http://www.analytics-magazine.com<br />
<br />
Analytics<br />
Driving Better Business Decisions<br />
July/August 2011<br />
<br />
Informs: Institue for Operations Research and the Management Sciences<br />
<br />
Big Data Dilemma<br />
We’re awash in data, but who can unlock its real value?<br />
<br />
Also inside:<br />
• Forecasting Effectiveness: Accuracy the biggest concern?<br />
• Potholes & Politics: Optimization vs. aging infrastructure<br />
• Sales Force Strategy: Inside HP’s analytical approach<br />
• Education Analytics: Continuous improvement at Kaplan<br />
<br />
Executive Edge<br />
SAS CEO<br />
Jim Goodnight: Statistics make the world work betterInside Story<br />
<br />
Big data, big deal<br />
What a difference a few years make.<br />
<br />
What a differen<a title="Analytics, July/August 2011 page 1" href="http://viewer.zmags.com/publication/cd67856a?page=1">http://www.analytics-magazine.comAnalyticsDr</a> http://www.analytics-magazine.comAnalyticsDr<a title="Analytics, July/August 2011 page 2" href="http://viewer.zmags.com/publication/cd67856a?page=2">Inside StoryBig data, big dealWhat a differe</a> Inside StoryBig data, big dealWhat a differe<a title="Analytics, July/August 2011 page 3" href="http://viewer.zmags.com/publication/cd67856a?page=3">ContentsAnalyticsDriving Better Business Dec</a> ContentsAnalyticsDriving Better Business Dec<a title="Analytics, July/August 2011 page 4" href="http://viewer.zmags.com/publication/cd67856a?page=4">DepartmentsAnalyticsDriving Better Business </a> DepartmentsAnalyticsDriving Better Business <a title="Analytics, July/August 2011 page 5" href="http://viewer.zmags.com/publication/cd67856a?page=5">Executive EdgeStatistics make the world work b</a> Executive EdgeStatistics make the world work b<a title="Analytics, July/August 2011 page 6" href="http://viewer.zmags.com/publication/cd67856a?page=6">Executive EdgeAt Maine Medical Center, staff c</a> Executive EdgeAt Maine Medical Center, staff c<a title="Analytics, July/August 2011 page 7" href="http://viewer.zmags.com/publication/cd67856a?page=7">Profit CenterData doesn’t always contain infor</a> Profit CenterData doesn’t always contain infor<a title="Analytics, July/August 2011 page 8" href="http://viewer.zmags.com/publication/cd67856a?page=8">Profit CenterThe problem stems from the fact t</a> Profit CenterThe problem stems from the fact t<a title="Analytics, July/August 2011 page 9" href="http://viewer.zmags.com/publication/cd67856a?page=9">Analyze ThisStandardized analytical solutions</a> Analyze ThisStandardized analytical solutions<a title="Analytics, July/August 2011 page 10" href="http://viewer.zmags.com/publication/cd67856a?page=10">Analyze Thisfrom Waypoint in order to sell the</a> Analyze Thisfrom Waypoint in order to sell the<a title="Analytics, July/August 2011 page 11" href="http://viewer.zmags.com/publication/cd67856a?page=11">What's NewINFORMS launches Analytics Section</a> What's NewINFORMS launches Analytics Section<a title="Analytics, July/August 2011 page 12" href="http://viewer.zmags.com/publication/cd67856a?page=12">ForumThe government needs to know the scoreH</a> ForumThe government needs to know the scoreH<a title="Analytics, July/August 2011 page 13" href="http://viewer.zmags.com/publication/cd67856a?page=13">Forumchanged and more economic value emerged i</a> Forumchanged and more economic value emerged i<a title="Analytics, July/August 2011 page 14" href="http://viewer.zmags.com/publication/cd67856a?page=14">corporate profileContinuous improvement based</a> corporate profileContinuous improvement based<a title="Analytics, July/August 2011 page 15" href="http://viewer.zmags.com/publication/cd67856a?page=15">Corporate Profileto many important decision do</a> Corporate Profileto many important decision do<a title="Analytics, July/August 2011 page 16" href="http://viewer.zmags.com/publication/cd67856a?page=16">Corporate ProfileIn all cases, however, there </a> Corporate ProfileIn all cases, however, there <a title="Analytics, July/August 2011 page 17" href="http://viewer.zmags.com/publication/cd67856a?page=17">Supply Chain ManagementNew math, big dataAcr</a> Supply Chain ManagementNew math, big dataAcr<a title="Analytics, July/August 2011 page 18" href="http://viewer.zmags.com/publication/cd67856a?page=18">New Math, Big Datathe past years and grow dail</a> New Math, Big Datathe past years and grow dail<a title="Analytics, July/August 2011 page 19" href="http://viewer.zmags.com/publication/cd67856a?page=19">New Math, Big DataAccording to the IHL Group, </a> New Math, Big DataAccording to the IHL Group, <a title="Analytics, July/August 2011 page 20" href="http://viewer.zmags.com/publication/cd67856a?page=20">New Math, Big Datasignals are predictors for e</a> New Math, Big Datasignals are predictors for e<a title="Analytics, July/August 2011 page 21" href="http://viewer.zmags.com/publication/cd67856a?page=21">New Math, Big DataFor multinational companies </a> New Math, Big DataFor multinational companies <a title="Analytics, July/August 2011 page 22" href="http://viewer.zmags.com/publication/cd67856a?page=22">Value Added AnalysisBusiness forecasting effec</a> Value Added AnalysisBusiness forecasting effec<a title="Analytics, July/August 2011 page 23" href="http://viewer.zmags.com/publication/cd67856a?page=23">Forecasting Effectivenesstheory we can underst</a> Forecasting Effectivenesstheory we can underst<a title="Analytics, July/August 2011 page 24" href="http://viewer.zmags.com/publication/cd67856a?page=24">Forecasting EffectivenessThe coin-tossing cont</a> Forecasting EffectivenessThe coin-tossing cont<a title="Analytics, July/August 2011 page 25" href="http://viewer.zmags.com/publication/cd67856a?page=25">Forecasting Effectivenessmanagement attention </a> Forecasting Effectivenessmanagement attention <a title="Analytics, July/August 2011 page 26" href="http://viewer.zmags.com/publication/cd67856a?page=26">Forecasting Effectivenessis having no effect o</a> Forecasting Effectivenessis having no effect o<a title="Analytics, July/August 2011 page 27" href="http://viewer.zmags.com/publication/cd67856a?page=27">Public PolicyPotholes and politicsAging infr</a> Public PolicyPotholes and politicsAging infr<a title="Analytics, July/August 2011 page 28" href="http://viewer.zmags.com/publication/cd67856a?page=28">Infrastructure & Optimizationchannel to launch</a> Infrastructure & Optimizationchannel to launch<a title="Analytics, July/August 2011 page 29" href="http://viewer.zmags.com/publication/cd67856a?page=29">Infrastructure & Optimizationwhat projects to </a> Infrastructure & Optimizationwhat projects to <a title="Analytics, July/August 2011 page 30" href="http://viewer.zmags.com/publication/cd67856a?page=30">Infrastructure & Optimizationof road were desi</a> Infrastructure & Optimizationof road were desi<a title="Analytics, July/August 2011 page 31" href="http://viewer.zmags.com/publication/cd67856a?page=31">Analytics in ActionSales force strategyHP’s </a> Analytics in ActionSales force strategyHP’s <a title="Analytics, July/August 2011 page 32" href="http://viewer.zmags.com/publication/cd67856a?page=32">Sales Strategy at HP• a mix of direct touch po</a> Sales Strategy at HP• a mix of direct touch po<a title="Analytics, July/August 2011 page 33" href="http://viewer.zmags.com/publication/cd67856a?page=33">Sales Strategy at HPidentified opportunities; </a> Sales Strategy at HPidentified opportunities; <a title="Analytics, July/August 2011 page 34" href="http://viewer.zmags.com/publication/cd67856a?page=34">Sales Strategy at HPfor the appropriate target</a> Sales Strategy at HPfor the appropriate target<a title="Analytics, July/August 2011 page 35" href="http://viewer.zmags.com/publication/cd67856a?page=35">Sales Strategy at HPneeded to be achieved. Thi</a> Sales Strategy at HPneeded to be achieved. Thi<a title="Analytics, July/August 2011 page 36" href="http://viewer.zmags.com/publication/cd67856a?page=36">Sales Strategy at HPprocesses and analytics ap</a> Sales Strategy at HPprocesses and analytics ap<a title="Analytics, July/August 2011 page 37" href="http://viewer.zmags.com/publication/cd67856a?page=37">Conference PreviewCharlotte to host 2011 INFOR</a> Conference PreviewCharlotte to host 2011 INFOR<a title="Analytics, July/August 2011 page 38" href="http://viewer.zmags.com/publication/cd67856a?page=38">Learning ResourcesINFORMS’ library of audio </a> Learning ResourcesINFORMS’ library of audio <a title="Analytics, July/August 2011 page 39" href="http://viewer.zmags.com/publication/cd67856a?page=39">Learning ResourcesINFORMS Video Learning Cente</a> Learning ResourcesINFORMS Video Learning Cente<a title="Analytics, July/August 2011 page 40" href="http://viewer.zmags.com/publication/cd67856a?page=40">The five-minute analystDrug tests for needy fa</a> The five-minute analystDrug tests for needy fa<a title="Analytics, July/August 2011 page 41" href="http://viewer.zmags.com/publication/cd67856a?page=41">The five-minute analystIn conclusion, a drug t</a> The five-minute analystIn conclusion, a drug t<a title="Analytics, July/August 2011 page 42" href="http://viewer.zmags.com/publication/cd67856a?page=42">Thinking AnalyticallyEscape from Markov’s Pris</a> Thinking AnalyticallyEscape from Markov’s Pris