<br />
Chatbots preventing fraud. Strong finish means more satisfied customers. Html invoices<br />
increase freedom of choice. Neuroscience measures the effect of your communication.<br />
– creating the<br />
brand communities<br />
of tomorrow<br />
communication magazine #2 2018<br />
ARE YOU<br />
DIGITAL<br />
ENOUGH?<br />
02<br />
It takes courage<br />
to change<br />
Ylva Ekborn<br />
CEO, PostNord Strålfors Group<br />
Smarter Communication Magazine<br />
is published by PostNord Strålfors Group AB<br />
Responsible publisher:<br />
Elisabeth Wesselson,<br />
Head of Staff<br />
elisabeth.wesselson@stralfors.se<br />
Production:<br />
www.valuenotnoise.se<br />
Art Director:<br />
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 1" href="http://viewer.zmags.com/publication/d108c62e?page=1"> Chatbots preventing fraud. Strong finish means mor</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 2" href="http://viewer.zmags.com/publication/d108c62e?page=2"> 02 It takes courage to change </a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 3" href="http://viewer.zmags.com/publication/d108c62e?page=3"> 03 ARE YOU DIGI</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 4" href="http://viewer.zmags.com/publication/d108c62e?page=4"> 04 Best at digitalization in the Nordic region R</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 5" href="http://viewer.zmags.com/publication/d108c62e?page=5"> Nordic people’s views on advertising mapped What</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 6" href="http://viewer.zmags.com/publication/d108c62e?page=6"> 06 WITH A SENSE FOR COMMUNICATION Using technol</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 7" href="http://viewer.zmags.com/publication/d108c62e?page=7"> 07 Tobii 2 Pro Glasses, which register visu</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 8" href="http://viewer.zmags.com/publication/d108c62e?page=8"> 08 person is looking at while simulta- neou</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 9" href="http://viewer.zmags.com/publication/d108c62e?page=9"> FIVE INSIGHTS FROM BEHIND THE MIND 2 1. Printed m</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 10" href="http://viewer.zmags.com/publication/d108c62e?page=10"> 10 GREATER CUSTOMER SATISFACTION thanks to digita</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 11" href="http://viewer.zmags.com/publication/d108c62e?page=11"> 11</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 12" href="http://viewer.zmags.com/publication/d108c62e?page=12"> 12 Coordinating all the</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 13" href="http://viewer.zmags.com/publication/d108c62e?page=13"> 13 Skellefteå Kraft was founded in 1906 when</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 14" href="http://viewer.zmags.com/publication/d108c62e?page=14"> 14 FIND OUT MORE To </a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 15" href="http://viewer.zmags.com/publication/d108c62e?page=15"> 15 KNOWLEDGE generates good customer dialogue N</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 16" href="http://viewer.zmags.com/publication/d108c62e?page=16"> 16 Are you digital enough? Opponent, explorer o</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 17" href="http://viewer.zmags.com/publication/d108c62e?page=17"> “THE PLAYER” You have a purpose and a goal for yo</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 18" href="http://viewer.zmags.com/publication/d108c62e?page=18"> 18 ON THE CUSTOMER’S Daniel Ewerman, author and </a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 19" href="http://viewer.zmags.com/publication/d108c62e?page=19"> SIDE It turned out that the auto-gen- erate</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 20" href="http://viewer.zmags.com/publication/d108c62e?page=20"> 20 Where are we heading? In the Nordic countrie</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 21" href="http://viewer.zmags.com/publication/d108c62e?page=21"> 21</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 22" href="http://viewer.zmags.com/publication/d108c62e?page=22"> 22 Our payment system has r</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 23" href="http://viewer.zmags.com/publication/d108c62e?page=23"> 23 THREE TRENDS IN THE FIELD OF PAYMEN</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 24" href="http://viewer.zmags.com/publication/d108c62e?page=24"> 24 AI AND CHATBOTS STOPPING FRAUD With the advent</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 25" href="http://viewer.zmags.com/publication/d108c62e?page=25"> 25 MORE INTERNET FRAUD According to the cred</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 26" href="http://viewer.zmags.com/publication/d108c62e?page=26"> 26 DO THE RIGHT – in every part of the customer j</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 27" href="http://viewer.zmags.com/publication/d108c62e?page=27"> 27 THING One example is to present the term</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 28" href="http://viewer.zmags.com/publication/d108c62e?page=28"> 28 Choosing channels for the customer jour</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 29" href="http://viewer.zmags.com/publication/d108c62e?page=29"> POST-PURCHASE PHASE Finally, customers are intere</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 30" href="http://viewer.zmags.com/publication/d108c62e?page=30"> 30 A PUS H IN THE RIGHT DIRECTION Stressful, d</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 31" href="http://viewer.zmags.com/publication/d108c62e?page=31"> 31 </a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 32" href="http://viewer.zmags.com/publication/d108c62e?page=32"> 32 We try to use the simplest channels. Flexibl</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 33" href="http://viewer.zmags.com/publication/d108c62e?page=33"> IKANO BANK AB Ikano Bank is based in Älmhult, in </a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 34" href="http://viewer.zmags.com/publication/d108c62e?page=34"> 34 Thomas C. Redman. </a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 35" href="http://viewer.zmags.com/publication/d108c62e?page=35"> 35 FIVE TIPS FOR HOW TO MAKE BETTER USE OF</a>
<a title="Smarter-2018-2-EN-Inlaga-ZMAG page 36" href="http://viewer.zmags.com/publication/d108c62e?page=36"> SWEDEN PORTO BETALT PORT PAYÉ Sender: PostNo</a>