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<br /> PAC MAN John Chrastka n MIDWINTER Must-Dos n PLUG IN Local Music<br /> N<br /> OVEMBER/DECEMBER 2012<br /> THE MAGAZINE OF THE AMERICAN LIBRARY ASSOCIATION<br /> n Toughing it out<br /> in a tight market<br /> n Personal branding:<br /> Make your mark<br /> Midwest Tape's weekly newsletter is now<br /> available in a digital format. Each yer<br /> is packed with industry trends and information<br /> on the newest DVDs, CDs, and audiobooks,<br /> and it can be delivered directly to your email.<br /> Open it on your desktop, or view it on the<br /> go with an iPad or iPhone.<br /> Sign up today!<br /> How it works:<br /> To receive the digital weekly<br /> via email, sign up at<br /> http://eepurl.com/nV2W5.<br /> Each Monday you'll receive<br /> an email with a link to the<br /> newest Weekly. Simply click<br /> WANT MORE?<br /> Keep up with industry trends, audiovisual<br /> news, and company updates by following us<br /> on our blog<a title="American Libraries - November-December 2012 page 1" href="http://viewer.zmags.com/publication/cd2f84eb?page=1"> PAC MAN John Chrastka n MIDWINTER Must-Dos n PLUG</a> <a title="American Libraries - November-December 2012 page 2" href="http://viewer.zmags.com/publication/cd2f84eb?page=2"> Midwest Tape's weekly newsletter is now </a> <a title="American Libraries - November-December 2012 page 3" href="http://viewer.zmags.com/publication/cd2f84eb?page=3"> CONTENTS AMERICAN LIBRARIES | November/Dece</a> <a title="American Libraries - November-December 2012 page 4" href="http://viewer.zmags.com/publication/cd2f84eb?page=4"> CONTENTS AMERICAN LIBRARIES | NOVEMBER/DECEMB</a> <a title="American Libraries - November-December 2012 page 5" href="http://viewer.zmags.com/publication/cd2f84eb?page=5"> Celebrate the 90th anniversary of CQ</a> <a title="American Libraries - November-December 2012 page 6" href="http://viewer.zmags.com/publication/cd2f84eb?page=6"> FROM THE EDITOR | Masthead Gauging Your Interes</a> <a title="American Libraries - November-December 2012 page 7" href="http://viewer.zmags.com/publication/cd2f84eb?page=7"> by Recorded Books Your Source for th</a> <a title="American Libraries - November-December 2012 page 8" href="http://viewer.zmags.com/publication/cd2f84eb?page=8"> ALA | President’s Message We Are ALA Reimagin</a> <a title="American Libraries - November-December 2012 page 9" href="http://viewer.zmags.com/publication/cd2f84eb?page=9"> Treasurer’s Message | ALA Background on Our Bu</a> <a title="American Libraries - November-December 2012 page 10" href="http://viewer.zmags.com/publication/cd2f84eb?page=10"> OPINION | Reader Forum Comment Enabled novemb</a> <a title="American Libraries - November-December 2012 page 11" href="http://viewer.zmags.com/publication/cd2f84eb?page=11"> Surely many readers join me in wondering wh</a> <a title="American Libraries - November-December 2012 page 12" href="http://viewer.zmags.com/publication/cd2f84eb?page=12"> UPDATE | ALA ALA, Publishers Talk Ebooks A </a> <a title="American Libraries - November-December 2012 page 13" href="http://viewer.zmags.com/publication/cd2f84eb?page=13"> B etty J. Turock (right), prof</a> <a title="American Libraries - November-December 2012 page 14" href="http://viewer.zmags.com/publication/cd2f84eb?page=14"> UPDATE | ALA Continued from p. 10 Committee, a </a> <a title="American Libraries - November-December 2012 page 15" href="http://viewer.zmags.com/publication/cd2f84eb?page=15"> International Games Day in Its Fifth Year On Nove</a> <a title="American Libraries - November-December 2012 page 16" href="http://viewer.zmags.com/publication/cd2f84eb?page=16"> ALA | Midwinter Must-Dos 14 americanlibraries</a> <a title="American Libraries - November-December 2012 page 17" href="http://viewer.zmags.com/publication/cd2f84eb?page=17"> THE EXHIBIT HALL Thousan</a> <a title="American Libraries - November-December 2012 page 18" href="http://viewer.zmags.com/publication/cd2f84eb?page=18"> TRENDS | Perspectives How Libraries Count in t</a> <a title="American Libraries - November-December 2012 page 19" href="http://viewer.zmags.com/publication/cd2f84eb?page=19"> Perspectives | TRENDS Librarians of Color Meet</a> <a title="American Libraries - November-December 2012 page 20" href="http://viewer.zmags.com/publication/cd2f84eb?page=20"> TRENDS | Perspectives Barbecue? Flamenco Dancing</a> <a title="American Libraries - November-December 2012 page 21" href="http://viewer.zmags.com/publication/cd2f84eb?page=21"> Perspectives | TRENDS A small team of thre</a> <a title="American Libraries - November-December 2012 page 22" href="http://viewer.zmags.com/publication/cd2f84eb?page=22"> TRENDS | Perspectives New Americans and the Digi</a> <a title="American Libraries - November-December 2012 page 23" href="http://viewer.zmags.com/publication/cd2f84eb?page=23"> new Americans. When it opened in 1914, one-third </a> <a title="American Libraries - November-December 2012 page 24" href="http://viewer.zmags.com/publication/cd2f84eb?page=24"> TRENDS | Perspectives Conference Explores Future</a> <a title="American Libraries - November-December 2012 page 25" href="http://viewer.zmags.com/publication/cd2f84eb?page=25"> GLOBAL REACH 1 2 3 6 5 4 7 8 </a> <a title="American Libraries - November-December 2012 page 26" href="http://viewer.zmags.com/publication/cd2f84eb?page=26"> TRENDS | Interview NEWSMAKER: JOHN CHRASTKA John </a> <a title="American Libraries - November-December 2012 page 27" href="http://viewer.zmags.com/publication/cd2f84eb?page=27"> Noted and Quoted | OPINION What They Said “In </a> <a title="American Libraries - November-December 2012 page 28" href="http://viewer.zmags.com/publication/cd2f84eb?page=28"> OPINION | On My Mind Creating a New Tradition </a> <a title="American Libraries - November-December 2012 page 29" href="http://viewer.zmags.com/publication/cd2f84eb?page=29"> Dispatches from the Field | TECHNOLOGY Social </a> <a title="American Libraries - November-December 2012 page 30" href="http://viewer.zmags.com/publication/cd2f84eb?page=30"> TECHNOLOGY | Another Story The Wheel Turns Aga</a> <a title="American Libraries - November-December 2012 page 31" href="http://viewer.zmags.com/publication/cd2f84eb?page=31"> In Practice | TECHNOLOGY The DIY Patron Rethi</a> <a title="American Libraries - November-December 2012 page 32" href="http://viewer.zmags.com/publication/cd2f84eb?page=32"> Toughing It Out In a Tight By Jani</a> <a title="American Libraries - November-December 2012 page 33" href="http://viewer.zmags.com/publication/cd2f84eb?page=33"> Y ou’re all alone—with thousands of ot</a> <a title="American Libraries - November-December 2012 page 34" href="http://viewer.zmags.com/publication/cd2f84eb?page=34"> special libraries, take a bow. Then work on “quan</a> <a title="American Libraries - November-December 2012 page 35" href="http://viewer.zmags.com/publication/cd2f84eb?page=35"> an opportunity to go beyond the bullet points and</a> <a title="American Libraries - November-December 2012 page 36" href="http://viewer.zmags.com/publication/cd2f84eb?page=36"> Personal Branding for Librarians Disting</a> <a title="American Libraries - November-December 2012 page 37" href="http://viewer.zmags.com/publication/cd2f84eb?page=37"> 35 americanlibrariesmagazine.org | november/de</a> <a title="American Libraries - November-December 2012 page 38" href="http://viewer.zmags.com/publication/cd2f84eb?page=38"> with the profession in general”—including how to </a> <a title="American Libraries - November-December 2012 page 39" href="http://viewer.zmags.com/publication/cd2f84eb?page=39"> ESTABLISHING A PERSONAL BRAND FIVE QUESTION</a> <a title="American Libraries - November-December 2012 page 40" href="http://viewer.zmags.com/publication/cd2f84eb?page=40"> Writing Civilians FOR When we write for the pub</a> <a title="American Libraries - November-December 2012 page 41" href="http://viewer.zmags.com/publication/cd2f84eb?page=41"> L ove to write a</a> <a title="American Libraries - November-December 2012 page 42" href="http://viewer.zmags.com/publication/cd2f84eb?page=42"> november/december 2012 Raising awareness with in</a> <a title="American Libraries - November-December 2012 page 43" href="http://viewer.zmags.com/publication/cd2f84eb?page=43"> entries,” Sweeney told AL. “It’s time for us to r</a> <a title="American Libraries - November-December 2012 page 44" href="http://viewer.zmags.com/publication/cd2f84eb?page=44"> Terr r Has N t Withdrawn Daily Life for Librarian</a> <a title="American Libraries - November-December 2012 page 45" href="http://viewer.zmags.com/publication/cd2f84eb?page=45"> “We forgot a long time ago what situation constit</a> <a title="American Libraries - November-December 2012 page 46" href="http://viewer.zmags.com/publication/cd2f84eb?page=46"> The Bibliography Department at Iraq’s National Li</a> <a title="American Libraries - November-December 2012 page 47" href="http://viewer.zmags.com/publication/cd2f84eb?page=47"> “I was involved with libraries in Iraq myself, </a> <a title="American Libraries - November-December 2012 page 48" href="http://viewer.zmags.com/publication/cd2f84eb?page=48"> 46 americanlibrariesmagazine.org | november/de</a> <a title="American Libraries - November-December 2012 page 49" href="http://viewer.zmags.com/publication/cd2f84eb?page=49"> Just look at Seattle Public Library, which in Jul</a> <a title="American Libraries - November-December 2012 page 50" href="http://viewer.zmags.com/publication/cd2f84eb?page=50"> Music Club that features local bands performing m</a> <a title="American Libraries - November-December 2012 page 51" href="http://viewer.zmags.com/publication/cd2f84eb?page=51"> </a> <a title="American Libraries - November-December 2012 page 52" href="http://viewer.zmags.com/publication/cd2f84eb?page=52"> An interview with Terry Kendrick, guru of</a> <a title="American Libraries - November-December 2012 page 53" href="http://viewer.zmags.com/publication/cd2f84eb?page=53"> The first step in creating any marketing pl</a> <a title="American Libraries - November-December 2012 page 54" href="http://viewer.zmags.com/publication/cd2f84eb?page=54"> 52 NED POTTER’S of librarians online and on pr</a> <a title="American Libraries - November-December 2012 page 55" href="http://viewer.zmags.com/publication/cd2f84eb?page=55"> </a> <a title="American Libraries - November-December 2012 page 56" href="http://viewer.zmags.com/publication/cd2f84eb?page=56"> PEOPLE | Announcements Currents n In late July</a> <a title="American Libraries - November-December 2012 page 57" href="http://viewer.zmags.com/publication/cd2f84eb?page=57"> Library of Temple Isaiah in Lafayette, California</a> <a title="American Libraries - November-December 2012 page 58" href="http://viewer.zmags.com/publication/cd2f84eb?page=58"> PROFESSIONAL DEVELOPMENT | Youth Matters Conne</a> <a title="American Libraries - November-December 2012 page 59" href="http://viewer.zmags.com/publication/cd2f84eb?page=59"> Outside/In | PROFESSIONAL DEVELOPMENT Unforget</a> <a title="American Libraries - November-December 2012 page 60" href="http://viewer.zmags.com/publication/cd2f84eb?page=60"> PROFESSIONAL DEVELOPMENT | Books Librarian’s L</a> <a title="American Libraries - November-December 2012 page 61" href="http://viewer.zmags.com/publication/cd2f84eb?page=61"> on how to evaluate the quality of published resea</a> <a title="American Libraries - November-December 2012 page 62" href="http://viewer.zmags.com/publication/cd2f84eb?page=62"> SHOWCASE | New Products Solutions and Services</a> <a title="American Libraries - November-December 2012 page 63" href="http://viewer.zmags.com/publication/cd2f84eb?page=63"> <<< proquest.com ProQuest is combining its devel</a> <a title="American Libraries - November-December 2012 page 64" href="http://viewer.zmags.com/publication/cd2f84eb?page=64"> PROFESSIONAL DEVELOPMENT | Classifieds Career Le</a> <a title="American Libraries - November-December 2012 page 65" href="http://viewer.zmags.com/publication/cd2f84eb?page=65"> Get the Professional Edge Take your</a> <a title="American Libraries - November-December 2012 page 66" href="http://viewer.zmags.com/publication/cd2f84eb?page=66"> COMMENTARY | Will’s World Trust in Your Truste</a> <a title="American Libraries - November-December 2012 page 67" href="http://viewer.zmags.com/publication/cd2f84eb?page=67"> Your Patrons' Source for Online Software Training</a> <a title="American Libraries - November-December 2012 page 68" href="http://viewer.zmags.com/publication/cd2f84eb?page=68"> T oday' s List: F nd a e v ce p a o m ha o e Com </a>