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<br /> <br /> <br /> Vol. 30, No. 1 February 2014<br /> I have been writing the State of the Industry commentary in this<br /> space for several years, and for the first time in more than a couple of<br /> years, I think we can look back on the year that just ended and say<br /> “Hmm, maybe that was better than expected—or at least not as bad<br /> as I feared.” For the toy industry, last year was by no means a ban-<br /> ner year, but I think when all the marbles are counted, 2013 will be<br /> a year where the traditional toy industry showed some growth—al-<br /> though it was modest—rather than a decline.<br /> State of the Industry Q&A<br /> Page 50<br /> continued on page 44<br /> by Sean McGowan<br /> Page 62<br /> Clockwise from top left: Doctor Who Tumbling Tardis Tower, from Underground Toys; Gyrobot<a title="The Toy Book February 2014 page 1" href="http://viewer.zmags.com/publication/cdeca42e?page=1"> </a> <a title="The Toy Book February 2014 page 2" href="http://viewer.zmags.com/publication/cdeca42e?page=2"> </a> <a title="The Toy Book February 2014 page 3" href="http://viewer.zmags.com/publication/cdeca42e?page=3"> Vol. 30, No. 1 February 2014 </a> <a title="The Toy Book February 2014 page 4" href="http://viewer.zmags.com/publication/cdeca42e?page=4"> </a> <a title="The Toy Book February 2014 page 5" href="http://viewer.zmags.com/publication/cdeca42e?page=5"> </a> <a title="The Toy Book February 2014 page 6" href="http://viewer.zmags.com/publication/cdeca42e?page=6"> </a> <a title="The Toy Book February 2014 page 7" href="http://viewer.zmags.com/publication/cdeca42e?page=7"> </a> <a title="The Toy Book February 2014 page 8" href="http://viewer.zmags.com/publication/cdeca42e?page=8"> </a> <a title="The Toy Book February 2014 page 9" href="http://viewer.zmags.com/publication/cdeca42e?page=9"> </a> <a title="The Toy Book February 2014 page 10" href="http://viewer.zmags.com/publication/cdeca42e?page=10"> </a> <a title="The Toy Book February 2014 page 11" href="http://viewer.zmags.com/publication/cdeca42e?page=11"> </a> <a title="The Toy Book February 2014 page 12" href="http://viewer.zmags.com/publication/cdeca42e?page=12"> </a> <a title="The Toy Book February 2014 page 13" href="http://viewer.zmags.com/publication/cdeca42e?page=13"> </a> <a title="The Toy Book February 2014 page 14" href="http://viewer.zmags.com/publication/cdeca42e?page=14"> </a> <a title="The Toy Book February 2014 page 15" href="http://viewer.zmags.com/publication/cdeca42e?page=15"> </a> <a title="The Toy Book February 2014 page 16" href="http://viewer.zmags.com/publication/cdeca42e?page=16"> table of contents February 2014 Departments Publ</a> <a title="The Toy Book February 2014 page 17" href="http://viewer.zmags.com/publication/cdeca42e?page=17"> </a> <a title="The Toy Book February 2014 page 18" href="http://viewer.zmags.com/publication/cdeca42e?page=18"> viewpoint Publisher's the TIMES they are A-CHANGI</a> <a title="The Toy Book February 2014 page 19" href="http://viewer.zmags.com/publication/cdeca42e?page=19"> </a> <a title="The Toy Book February 2014 page 20" href="http://viewer.zmags.com/publication/cdeca42e?page=20"> </a> <a title="The Toy Book February 2014 page 21" href="http://viewer.zmags.com/publication/cdeca42e?page=21"> </a> <a title="The Toy Book February 2014 page 22" href="http://viewer.zmags.com/publication/cdeca42e?page=22"> </a> <a title="The Toy Book February 2014 page 23" href="http://viewer.zmags.com/publication/cdeca42e?page=23"> </a> <a title="The Toy Book February 2014 page 24" href="http://viewer.zmags.com/publication/cdeca42e?page=24"> </a> <a title="The Toy Book February 2014 page 25" href="http://viewer.zmags.com/publication/cdeca42e?page=25"> </a> <a title="The Toy Book February 2014 page 26" href="http://viewer.zmags.com/publication/cdeca42e?page=26"> </a> <a title="The Toy Book February 2014 page 27" href="http://viewer.zmags.com/publication/cdeca42e?page=27"> </a> <a title="The Toy Book February 2014 page 28" href="http://viewer.zmags.com/publication/cdeca42e?page=28"> </a> <a title="The Toy Book February 2014 page 29" href="http://viewer.zmags.com/publication/cdeca42e?page=29"> </a> <a title="The Toy Book February 2014 page 30" href="http://viewer.zmags.com/publication/cdeca42e?page=30"> </a> <a title="The Toy Book February 2014 page 31" href="http://viewer.zmags.com/publication/cdeca42e?page=31"> </a> <a title="The Toy Book February 2014 page 32" href="http://viewer.zmags.com/publication/cdeca42e?page=32"> </a> <a title="The Toy Book February 2014 page 33" href="http://viewer.zmags.com/publication/cdeca42e?page=33"> </a> <a title="The Toy Book February 2014 page 34" href="http://viewer.zmags.com/publication/cdeca42e?page=34"> update Industry 3</a> <a title="The Toy Book February 2014 page 35" href="http://viewer.zmags.com/publication/cdeca42e?page=35"> DISCOVERY KIDS PARTNERS WITH CYPHER, TEK NEK FOR </a> <a title="The Toy Book February 2014 page 36" href="http://viewer.zmags.com/publication/cdeca42e?page=36"> STAT SHOT U.S. TOY INDUSTRY D</a> <a title="The Toy Book February 2014 page 37" href="http://viewer.zmags.com/publication/cdeca42e?page=37"> european market UPDATE German Toy Market Is</a> <a title="The Toy Book February 2014 page 38" href="http://viewer.zmags.com/publication/cdeca42e?page=38"> Toy IndustryhAsspocpaetinonings TIA to Present l </a> <a title="The Toy Book February 2014 page 39" href="http://viewer.zmags.com/publication/cdeca42e?page=39"> </a> <a title="The Toy Book February 2014 page 40" href="http://viewer.zmags.com/publication/cdeca42e?page=40"> by Laurie Schacht, Toy Insider Mom, founder, Blog</a> <a title="The Toy Book February 2014 page 41" href="http://viewer.zmags.com/publication/cdeca42e?page=41"> </a> <a title="The Toy Book February 2014 page 42" href="http://viewer.zmags.com/publication/cdeca42e?page=42"> Toy IndustrypAesrsospciaeticontives 2014 Fore</a> <a title="The Toy Book February 2014 page 43" href="http://viewer.zmags.com/publication/cdeca42e?page=43"> also include storytelling or other artistic compo</a> <a title="The Toy Book February 2014 page 44" href="http://viewer.zmags.com/publication/cdeca42e?page=44"> theStIantdeuosftry continued from cover </a> <a title="The Toy Book February 2014 page 45" href="http://viewer.zmags.com/publication/cdeca42e?page=45"> families worldwide. I would argue that whil</a> <a title="The Toy Book February 2014 page 46" href="http://viewer.zmags.com/publication/cdeca42e?page=46"> State of the Industry How Will the U.S. Toy Sp</a> <a title="The Toy Book February 2014 page 47" href="http://viewer.zmags.com/publication/cdeca42e?page=47"> </a> <a title="The Toy Book February 2014 page 48" href="http://viewer.zmags.com/publication/cdeca42e?page=48"> State of the Industry Chart 1 </a> <a title="The Toy Book February 2014 page 49" href="http://viewer.zmags.com/publication/cdeca42e?page=49"> Chart 2 Toy </a> <a title="The Toy Book February 2014 page 50" href="http://viewer.zmags.com/publication/cdeca42e?page=50"> State of the Industry John Alteio Director of Toy</a> <a title="The Toy Book February 2014 page 51" href="http://viewer.zmags.com/publication/cdeca42e?page=51"> Carter Keithley President, Toy Industry Associati</a> <a title="The Toy Book February 2014 page 52" href="http://viewer.zmags.com/publication/cdeca42e?page=52"> State of the Industry Sharon DiMinico Founder and</a> <a title="The Toy Book February 2014 page 53" href="http://viewer.zmags.com/publication/cdeca42e?page=53"> </a> <a title="The Toy Book February 2014 page 54" href="http://viewer.zmags.com/publication/cdeca42e?page=54"> State of the Industry D. Hugo Malan, SVP and Pres</a> <a title="The Toy Book February 2014 page 55" href="http://viewer.zmags.com/publication/cdeca42e?page=55"> </a> <a title="The Toy Book February 2014 page 56" href="http://viewer.zmags.com/publication/cdeca42e?page=56"> State of the Industry Kathleen McHugh President, </a> <a title="The Toy Book February 2014 page 57" href="http://viewer.zmags.com/publication/cdeca42e?page=57"> Tony Norman, President, CEO, and Co-Founder, Inno</a> <a title="The Toy Book February 2014 page 58" href="http://viewer.zmags.com/publication/cdeca42e?page=58"> State of the Industry The Evolution of Toys The </a> <a title="The Toy Book February 2014 page 59" href="http://viewer.zmags.com/publication/cdeca42e?page=59"> State of the Industry Printing Toys As 3-D</a> <a title="The Toy Book February 2014 page 60" href="http://viewer.zmags.com/publication/cdeca42e?page=60"> State of the Industry EIGHT Characterist</a> <a title="The Toy Book February 2014 page 61" href="http://viewer.zmags.com/publication/cdeca42e?page=61"> the long haul, while still maintaining an </a> <a title="The Toy Book February 2014 page 62" href="http://viewer.zmags.com/publication/cdeca42e?page=62"> Tomy Shows Old-School Wheels J ohn Deer</a> <a title="The Toy Book February 2014 page 63" href="http://viewer.zmags.com/publication/cdeca42e?page=63"> </a> <a title="The Toy Book February 2014 page 64" href="http://viewer.zmags.com/publication/cdeca42e?page=64"> 64 · THE TOY BOOK Spin Master Has Spy Power, Rob</a> <a title="The Toy Book February 2014 page 65" href="http://viewer.zmags.com/publication/cdeca42e?page=65"> </a> <a title="The Toy Book February 2014 page 66" href="http://viewer.zmags.com/publication/cdeca42e?page=66"> What's New Berg Teaches Kids to Pedal with the Bu</a> <a title="The Toy Book February 2014 page 67" href="http://viewer.zmags.com/publication/cdeca42e?page=67"> </a> <a title="The Toy Book February 2014 page 68" href="http://viewer.zmags.com/publication/cdeca42e?page=68"> What's New BTOYK Get Ready to Rock with</a> <a title="The Toy Book February 2014 page 69" href="http://viewer.zmags.com/publication/cdeca42e?page=69"> </a> <a title="The Toy Book February 2014 page 70" href="http://viewer.zmags.com/publication/cdeca42e?page=70"> What's New Daydream Toy Is Ready to Soar with Sky</a> <a title="The Toy Book February 2014 page 71" href="http://viewer.zmags.com/publication/cdeca42e?page=71"> </a> <a title="The Toy Book February 2014 page 72" href="http://viewer.zmags.com/publication/cdeca42e?page=72"> What's New Diggin Active Hits Fun Out of the Park</a> <a title="The Toy Book February 2014 page 73" href="http://viewer.zmags.com/publication/cdeca42e?page=73"> </a> <a title="The Toy Book February 2014 page 74" href="http://viewer.zmags.com/publication/cdeca42e?page=74"> Bandai Relaunches the Tamagotchi Brand B </a> <a title="The Toy Book February 2014 page 75" href="http://viewer.zmags.com/publication/cdeca42e?page=75"> </a> <a title="The Toy Book February 2014 page 76" href="http://viewer.zmags.com/publication/cdeca42e?page=76"> What's New SPOTLIGHT ON: VTECH PRODUCT LINE CEL</a> <a title="The Toy Book February 2014 page 77" href="http://viewer.zmags.com/publication/cdeca42e?page=77"> Want to Reach </a> <a title="The Toy Book February 2014 page 78" href="http://viewer.zmags.com/publication/cdeca42e?page=78"> Delta Offers Licensed Bedroom Looks D </a> <a title="The Toy Book February 2014 page 79" href="http://viewer.zmags.com/publication/cdeca42e?page=79"> </a> <a title="The Toy Book February 2014 page 80" href="http://viewer.zmags.com/publication/cdeca42e?page=80"> What's New TÜV Rheinland Tests for Safety T </a> <a title="The Toy Book February 2014 page 81" href="http://viewer.zmags.com/publication/cdeca42e?page=81"> </a> <a title="The Toy Book February 2014 page 82" href="http://viewer.zmags.com/publication/cdeca42e?page=82"> What's New DEMDACO's New Lines Bring Cuddly Fun t</a> <a title="The Toy Book February 2014 page 83" href="http://viewer.zmags.com/publication/cdeca42e?page=83"> </a> <a title="The Toy Book February 2014 page 84" href="http://viewer.zmags.com/publication/cdeca42e?page=84"> 84 · THE TOY BOOK </a> <a title="The Toy Book February 2014 page 85" href="http://viewer.zmags.com/publication/cdeca42e?page=85"> </a> <a title="The Toy Book February 2014 page 86" href="http://viewer.zmags.com/publication/cdeca42e?page=86"> What's New The Bridge Direct Gets Back to Basic F</a> <a title="The Toy Book February 2014 page 87" href="http://viewer.zmags.com/publication/cdeca42e?page=87"> </a> <a title="The Toy Book February 2014 page 88" href="http://viewer.zmags.com/publication/cdeca42e?page=88"> What's New Locker Lookz Jazzes Up Middle School </a> <a title="The Toy Book February 2014 page 89" href="http://viewer.zmags.com/publication/cdeca42e?page=89"> </a> <a title="The Toy Book February 2014 page 90" href="http://viewer.zmags.com/publication/cdeca42e?page=90"> What's New Luxury Kitten Helps Kids Find Courage </a> <a title="The Toy Book February 2014 page 91" href="http://viewer.zmags.com/publication/cdeca42e?page=91"> </a> <a title="The Toy Book February 2014 page 92" href="http://viewer.zmags.com/publication/cdeca42e?page=92"> What's New Pacific Play Tents Gets Intents P </a> <a title="The Toy Book February 2014 page 93" href="http://viewer.zmags.com/publication/cdeca42e?page=93"> </a> <a title="The Toy Book February 2014 page 94" href="http://viewer.zmags.com/publication/cdeca42e?page=94"> What's New WowWee Helps Kids Make New Tech Friend</a> <a title="The Toy Book February 2014 page 95" href="http://viewer.zmags.com/publication/cdeca42e?page=95"> </a> <a title="The Toy Book February 2014 page 96" href="http://viewer.zmags.com/publication/cdeca42e?page=96"> What's New Falcon Safety's DigiPals Keep Devices </a> <a title="The Toy Book February 2014 page 97" href="http://viewer.zmags.com/publication/cdeca42e?page=97"> </a> <a title="The Toy Book February 2014 page 98" href="http://viewer.zmags.com/publication/cdeca42e?page=98"> Famosa Dares Kids to Have Fun T he Da</a> <a title="The Toy Book February 2014 page 99" href="http://viewer.zmags.com/publication/cdeca42e?page=99"> </a> <a title="The Toy Book February 2014 page 100" href="http://viewer.zmags.com/publication/cdeca42e?page=100"> What's New Beeline Creative Is Kind of a Big Deal</a> <a title="The Toy Book February 2014 page 101" href="http://viewer.zmags.com/publication/cdeca42e?page=101"> </a> <a title="The Toy Book February 2014 page 102" href="http://viewer.zmags.com/publication/cdeca42e?page=102"> What's New Insect Lore Introduces the Nature Scop</a> <a title="The Toy Book February 2014 page 103" href="http://viewer.zmags.com/publication/cdeca42e?page=103"> </a> <a title="The Toy Book February 2014 page 104" href="http://viewer.zmags.com/publication/cdeca42e?page=104"> What's New Toy State 30 Years T</a> <a title="The Toy Book February 2014 page 105" href="http://viewer.zmags.com/publication/cdeca42e?page=105"> FEBRUARY 2014 </a> <a title="The Toy Book February 2014 page 106" href="http://viewer.zmags.com/publication/cdeca42e?page=106"> &GPaumzzesles The Original Toy Co. Teaches</a> <a title="The Toy Book February 2014 page 107" href="http://viewer.zmags.com/publication/cdeca42e?page=107"> </a> <a title="The Toy Book February 2014 page 108" href="http://viewer.zmags.com/publication/cdeca42e?page=108"> &GPaumzzesles What Would You Do for All Things Eq</a> <a title="The Toy Book February 2014 page 109" href="http://viewer.zmags.com/publication/cdeca42e?page=109"> </a> <a title="The Toy Book February 2014 page 110" href="http://viewer.zmags.com/publication/cdeca42e?page=110"> &GPaumzzesles PlaSmart Challenges Kids' Strategy </a> <a title="The Toy Book February 2014 page 111" href="http://viewer.zmags.com/publication/cdeca42e?page=111"> </a> <a title="The Toy Book February 2014 page 112" href="http://viewer.zmags.com/publication/cdeca42e?page=112"> Party Animal Looks to Score at Toy Fair K </a> <a title="The Toy Book February 2014 page 113" href="http://viewer.zmags.com/publication/cdeca42e?page=113"> </a> <a title="The Toy Book February 2014 page 114" href="http://viewer.zmags.com/publication/cdeca42e?page=114"> 114 · THE TOY BOOK </a> <a title="The Toy Book February 2014 page 115" href="http://viewer.zmags.com/publication/cdeca42e?page=115"> </a> <a title="The Toy Book February 2014 page 116" href="http://viewer.zmags.com/publication/cdeca42e?page=116"> 116 · THE TOY BOOK Fat Brain Toys Gets Logical </a> <a title="The Toy Book February 2014 page 117" href="http://viewer.zmags.com/publication/cdeca42e?page=117"> </a> <a title="The Toy Book February 2014 page 118" href="http://viewer.zmags.com/publication/cdeca42e?page=118"> 118 · THE TOY BOOK </a> <a title="The Toy Book February 2014 page 119" href="http://viewer.zmags.com/publication/cdeca42e?page=119"> </a> <a title="The Toy Book February 2014 page 120" href="http://viewer.zmags.com/publication/cdeca42e?page=120"> &GPaumzzesles Tactic Brings a New Trivia Game T</a> <a title="The Toy Book February 2014 page 121" href="http://viewer.zmags.com/publication/cdeca42e?page=121"> Sugar LuLu Has Games for Tweens S ug</a> <a title="The Toy Book February 2014 page 122" href="http://viewer.zmags.com/publication/cdeca42e?page=122"> &GPaumzzesles Bananagrams Gets Super-Sized J </a> <a title="The Toy Book February 2014 page 123" href="http://viewer.zmags.com/publication/cdeca42e?page=123"> Peaceable Kingdom Eliminates Competition N </a> <a title="The Toy Book February 2014 page 124" href="http://viewer.zmags.com/publication/cdeca42e?page=124"> 124 · THE TOY BOOK </a> <a title="The Toy Book February 2014 page 125" href="http://viewer.zmags.com/publication/cdeca42e?page=125"> Upside Down Games Introduces Yoga to Kids T </a> <a title="The Toy Book February 2014 page 126" href="http://viewer.zmags.com/publication/cdeca42e?page=126"> 126 · THE TOY BOOK Gamewright Goes for the Win </a> <a title="The Toy Book February 2014 page 127" href="http://viewer.zmags.com/publication/cdeca42e?page=127"> Pressman Toy Dances into Toy Fair D ance </a> <a title="The Toy Book February 2014 page 128" href="http://viewer.zmags.com/publication/cdeca42e?page=128"> &GPaumzzesles 4D Cityscape Explores Dubai D </a> <a title="The Toy Book February 2014 page 129" href="http://viewer.zmags.com/publication/cdeca42e?page=129"> </a> <a title="The Toy Book February 2014 page 130" href="http://viewer.zmags.com/publication/cdeca42e?page=130"> 130 · THE TOY BOOK &GPaumzzesles MasterPieces</a> <a title="The Toy Book February 2014 page 131" href="http://viewer.zmags.com/publication/cdeca42e?page=131"> Cardinal Celebrates 70 Years with New Lic</a> <a title="The Toy Book February 2014 page 132" href="http://viewer.zmags.com/publication/cdeca42e?page=132"> Dolls & Plush BTOYK Craftstone Group</a> <a title="The Toy Book February 2014 page 133" href="http://viewer.zmags.com/publication/cdeca42e?page=133"> </a> <a title="The Toy Book February 2014 page 134" href="http://viewer.zmags.com/publication/cdeca42e?page=134"> Dolls & Plush Blip Toys Brings Dancing Fun B </a> <a title="The Toy Book February 2014 page 135" href="http://viewer.zmags.com/publication/cdeca42e?page=135"> </a> <a title="The Toy Book February 2014 page 136" href="http://viewer.zmags.com/publication/cdeca42e?page=136"> Tech 4 Kids Gets Squishy T ech 4</a> <a title="The Toy Book February 2014 page 137" href="http://viewer.zmags.com/publication/cdeca42e?page=137"> </a> <a title="The Toy Book February 2014 page 138" href="http://viewer.zmags.com/publication/cdeca42e?page=138"> Dolls & Plush Bushy the Red Fox Douglas Lineup </a> <a title="The Toy Book February 2014 page 139" href="http://viewer.zmags.com/publication/cdeca42e?page=139"> </a> <a title="The Toy Book February 2014 page 140" href="http://viewer.zmags.com/publication/cdeca42e?page=140"> Snuggle Up with Adora A dora's SnuggleTi</a> <a title="The Toy Book February 2014 page 141" href="http://viewer.zmags.com/publication/cdeca42e?page=141"> </a> <a title="The Toy Book February 2014 page 142" href="http://viewer.zmags.com/publication/cdeca42e?page=142"> Barbie Iron On Style </a> <a title="The Toy Book February 2014 page 143" href="http://viewer.zmags.com/publication/cdeca42e?page=143"> </a> <a title="The Toy Book February 2014 page 144" href="http://viewer.zmags.com/publication/cdeca42e?page=144"> Dolls & Plush It's GirlTime for Smart Zone S </a> <a title="The Toy Book February 2014 page 145" href="http://viewer.zmags.com/publication/cdeca42e?page=145"> Neat-Oh! Lets Kids Play and Store Eve</a> <a title="The Toy Book February 2014 page 146" href="http://viewer.zmags.com/publication/cdeca42e?page=146"> Sophia's Celebrates 20th Anniversary S </a> <a title="The Toy Book February 2014 page 147" href="http://viewer.zmags.com/publication/cdeca42e?page=147"> Uglydolls Rock Out with Kiss P rett</a> <a title="The Toy Book February 2014 page 148" href="http://viewer.zmags.com/publication/cdeca42e?page=148"> Dolls & Plush Aliquantum International's Plush In</a> <a title="The Toy Book February 2014 page 149" href="http://viewer.zmags.com/publication/cdeca42e?page=149"> Spin Master Brings Pixel Plush S </a> <a title="The Toy Book February 2014 page 150" href="http://viewer.zmags.com/publication/cdeca42e?page=150"> Lottie Dolls Are Back to Inspire A ll </a> <a title="The Toy Book February 2014 page 151" href="http://viewer.zmags.com/publication/cdeca42e?page=151"> Jakks Pacific Lets Kids Cuddle Up with Their Favo</a> <a title="The Toy Book February 2014 page 152" href="http://viewer.zmags.com/publication/cdeca42e?page=152"> WowWee's New Princesses Are Zombified W </a> <a title="The Toy Book February 2014 page 153" href="http://viewer.zmags.com/publication/cdeca42e?page=153"> </a> <a title="The Toy Book February 2014 page 154" href="http://viewer.zmags.com/publication/cdeca42e?page=154"> Dolls & Plush Famosa's Nancy Heads to School Just</a> <a title="The Toy Book February 2014 page 155" href="http://viewer.zmags.com/publication/cdeca42e?page=155"> </a> <a title="The Toy Book February 2014 page 156" href="http://viewer.zmags.com/publication/cdeca42e?page=156"> CAocntisvtirtuiecstio&n Mindware Lets Kids Paint </a> <a title="The Toy Book February 2014 page 157" href="http://viewer.zmags.com/publication/cdeca42e?page=157"> </a> <a title="The Toy Book February 2014 page 158" href="http://viewer.zmags.com/publication/cdeca42e?page=158"> Mega Bloks Builds with Favorite Characters </a> <a title="The Toy Book February 2014 page 159" href="http://viewer.zmags.com/publication/cdeca42e?page=159"> </a> <a title="The Toy Book February 2014 page 160" href="http://viewer.zmags.com/publication/cdeca42e?page=160"> CAocntisvtirtuiecstio&n Alex Toys Brings Out the </a> <a title="The Toy Book February 2014 page 161" href="http://viewer.zmags.com/publication/cdeca42e?page=161"> </a> <a title="The Toy Book February 2014 page 162" href="http://viewer.zmags.com/publication/cdeca42e?page=162"> CAocntisvtirtuiecstio&n Pick 'n Mix with Internat</a> <a title="The Toy Book February 2014 page 163" href="http://viewer.zmags.com/publication/cdeca42e?page=163"> </a> <a title="The Toy Book February 2014 page 164" href="http://viewer.zmags.com/publication/cdeca42e?page=164"> The Orb Factory Sparkles and Shines K </a> <a title="The Toy Book February 2014 page 165" href="http://viewer.zmags.com/publication/cdeca42e?page=165"> </a> <a title="The Toy Book February 2014 page 166" href="http://viewer.zmags.com/publication/cdeca42e?page=166"> CAocntisvtirtuiecstio&n The Bridge Direct Has WWE</a> <a title="The Toy Book February 2014 page 167" href="http://viewer.zmags.com/publication/cdeca42e?page=167"> Hasbro Sweetens the Deal H asbro</a> <a title="The Toy Book February 2014 page 168" href="http://viewer.zmags.com/publication/cdeca42e?page=168"> Creative Toy Has Science Kits B ab</a> <a title="The Toy Book February 2014 page 169" href="http://viewer.zmags.com/publication/cdeca42e?page=169"> Wooky to Offer Style Me Up! Disney W </a> <a title="The Toy Book February 2014 page 170" href="http://viewer.zmags.com/publication/cdeca42e?page=170"> CAocntisvtirtuiecstio&n Ohio Art Goes Micro O </a> <a title="The Toy Book February 2014 page 171" href="http://viewer.zmags.com/publication/cdeca42e?page=171"> Paper Punk Adds Nickelodeon Properties P </a> <a title="The Toy Book February 2014 page 172" href="http://viewer.zmags.com/publication/cdeca42e?page=172"> ApTpabcelestsor&ies Hasbro Debuts Furby Furblings</a> <a title="The Toy Book February 2014 page 173" href="http://viewer.zmags.com/publication/cdeca42e?page=173"> </a> <a title="The Toy Book February 2014 page 174" href="http://viewer.zmags.com/publication/cdeca42e?page=174"> ApTpabcelestsor&ies 174 · THE TOY</a> <a title="The Toy Book February 2014 page 175" href="http://viewer.zmags.com/publication/cdeca42e?page=175"> </a> <a title="The Toy Book February 2014 page 176" href="http://viewer.zmags.com/publication/cdeca42e?page=176"> ApTpabcelestsor&ies Verdes Innovations' Newest V-</a> <a title="The Toy Book February 2014 page 177" href="http://viewer.zmags.com/publication/cdeca42e?page=177"> </a> <a title="The Toy Book February 2014 page 178" href="http://viewer.zmags.com/publication/cdeca42e?page=178"> Improv Electronics Redefines Note-Taking T </a> <a title="The Toy Book February 2014 page 179" href="http://viewer.zmags.com/publication/cdeca42e?page=179"> School Zone Unveils School Zone Little Scholar </a> <a title="The Toy Book February 2014 page 180" href="http://viewer.zmags.com/publication/cdeca42e?page=180"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book February 2014 page 181" href="http://viewer.zmags.com/publication/cdeca42e?page=181"> FEBRUARY 2014 THE DEFINITIVE INFORMATION SOURC</a> <a title="The Toy Book February 2014 page 182" href="http://viewer.zmags.com/publication/cdeca42e?page=182"> </a> <a title="The Toy Book February 2014 page 183" href="http://viewer.zmags.com/publication/cdeca42e?page=183"> C Reaching Consumers at Home onsu</a> <a title="The Toy Book February 2014 page 184" href="http://viewer.zmags.com/publication/cdeca42e?page=184"> ASTRA'S INSIGHTS ASTRA'S NETWORKINGIOdeas : Sh</a> <a title="The Toy Book February 2014 page 185" href="http://viewer.zmags.com/publication/cdeca42e?page=185"> </a> <a title="The Toy Book February 2014 page 186" href="http://viewer.zmags.com/publication/cdeca42e?page=186"> for Toy Business Growth BARTERING A by John Str</a> <a title="The Toy Book February 2014 page 187" href="http://viewer.zmags.com/publication/cdeca42e?page=187"> Narrow Your Focus, </a> <a title="The Toy Book February 2014 page 188" href="http://viewer.zmags.com/publication/cdeca42e?page=188"> Thames & Kosmos Teaches Robotics to Young En</a> <a title="The Toy Book February 2014 page 189" href="http://viewer.zmags.com/publication/cdeca42e?page=189"> </a> <a title="The Toy Book February 2014 page 190" href="http://viewer.zmags.com/publication/cdeca42e?page=190"> Worx Keeps Kids in Style O</a> <a title="The Toy Book February 2014 page 191" href="http://viewer.zmags.com/publication/cdeca42e?page=191"> </a> <a title="The Toy Book February 2014 page 192" href="http://viewer.zmags.com/publication/cdeca42e?page=192"> Aeromax Travels to Space and Beyond</a> <a title="The Toy Book February 2014 page 193" href="http://viewer.zmags.com/publication/cdeca42e?page=193"> R Reeves Offers Peace, Love, and Horses </a> <a title="The Toy Book February 2014 page 194" href="http://viewer.zmags.com/publication/cdeca42e?page=194"> Beach and Nature Co. Gets Kids on Track </a> <a title="The Toy Book February 2014 page 195" href="http://viewer.zmags.com/publication/cdeca42e?page=195"> </a> <a title="The Toy Book February 2014 page 196" href="http://viewer.zmags.com/publication/cdeca42e?page=196"> SmMart Toys Attracts with New agnetic Co</a> <a title="The Toy Book February 2014 page 197" href="http://viewer.zmags.com/publication/cdeca42e?page=197"> Melissa & Doug Plays House </a> <a title="The Toy Book February 2014 page 198" href="http://viewer.zmags.com/publication/cdeca42e?page=198"> S Schoenhut Plays Twinkle Tunes </a> <a title="The Toy Book February 2014 page 199" href="http://viewer.zmags.com/publication/cdeca42e?page=199"> </a> <a title="The Toy Book February 2014 page 200" href="http://viewer.zmags.com/publication/cdeca42e?page=200"> Specialty T Take Flight with Guillow </a> <a title="The Toy Book February 2014 page 201" href="http://viewer.zmags.com/publication/cdeca42e?page=201"> C OgoSport Zips Along atapult action a</a> <a title="The Toy Book February 2014 page 202" href="http://viewer.zmags.com/publication/cdeca42e?page=202"> Specialty CHigh IntenCity Is Charming </a> <a title="The Toy Book February 2014 page 203" href="http://viewer.zmags.com/publication/cdeca42e?page=203"> TTangle Lights Up the Night he Tangle Matr</a> <a title="The Toy Book February 2014 page 204" href="http://viewer.zmags.com/publication/cdeca42e?page=204"> Green Toys Brings the Circus to Life </a> <a title="The Toy Book February 2014 page 205" href="http://viewer.zmags.com/publication/cdeca42e?page=205"> </a> <a title="The Toy Book February 2014 page 206" href="http://viewer.zmags.com/publication/cdeca42e?page=206"> Maple Landmark Is Xtreme </a> <a title="The Toy Book February 2014 page 207" href="http://viewer.zmags.com/publication/cdeca42e?page=207"> T Build and Learn with OWI he EM4 E</a> <a title="The Toy Book February 2014 page 208" href="http://viewer.zmags.com/publication/cdeca42e?page=208"> Beamz Helps Kids Make Music </a> <a title="The Toy Book February 2014 page 209" href="http://viewer.zmags.com/publication/cdeca42e?page=209"> TMBagicforest Sparks ig Imaginations </a> <a title="The Toy Book February 2014 page 210" href="http://viewer.zmags.com/publication/cdeca42e?page=210"> Learning Resources Teaches Kids Through Food a</a> <a title="The Toy Book February 2014 page 211" href="http://viewer.zmags.com/publication/cdeca42e?page=211"> MEDIA CENTER Rainbow Beast and The Rock</a> <a title="The Toy Book February 2014 page 212" href="http://viewer.zmags.com/publication/cdeca42e?page=212"> CHILDREN'S PUBLISHING </a> <a title="The Toy Book February 2014 page 213" href="http://viewer.zmags.com/publication/cdeca42e?page=213"> Clothesline Clues to Jobs People Do H</a> <a title="The Toy Book February 2014 page 214" href="http://viewer.zmags.com/publication/cdeca42e?page=214"> AcVtieohnicFleisgu&res Moose Toys' Light Up Speed</a> <a title="The Toy Book February 2014 page 215" href="http://viewer.zmags.com/publication/cdeca42e?page=215"> </a> <a title="The Toy Book February 2014 page 216" href="http://viewer.zmags.com/publication/cdeca42e?page=216"> AcVtieohnicFleisgu&res SpongeBob Vinyl characters</a> <a title="The Toy Book February 2014 page 217" href="http://viewer.zmags.com/publication/cdeca42e?page=217"> Wicked Cool Toys Launches Monster Jam Plush T </a> <a title="The Toy Book February 2014 page 218" href="http://viewer.zmags.com/publication/cdeca42e?page=218"> AcVtieohnicFleisgu&res Tree House Kids Revvs and </a> <a title="The Toy Book February 2014 page 219" href="http://viewer.zmags.com/publication/cdeca42e?page=219"> </a> <a title="The Toy Book February 2014 page 220" href="http://viewer.zmags.com/publication/cdeca42e?page=220"> AcVtieohnicFleisgu&res 220 · THE </a> <a title="The Toy Book February 2014 page 221" href="http://viewer.zmags.com/publication/cdeca42e?page=221"> Party Animal Gets the Party Started M </a> <a title="The Toy Book February 2014 page 222" href="http://viewer.zmags.com/publication/cdeca42e?page=222"> AcVtieohnicFleisgu&res Skullduggery Races to Toy </a> <a title="The Toy Book February 2014 page 223" href="http://viewer.zmags.com/publication/cdeca42e?page=223"> MGA Entertainment Has Touch-Centric </a> <a title="The Toy Book February 2014 page 224" href="http://viewer.zmags.com/publication/cdeca42e?page=224"> 224 · THE TOY BOOK </a> <a title="The Toy Book February 2014 page 225" href="http://viewer.zmags.com/publication/cdeca42e?page=225"> Hasbro Debuts Marvel Super Hero Mashers and Kre-O</a> <a title="The Toy Book February 2014 page 226" href="http://viewer.zmags.com/publication/cdeca42e?page=226"> AcVtieohnicFleisgu&res Fisher-Price Expands Thoma</a> <a title="The Toy Book February 2014 page 227" href="http://viewer.zmags.com/publication/cdeca42e?page=227"> Maisto Zooms In P ower Builds, fro</a> <a title="The Toy Book February 2014 page 228" href="http://viewer.zmags.com/publication/cdeca42e?page=228"> PInfant & reschool MThe Original Toy Co. Works wi</a> <a title="The Toy Book February 2014 page 229" href="http://viewer.zmags.com/publication/cdeca42e?page=229"> </a> <a title="The Toy Book February 2014 page 230" href="http://viewer.zmags.com/publication/cdeca42e?page=230"> PInfant & reschool It's Time for Tea with Reeves </a> <a title="The Toy Book February 2014 page 231" href="http://viewer.zmags.com/publication/cdeca42e?page=231"> Fat Brain Toys Shows Building Smarts S </a> <a title="The Toy Book February 2014 page 232" href="http://viewer.zmags.com/publication/cdeca42e?page=232"> Elmo Bath Adven</a> <a title="The Toy Book February 2014 page 233" href="http://viewer.zmags.com/publication/cdeca42e?page=233"> Visit us at Toy Fair Booth # 5521</a> <a title="The Toy Book February 2014 page 234" href="http://viewer.zmags.com/publication/cdeca42e?page=234"> PInfant & reschool Alex Toys Gets into the Groove</a> <a title="The Toy Book February 2014 page 235" href="http://viewer.zmags.com/publication/cdeca42e?page=235"> Tiny Love Encourages Sensory Stimulation </a> <a title="The Toy Book February 2014 page 236" href="http://viewer.zmags.com/publication/cdeca42e?page=236"> 236 · THE TOY BOOK Cloud b Twinkles into Toy Fai</a> <a title="The Toy Book February 2014 page 237" href="http://viewer.zmags.com/publication/cdeca42e?page=237"> From Playtime to Bathtime, B kids Is Full of Magi</a> <a title="The Toy Book February 2014 page 238" href="http://viewer.zmags.com/publication/cdeca42e?page=238"> Winfun Has Tots Wiggling and Giggling T </a> <a title="The Toy Book February 2014 page 239" href="http://viewer.zmags.com/publication/cdeca42e?page=239"> </a> <a title="The Toy Book February 2014 page 240" href="http://viewer.zmags.com/publication/cdeca42e?page=240"> PInfant & reschool ThinkFun Gets Babies into the </a> <a title="The Toy Book February 2014 page 241" href="http://viewer.zmags.com/publication/cdeca42e?page=241"> Gorgeous Products Balances Fun and Skill Developm</a> <a title="The Toy Book February 2014 page 242" href="http://viewer.zmags.com/publication/cdeca42e?page=242"> Why Children P A the Way They Do L Y </a> <a title="The Toy Book February 2014 page 243" href="http://viewer.zmags.com/publication/cdeca42e?page=243"> Mastery · Mastery play at this age is focu</a> <a title="The Toy Book February 2014 page 244" href="http://viewer.zmags.com/publication/cdeca42e?page=244"> The Technology Trickle-Down Effect at by Reyn</a> <a title="The Toy Book February 2014 page 245" href="http://viewer.zmags.com/publication/cdeca42e?page=245"> science, and artificially intelligent and capable</a> <a title="The Toy Book February 2014 page 246" href="http://viewer.zmags.com/publication/cdeca42e?page=246"> State of the Industry continued from page 59 How </a> <a title="The Toy Book February 2014 page 247" href="http://viewer.zmags.com/publication/cdeca42e?page=247"> because concepts and ideas are not </a> <a title="The Toy Book February 2014 page 248" href="http://viewer.zmags.com/publication/cdeca42e?page=248"> State of the Industry continued from page 58 th</a> <a title="The Toy Book February 2014 page 249" href="http://viewer.zmags.com/publication/cdeca42e?page=249"> </a> <a title="The Toy Book February 2014 page 250" href="http://viewer.zmags.com/publication/cdeca42e?page=250"> International Toy Industry e World of Licenses by</a> <a title="The Toy Book February 2014 page 251" href="http://viewer.zmags.com/publication/cdeca42e?page=251"> Besides global themes, each country has its own l</a> <a title="The Toy Book February 2014 page 252" href="http://viewer.zmags.com/publication/cdeca42e?page=252"> International Toy Industry German Quality from Ch</a> <a title="The Toy Book February 2014 page 253" href="http://viewer.zmags.com/publication/cdeca42e?page=253"> secondary, and a vocational school. The fin</a> <a title="The Toy Book February 2014 page 254" href="http://viewer.zmags.com/publication/cdeca42e?page=254"> </a> <a title="The Toy Book February 2014 page 255" href="http://viewer.zmags.com/publication/cdeca42e?page=255"> </a> <a title="The Toy Book February 2014 page 256" href="http://viewer.zmags.com/publication/cdeca42e?page=256"> </a> <a title="The Toy Book February 2014 page 257" href="http://viewer.zmags.com/publication/cdeca42e?page=257"> </a> <a title="The Toy Book February 2014 page 258" href="http://viewer.zmags.com/publication/cdeca42e?page=258"> Welcome Editor's Note Halloween in 2014 Hallowe</a> <a title="The Toy Book February 2014 page 259" href="http://viewer.zmags.com/publication/cdeca42e?page=259"> </a> <a title="The Toy Book February 2014 page 260" href="http://viewer.zmags.com/publication/cdeca42e?page=260"> Stats osTtoupm5e ASedaurlcthes C Top 5 Adult C</a> <a title="The Toy Book February 2014 page 261" href="http://viewer.zmags.com/publication/cdeca42e?page=261"> </a> <a title="The Toy Book February 2014 page 262" href="http://viewer.zmags.com/publication/cdeca42e?page=262"> Insider Look at Trends a Freaky Frida</a> <a title="The Toy Book February 2014 page 263" href="http://viewer.zmags.com/publication/cdeca42e?page=263"> , and 2015's . As such, it has a</a> <a title="The Toy Book February 2014 page 264" href="http://viewer.zmags.com/publication/cdeca42e?page=264"> Insider Look at Trends Dream, Black Widow, and Ir</a> <a title="The Toy Book February 2014 page 265" href="http://viewer.zmags.com/publication/cdeca42e?page=265"> </a> <a title="The Toy Book February 2014 page 266" href="http://viewer.zmags.com/publication/cdeca42e?page=266"> Insider Look at Halloween & Party Expo by Drew </a> <a title="The Toy Book February 2014 page 267" href="http://viewer.zmags.com/publication/cdeca42e?page=267"> tend both for a richer experience. Both the</a> <a title="The Toy Book February 2014 page 268" href="http://viewer.zmags.com/publication/cdeca42e?page=268"> Expert Q&A Rubie's Costume Co. Rubie's Launches </a> <a title="The Toy Book February 2014 page 269" href="http://viewer.zmags.com/publication/cdeca42e?page=269"> because they bought conservatively, retailers act</a> <a title="The Toy Book February 2014 page 270" href="http://viewer.zmags.com/publication/cdeca42e?page=270"> Expert Q&A Rubie's Costume Co. </a> <a title="The Toy Book February 2014 page 271" href="http://viewer.zmags.com/publication/cdeca42e?page=271"> Trends Perspectives B Can't Wait Until Hallowe</a> <a title="The Toy Book February 2014 page 272" href="http://viewer.zmags.com/publication/cdeca42e?page=272"> Retailer Spotlight Costume SuperCenter The 0ne-S</a> <a title="The Toy Book February 2014 page 273" href="http://viewer.zmags.com/publication/cdeca42e?page=273"> tirely different audience than the one that Costu</a> <a title="The Toy Book February 2014 page 274" href="http://viewer.zmags.com/publication/cdeca42e?page=274"> Insider Look at Las Vegas Halloween Show </a> <a title="The Toy Book February 2014 page 275" href="http://viewer.zmags.com/publication/cdeca42e?page=275"> Expert Q&A Fun World B Fun World Looks to Spook</a> <a title="The Toy Book February 2014 page 276" href="http://viewer.zmags.com/publication/cdeca42e?page=276"> Insider Look at Home Decor Deck the Halls With </a> <a title="The Toy Book February 2014 page 277" href="http://viewer.zmags.com/publication/cdeca42e?page=277"> T he Foggie, from Duval LLC, is a 400W fo</a> <a title="The Toy Book February 2014 page 278" href="http://viewer.zmags.com/publication/cdeca42e?page=278"> Product Preview Adults' Costumes Tetris G</a> <a title="The Toy Book February 2014 page 279" href="http://viewer.zmags.com/publication/cdeca42e?page=279"> B T he Iron Girl Bustier Costume, from </a> <a title="The Toy Book February 2014 page 280" href="http://viewer.zmags.com/publication/cdeca42e?page=280"> </a> <a title="The Toy Book February 2014 page 281" href="http://viewer.zmags.com/publication/cdeca42e?page=281"> </a> <a title="The Toy Book February 2014 page 282" href="http://viewer.zmags.com/publication/cdeca42e?page=282"> Product Preview Kids' Costumes S uper M</a> <a title="The Toy Book February 2014 page 283" href="http://viewer.zmags.com/publication/cdeca42e?page=283"> B C ora the Kitty Witch, from Princess Paradi</a> <a title="The Toy Book February 2014 page 284" href="http://viewer.zmags.com/publication/cdeca42e?page=284"> Insider Look at G oth White, from Manic Panic</a> <a title="The Toy Book February 2014 page 285" href="http://viewer.zmags.com/publication/cdeca42e?page=285"> B C andyRific offers classic new Halloween items </a> <a title="The Toy Book February 2014 page 286" href="http://viewer.zmags.com/publication/cdeca42e?page=286"> H ighest Heel is adding to its glow UV- </a> <a title="The Toy Book February 2014 page 287" href="http://viewer.zmags.com/publication/cdeca42e?page=287"> Product Preview Pet CostumBes R ubie's Pet Shop B</a> <a title="The Toy Book February 2014 page 288" href="http://viewer.zmags.com/publication/cdeca42e?page=288"> Product Preview Toys & Media W eb Attack Black Wi</a> <a title="The Toy Book February 2014 page 289" href="http://viewer.zmags.com/publication/cdeca42e?page=289"> </a> <a title="The Toy Book February 2014 page 290" href="http://viewer.zmags.com/publication/cdeca42e?page=290"> Industry Update Haunted Attraction National Tra</a> <a title="The Toy Book February 2014 page 291" href="http://viewer.zmags.com/publication/cdeca42e?page=291"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book February 2014 page 292" href="http://viewer.zmags.com/publication/cdeca42e?page=292"> Flashback Halloween 1994 A Host of New Licenses </a> <a title="The Toy Book February 2014 page 293" href="http://viewer.zmags.com/publication/cdeca42e?page=293"> </a> <a title="The Toy Book February 2014 page 294" href="http://viewer.zmags.com/publication/cdeca42e?page=294"> </a> <a title="The Toy Book February 2014 page 295" href="http://viewer.zmags.com/publication/cdeca42e?page=295"> continued from page 38 Source: KIDS GLOBAL </a> <a title="The Toy Book February 2014 page 296" href="http://viewer.zmags.com/publication/cdeca42e?page=296"> marketplace Industry BUSIN</a> <a title="The Toy Book February 2014 page 297" href="http://viewer.zmags.com/publication/cdeca42e?page=297"> Advertiser Index Activision......................</a> <a title="The Toy Book February 2014 page 298" href="http://viewer.zmags.com/publication/cdeca42e?page=298"> Flashback: February1994 1. Industry News 2. 3. </a> <a title="The Toy Book February 2014 page 299" href="http://viewer.zmags.com/publication/cdeca42e?page=299"> </a> <a title="The Toy Book February 2014 page 300" href="http://viewer.zmags.com/publication/cdeca42e?page=300"> </a>