<br />
SUMMER 2011<br />
<br />
<br />
<br />
<br />
<br />
LocaL marketing<br />
IN ACTION<br />
Learn how to take the local initiative to bring more customers<br />
into your restaurants.<br />
<br />
<br />
Also Inside:<br />
2011 Class of KFC Colonel’s Scholars •<br />
Colonel’s Promise Program • GAC Report<br />
<br />
<br />
contents<br />
table of<br />
Summer 2011<br />
<br />
<br />
<br />
<br />
features<br />
18<br />
GAC Report:<br />
AKFCF GAC Shaping Public<br />
Policy in Washington<br />
By Dan Gans and Amanda Hagy<br />
The GAC has emerged as a credible resource for federal policy<br />
making.<br />
<br />
<br />
22<br />
The Era of Localism&l<a title="AKFCF_Summer11_Zmags.pdf page 1" href="http://viewer.zmags.com/publication/d1f3c8f8?page=1">SUMMER 2011LocaL marketingIN ACTIONLearn</a> SUMMER 2011LocaL marketingIN ACTIONLearn<a title="AKFCF_Summer11_Zmags.pdf page 2" href="http://viewer.zmags.com/publication/d1f3c8f8?page=2"></a> <a title="AKFCF_Summer11_Zmags.pdf page 3" href="http://viewer.zmags.com/publication/d1f3c8f8?page=3"></a> <a title="AKFCF_Summer11_Zmags.pdf page 4" href="http://viewer.zmags.com/publication/d1f3c8f8?page=4">contents table ofSummer 2011fe</a> contents table ofSummer 2011fe<a title="AKFCF_Summer11_Zmags.pdf page 5" href="http://viewer.zmags.com/publication/d1f3c8f8?page=5"></a> <a title="AKFCF_Summer11_Zmags.pdf page 6" href="http://viewer.zmags.com/publication/d1f3c8f8?page=6">From the EditorActionable IdeasFor Your L</a> From the EditorActionable IdeasFor Your L<a title="AKFCF_Summer11_Zmags.pdf page 7" href="http://viewer.zmags.com/publication/d1f3c8f8?page=7"></a> <a title="AKFCF_Summer11_Zmags.pdf page 8" href="http://viewer.zmags.com/publication/d1f3c8f8?page=8">Outgoing President’s ReportThe Year In Rev</a> Outgoing President’s ReportThe Year In Rev<a title="AKFCF_Summer11_Zmags.pdf page 9" href="http://viewer.zmags.com/publication/d1f3c8f8?page=9"></a> <a title="AKFCF_Summer11_Zmags.pdf page 10" href="http://viewer.zmags.com/publication/d1f3c8f8?page=10">Outgoing President’s ReportWay Award at the</a> Outgoing President’s ReportWay Award at the<a title="AKFCF_Summer11_Zmags.pdf page 11" href="http://viewer.zmags.com/publication/d1f3c8f8?page=11"></a> <a title="AKFCF_Summer11_Zmags.pdf page 12" href="http://viewer.zmags.com/publication/d1f3c8f8?page=12">Incoming President’s ReportReaction6 By</a> Incoming President’s ReportReaction6 By<a title="AKFCF_Summer11_Zmags.pdf page 13" href="http://viewer.zmags.com/publication/d1f3c8f8?page=13"></a> <a title="AKFCF_Summer11_Zmags.pdf page 14" href="http://viewer.zmags.com/publication/d1f3c8f8?page=14">NCAC ReportUnited We Stand6 By John r. ne</a> NCAC ReportUnited We Stand6 By John r. ne<a title="AKFCF_Summer11_Zmags.pdf page 15" href="http://viewer.zmags.com/publication/d1f3c8f8?page=15"></a> <a title="AKFCF_Summer11_Zmags.pdf page 16" href="http://viewer.zmags.com/publication/d1f3c8f8?page=16">In The NewskFcc opens eco-Friendly restaur</a> In The NewskFcc opens eco-Friendly restaur<a title="AKFCF_Summer11_Zmags.pdf page 17" href="http://viewer.zmags.com/publication/d1f3c8f8?page=17">suggest BPA causes damage to humanendocrine and </a> suggest BPA causes damage to humanendocrine and <a title="AKFCF_Summer11_Zmags.pdf page 18" href="http://viewer.zmags.com/publication/d1f3c8f8?page=18">In The NewsKnow Your ACronYms In our </a> In The NewsKnow Your ACronYms In our <a title="AKFCF_Summer11_Zmags.pdf page 19" href="http://viewer.zmags.com/publication/d1f3c8f8?page=19">Advertisement</a> Advertisement<a title="AKFCF_Summer11_Zmags.pdf page 20" href="http://viewer.zmags.com/publication/d1f3c8f8?page=20">SlugGAC REPORTsubhead Edit TextAKFCF G</a> SlugGAC REPORTsubhead Edit TextAKFCF G<a title="AKFCF_Summer11_Zmags.pdf page 21" href="http://viewer.zmags.com/publication/d1f3c8f8?page=21">liCyby Dan Gans & Amanda hagy,polARiS ConSulti</a> liCyby Dan Gans & Amanda hagy,polARiS ConSulti<a title="AKFCF_Summer11_Zmags.pdf page 22" href="http://viewer.zmags.com/publication/d1f3c8f8?page=22">GAC Reporthere’s what you can do Write a le</a> GAC Reporthere’s what you can do Write a le<a title="AKFCF_Summer11_Zmags.pdf page 23" href="http://viewer.zmags.com/publication/d1f3c8f8?page=23">meet members of Congress face to face, and to edu</a> meet members of Congress face to face, and to edu<a title="AKFCF_Summer11_Zmags.pdf page 24" href="http://viewer.zmags.com/publication/d1f3c8f8?page=24">LAC Reportera of LOTheBy Larry Ligh</a> LAC Reportera of LOTheBy Larry Ligh<a title="AKFCF_Summer11_Zmags.pdf page 25" href="http://viewer.zmags.com/publication/d1f3c8f8?page=25">CALISMMArketerS Are LeArnIngthat respecting an</a> CALISMMArketerS Are LeArnIngthat respecting an<a title="AKFCF_Summer11_Zmags.pdf page 26" href="http://viewer.zmags.com/publication/d1f3c8f8?page=26">LAC ReportI n 2009, Terry J. Lundgren h</a> LAC ReportI n 2009, Terry J. Lundgren h<a title="AKFCF_Summer11_Zmags.pdf page 27" href="http://viewer.zmags.com/publication/d1f3c8f8?page=27">discusses how Shake Shack takes advantage of loca</a> discusses how Shake Shack takes advantage of loca<a title="AKFCF_Summer11_Zmags.pdf page 28" href="http://viewer.zmags.com/publication/d1f3c8f8?page=28">LAC Report </a> LAC Report <a title="AKFCF_Summer11_Zmags.pdf page 29" href="http://viewer.zmags.com/publication/d1f3c8f8?page=29"></a> <a title="AKFCF_Summer11_Zmags.pdf page 30" href="http://viewer.zmags.com/publication/d1f3c8f8?page=30">Neighborhood Marketing </a> Neighborhood Marketing <a title="AKFCF_Summer11_Zmags.pdf page 31" href="http://viewer.zmags.com/publication/d1f3c8f8?page=31">By tOM FeLtenSteIn</a> By tOM FeLtenSteIn<a title="AKFCF_Summer11_Zmags.pdf page 32" href="http://viewer.zmags.com/publication/d1f3c8f8?page=32">Neighborhood MarketingW </a> Neighborhood MarketingW <a title="AKFCF_Summer11_Zmags.pdf page 33" href="http://viewer.zmags.com/publication/d1f3c8f8?page=33">integral part of their restaurant’s market-ing t</a> integral part of their restaurant’s market-ing t<a title="AKFCF_Summer11_Zmags.pdf page 34" href="http://viewer.zmags.com/publication/d1f3c8f8?page=34">Neighborhood Marketing </a> Neighborhood Marketing <a title="AKFCF_Summer11_Zmags.pdf page 35" href="http://viewer.zmags.com/publication/d1f3c8f8?page=35"></a> <a title="AKFCF_Summer11_Zmags.pdf page 36" href="http://viewer.zmags.com/publication/d1f3c8f8?page=36">Neighborhood Marketingnearby competitor. They </a> Neighborhood Marketingnearby competitor. They <a title="AKFCF_Summer11_Zmags.pdf page 37" href="http://viewer.zmags.com/publication/d1f3c8f8?page=37">The neighborhood is what it’s all about. It’s all</a> The neighborhood is what it’s all about. It’s all<a title="AKFCF_Summer11_Zmags.pdf page 38" href="http://viewer.zmags.com/publication/d1f3c8f8?page=38">LSm BrAinSTorming ideASfrom AcTuAL rgmS• 10% Of</a> LSm BrAinSTorming ideASfrom AcTuAL rgmS• 10% Of<a title="AKFCF_Summer11_Zmags.pdf page 39" href="http://viewer.zmags.com/publication/d1f3c8f8?page=39"></a> <a title="AKFCF_Summer11_Zmags.pdf page 40" href="http://viewer.zmags.com/publication/d1f3c8f8?page=40">Neighborhood Marketing </a> Neighborhood Marketing <a title="AKFCF_Summer11_Zmags.pdf page 41" href="http://viewer.zmags.com/publication/d1f3c8f8?page=41">Merchandising techniques to deliver branding and </a> Merchandising techniques to deliver branding and <a title="AKFCF_Summer11_Zmags.pdf page 42" href="http://viewer.zmags.com/publication/d1f3c8f8?page=42">Neighborhood Marketing We’re also applying s</a> Neighborhood Marketing We’re also applying s<a title="AKFCF_Summer11_Zmags.pdf page 43" href="http://viewer.zmags.com/publication/d1f3c8f8?page=43">Nothing complements KFC chicken like flaky biscui</a> Nothing complements KFC chicken like flaky biscui<a title="AKFCF_Summer11_Zmags.pdf page 44" href="http://viewer.zmags.com/publication/d1f3c8f8?page=44">Colonel’s Promise Program KFC HONORS‘Bes</a> Colonel’s Promise Program KFC HONORS‘Bes<a title="AKFCF_Summer11_Zmags.pdf page 45" href="http://viewer.zmags.com/publication/d1f3c8f8?page=45">By Jennifer FordFrom March 4-8 of this year, 31</a> By Jennifer FordFrom March 4-8 of this year, 31<a title="AKFCF_Summer11_Zmags.pdf page 46" href="http://viewer.zmags.com/publication/d1f3c8f8?page=46">The Honorees KiM ROSeFranchisee: George </a> The Honorees KiM ROSeFranchisee: George <a title="AKFCF_Summer11_Zmags.pdf page 47" href="http://viewer.zmags.com/publication/d1f3c8f8?page=47"></a> <a title="AKFCF_Summer11_Zmags.pdf page 48" href="http://viewer.zmags.com/publication/d1f3c8f8?page=48">C o l o n e l ’s S c h o l a r sCals1</a> C o l o n e l ’s S c h o l a r sCals1<a title="AKFCF_Summer11_Zmags.pdf page 49" href="http://viewer.zmags.com/publication/d1f3c8f8?page=49"> The scholarship offered by the KFC Colonel’s </a> The scholarship offered by the KFC Colonel’s <a title="AKFCF_Summer11_Zmags.pdf page 50" href="http://viewer.zmags.com/publication/d1f3c8f8?page=50">C o l o n e l ’s S c h o l a r s ArE you rEAD</a> C o l o n e l ’s S c h o l a r s ArE you rEAD<a title="AKFCF_Summer11_Zmags.pdf page 51" href="http://viewer.zmags.com/publication/d1f3c8f8?page=51">tHE sCHoLAr sELECtion ProCEss </a> tHE sCHoLAr sELECtion ProCEss <a title="AKFCF_Summer11_Zmags.pdf page 52" href="http://viewer.zmags.com/publication/d1f3c8f8?page=52">C o l o n e l ’s S c h o l a r smEEt tHE sCHoLAr</a> C o l o n e l ’s S c h o l a r smEEt tHE sCHoLAr<a title="AKFCF_Summer11_Zmags.pdf page 53" href="http://viewer.zmags.com/publication/d1f3c8f8?page=53">mEEt tHE sCHoLArsKelby McCorkle Jo</a> mEEt tHE sCHoLArsKelby McCorkle Jo<a title="AKFCF_Summer11_Zmags.pdf page 54" href="http://viewer.zmags.com/publication/d1f3c8f8?page=54">C o l o n e l ’s S c h o l a r s </a> C o l o n e l ’s S c h o l a r s <a title="AKFCF_Summer11_Zmags.pdf page 55" href="http://viewer.zmags.com/publication/d1f3c8f8?page=55">Business Cards</a> Business Cards<a title="AKFCF_Summer11_Zmags.pdf page 56" href="http://viewer.zmags.com/publication/d1f3c8f8?page=56">UFPC Resource ServicesResource ServicesPr</a> UFPC Resource ServicesResource ServicesPr<a title="AKFCF_Summer11_Zmags.pdf page 57" href="http://viewer.zmags.com/publication/d1f3c8f8?page=57"></a> <a title="AKFCF_Summer11_Zmags.pdf page 58" href="http://viewer.zmags.com/publication/d1f3c8f8?page=58">CARIBLA ReportCARIBLA launchesSO GOOD plat</a> CARIBLA ReportCARIBLA launchesSO GOOD plat<a title="AKFCF_Summer11_Zmags.pdf page 59" href="http://viewer.zmags.com/publication/d1f3c8f8?page=59">Ecuador produced an internal videowith the impre</a> Ecuador produced an internal videowith the impre<a title="AKFCF_Summer11_Zmags.pdf page 60" href="http://viewer.zmags.com/publication/d1f3c8f8?page=60">KFC NPC ReportOutlook on Food Inflation6</a> KFC NPC ReportOutlook on Food Inflation6<a title="AKFCF_Summer11_Zmags.pdf page 61" href="http://viewer.zmags.com/publication/d1f3c8f8?page=61">the chicken and cattle industry mayplace less st</a> the chicken and cattle industry mayplace less st<a title="AKFCF_Summer11_Zmags.pdf page 62" href="http://viewer.zmags.com/publication/d1f3c8f8?page=62">Legal UpdateLocal Advertising andMarketing </a> Legal UpdateLocal Advertising andMarketing <a title="AKFCF_Summer11_Zmags.pdf page 63" href="http://viewer.zmags.com/publication/d1f3c8f8?page=63">to those thousands of individualmarkets. At </a> to those thousands of individualmarkets. At <a title="AKFCF_Summer11_Zmags.pdf page 64" href="http://viewer.zmags.com/publication/d1f3c8f8?page=64">OEC ReportRestoring Trust and Partnershipon</a> OEC ReportRestoring Trust and Partnershipon<a title="AKFCF_Summer11_Zmags.pdf page 65" href="http://viewer.zmags.com/publication/d1f3c8f8?page=65">HR presentations, decks are not madeavailable to</a> HR presentations, decks are not madeavailable to<a title="AKFCF_Summer11_Zmags.pdf page 66" href="http://viewer.zmags.com/publication/d1f3c8f8?page=66">Looking Back</a> Looking Back<a title="AKFCF_Summer11_Zmags.pdf page 67" href="http://viewer.zmags.com/publication/d1f3c8f8?page=67"></a> <a title="AKFCF_Summer11_Zmags.pdf page 68" href="http://viewer.zmags.com/publication/d1f3c8f8?page=68"></a>