If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> Total Brand Licensing is a magazine created as a direct response to market<br /> demand for a publication that fully serves the brand, brand extension and<br /> trademark sectors. The magazine was created by Total Licensing who have<br /> been publishing licensing information for more than 12 years.<br /> The magazine is a worldwide publication, with readers in 104 countries. It gives<br /> brand owners and agents the opportunity to highlight their brands, as well as<br /> establishing, protecting and managing strong brand extension and licensing<br /> programs. It is a unique forum and platform for the brand licensing sector.<br /> Through in-depth editorial, the magazine looks at best practices, innovative<br /> programs, new retail and merchandising opportunities and creates a forum for<br /> brand licensors to promote and enhance brands. It is also designed to highlight<br /> the opportunities available to trademark owners through a well-created and<br /> struct<a title="TOTAL BRAND LICENSING SUMMER 16 page 1" href="http://viewer.zmags.com/publication/cd42a338?page=1"> Total Brand Licensing is a magazine created as a </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 2" href="http://viewer.zmags.com/publication/cd42a338?page=2"> BRAND TOTAL A TOTAL LIC</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 3" href="http://viewer.zmags.com/publication/cd42a338?page=3"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 4" href="http://viewer.zmags.com/publication/cd42a338?page=4"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 5" href="http://viewer.zmags.com/publication/cd42a338?page=5"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 6" href="http://viewer.zmags.com/publication/cd42a338?page=6"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 7" href="http://viewer.zmags.com/publication/cd42a338?page=7"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 8" href="http://viewer.zmags.com/publication/cd42a338?page=8"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 9" href="http://viewer.zmags.com/publication/cd42a338?page=9"> TOTAL BRAND LICENSING CONTENTS 10 Editorial C</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 10" href="http://viewer.zmags.com/publication/cd42a338?page=10"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 11" href="http://viewer.zmags.com/publication/cd42a338?page=11"> TOTAL BRAND LICENSING A Total Licensing Group Pub</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 12" href="http://viewer.zmags.com/publication/cd42a338?page=12"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 13" href="http://viewer.zmags.com/publication/cd42a338?page=13"> BRAND NEWS THELWELL EQUESTRIAN ART DEBUTS FOR TH</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 14" href="http://viewer.zmags.com/publication/cd42a338?page=14"> BRAND BUSINESS FRIDA KAHLO SIGNS AGREEMENT WITH </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 15" href="http://viewer.zmags.com/publication/cd42a338?page=15"> BRAND NEWS GALISON ANNOUNCES PARTNERSHIP WITH CH</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 16" href="http://viewer.zmags.com/publication/cd42a338?page=16"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 17" href="http://viewer.zmags.com/publication/cd42a338?page=17"> BRAND BUSINESS Cherokee Global Brands 50 Countrie</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 18" href="http://viewer.zmags.com/publication/cd42a338?page=18"> BRAND BUSINESS Cherokee-branded products to mult</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 19" href="http://viewer.zmags.com/publication/cd42a338?page=19"> SHOW PREVIEW Brand Licensing Select Emerald Expos</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 20" href="http://viewer.zmags.com/publication/cd42a338?page=20"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 21" href="http://viewer.zmags.com/publication/cd42a338?page=21"> BRAND NEWS FORZA MOTORSPORT LAUNCH NASCAR EXPANS</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 22" href="http://viewer.zmags.com/publication/cd42a338?page=22"> BRAND BUSINESS Global Icons to represent Fatburg</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 23" href="http://viewer.zmags.com/publication/cd42a338?page=23"> PROFILE All Aboard The Opportunity to Devel</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 24" href="http://viewer.zmags.com/publication/cd42a338?page=24"> tecture, graphic design, innovative vehicle and r</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 25" href="http://viewer.zmags.com/publication/cd42a338?page=25"> TfL joined forces with Mr Men and Little </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 26" href="http://viewer.zmags.com/publication/cd42a338?page=26"> FRONT COVER STORY On The Front Page... Total Bra</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 27" href="http://viewer.zmags.com/publication/cd42a338?page=27"> the brand into licensed products for the European</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 28" href="http://viewer.zmags.com/publication/cd42a338?page=28"> designers, Andrew Martin. The Pringles brand lic</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 29" href="http://viewer.zmags.com/publication/cd42a338?page=29"> PROFILE Pantone signs Brand Central to Expand </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 30" href="http://viewer.zmags.com/publication/cd42a338?page=30"> ADVISORY COLUMN Charity Branding The Reputational</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 31" href="http://viewer.zmags.com/publication/cd42a338?page=31"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 32" href="http://viewer.zmags.com/publication/cd42a338?page=32"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 33" href="http://viewer.zmags.com/publication/cd42a338?page=33"> BRAND NEWS NATIONAL FFA ENTERS LICENSE AGREEMENT</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 34" href="http://viewer.zmags.com/publication/cd42a338?page=34"> BRAND NEWS LOVE MAKEUP? THEN LOVE BETTY BOOP X Z</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 35" href="http://viewer.zmags.com/publication/cd42a338?page=35"> ADVICE Are You Getting Your Fair Share? Akin O</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 36" href="http://viewer.zmags.com/publication/cd42a338?page=36"> FEATURE Leading the Way The Victoria and Albert</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 37" href="http://viewer.zmags.com/publication/cd42a338?page=37"> BRAND BUSINESS FIFA gears up to 2018 World Cup Ru</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 38" href="http://viewer.zmags.com/publication/cd42a338?page=38"> Winery, Romero Britto, Brands United, Amsterdam S</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 39" href="http://viewer.zmags.com/publication/cd42a338?page=39"> BRAND NEWS OTTER HOUSE EXTEND BERYL COOK COLLECT</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 40" href="http://viewer.zmags.com/publication/cd42a338?page=40"> B&LLA AWARDS 2016 Organised by Max P</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 41" href="http://viewer.zmags.com/publication/cd42a338?page=41"> SHOW PREVIEW Autumn Fair Preview As the largest s</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 42" href="http://viewer.zmags.com/publication/cd42a338?page=42"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 43" href="http://viewer.zmags.com/publication/cd42a338?page=43"> AMERICANA America has many iconic images </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 44" href="http://viewer.zmags.com/publication/cd42a338?page=44"> Designs and logos are available for licens- ing o</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 45" href="http://viewer.zmags.com/publication/cd42a338?page=45"> The iconic Route 66 has a wide branding program. </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 46" href="http://viewer.zmags.com/publication/cd42a338?page=46"> BRANDS AT VEGAS Brands @ Licensing Expo As the w</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 47" href="http://viewer.zmags.com/publication/cd42a338?page=47"> provide a wealth of exciting opportuni- ties for </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 48" href="http://viewer.zmags.com/publication/cd42a338?page=48"> high-quality interactive products that meet their</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 49" href="http://viewer.zmags.com/publication/cd42a338?page=49"> and Target. At specialty, PacSun launched a co-br</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 50" href="http://viewer.zmags.com/publication/cd42a338?page=50"> whole house humidifiers, portable air purifiers, </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 51" href="http://viewer.zmags.com/publication/cd42a338?page=51"> only brand in the emojicon market that can provid</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 52" href="http://viewer.zmags.com/publication/cd42a338?page=52"> HERITAGE LICENSING The Art of Storytelling: How</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 53" href="http://viewer.zmags.com/publication/cd42a338?page=53"> PROFILE The best in gardening - and muc</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 54" href="http://viewer.zmags.com/publication/cd42a338?page=54"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 55" href="http://viewer.zmags.com/publication/cd42a338?page=55"> SHOW PREVIEW 24-26 JULY 2016 - OLYMPIA </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 56" href="http://viewer.zmags.com/publication/cd42a338?page=56"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 57" href="http://viewer.zmags.com/publication/cd42a338?page=57"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 58" href="http://viewer.zmags.com/publication/cd42a338?page=58"> TRAVEL & LEISURE Travel & Leisure... ...Wanderlus</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 59" href="http://viewer.zmags.com/publication/cd42a338?page=59"> TRAVEL & LEISURE Entertainment part- nerships </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 60" href="http://viewer.zmags.com/publication/cd42a338?page=60"> Interview: Robert Marick, Vice President, Licensi</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 61" href="http://viewer.zmags.com/publication/cd42a338?page=61"> FEATURE B As a of one of Britain’s best-loved ga</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 62" href="http://viewer.zmags.com/publication/cd42a338?page=62"> Winter 2016</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 63" href="http://viewer.zmags.com/publication/cd42a338?page=63"> PROFILE The World of Thelwell A recent exhibit</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 64" href="http://viewer.zmags.com/publication/cd42a338?page=64"> PROFILE Love Is... In Fashion! March 2016 saw the</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 65" href="http://viewer.zmags.com/publication/cd42a338?page=65"> HOUSEWARES & HOMEWARES Housewares & Homeware</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 66" href="http://viewer.zmags.com/publication/cd42a338?page=66"> HOUSEWARES & HOMEWARES Following the successful </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 67" href="http://viewer.zmags.com/publication/cd42a338?page=67"> Hinchcliffe & Barber The Ori</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 68" href="http://viewer.zmags.com/publication/cd42a338?page=68"> HOUSEWARES & HOMEWARES Poppy Lawton, Licensing Ma</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 69" href="http://viewer.zmags.com/publication/cd42a338?page=69"> SHOW REVIEW Record success at Bologna Licensing</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 70" href="http://viewer.zmags.com/publication/cd42a338?page=70"> CELEBRITY LICENSING Celebrity Licensing Taking</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 71" href="http://viewer.zmags.com/publication/cd42a338?page=71"> Celebrities and Social Media The rise of celebrit</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 72" href="http://viewer.zmags.com/publication/cd42a338?page=72"> right of publicity is a person’s right to con- tr</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 73" href="http://viewer.zmags.com/publication/cd42a338?page=73"> BRAND BUSINESS Being a Top Rate Licensor: Co</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 74" href="http://viewer.zmags.com/publication/cd42a338?page=74"> • Turn-around approvals quickly! Keep the </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 75" href="http://viewer.zmags.com/publication/cd42a338?page=75"> INFORMATION The Useful Page... INDEX OF ADVERTI</a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 76" href="http://viewer.zmags.com/publication/cd42a338?page=76"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 77" href="http://viewer.zmags.com/publication/cd42a338?page=77"> </a> <a title="TOTAL BRAND LICENSING SUMMER 16 page 78" href="http://viewer.zmags.com/publication/cd42a338?page=78"> Subscribe today, free of charge! For your free d</a>