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<br /> SEPTEMBER 2011 VOL. 32 · NO. 8 · $4.00<br /> ®<br /> “VOICE OF THE CONSTRUCTION INDUSTRY”<br /> Winning the Second<br /> Battle of Lake Erie<br /> PERRY'S VICTORY & INTERNATIONAL<br /> PEACE MEMORIAL PRESERVED<br /> ALSO IN THIS ISSUE: AVONDALE MIDDLE SCHOOL RENOVATION – MANY VILLAGES, ONE VOICE<br /> IN THIS ISSUE:<br /> 8 Marketing on the Level<br /> Getting to Yes: 5 Keys to Engaging Your Buyers<br /> 14 Member Feature<br /> Women at Work in the Construction Zone:<br /> Detroit NAWIC Celebrates its 40th Anniversary<br /> with Upcoming October Gala<br /> INSURANCE / BONDING<br /> 18 Insurance Certificates in the<br /> Construction Industry<br /> Lesson One: Horizontal vs.<br /> Vertical Liability Limit Exhaustion<br /> RENOVATION / RESTORATION<br /> 20 Winning the Second Battle<br /> of Lake Erie<br /> Perry's Victory & International Peace Memorial<br /> Receives Massive Structural Preservation<br /> 24 Putting Renovat<a title="CAM Magazine - The Voice of the Construction Industry page 1" href="http://viewer.zmags.com/publication/cd26ad6f?page=1"> SEPTEMBER 2011 VOL. 32 · NO. 8 · $4.00 ® </a> <a title="CAM Magazine - The Voice of the Construction Industry page 2" href="http://viewer.zmags.com/publication/cd26ad6f?page=2"> IN THIS ISSUE: 8 Marketing on the Level </a> <a title="CAM Magazine - The Voice of the Construction Industry page 3" href="http://viewer.zmags.com/publication/cd26ad6f?page=3"> </a> <a title="CAM Magazine - The Voice of the Construction Industry page 4" href="http://viewer.zmags.com/publication/cd26ad6f?page=4"> CAM BENEFIT PROGRAM CAM BENEFIT PROGRAM </a> <a title="CAM Magazine - The Voice of the Construction Industry page 5" href="http://viewer.zmags.com/publication/cd26ad6f?page=5"> “VOICE OF THE CONSTRUCTION INDUSTRY”® FEATU</a> <a title="CAM Magazine - The Voice of the Construction Industry page 6" href="http://viewer.zmags.com/publication/cd26ad6f?page=6"> INSURANCE </a> <a title="CAM Magazine - The Voice of the Construction Industry page 7" href="http://viewer.zmags.com/publication/cd26ad6f?page=7"> PUBLISHER EDITOR ASSOCIATE EDITORS PRODUCT</a> <a title="CAM Magazine - The Voice of the Construction Industry page 8" href="http://viewer.zmags.com/publication/cd26ad6f?page=8"> </a> <a title="CAM Magazine - The Voice of the Construction Industry page 9" href="http://viewer.zmags.com/publication/cd26ad6f?page=9"> INDUSTRY NEWS 2011 Tile Council of North Amer</a> <a title="CAM Magazine - The Voice of the Construction Industry page 10" href="http://viewer.zmags.com/publication/cd26ad6f?page=10"> Lansing; HOK, St. Louis; ARUP, Chicago; Quinn Eva</a> <a title="CAM Magazine - The Voice of the Construction Industry page 11" href="http://viewer.zmags.com/publication/cd26ad6f?page=11"> INDUSTRY NEWS old power station are inde</a> <a title="CAM Magazine - The Voice of the Construction Industry page 12" href="http://viewer.zmags.com/publication/cd26ad6f?page=12"> organization faced bankruptcy. Ellington led </a> <a title="CAM Magazine - The Voice of the Construction Industry page 13" href="http://viewer.zmags.com/publication/cd26ad6f?page=13"> INDUSTRY NEWS of Education Creating the Futu</a> <a title="CAM Magazine - The Voice of the Construction Industry page 14" href="http://viewer.zmags.com/publication/cd26ad6f?page=14"> CAM GOVERNMENT AFFAIRS Ra</a> <a title="CAM Magazine - The Voice of the Construction Industry page 15" href="http://viewer.zmags.com/publication/cd26ad6f?page=15"> MEMBER FEATURE Women at Work in the Constru</a> <a title="CAM Magazine - The Voice of the Construction Industry page 16" href="http://viewer.zmags.com/publication/cd26ad6f?page=16"> on the $26 million Grand Blanc Middle School, and</a> <a title="CAM Magazine - The Voice of the Construction Industry page 17" href="http://viewer.zmags.com/publication/cd26ad6f?page=17"> MEMBER FEATURE years ago, a 60-ish man would</a> <a title="CAM Magazine - The Voice of the Construction Industry page 18" href="http://viewer.zmags.com/publication/cd26ad6f?page=18"> Big Discounts for CAM Members! Protect yo</a> <a title="CAM Magazine - The Voice of the Construction Industry page 19" href="http://viewer.zmags.com/publication/cd26ad6f?page=19"> INSURANCE/BONDING Insurance Certificates in t</a> <a title="CAM Magazine - The Voice of the Construction Industry page 20" href="http://viewer.zmags.com/publication/cd26ad6f?page=20"> A recent case heard in Oakland County in 2009</a> <a title="CAM Magazine - The Voice of the Construction Industry page 21" href="http://viewer.zmags.com/publication/cd26ad6f?page=21"> RENOVATION/ RESTORATION Winning the Second</a> <a title="CAM Magazine - The Voice of the Construction Industry page 22" href="http://viewer.zmags.com/publication/cd26ad6f?page=22"> waterproofing and sheet metal contractor CASS</a> <a title="CAM Magazine - The Voice of the Construction Industry page 23" href="http://viewer.zmags.com/publication/cd26ad6f?page=23"> SPARTAN SPECIALTIES LTD Soil Stabilization So</a> <a title="CAM Magazine - The Voice of the Construction Industry page 24" href="http://viewer.zmags.com/publication/cd26ad6f?page=24"> and International Peace Memorial. The struc</a> <a title="CAM Magazine - The Voice of the Construction Industry page 25" href="http://viewer.zmags.com/publication/cd26ad6f?page=25"> RENOVATION/ RESTORATION Putting Renovation Ski</a> <a title="CAM Magazine - The Voice of the Construction Industry page 26" href="http://viewer.zmags.com/publication/cd26ad6f?page=26"> Waste pipes at Oakland University were a liab</a> <a title="CAM Magazine - The Voice of the Construction Industry page 27" href="http://viewer.zmags.com/publication/cd26ad6f?page=27"> RENOVATION/ RESTORATION Th</a> <a title="CAM Magazine - The Voice of the Construction Industry page 28" href="http://viewer.zmags.com/publication/cd26ad6f?page=28"> RENOVATION/ RESTORATION GREENPRINT FOR TH</a> <a title="CAM Magazine - The Voice of the Construction Industry page 29" href="http://viewer.zmags.com/publication/cd26ad6f?page=29"> RENOVATION/ RESTORATION In the UrbEn Retreat, a</a> <a title="CAM Magazine - The Voice of the Construction Industry page 30" href="http://viewer.zmags.com/publication/cd26ad6f?page=30"> can be paid back through energy cost savings in a</a> <a title="CAM Magazine - The Voice of the Construction Industry page 31" href="http://viewer.zmags.com/publication/cd26ad6f?page=31"> CONSTRUCTION HIGHLIGHT A team that included </a> <a title="CAM Magazine - The Voice of the Construction Industry page 32" href="http://viewer.zmags.com/publication/cd26ad6f?page=32"> Suzanne Carlson, AIA, LEED AP, associate for Fren</a> <a title="CAM Magazine - The Voice of the Construction Industry page 33" href="http://viewer.zmags.com/publication/cd26ad6f?page=33"> CONSTRUCTION HIGHLIGHT a new truss in. Hopef</a> <a title="CAM Magazine - The Voice of the Construction Industry page 34" href="http://viewer.zmags.com/publication/cd26ad6f?page=34"> “Right now, we need good weather so we can </a> <a title="CAM Magazine - The Voice of the Construction Industry page 35" href="http://viewer.zmags.com/publication/cd26ad6f?page=35"> CONSTRUCTION HIGHLIGHT THE FOLLOWING SUBCONT</a> <a title="CAM Magazine - The Voice of the Construction Industry page 36" href="http://viewer.zmags.com/publication/cd26ad6f?page=36"> Your roof. Your business. You're covered. Roofing</a> <a title="CAM Magazine - The Voice of the Construction Industry page 37" href="http://viewer.zmags.com/publication/cd26ad6f?page=37"> PRODUCT SHOWCASE Drill More, Cord Less. 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