
truly Unique Obituaries: A More Meaningful
The reliability you need. The respect they deserv
Preneed Solutions with Digital Registry By: joh
will have a digital copy of everyone’s informatio
“My Dog Was Way better Than My husband” by:
CONtINUED FROm pAGE 48
Pierce Mortuary Colleges Graduating Professionals
The Denial of Death in the 20th Century Has giv
It’s been 11 years since I became inspired by the
CONtINUED FROm pAGE 53 many years, specifically re
We are now 15 years into the 21st Century and the
pet Loss: Understanding and Educating by
What happened to the Tiki Hut? Find out at NFDA B
CONtINUED FROm pAGE 56 educational knowledge so
Post Mortem Infection Prevention b
hallways and into a public elevator for descent t
Increasing Revenue Through Personalization by br
SERENITY TM Biodegradable Sea Urns
CONtINUED FROm pAGE 62 having an option to custo
example, presenting a lighted keychain with
pRICE VERSUS qUALIty: LESSONS FROm StARbUCKS
CONtINUED FROm pAGE 66 When Starbucks started se
Professor Ludlum explains it this way to his stud
CONtINUED FROm pAGE 69 What do you want for your
SERVING THE FUNERAL INDUSTRY FOR 42 YEARS 2015
2015 Cadillac Eagle Ultimate 2014 Cadill
aDVeRTISeR THaNk YOU FOR SUPPORTINg OUR aDVeRTISe
Small Business Loans “Having spent several