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http://www.analytics-magazine.org<br /> Analytics<br /> Driving Better Business Decisions<br /> March/April 2012<br /> Field of (analytical) dreams<br /> Beyond Moneyball, Part III: The future of sports analytics<br /> ALSO INSIDE:<br /> • Financial Model Management: Best practices for new banking environment<br /> • Marketing & Revenue Management: Linking customer relations, corporate profits<br /> • Public Sector Analytics: Meeting cultural, organizational and technical challenges<br /> • Certified Analytics Professional: INFORMS plans first-of-its-kind program<br /> Executive Edge<br /> VP Kathy Chou: Analytics turns sales from art to science at Hewlett-PackardInsIde Story<br /> Show me the ‘Moneyball’<br /> Michael Lewis’ 2003 book, “Moneyball: The Art of Winning an Unfair Game,” did for sports analytics what Tom Davenport and Jeanne Harris’ 2007 book, “Competing on Analytics: The New Science of Winning” did for business analytics. They both made “analytics” a househo<a title="Analytics, March/April 2012 page 1" href="http://viewer.zmags.com/publication/ccfa8fef?page=1">http://www.analytics-magazine.org Analytics Dr</a> <a title="Analytics, March/April 2012 page 2" href="http://viewer.zmags.com/publication/ccfa8fef?page=2">InsIde Story Show me the ‘Moneyball’ Michael L</a> <a title="Analytics, March/April 2012 page 3" href="http://viewer.zmags.com/publication/ccfa8fef?page=3">Contents Analytics DRIVING BETTER BUSINESS DEC</a> <a title="Analytics, March/April 2012 page 4" href="http://viewer.zmags.com/publication/ccfa8fef?page=4">Departments Inside Story Executive Edge P</a> <a title="Analytics, March/April 2012 page 5" href="http://viewer.zmags.com/publication/ccfa8fef?page=5">Executive Edge How analytics turned sales from </a> <a title="Analytics, March/April 2012 page 6" href="http://viewer.zmags.com/publication/ccfa8fef?page=6">Executive Edge are more scientific, comprehensi</a> <a title="Analytics, March/April 2012 page 7" href="http://viewer.zmags.com/publication/ccfa8fef?page=7">Profit Center What is INFORMS and why should I </a> <a title="Analytics, March/April 2012 page 8" href="http://viewer.zmags.com/publication/ccfa8fef?page=8">Profit Center the same activities found at the </a> <a title="Analytics, March/April 2012 page 9" href="http://viewer.zmags.com/publication/ccfa8fef?page=9">Analyze This! Cautionary tales: Burning Man and</a> <a title="Analytics, March/April 2012 page 10" href="http://viewer.zmags.com/publication/ccfa8fef?page=10">Analyze This! however, Hastings then announced </a> <a title="Analytics, March/April 2012 page 11" href="http://viewer.zmags.com/publication/ccfa8fef?page=11">Analyze This! anxiety, stress and heartache thi</a> <a title="Analytics, March/April 2012 page 12" href="http://viewer.zmags.com/publication/ccfa8fef?page=12">Viewpoint I’m in the mood for…Doritos? How ana</a> <a title="Analytics, March/April 2012 page 13" href="http://viewer.zmags.com/publication/ccfa8fef?page=13">Financial Sector Evolving regulations put new d</a> <a title="Analytics, March/April 2012 page 14" href="http://viewer.zmags.com/publication/ccfa8fef?page=14">Model Management banks and their business model</a> <a title="Analytics, March/April 2012 page 15" href="http://viewer.zmags.com/publication/ccfa8fef?page=15">Model Management need to be easy to understand,</a> <a title="Analytics, March/April 2012 page 16" href="http://viewer.zmags.com/publication/ccfa8fef?page=16">Model Management Second, organizations should b</a> <a title="Analytics, March/April 2012 page 17" href="http://viewer.zmags.com/publication/ccfa8fef?page=17">Model Management • Odds-to-score reports, which</a> <a title="Analytics, March/April 2012 page 18" href="http://viewer.zmags.com/publication/ccfa8fef?page=18">Customer Relationships Marrying marketing and r</a> <a title="Analytics, March/April 2012 page 19" href="http://viewer.zmags.com/publication/ccfa8fef?page=19">Marketing & Revenue Management Departments that</a> <a title="Analytics, March/April 2012 page 20" href="http://viewer.zmags.com/publication/ccfa8fef?page=20">interactions with their firm. 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