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http://www.analytics-magazine.com<br /> Analytics<br /> Driving Better Business Decisions<br /> July/August 2011<br /> Informs: Institue for Operations Research and the Management Sciences<br /> Big Data Dilemma<br /> We’re awash in data, but who can unlock its real value?<br /> Also inside:<br /> • Forecasting Effectiveness: Accuracy the biggest concern?<br /> • Potholes & Politics: Optimization vs. aging infrastructure<br /> • Sales Force Strategy: Inside HP’s analytical approach<br /> • Education Analytics: Continuous improvement at Kaplan<br /> Executive Edge<br /> SAS CEO<br /> Jim Goodnight: Statistics make the world work betterInside Story<br /> Big data, big deal<br /> What a difference a few years make.<br /> What a difference a few years make.<br /> It wasn’t that long ago that business analysts and mathematical modelers were moaning about the lack of data with which to construct their models in order to better inform their decision-making clients. 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