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<br /> 2016 Real Estate Trends I Unconventional Apartment Marketing I Recognition Programs That Work I Generating Revenue with Resident Storage<br /> Style + Substance at 450K Apartments I Listening Skills That Drive Sales I Lessons from Southwest Airlines<br /> www.pma-dc.org • www.bestapartmentsindc.com<br /> PMA Calendar<br /> Get Involved Meeting<br /> Tuesday, January 12<br /> 11:30 a.m. - 1:30 p.m.<br /> Maggiano’s Little Italy<br /> 2001 International Drive<br /> McLean, VA 22102<br /> General Membership Meeting:<br /> A New Year, A New You<br /> Thursday, January 21<br /> 6 - 9 p.m.<br /> The Westin Tysons Corner<br /> 7801 Leesburg Pike<br /> Falls Church, VA 22043<br /> Rent Collection Strategies for the New Year<br /> Thursday, January 28<br /> 9 a.m. - 12 p.m.<br /> Rollins Congressional Club<br /> 1621 Martha Terrace<br /> Rockville, MD 20852<br /> PMEXPO Exhibitor Orientation<br /> Friday, February 12<br /> 11 a.<a title="bulletin_jan16 page 1" href="http://viewer.zmags.com/publication/d03ce42f?page=1"> 2016 Real Estate Trends I Unconventional Apartmen</a> <a title="bulletin_jan16 page 2" href="http://viewer.zmags.com/publication/d03ce42f?page=2"> PMA Calendar Get Involved Meeting Tuesday, Jan</a> <a title="bulletin_jan16 page 3" href="http://viewer.zmags.com/publication/d03ce42f?page=3"> PRESIDENT’S MESSAGE A New Year, A New You Kat</a> <a title="bulletin_jan16 page 4" href="http://viewer.zmags.com/publication/d03ce42f?page=4"> 4 www.pma-dc.org </a> <a title="bulletin_jan16 page 5" href="http://viewer.zmags.com/publication/d03ce42f?page=5"> Features Conducting a Social Media Audit </a> <a title="bulletin_jan16 page 6" href="http://viewer.zmags.com/publication/d03ce42f?page=6"> A New Year, A New You Jen Dalton Keynotes January</a> <a title="bulletin_jan16 page 7" href="http://viewer.zmags.com/publication/d03ce42f?page=7"> What Effect the Economy Will Have On Your Propert</a> <a title="bulletin_jan16 page 8" href="http://viewer.zmags.com/publication/d03ce42f?page=8"> Conducting a Social Media Audit Are your gettin</a> <a title="bulletin_jan16 page 9" href="http://viewer.zmags.com/publication/d03ce42f?page=9"> 2015 Leasing Professional Awards: Absolute Encour</a> <a title="bulletin_jan16 page 10" href="http://viewer.zmags.com/publication/d03ce42f?page=10"> customer service to anyone that I come in contact</a> <a title="bulletin_jan16 page 11" href="http://viewer.zmags.com/publication/d03ce42f?page=11"> 2015 MAE Awards: Apartment Marketing and Advertis</a> <a title="bulletin_jan16 page 12" href="http://viewer.zmags.com/publication/d03ce42f?page=12"> honorable mention level. The judges, Lamar McCown</a> <a title="bulletin_jan16 page 13" href="http://viewer.zmags.com/publication/d03ce42f?page=13"> </a> <a title="bulletin_jan16 page 14" href="http://viewer.zmags.com/publication/d03ce42f?page=14"> Congratulations, 2015 MAE Award Winners! exa</a> <a title="bulletin_jan16 page 15" href="http://viewer.zmags.com/publication/d03ce42f?page=15"> Lease-Up Apartment, In-House - The Promenade at R</a> <a title="bulletin_jan16 page 16" href="http://viewer.zmags.com/publication/d03ce42f?page=16"> Holiday Ball 2015: We Spent an Elegant Evening in</a> <a title="bulletin_jan16 page 17" href="http://viewer.zmags.com/publication/d03ce42f?page=17"> PMA Holiday Ball Sponsors • Careese Warren (Sou</a> <a title="bulletin_jan16 page 18" href="http://viewer.zmags.com/publication/d03ce42f?page=18"> Holiday Ball Photo Gallery </a> <a title="bulletin_jan16 page 19" href="http://viewer.zmags.com/publication/d03ce42f?page=19"> The Renaissance Washington, DC Downtown Hotel pro</a> <a title="bulletin_jan16 page 20" href="http://viewer.zmags.com/publication/d03ce42f?page=20"> The evening’s best dressed: Jessica Armstead (A.J</a> <a title="bulletin_jan16 page 21" href="http://viewer.zmags.com/publication/d03ce42f?page=21"> JANUARY 2016 | BULLETIN 21</a> <a title="bulletin_jan16 page 22" href="http://viewer.zmags.com/publication/d03ce42f?page=22"> Question of the Month What Recognition Programs W</a> <a title="bulletin_jan16 page 23" href="http://viewer.zmags.com/publication/d03ce42f?page=23"> One of the m</a> <a title="bulletin_jan16 page 24" href="http://viewer.zmags.com/publication/d03ce42f?page=24"> Property Manager’s Toolbox Paving the Road to Suc</a> <a title="bulletin_jan16 page 25" href="http://viewer.zmags.com/publication/d03ce42f?page=25"> 2. Internal employee social media pages are grea</a> <a title="bulletin_jan16 page 26" href="http://viewer.zmags.com/publication/d03ce42f?page=26"> RISING STAR SEMINAR Write Right Thursday, Februa</a> <a title="bulletin_jan16 page 27" href="http://viewer.zmags.com/publication/d03ce42f?page=27"> RISING STAR SEMINAR Rent Collection Strategies f</a> <a title="bulletin_jan16 page 28" href="http://viewer.zmags.com/publication/d03ce42f?page=28"> Community Service Committee Brings Holiday Cheer </a> <a title="bulletin_jan16 page 29" href="http://viewer.zmags.com/publication/d03ce42f?page=29"> Real Estate Trends for the Coming Year improved m</a> <a title="bulletin_jan16 page 30" href="http://viewer.zmags.com/publication/d03ce42f?page=30"> The design of office space continues to change to</a> <a title="bulletin_jan16 page 31" href="http://viewer.zmags.com/publication/d03ce42f?page=31"> Trend 9: We Raised the Capital; Now, What Do We D</a> <a title="bulletin_jan16 page 32" href="http://viewer.zmags.com/publication/d03ce42f?page=32"> Get Involved and Get Ahead PMA committee servic</a> <a title="bulletin_jan16 page 33" href="http://viewer.zmags.com/publication/d03ce42f?page=33"> You Are Your Dad’s Buick Do you believe that bu</a> <a title="bulletin_jan16 page 34" href="http://viewer.zmags.com/publication/d03ce42f?page=34"> Platinum Sponsor Spotlight Ten Good Minutes With </a> <a title="bulletin_jan16 page 35" href="http://viewer.zmags.com/publication/d03ce42f?page=35"> of-house operations that resulted from the OTS Ho</a> <a title="bulletin_jan16 page 36" href="http://viewer.zmags.com/publication/d03ce42f?page=36"> PMA allows us to spend time with our clients work</a> <a title="bulletin_jan16 page 37" href="http://viewer.zmags.com/publication/d03ce42f?page=37"> Tom’s Blog: Looking Forward to 2016 January is </a> <a title="bulletin_jan16 page 38" href="http://viewer.zmags.com/publication/d03ce42f?page=38"> Operations Corner How to Generate Additional Inco</a> <a title="bulletin_jan16 page 39" href="http://viewer.zmags.com/publication/d03ce42f?page=39"> (44%) are identified as the “top two</a> <a title="bulletin_jan16 page 40" href="http://viewer.zmags.com/publication/d03ce42f?page=40"> • Have your maintenance staff check your s</a> <a title="bulletin_jan16 page 41" href="http://viewer.zmags.com/publication/d03ce42f?page=41"> PACE Awards Spotlight Winner, Lease-Up, Washingto</a> <a title="bulletin_jan16 page 42" href="http://viewer.zmags.com/publication/d03ce42f?page=42"> 450K, a luxury apartment high-rise in DC’s vibran</a> <a title="bulletin_jan16 page 43" href="http://viewer.zmags.com/publication/d03ce42f?page=43"> The success of this strategy was supported by the</a> <a title="bulletin_jan16 page 44" href="http://viewer.zmags.com/publication/d03ce42f?page=44"> Regular resident events contribute to management’</a> <a title="bulletin_jan16 page 45" href="http://viewer.zmags.com/publication/d03ce42f?page=45"> Listening Skills That Drive Sales The following a</a> <a title="bulletin_jan16 page 46" href="http://viewer.zmags.com/publication/d03ce42f?page=46"> • Look ‘em in the eye! When a prospect/customer</a> <a title="bulletin_jan16 page 47" href="http://viewer.zmags.com/publication/d03ce42f?page=47"> Committee Corner The following is a short recap o</a> <a title="bulletin_jan16 page 48" href="http://viewer.zmags.com/publication/d03ce42f?page=48"> Program and Seminar Committee The Committee met T</a> <a title="bulletin_jan16 page 49" href="http://viewer.zmags.com/publication/d03ce42f?page=49"> Lessons from Southwest Airlines to Attract and Re</a> <a title="bulletin_jan16 page 50" href="http://viewer.zmags.com/publication/d03ce42f?page=50"> PMEXPO Celebrates 40 Years! PMEXPO celebrates f</a> <a title="bulletin_jan16 page 51" href="http://viewer.zmags.com/publication/d03ce42f?page=51"> PMEXPO remains committed to helping property mana</a> <a title="bulletin_jan16 page 52" href="http://viewer.zmags.com/publication/d03ce42f?page=52"> Associate Corner: Reach Your Target Audience with</a> <a title="bulletin_jan16 page 53" href="http://viewer.zmags.com/publication/d03ce42f?page=53"> 2016 PMA Platinum Sponsors </a> <a title="bulletin_jan16 page 54" href="http://viewer.zmags.com/publication/d03ce42f?page=54"> PMA’s 2016 Five-Star Sponsors </a>