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Best regards
Zmags
2016 Real Estate Trends I Unconventional Apartment Marketing I Recognition Programs That Work I Generating Revenue with Resident Storage
Style + Substance at 450K Apartments I Listening Skills That Drive Sales I Lessons from Southwest Airlines
www.pma-dc.org • www.bestapartmentsindc.com
PMA Calendar
Get Involved Meeting
Tuesday, January 12
11:30 a.m. - 1:30 p.m.
Maggiano’s Little Italy
2001 International Drive
McLean, VA 22102
General Membership Meeting:
A New Year, A New You
Thursday, January 21
6 - 9 p.m.
The Westin Tysons Corner
7801 Leesburg Pike
Falls Church, VA 22043
Rent Collection Strategies for the New Year
Thursday, January 28
9 a.m. - 12 p.m.
Rollins Congressional Club
1621 Martha Terrace
Rockville, MD 20852
PMEXPO Exhibitor Orientation
Friday, February 12
11 a.
2016 Real Estate Trends I Unconventional Apartmen
PMA Calendar Get Involved Meeting Tuesday, Jan
PRESIDENT’S MESSAGE A New Year, A New You Kat
4 www.pma-dc.org
Features Conducting a Social Media Audit
A New Year, A New You Jen Dalton Keynotes January
What Effect the Economy Will Have On Your Propert
Conducting a Social Media Audit Are your gettin
2015 Leasing Professional Awards: Absolute Encour
customer service to anyone that I come in contact
2015 MAE Awards: Apartment Marketing and Advertis
honorable mention level. The judges, Lamar McCown
Congratulations, 2015 MAE Award Winners! exa
Lease-Up Apartment, In-House - The Promenade at R
Holiday Ball 2015: We Spent an Elegant Evening in
PMA Holiday Ball Sponsors • Careese Warren (Sou
Holiday Ball Photo Gallery
The Renaissance Washington, DC Downtown Hotel pro
The evening’s best dressed: Jessica Armstead (A.J
JANUARY 2016 | BULLETIN 21
Question of the Month What Recognition Programs W
One of the m
Property Manager’s Toolbox Paving the Road to Suc
2. Internal employee social media pages are grea
RISING STAR SEMINAR Write Right Thursday, Februa
RISING STAR SEMINAR Rent Collection Strategies f
Community Service Committee Brings Holiday Cheer
Real Estate Trends for the Coming Year improved m
The design of office space continues to change to
Trend 9: We Raised the Capital; Now, What Do We D
Get Involved and Get Ahead PMA committee servic
You Are Your Dad’s Buick Do you believe that bu
Platinum Sponsor Spotlight Ten Good Minutes With
of-house operations that resulted from the OTS Ho
PMA allows us to spend time with our clients work
Tom’s Blog: Looking Forward to 2016 January is
Operations Corner How to Generate Additional Inco
(44%) are identified as the “top two
• Have your maintenance staff check your s
PACE Awards Spotlight Winner, Lease-Up, Washingto
450K, a luxury apartment high-rise in DC’s vibran
The success of this strategy was supported by the
Regular resident events contribute to management’
Listening Skills That Drive Sales The following a
• Look ‘em in the eye! When a prospect/customer
Committee Corner The following is a short recap o
Program and Seminar Committee The Committee met T
Lessons from Southwest Airlines to Attract and Re
PMEXPO Celebrates 40 Years! PMEXPO celebrates f
PMEXPO remains committed to helping property mana
Associate Corner: Reach Your Target Audience with
2016 PMA Platinum Sponsors
PMA’s 2016 Five-Star Sponsors