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<br /> INSIGHTS<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> November/December 2016<br /> NASPL<br /> HOLIDAY INSTANT<br /> CATALOG<br /> A Power-FUL Year<br /> 2016 LOTTERY<br /> SALES AND REVENUES<br /> NASPL 2016<br /> CONFERENCE RECAP<br /> From the<br /> President<br /> A mere two months into my service as your<br /> NASPL president, I feel a bit like Dorothy being thrust<br /> up into a whirlwind of an adventure, especially after<br /> participating in the educational sessions at this year’s<br /> conference in Atlanta. (Kudos to the Georgia Lottery<br /> for nailing the speaker line-up!)<br /> I also made the 25-hour trip to Singapore in<br /> November to represent NASPL at the World Lottery<br /> Association Summit, leveling up my interest in how<br /> our industry could use Big Data to predict player<br /> behavior and retailer performance. Closer to home,<br /> I recen<a title="November_December_2016_Insights page 1" href="http://viewer.zmags.com/publication/cd83f62b?page=1"> INSIGHTS The Official Publication of the Nort</a> <a title="November_December_2016_Insights page 2" href="http://viewer.zmags.com/publication/cd83f62b?page=2"> From the President A mere two months i</a> <a title="November_December_2016_Insights page 3" href="http://viewer.zmags.com/publication/cd83f62b?page=3"> Cherie gets you the right games in the </a> <a title="November_December_2016_Insights page 4" href="http://viewer.zmags.com/publication/cd83f62b?page=4"> November/December 2016 </a> <a title="November_December_2016_Insights page 5" href="http://viewer.zmags.com/publication/cd83f62b?page=5"> INSIGHTS November/December 2016 5</a> <a title="November_December_2016_Insights page 6" href="http://viewer.zmags.com/publication/cd83f62b?page=6"> Around the Industry 2016/17 NASPL Executive Comm</a> <a title="November_December_2016_Insights page 7" href="http://viewer.zmags.com/publication/cd83f62b?page=7"> Focused Commitment Delivering fresh innovations t</a> <a title="November_December_2016_Insights page 8" href="http://viewer.zmags.com/publication/cd83f62b?page=8"> Around the Industry Arch Gleason Way On October </a> <a title="November_December_2016_Insights page 9" href="http://viewer.zmags.com/publication/cd83f62b?page=9"> Right: Chip Polston and Mike Bronger </a> <a title="November_December_2016_Insights page 10" href="http://viewer.zmags.com/publication/cd83f62b?page=10"> Tracking perceptions By To</a> <a title="November_December_2016_Insights page 11" href="http://viewer.zmags.com/publication/cd83f62b?page=11"> awareness and knowledge of how proceeds benefit M</a> <a title="November_December_2016_Insights page 12" href="http://viewer.zmags.com/publication/cd83f62b?page=12"> A hands-on approach to testing touch screens </a> <a title="November_December_2016_Insights page 13" href="http://viewer.zmags.com/publication/cd83f62b?page=13"> In a world where retail and online converge </a> <a title="November_December_2016_Insights page 14" href="http://viewer.zmags.com/publication/cd83f62b?page=14"> The more touchable, the better – The teste</a> <a title="November_December_2016_Insights page 15" href="http://viewer.zmags.com/publication/cd83f62b?page=15"> 嘀䤀刀吀唀䄀䰀 匀倀伀刀吀匀 䰀伀吀吀䔀刀夀 䜀䄀䴀䔀匀 䈀刀䄀一䐀 一䔀圀 吀伀 一伀刀吀䠀 䄀</a> <a title="November_December_2016_Insights page 16" href="http://viewer.zmags.com/publication/cd83f62b?page=16"> 16 INSIGHTS November/December 2016</a> <a title="November_December_2016_Insights page 17" href="http://viewer.zmags.com/publication/cd83f62b?page=17"> Simplify, share and engage! Those were the messa</a> <a title="November_December_2016_Insights page 18" href="http://viewer.zmags.com/publication/cd83f62b?page=18"> “I love looking at our industry through th</a> <a title="November_December_2016_Insights page 19" href="http://viewer.zmags.com/publication/cd83f62b?page=19"> INSIGHTS November/December 2016 19</a> <a title="November_December_2016_Insights page 20" href="http://viewer.zmags.com/publication/cd83f62b?page=20"> Kathryn Cleary | MasterCard Jack Uldrich | Global</a> <a title="November_December_2016_Insights page 21" href="http://viewer.zmags.com/publication/cd83f62b?page=21"> INSIGHTS November/December 2016 21</a> <a title="November_December_2016_Insights page 22" href="http://viewer.zmags.com/publication/cd83f62b?page=22"> boards, ordering kiosks complete with product rev</a> <a title="November_December_2016_Insights page 23" href="http://viewer.zmags.com/publication/cd83f62b?page=23"> entertainment value to lottery products in order </a> <a title="November_December_2016_Insights page 24" href="http://viewer.zmags.com/publication/cd83f62b?page=24"> Consulting, Delivery and Distribution Solutions, </a> <a title="November_December_2016_Insights page 25" href="http://viewer.zmags.com/publication/cd83f62b?page=25"> Is your lottery... DAY 1 MOBILE APP COMING SOON! </a> <a title="November_December_2016_Insights page 26" href="http://viewer.zmags.com/publication/cd83f62b?page=26"> NASPL 2016 Keynote Speakers Myron Williams Presi</a> <a title="November_December_2016_Insights page 27" href="http://viewer.zmags.com/publication/cd83f62b?page=27"> The Famous Group Executive Producer Andrew Isaacs</a> <a title="November_December_2016_Insights page 28" href="http://viewer.zmags.com/publication/cd83f62b?page=28"> NASPL 2016 Keynote Speakers Andrew McMillin Seni</a> <a title="November_December_2016_Insights page 29" href="http://viewer.zmags.com/publication/cd83f62b?page=29"> Steve Koonin Chief Executive Officer, Atlanta Haw</a> <a title="November_December_2016_Insights page 30" href="http://viewer.zmags.com/publication/cd83f62b?page=30"> NASPL 2016 Keynote Speakers Jack Uldrich Global </a> <a title="November_December_2016_Insights page 31" href="http://viewer.zmags.com/publication/cd83f62b?page=31"> Kathryn Cleary Vice President, Emerging Verticals</a> <a title="November_December_2016_Insights page 32" href="http://viewer.zmags.com/publication/cd83f62b?page=32"> NASPL 2016 A glimpse into the NASPL Bus</a> <a title="November_December_2016_Insights page 33" href="http://viewer.zmags.com/publication/cd83f62b?page=33"> Scenes from NASPL 2016 INSIGHTS November/</a> <a title="November_December_2016_Insights page 34" href="http://viewer.zmags.com/publication/cd83f62b?page=34"> NASPL 2016 Conference Photos by Domagalski Photog</a> <a title="November_December_2016_Insights page 35" href="http://viewer.zmags.com/publication/cd83f62b?page=35"> NASPL 2016 Conference Photos by Domagalski Photog</a> <a title="November_December_2016_Insights page 36" href="http://viewer.zmags.com/publication/cd83f62b?page=36"> NASPL 2016 Conference Photos by Domagalski Photog</a> <a title="November_December_2016_Insights page 37" href="http://viewer.zmags.com/publication/cd83f62b?page=37"> NASPL 2016 Conference Photos by Domagalski Photog</a> <a title="November_December_2016_Insights page 38" href="http://viewer.zmags.com/publication/cd83f62b?page=38"> NASPL 2016 Conference Photos by Domagalski Photog</a> <a title="November_December_2016_Insights page 39" href="http://viewer.zmags.com/publication/cd83f62b?page=39"> NASPL 2016 Conference Photos by Domagalski Photog</a> <a title="November_December_2016_Insights page 40" href="http://viewer.zmags.com/publication/cd83f62b?page=40"> NASPL 2016 Conference Photos by Domagalski Photog</a> <a title="November_December_2016_Insights page 41" href="http://viewer.zmags.com/publication/cd83f62b?page=41"> NASPL 2016 Conference Photos by Domagalski Photog</a> <a title="November_December_2016_Insights page 42" href="http://viewer.zmags.com/publication/cd83f62b?page=42"> 42 INSIGHTS Scenes from NASPL 2016 No</a> <a title="November_December_2016_Insights page 43" href="http://viewer.zmags.com/publication/cd83f62b?page=43"> NASPL 2016 Award Winners TV Advertising- Instant</a> <a title="November_December_2016_Insights page 44" href="http://viewer.zmags.com/publication/cd83f62b?page=44"> Outlook for the Big Games in 2017 Mega Millions i</a> <a title="November_December_2016_Insights page 45" href="http://viewer.zmags.com/publication/cd83f62b?page=45"> Chart 1 _E_PB _Actual Sales _Adv JP $600,00</a> <a title="November_December_2016_Insights page 46" href="http://viewer.zmags.com/publication/cd83f62b?page=46"> Chart 2 _ E_MM_Actual Sales _Adv JP 500000000</a> <a title="November_December_2016_Insights page 47" href="http://viewer.zmags.com/publication/cd83f62b?page=47"> 䉁T呌䕓䡉PⰠ䉏GG䱅ⰠC低久C吠㐬 䵏乏偏LYⰠan搠Y䅈呚䕅 are tra摥mar歳 o映 </a> <a title="November_December_2016_Insights page 48" href="http://viewer.zmags.com/publication/cd83f62b?page=48"> Making a Difference Dave Cole Deputy Director of</a> <a title="November_December_2016_Insights page 49" href="http://viewer.zmags.com/publication/cd83f62b?page=49"> Cole with the California Lottery employees sent t</a> <a title="November_December_2016_Insights page 50" href="http://viewer.zmags.com/publication/cd83f62b?page=50"> did surpass $5 billion in sales, as I had several</a> <a title="November_December_2016_Insights page 51" href="http://viewer.zmags.com/publication/cd83f62b?page=51"> Accounts Manager. Both are thriving in their curr</a> <a title="November_December_2016_Insights page 52" href="http://viewer.zmags.com/publication/cd83f62b?page=52"> 52 INSIGHTS November/December 2016</a> <a title="November_December_2016_Insights page 53" href="http://viewer.zmags.com/publication/cd83f62b?page=53"> NASPL MEMBERS HOLIDAY INST</a> <a title="November_December_2016_Insights page 54" href="http://viewer.zmags.com/publication/cd83f62b?page=54"> Arizona Lottery Game Name: Letter to Santa Vendo</a> <a title="November_December_2016_Insights page 55" href="http://viewer.zmags.com/publication/cd83f62b?page=55"> California Lottery Game Name: Candy Cane Cash Ve</a> <a title="November_December_2016_Insights page 56" href="http://viewer.zmags.com/publication/cd83f62b?page=56"> Delaware Lottery Game Name: Ugly Sweater Vendor:</a> <a title="November_December_2016_Insights page 57" href="http://viewer.zmags.com/publication/cd83f62b?page=57"> Georgia Lottery Corp. Game Name: Holiday Sparkle</a> <a title="November_December_2016_Insights page 58" href="http://viewer.zmags.com/publication/cd83f62b?page=58"> Idaho Lottery Game Name: Blitzen Bucks Vendor: I</a> <a title="November_December_2016_Insights page 59" href="http://viewer.zmags.com/publication/cd83f62b?page=59"> Kansas Lottery Game Name: Holiday Bucks Vendor: </a> <a title="November_December_2016_Insights page 60" href="http://viewer.zmags.com/publication/cd83f62b?page=60"> Kentucky Lottery Game Name: The Perfect Gift Ven</a> <a title="November_December_2016_Insights page 61" href="http://viewer.zmags.com/publication/cd83f62b?page=61"> Need a better match? Our experts know the lotter</a> <a title="November_December_2016_Insights page 62" href="http://viewer.zmags.com/publication/cd83f62b?page=62"> Maine State Lottery Game Name: Holiday Gift Vend</a> <a title="November_December_2016_Insights page 63" href="http://viewer.zmags.com/publication/cd83f62b?page=63"> THE BEST SOLUTIONS ARE BUILT ON YOUR IDEAS I</a> <a title="November_December_2016_Insights page 64" href="http://viewer.zmags.com/publication/cd83f62b?page=64"> Massachusetts Lottery Game Name: $10,000 Holiday</a> <a title="November_December_2016_Insights page 65" href="http://viewer.zmags.com/publication/cd83f62b?page=65"> A NEW INSTANT GAME CONCEPT THAT USES SCRATCH-OFF </a> <a title="November_December_2016_Insights page 66" href="http://viewer.zmags.com/publication/cd83f62b?page=66"> Montana Lottery Game Name: Ugly Sweater Swag Ven</a> <a title="November_December_2016_Insights page 67" href="http://viewer.zmags.com/publication/cd83f62b?page=67"> INSIGHTS November/December 2016 67</a> <a title="November_December_2016_Insights page 68" href="http://viewer.zmags.com/publication/cd83f62b?page=68"> New Hampshire Lottery Game Name: Holly Jolly $10</a> <a title="November_December_2016_Insights page 69" href="http://viewer.zmags.com/publication/cd83f62b?page=69"> SMART-TECH PGRI 2017 Park Lane </a> <a title="November_December_2016_Insights page 70" href="http://viewer.zmags.com/publication/cd83f62b?page=70"> New Mexico Lottery Game Name: Christmas Club Ven</a> <a title="November_December_2016_Insights page 71" href="http://viewer.zmags.com/publication/cd83f62b?page=71"> Schafer Systems Inc. Still Innovating Sti</a> <a title="November_December_2016_Insights page 72" href="http://viewer.zmags.com/publication/cd83f62b?page=72"> North Carolina Education Lottery Game Name: Merr</a> <a title="November_December_2016_Insights page 73" href="http://viewer.zmags.com/publication/cd83f62b?page=73"> INSIGHTS November/December 2016 73</a> <a title="November_December_2016_Insights page 74" href="http://viewer.zmags.com/publication/cd83f62b?page=74"> Oklahoma Lottery Game Name: Emerald Green Vendor</a> <a title="November_December_2016_Insights page 75" href="http://viewer.zmags.com/publication/cd83f62b?page=75"> LEAVE NOTHING TO CHANCE </a> <a title="November_December_2016_Insights page 76" href="http://viewer.zmags.com/publication/cd83f62b?page=76"> Pennsylvania Lottery Game Name: Merry Money Vend</a> <a title="November_December_2016_Insights page 77" href="http://viewer.zmags.com/publication/cd83f62b?page=77"> To make the odds even Trusted + Trusted Draw Aud</a> <a title="November_December_2016_Insights page 78" href="http://viewer.zmags.com/publication/cd83f62b?page=78"> Rhode Island Lottery Game Name: Season’s Greetin</a> <a title="November_December_2016_Insights page 79" href="http://viewer.zmags.com/publication/cd83f62b?page=79"> Tennessee Education Lottery Game Name: Holiday T</a> <a title="November_December_2016_Insights page 80" href="http://viewer.zmags.com/publication/cd83f62b?page=80"> Virginia Lottery Game Name: Festive $50s Vendor:</a> <a title="November_December_2016_Insights page 81" href="http://viewer.zmags.com/publication/cd83f62b?page=81"> West Virginia Lottery Game Name: Santa’s Selfies</a> <a title="November_December_2016_Insights page 82" href="http://viewer.zmags.com/publication/cd83f62b?page=82"> A POWER-ful year! Fiscal 2016 was one for the rec</a> <a title="November_December_2016_Insights page 83" href="http://viewer.zmags.com/publication/cd83f62b?page=83"> B efore the year-end book</a> <a title="November_December_2016_Insights page 84" href="http://viewer.zmags.com/publication/cd83f62b?page=84"> United States Sales Summary Dollars in millions </a> <a title="November_December_2016_Insights page 85" href="http://viewer.zmags.com/publication/cd83f62b?page=85"> $149.9 million, which ranks it fourth in the game</a> <a title="November_December_2016_Insights page 86" href="http://viewer.zmags.com/publication/cd83f62b?page=86"> Canada Sales Summary Canadian Dollars in millions</a> <a title="November_December_2016_Insights page 87" href="http://viewer.zmags.com/publication/cd83f62b?page=87"> Recent Trends in Sales Dollars or Canadian dollar</a> <a title="November_December_2016_Insights page 88" href="http://viewer.zmags.com/publication/cd83f62b?page=88"> Fiscal 2016 Lottery Sales and Revenues - United S</a> <a title="November_December_2016_Insights page 89" href="http://viewer.zmags.com/publication/cd83f62b?page=89"> Fiscal 2016 Lottery Sales and Revenues - United S</a> <a title="November_December_2016_Insights page 90" href="http://viewer.zmags.com/publication/cd83f62b?page=90"> Fiscal 2016 Lottery Sales and Revenues - United S</a> <a title="November_December_2016_Insights page 91" href="http://viewer.zmags.com/publication/cd83f62b?page=91"> Fiscal 2016 Lottery Sales and Revenues - United S</a> <a title="November_December_2016_Insights page 92" href="http://viewer.zmags.com/publication/cd83f62b?page=92"> Fiscal 2016 Lottery Sales and Revenues - United S</a> <a title="November_December_2016_Insights page 93" href="http://viewer.zmags.com/publication/cd83f62b?page=93"> Fiscal 2016 Lottery Sales and Revenues - Canada </a> <a title="November_December_2016_Insights page 94" href="http://viewer.zmags.com/publication/cd83f62b?page=94"> Fiscal 2016 Lottery Sales and Revenues - Canada </a> <a title="November_December_2016_Insights page 95" href="http://viewer.zmags.com/publication/cd83f62b?page=95"> Fiscal 2016 Lottery Sales and Revenues - Canada </a> <a title="November_December_2016_Insights page 96" href="http://viewer.zmags.com/publication/cd83f62b?page=96"> Save the DateS! NASPL 2017 Business Develo</a> <a title="November_December_2016_Insights page 97" href="http://viewer.zmags.com/publication/cd83f62b?page=97"> Become a NASPL Associate Member! NA</a> <a title="November_December_2016_Insights page 98" href="http://viewer.zmags.com/publication/cd83f62b?page=98"> Smaller Footprint. Bigger Altura® Flex gives reta</a>