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<br /> connect<br /> <br /> insight, innovation and ideas<br /> from our global network<br /> <br /> <br /> <br /> In this issue:<br /> - Market research 2.0<br /> - A strong community<br /> - Buzz Almighty?<br /> - The virtual sofa<br /> - Social media mania<br /> - Mood of the World<br /> 2011<br /> - Forecasting a<br /> winning product<br /> - Banks leading the way<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> 2-2011<br /> GfK<br /> <br /> Dear Readers,<br /> <br /> Welcome to the 2nd edition of connect, the international magazine designed to share with you GfK news from<br /> around the globe; ranging from our latest innovations, new technologies, changes in the marketplace, leading<br /> <a title="GfK connect issue 2-2011_fin.pdf page 1" href="http://viewer.zmags.com/publication/c9b6af6f?page=1">connectinsight, innovation and ideasfrom our g</a> connectinsight, innovation and ideasfrom our g<a title="GfK connect issue 2-2011_fin.pdf page 2" href="http://viewer.zmags.com/publication/c9b6af6f?page=2">GfKDear Readers,Welcome to the 2nd edition of</a> GfKDear Readers,Welcome to the 2nd edition of<a title="GfK connect issue 2-2011_fin.pdf page 3" href="http://viewer.zmags.com/publication/c9b6af6f?page=3">TABLE OF CONTENTS4 GfK Strategy6 Focus: </a> TABLE OF CONTENTS4 GfK Strategy6 Focus: <a title="GfK connect issue 2-2011_fin.pdf page 4" href="http://viewer.zmags.com/publication/c9b6af6f?page=4">4 </a> 4 <a title="GfK connect issue 2-2011_fin.pdf page 5" href="http://viewer.zmags.com/publication/c9b6af6f?page=5">5Return to Table of Contents</a> 5Return to Table of Contents<a title="GfK connect issue 2-2011_fin.pdf page 6" href="http://viewer.zmags.com/publication/c9b6af6f?page=6">6 </a> 6 <a title="GfK connect issue 2-2011_fin.pdf page 7" href="http://viewer.zmags.com/publication/c9b6af6f?page=7">Social Media </a> Social Media <a title="GfK connect issue 2-2011_fin.pdf page 8" href="http://viewer.zmags.com/publication/c9b6af6f?page=8">8 </a> 8 <a title="GfK connect issue 2-2011_fin.pdf page 9" href="http://viewer.zmags.com/publication/c9b6af6f?page=9">Social Media </a> Social Media <a title="GfK connect issue 2-2011_fin.pdf page 10" href="http://viewer.zmags.com/publication/c9b6af6f?page=10">10 </a> 10 <a title="GfK connect issue 2-2011_fin.pdf page 11" href="http://viewer.zmags.com/publication/c9b6af6f?page=11">Social Media </a> Social Media <a title="GfK connect issue 2-2011_fin.pdf page 12" href="http://viewer.zmags.com/publication/c9b6af6f?page=12">12 </a> 12 <a title="GfK connect issue 2-2011_fin.pdf page 13" href="http://viewer.zmags.com/publication/c9b6af6f?page=13">Social Media </a> Social Media <a title="GfK connect issue 2-2011_fin.pdf page 14" href="http://viewer.zmags.com/publication/c9b6af6f?page=14">14Return to Table of ContentsPerspectives in </a> 14Return to Table of ContentsPerspectives in <a title="GfK connect issue 2-2011_fin.pdf page 15" href="http://viewer.zmags.com/publication/c9b6af6f?page=15">Perspectives in the Global Marketplace </a> Perspectives in the Global Marketplace <a title="GfK connect issue 2-2011_fin.pdf page 16" href="http://viewer.zmags.com/publication/c9b6af6f?page=16">16 </a> 16 <a title="GfK connect issue 2-2011_fin.pdf page 17" href="http://viewer.zmags.com/publication/c9b6af6f?page=17">Perspectives in the Global Marketplace </a> Perspectives in the Global Marketplace <a title="GfK connect issue 2-2011_fin.pdf page 18" href="http://viewer.zmags.com/publication/c9b6af6f?page=18">18 </a> 18 <a title="GfK connect issue 2-2011_fin.pdf page 19" href="http://viewer.zmags.com/publication/c9b6af6f?page=19">Perspectives in the Global Marketplace </a> Perspectives in the Global Marketplace <a title="GfK connect issue 2-2011_fin.pdf page 20" href="http://viewer.zmags.com/publication/c9b6af6f?page=20">20Return to Table of ContentsGfK Global News</a> 20Return to Table of ContentsGfK Global News<a title="GfK connect issue 2-2011_fin.pdf page 21" href="http://viewer.zmags.com/publication/c9b6af6f?page=21">GfK Global News </a> GfK Global News <a title="GfK connect issue 2-2011_fin.pdf page 22" href="http://viewer.zmags.com/publication/c9b6af6f?page=22">22 </a> 22 <a title="GfK connect issue 2-2011_fin.pdf page 23" href="http://viewer.zmags.com/publication/c9b6af6f?page=23">GfK Global News </a> GfK Global News <a title="GfK connect issue 2-2011_fin.pdf page 24" href="http://viewer.zmags.com/publication/c9b6af6f?page=24">24 </a> 24 <a title="GfK connect issue 2-2011_fin.pdf page 25" href="http://viewer.zmags.com/publication/c9b6af6f?page=25">PublisherGfK Custom ResearchContactKimberly Ba</a> PublisherGfK Custom ResearchContactKimberly Ba