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<br /> Spring 2010<br /> <br /> <br /> Regular Features<br /> Comment..........................................................................6<br /> Global news......................................................................8<br /> Legally Speaking..........................................................144<br /> The LIMA Page ...........................................................146<br /> Russian Insight.............................................................148<br /> The Brazil column......................................................150<br /> *New Column: Brand Business...............................152<br /> What’s On ...................................................................154<br /> Europe<br /> Izzy - the leading Serbian brand................................ 18<br /> Focus on Italy................................................................ 24<br /> The world of Mondo TV....................................... 36<br /> <a title="TOTAL LICENSING SPRING.pdf page 1" href="http://viewer.zmags.com/publication/d11de6ab?page=1"> Spring 2010</a> <a title="TOTAL LICENSING SPRING.pdf page 2" href="http://viewer.zmags.com/publication/d11de6ab?page=2"> </a> <a title="TOTAL LICENSING SPRING.pdf page 3" href="http://viewer.zmags.com/publication/d11de6ab?page=3"> </a> <a title="TOTAL LICENSING SPRING.pdf page 4" href="http://viewer.zmags.com/publication/d11de6ab?page=4"> Regular Features Comment.........................</a> <a title="TOTAL LICENSING SPRING.pdf page 5" href="http://viewer.zmags.com/publication/d11de6ab?page=5"> TM & © Warner Bros. Entertainment Inc. (s10) FOR</a> <a title="TOTAL LICENSING SPRING.pdf page 6" href="http://viewer.zmags.com/publication/d11de6ab?page=6"> Spring 2010 Publisher/Editor-in-Chief </a> <a title="TOTAL LICENSING SPRING.pdf page 7" href="http://viewer.zmags.com/publication/d11de6ab?page=7"> </a> <a title="TOTAL LICENSING SPRING.pdf page 8" href="http://viewer.zmags.com/publication/d11de6ab?page=8"> NEWS </a> <a title="TOTAL LICENSING SPRING.pdf page 9" href="http://viewer.zmags.com/publication/d11de6ab?page=9"> </a> <a title="TOTAL LICENSING SPRING.pdf page 10" href="http://viewer.zmags.com/publication/d11de6ab?page=10"> CARE BEARS EXPANDING IN GLOBAL MARKETS American G</a> <a title="TOTAL LICENSING SPRING.pdf page 11" href="http://viewer.zmags.com/publication/d11de6ab?page=11"> </a> <a title="TOTAL LICENSING SPRING.pdf page 12" href="http://viewer.zmags.com/publication/d11de6ab?page=12"> NEWS http</a> <a title="TOTAL LICENSING SPRING.pdf page 13" href="http://viewer.zmags.com/publication/d11de6ab?page=13"> </a> <a title="TOTAL LICENSING SPRING.pdf page 14" href="http://viewer.zmags.com/publication/d11de6ab?page=14"> INTERNATIONAL APPAREL DEALS FOR FLOWER FAIRIES TH</a> <a title="TOTAL LICENSING SPRING.pdf page 15" href="http://viewer.zmags.com/publication/d11de6ab?page=15"> </a> <a title="TOTAL LICENSING SPRING.pdf page 16" href="http://viewer.zmags.com/publication/d11de6ab?page=16"> NEWS http</a> <a title="TOTAL LICENSING SPRING.pdf page 17" href="http://viewer.zmags.com/publication/d11de6ab?page=17"> </a> <a title="TOTAL LICENSING SPRING.pdf page 18" href="http://viewer.zmags.com/publication/d11de6ab?page=18"> Serbian producers Janus Interactive are looking t</a> <a title="TOTAL LICENSING SPRING.pdf page 19" href="http://viewer.zmags.com/publication/d11de6ab?page=19"> </a> <a title="TOTAL LICENSING SPRING.pdf page 20" href="http://viewer.zmags.com/publication/d11de6ab?page=20"> GOSSIP GIRL FASHION HEADINGTO UK Warner Bros. Con</a> <a title="TOTAL LICENSING SPRING.pdf page 21" href="http://viewer.zmags.com/publication/d11de6ab?page=21"> Don’t just take our word for it.... </a> <a title="TOTAL LICENSING SPRING.pdf page 22" href="http://viewer.zmags.com/publication/d11de6ab?page=22"> AGE SEEKS PARTNERS NEWS </a> <a title="TOTAL LICENSING SPRING.pdf page 23" href="http://viewer.zmags.com/publication/d11de6ab?page=23"> TOTAL LICENSING CBS CONSUMER PRODUCTS REVEALS BE</a> <a title="TOTAL LICENSING SPRING.pdf page 24" href="http://viewer.zmags.com/publication/d11de6ab?page=24"> The Italian licensing industry has changed and gr</a> <a title="TOTAL LICENSING SPRING.pdf page 25" href="http://viewer.zmags.com/publication/d11de6ab?page=25"> </a> <a title="TOTAL LICENSING SPRING.pdf page 26" href="http://viewer.zmags.com/publication/d11de6ab?page=26"> brand licensing programs although there are a </a> <a title="TOTAL LICENSING SPRING.pdf page 27" href="http://viewer.zmags.com/publication/d11de6ab?page=27"> </a> <a title="TOTAL LICENSING SPRING.pdf page 28" href="http://viewer.zmags.com/publication/d11de6ab?page=28"> http://puppy.inmypocket.com/ 28 Francesca R. Gi</a> <a title="TOTAL LICENSING SPRING.pdf page 29" href="http://viewer.zmags.com/publication/d11de6ab?page=29"> AN MAT ON </a> <a title="TOTAL LICENSING SPRING.pdf page 30" href="http://viewer.zmags.com/publication/d11de6ab?page=30"> http://puppy.inmypocket.com/ 30 On the retail s</a> <a title="TOTAL LICENSING SPRING.pdf page 31" href="http://viewer.zmags.com/publication/d11de6ab?page=31"> www.graniepartners.com</a> <a title="TOTAL LICENSING SPRING.pdf page 32" href="http://viewer.zmags.com/publication/d11de6ab?page=32"> http://puppy.inmypocket.com/ 32 tion partner Mo</a> <a title="TOTAL LICENSING SPRING.pdf page 33" href="http://viewer.zmags.com/publication/d11de6ab?page=33"> ©1976, 1978, 1988, 1993, 1996, 2004, 2005, 2010 S</a> <a title="TOTAL LICENSING SPRING.pdf page 34" href="http://viewer.zmags.com/publication/d11de6ab?page=34"> http://puppy.inmypocket.com/ 34 Academy (workin</a> <a title="TOTAL LICENSING SPRING.pdf page 35" href="http://viewer.zmags.com/publication/d11de6ab?page=35"> TOTAL LICENSING with periodic and ad hoc market </a> <a title="TOTAL LICENSING SPRING.pdf page 36" href="http://viewer.zmags.com/publication/d11de6ab?page=36"> Mondo TV is quoted on the Star seg- ment of the I</a> <a title="TOTAL LICENSING SPRING.pdf page 37" href="http://viewer.zmags.com/publication/d11de6ab?page=37"> TOTAL LICENSING cards and ca</a> <a title="TOTAL LICENSING SPRING.pdf page 38" href="http://viewer.zmags.com/publication/d11de6ab?page=38"> By Paolo Lucci Managing Director Kazachok Italia </a> <a title="TOTAL LICENSING SPRING.pdf page 39" href="http://viewer.zmags.com/publication/d11de6ab?page=39"> Kids Licensing Forum The European Kids & Brands L</a> <a title="TOTAL LICENSING SPRING.pdf page 40" href="http://viewer.zmags.com/publication/d11de6ab?page=40"> From Fashion Brands to Plain Brands Italy </a> <a title="TOTAL LICENSING SPRING.pdf page 41" href="http://viewer.zmags.com/publication/d11de6ab?page=41"> </a> <a title="TOTAL LICENSING SPRING.pdf page 42" href="http://viewer.zmags.com/publication/d11de6ab?page=42"> 42 Backstage has operated in Italy as an indepen</a> <a title="TOTAL LICENSING SPRING.pdf page 43" href="http://viewer.zmags.com/publication/d11de6ab?page=43"> </a> <a title="TOTAL LICENSING SPRING.pdf page 44" href="http://viewer.zmags.com/publication/d11de6ab?page=44"> TOTAL LICENSING If 2009 was an incredible year</a> <a title="TOTAL LICENSING SPRING.pdf page 45" href="http://viewer.zmags.com/publication/d11de6ab?page=45"> to a very wide audience, that encom- passes babie</a> <a title="TOTAL LICENSING SPRING.pdf page 46" href="http://viewer.zmags.com/publication/d11de6ab?page=46"> 46 Smart Brands Srl is a new indepen- dent Itali</a> <a title="TOTAL LICENSING SPRING.pdf page 47" href="http://viewer.zmags.com/publication/d11de6ab?page=47"> </a> <a title="TOTAL LICENSING SPRING.pdf page 48" href="http://viewer.zmags.com/publication/d11de6ab?page=48"> 48 Milan-based Teamworks will debut a new proper</a> <a title="TOTAL LICENSING SPRING.pdf page 49" href="http://viewer.zmags.com/publication/d11de6ab?page=49"> </a> <a title="TOTAL LICENSING SPRING.pdf page 50" href="http://viewer.zmags.com/publication/d11de6ab?page=50"> </a> <a title="TOTAL LICENSING SPRING.pdf page 51" href="http://viewer.zmags.com/publication/d11de6ab?page=51"> TOTAL LICENSING Whilst the global economic down-</a> <a title="TOTAL LICENSING SPRING.pdf page 52" href="http://viewer.zmags.com/publication/d11de6ab?page=52"> Alice in Wonderland is another teen brand that </a> <a title="TOTAL LICENSING SPRING.pdf page 53" href="http://viewer.zmags.com/publication/d11de6ab?page=53"> </a> <a title="TOTAL LICENSING SPRING.pdf page 54" href="http://viewer.zmags.com/publication/d11de6ab?page=54"> TOEI BRING BACK SAILOR MOON Toei Animation in Fra</a> <a title="TOTAL LICENSING SPRING.pdf page 55" href="http://viewer.zmags.com/publication/d11de6ab?page=55"> </a> <a title="TOTAL LICENSING SPRING.pdf page 56" href="http://viewer.zmags.com/publication/d11de6ab?page=56"> through TF1 and Toei Animation, now has in excess</a> <a title="TOTAL LICENSING SPRING.pdf page 57" href="http://viewer.zmags.com/publication/d11de6ab?page=57"> </a> <a title="TOTAL LICENSING SPRING.pdf page 58" href="http://viewer.zmags.com/publication/d11de6ab?page=58"> April 7th and 8th will see the 7th annual Kazacho</a> <a title="TOTAL LICENSING SPRING.pdf page 59" href="http://viewer.zmags.com/publication/d11de6ab?page=59"> </a> <a title="TOTAL LICENSING SPRING.pdf page 60" href="http://viewer.zmags.com/publication/d11de6ab?page=60"> are Manchester United, FC Barcelona and Juventus.</a> <a title="TOTAL LICENSING SPRING.pdf page 61" href="http://viewer.zmags.com/publication/d11de6ab?page=61"> </a> <a title="TOTAL LICENSING SPRING.pdf page 62" href="http://viewer.zmags.com/publication/d11de6ab?page=62"> 62 Once upon aTime’s genial Pro- </a> <a title="TOTAL LICENSING SPRING.pdf page 63" href="http://viewer.zmags.com/publication/d11de6ab?page=63"> TOTAL LICENSING GALLIMARD JEUNESSE EXPAND PENEL</a> <a title="TOTAL LICENSING SPRING.pdf page 64" href="http://viewer.zmags.com/publication/d11de6ab?page=64"> 64 FranceTélévisions Distribution have been app</a> <a title="TOTAL LICENSING SPRING.pdf page 65" href="http://viewer.zmags.com/publication/d11de6ab?page=65"> TOTAL LICENSING Back to School in Colombia: som</a> <a title="TOTAL LICENSING SPRING.pdf page 66" href="http://viewer.zmags.com/publication/d11de6ab?page=66"> 2010 marked the as a licensing agen this young </a> <a title="TOTAL LICENSING SPRING.pdf page 67" href="http://viewer.zmags.com/publication/d11de6ab?page=67"> TOTAL LICENSING LICENSING IN THE NORDICS The comi</a> <a title="TOTAL LICENSING SPRING.pdf page 68" href="http://viewer.zmags.com/publication/d11de6ab?page=68"> 68 toys, games, apparel, outdoor, confec- tionar</a> <a title="TOTAL LICENSING SPRING.pdf page 69" href="http://viewer.zmags.com/publication/d11de6ab?page=69"> TOTAL LICENSING toys, with movies, games, video </a> <a title="TOTAL LICENSING SPRING.pdf page 70" href="http://viewer.zmags.com/publication/d11de6ab?page=70"> 70 It would be fair to say that publishing, and </a> <a title="TOTAL LICENSING SPRING.pdf page 71" href="http://viewer.zmags.com/publication/d11de6ab?page=71"> TOTAL LICENSING ceived a lot of attention from r</a> <a title="TOTAL LICENSING SPRING.pdf page 72" href="http://viewer.zmags.com/publication/d11de6ab?page=72"> 72 sary of The Very Hungry Caterpillar in 2009 g</a> <a title="TOTAL LICENSING SPRING.pdf page 73" href="http://viewer.zmags.com/publication/d11de6ab?page=73"> TOTAL LICENSING Metrostar has e</a> <a title="TOTAL LICENSING SPRING.pdf page 74" href="http://viewer.zmags.com/publication/d11de6ab?page=74"> 74 The Bologna Children’s Book Fair The Bolo</a> <a title="TOTAL LICENSING SPRING.pdf page 75" href="http://viewer.zmags.com/publication/d11de6ab?page=75"> March 2010 </a> <a title="TOTAL LICENSING SPRING.pdf page 76" href="http://viewer.zmags.com/publication/d11de6ab?page=76"> </a> <a title="TOTAL LICENSING SPRING.pdf page 77" href="http://viewer.zmags.com/publication/d11de6ab?page=77"> </a> <a title="TOTAL LICENSING SPRING.pdf page 78" href="http://viewer.zmags.com/publication/d11de6ab?page=78"> March 2010 Publisher </a> <a title="TOTAL LICENSING SPRING.pdf page 79" href="http://viewer.zmags.com/publication/d11de6ab?page=79"> </a> <a title="TOTAL LICENSING SPRING.pdf page 80" href="http://viewer.zmags.com/publication/d11de6ab?page=80"> FABric Animals go Down Under expanded range fea</a> <a title="TOTAL LICENSING SPRING.pdf page 81" href="http://viewer.zmags.com/publication/d11de6ab?page=81"> </a> <a title="TOTAL LICENSING SPRING.pdf page 82" href="http://viewer.zmags.com/publication/d11de6ab?page=82"> </a> <a title="TOTAL LICENSING SPRING.pdf page 83" href="http://viewer.zmags.com/publication/d11de6ab?page=83"> </a> <a title="TOTAL LICENSING SPRING.pdf page 84" href="http://viewer.zmags.com/publication/d11de6ab?page=84"> </a> <a title="TOTAL LICENSING SPRING.pdf page 85" href="http://viewer.zmags.com/publication/d11de6ab?page=85"> </a> <a title="TOTAL LICENSING SPRING.pdf page 86" href="http://viewer.zmags.com/publication/d11de6ab?page=86"> Following the major success of Peppa Pig, co-pro</a> <a title="TOTAL LICENSING SPRING.pdf page 87" href="http://viewer.zmags.com/publication/d11de6ab?page=87"> </a> <a title="TOTAL LICENSING SPRING.pdf page 88" href="http://viewer.zmags.com/publication/d11de6ab?page=88"> TLA 14 The world’s hottest new train prop- erty,</a> <a title="TOTAL LICENSING SPRING.pdf page 89" href="http://viewer.zmags.com/publication/d11de6ab?page=89"> </a> <a title="TOTAL LICENSING SPRING.pdf page 90" href="http://viewer.zmags.com/publication/d11de6ab?page=90"> In November 2009, the live touring show for hit c</a> <a title="TOTAL LICENSING SPRING.pdf page 91" href="http://viewer.zmags.com/publication/d11de6ab?page=91"> </a> <a title="TOTAL LICENSING SPRING.pdf page 92" href="http://viewer.zmags.com/publication/d11de6ab?page=92"> dirtgirlworld - the distinctive, ground bre</a> <a title="TOTAL LICENSING SPRING.pdf page 93" href="http://viewer.zmags.com/publication/d11de6ab?page=93"> </a> <a title="TOTAL LICENSING SPRING.pdf page 94" href="http://viewer.zmags.com/publication/d11de6ab?page=94"> WWE has steamrolled its way into lounge rooms acr</a> <a title="TOTAL LICENSING SPRING.pdf page 95" href="http://viewer.zmags.com/publication/d11de6ab?page=95"> WWE ® Superstar John Cena ® </a> <a title="TOTAL LICENSING SPRING.pdf page 96" href="http://viewer.zmags.com/publication/d11de6ab?page=96"> NEWS </a> <a title="TOTAL LICENSING SPRING.pdf page 97" href="http://viewer.zmags.com/publication/d11de6ab?page=97"> FOR LICENSING ENQUIRIES PLEASE CONTACT: Lou Elki</a> <a title="TOTAL LICENSING SPRING.pdf page 98" href="http://viewer.zmags.com/publication/d11de6ab?page=98"> RACHAEL HALE HITTINGTHETARGET Department chain T</a> <a title="TOTAL LICENSING SPRING.pdf page 99" href="http://viewer.zmags.com/publication/d11de6ab?page=99"> </a> <a title="TOTAL LICENSING SPRING.pdf page 100" href="http://viewer.zmags.com/publication/d11de6ab?page=100"> NEWS </a> <a title="TOTAL LICENSING SPRING.pdf page 101" href="http://viewer.zmags.com/publication/d11de6ab?page=101"> </a> <a title="TOTAL LICENSING SPRING.pdf page 102" href="http://viewer.zmags.com/publication/d11de6ab?page=102"> NEWS </a> <a title="TOTAL LICENSING SPRING.pdf page 103" href="http://viewer.zmags.com/publication/d11de6ab?page=103"> </a> <a title="TOTAL LICENSING SPRING.pdf page 104" href="http://viewer.zmags.com/publication/d11de6ab?page=104"> </a> <a title="TOTAL LICENSING SPRING.pdf page 105" href="http://viewer.zmags.com/publication/d11de6ab?page=105"> </a> <a title="TOTAL LICENSING SPRING.pdf page 106" href="http://viewer.zmags.com/publication/d11de6ab?page=106"> TLA 32 Discovery Communications is the world’</a> <a title="TOTAL LICENSING SPRING.pdf page 107" href="http://viewer.zmags.com/publication/d11de6ab?page=107"> range. Bensons Trading Company will launch a LA I</a> <a title="TOTAL LICENSING SPRING.pdf page 108" href="http://viewer.zmags.com/publication/d11de6ab?page=108"> From the Cartoon Network Newsdesk… Cartoon Netwo</a> <a title="TOTAL LICENSING SPRING.pdf page 109" href="http://viewer.zmags.com/publication/d11de6ab?page=109"> For licensing information, contact: Wild Pumpkin </a> <a title="TOTAL LICENSING SPRING.pdf page 110" href="http://viewer.zmags.com/publication/d11de6ab?page=110"> The film played to packed theatres in one-off scr</a> <a title="TOTAL LICENSING SPRING.pdf page 111" href="http://viewer.zmags.com/publication/d11de6ab?page=111"> For licensing information, contact: Wild Pumpkin </a> <a title="TOTAL LICENSING SPRING.pdf page 112" href="http://viewer.zmags.com/publication/d11de6ab?page=112"> “2009 really established Bakugan as a boy’s mega </a> <a title="TOTAL LICENSING SPRING.pdf page 113" href="http://viewer.zmags.com/publication/d11de6ab?page=113"> For licensing information, contact: Wild Pumpkin </a> <a title="TOTAL LICENSING SPRING.pdf page 114" href="http://viewer.zmags.com/publication/d11de6ab?page=114"> NEWS BBCWorldwide named Austr</a> <a title="TOTAL LICENSING SPRING.pdf page 115" href="http://viewer.zmags.com/publication/d11de6ab?page=115"> In t h e N i g h t © Radgoll l i L i m it e</a> <a title="TOTAL LICENSING SPRING.pdf page 116" href="http://viewer.zmags.com/publication/d11de6ab?page=116"> SMIFFY’S NEW LICENSES NEWS </a> <a title="TOTAL LICENSING SPRING.pdf page 117" href="http://viewer.zmags.com/publication/d11de6ab?page=117"> catch us in an all-new season Celebrate 40 years </a> <a title="TOTAL LICENSING SPRING.pdf page 118" href="http://viewer.zmags.com/publication/d11de6ab?page=118"> TLA 44 2010 will be an exciting year for Stella </a> <a title="TOTAL LICENSING SPRING.pdf page 119" href="http://viewer.zmags.com/publication/d11de6ab?page=119"> TOTAL LICENSING AUSTRALIA ing one of the 21 publi</a> <a title="TOTAL LICENSING SPRING.pdf page 120" href="http://viewer.zmags.com/publication/d11de6ab?page=120"> TOTAL LICENSING AUSTRALIA </a> <a title="TOTAL LICENSING SPRING.pdf page 121" href="http://viewer.zmags.com/publication/d11de6ab?page=121"> TOTAL LICENSING AUSTRALIA London - New York - Pa</a> <a title="TOTAL LICENSING SPRING.pdf page 122" href="http://viewer.zmags.com/publication/d11de6ab?page=122"> TLA 48 Currently broadcasting on Nick Jr. 3 time</a> <a title="TOTAL LICENSING SPRING.pdf page 123" href="http://viewer.zmags.com/publication/d11de6ab?page=123"> </a> <a title="TOTAL LICENSING SPRING.pdf page 124" href="http://viewer.zmags.com/publication/d11de6ab?page=124"> NEWS Preston Kevin Lewis, Managing </a> <a title="TOTAL LICENSING SPRING.pdf page 125" href="http://viewer.zmags.com/publication/d11de6ab?page=125"> </a> <a title="TOTAL LICENSING SPRING.pdf page 126" href="http://viewer.zmags.com/publication/d11de6ab?page=126"> NEWS </a> <a title="TOTAL LICENSING SPRING.pdf page 127" href="http://viewer.zmags.com/publication/d11de6ab?page=127"> TOTAL LICENSING AUSTRALIA The Toys are Back in </a> <a title="TOTAL LICENSING SPRING.pdf page 128" href="http://viewer.zmags.com/publication/d11de6ab?page=128"> elephant beaver penguin TL</a> <a title="TOTAL LICENSING SPRING.pdf page 129" href="http://viewer.zmags.com/publication/d11de6ab?page=129"> For seven years, Total Licensing Au</a> <a title="TOTAL LICENSING SPRING.pdf page 130" href="http://viewer.zmags.com/publication/d11de6ab?page=130"> “We are delighted to see buyers around the g</a> <a title="TOTAL LICENSING SPRING.pdf page 131" href="http://viewer.zmags.com/publication/d11de6ab?page=131"> </a> <a title="TOTAL LICENSING SPRING.pdf page 132" href="http://viewer.zmags.com/publication/d11de6ab?page=132"> For information about the AustralianToy Hobby & N</a> <a title="TOTAL LICENSING SPRING.pdf page 133" href="http://viewer.zmags.com/publication/d11de6ab?page=133"> TOTAL LICENSING AUSTRALIA EXHIBITORS A J Leeman H</a> <a title="TOTAL LICENSING SPRING.pdf page 134" href="http://viewer.zmags.com/publication/d11de6ab?page=134"> TLA 60 A29 A27 A21 A15 </a> <a title="TOTAL LICENSING SPRING.pdf page 135" href="http://viewer.zmags.com/publication/d11de6ab?page=135"> TLA 61 Meeting Place L40 N40 O40 Q40 i28 i20 J</a> <a title="TOTAL LICENSING SPRING.pdf page 136" href="http://viewer.zmags.com/publication/d11de6ab?page=136"> Kingtoy .........................................</a> <a title="TOTAL LICENSING SPRING.pdf page 137" href="http://viewer.zmags.com/publication/d11de6ab?page=137"> Fresh content. New deals. Creator, producer, buy</a> <a title="TOTAL LICENSING SPRING.pdf page 138" href="http://viewer.zmags.com/publication/d11de6ab?page=138"> </a> <a title="TOTAL LICENSING SPRING.pdf page 139" href="http://viewer.zmags.com/publication/d11de6ab?page=139"> TOTAL LICENSING THE TOY TIME OF YEAR With</a> <a title="TOTAL LICENSING SPRING.pdf page 140" href="http://viewer.zmags.com/publication/d11de6ab?page=140"> Timmy at London Toy Fair to ASDA, Creative Toy go</a> <a title="TOTAL LICENSING SPRING.pdf page 141" href="http://viewer.zmags.com/publication/d11de6ab?page=141"> </a> <a title="TOTAL LICENSING SPRING.pdf page 142" href="http://viewer.zmags.com/publication/d11de6ab?page=142"> the fair. 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