<br />
SUMMER 2011<br />
LocaL marketing<br />
IN ACTION<br />
Learn how to take the local initiative to bring more customers<br />
into your restaurants.<br />
Also Inside:<br />
2011 Class of KFC Colonel’s Scholars •<br />
Colonel’s Promise Program • GAC Report<br />
<br />
<br />
contents<br />
table of<br />
Summer 2011<br />
features<br />
18<br />
GAC Report:<br />
AKFCF GAC Shaping Public<br />
Policy in Washington<br />
By Dan Gans and Amanda Hagy<br />
The GAC has emerged as a credible resource for federal policy<br />
making.<br />
22<br />
The Era of Localism<br />
18 By Larry Light<br />
Localism means that you can and should take advantage of<br />
regional variations and make sure that these relevant, local<br />
differences are not ignored.<br />
28<br />
Some Things Change And Some<br />
Things Must Stay The Sa<a title="AKFCF_Summer11_Zmags.pdf page 1" href="http://viewer.zmags.com/publication/d1f3c8f8?page=1"> SUMMER 2011 LocaL marketing IN ACTION Learn</a>
<a title="AKFCF_Summer11_Zmags.pdf page 2" href="http://viewer.zmags.com/publication/d1f3c8f8?page=2"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 3" href="http://viewer.zmags.com/publication/d1f3c8f8?page=3"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 4" href="http://viewer.zmags.com/publication/d1f3c8f8?page=4"> contents table of Summer 2011 fe</a>
<a title="AKFCF_Summer11_Zmags.pdf page 5" href="http://viewer.zmags.com/publication/d1f3c8f8?page=5"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 6" href="http://viewer.zmags.com/publication/d1f3c8f8?page=6"> From the Editor Actionable Ideas For Your L</a>
<a title="AKFCF_Summer11_Zmags.pdf page 7" href="http://viewer.zmags.com/publication/d1f3c8f8?page=7"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 8" href="http://viewer.zmags.com/publication/d1f3c8f8?page=8"> Outgoing President’s Report The Year In Rev</a>
<a title="AKFCF_Summer11_Zmags.pdf page 9" href="http://viewer.zmags.com/publication/d1f3c8f8?page=9"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 10" href="http://viewer.zmags.com/publication/d1f3c8f8?page=10"> Outgoing President’s Report Way Award at the</a>
<a title="AKFCF_Summer11_Zmags.pdf page 11" href="http://viewer.zmags.com/publication/d1f3c8f8?page=11"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 12" href="http://viewer.zmags.com/publication/d1f3c8f8?page=12"> Incoming President’s Report Reaction 6 By</a>
<a title="AKFCF_Summer11_Zmags.pdf page 13" href="http://viewer.zmags.com/publication/d1f3c8f8?page=13"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 14" href="http://viewer.zmags.com/publication/d1f3c8f8?page=14"> NCAC Report United We Stand 6 By John r. ne</a>
<a title="AKFCF_Summer11_Zmags.pdf page 15" href="http://viewer.zmags.com/publication/d1f3c8f8?page=15"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 16" href="http://viewer.zmags.com/publication/d1f3c8f8?page=16"> In The News kFcc opens eco-Friendly restaur</a>
<a title="AKFCF_Summer11_Zmags.pdf page 17" href="http://viewer.zmags.com/publication/d1f3c8f8?page=17"> suggest BPA causes damage to human endocrine and </a>
<a title="AKFCF_Summer11_Zmags.pdf page 18" href="http://viewer.zmags.com/publication/d1f3c8f8?page=18"> In The News Know Your ACronYms In our </a>
<a title="AKFCF_Summer11_Zmags.pdf page 19" href="http://viewer.zmags.com/publication/d1f3c8f8?page=19"> Advertisement</a>
<a title="AKFCF_Summer11_Zmags.pdf page 20" href="http://viewer.zmags.com/publication/d1f3c8f8?page=20"> Slug GAC REPORT subhead Edit Text AKFCF G</a>
<a title="AKFCF_Summer11_Zmags.pdf page 21" href="http://viewer.zmags.com/publication/d1f3c8f8?page=21"> liCy by Dan Gans & Amanda hagy, polARiS ConSulti</a>
<a title="AKFCF_Summer11_Zmags.pdf page 22" href="http://viewer.zmags.com/publication/d1f3c8f8?page=22"> GAC Report here’s what you can do Write a le</a>
<a title="AKFCF_Summer11_Zmags.pdf page 23" href="http://viewer.zmags.com/publication/d1f3c8f8?page=23"> meet members of Congress face to face, and to edu</a>
<a title="AKFCF_Summer11_Zmags.pdf page 24" href="http://viewer.zmags.com/publication/d1f3c8f8?page=24"> LAC Report era of LO The By Larry Ligh</a>
<a title="AKFCF_Summer11_Zmags.pdf page 25" href="http://viewer.zmags.com/publication/d1f3c8f8?page=25"> CALISM MArketerS Are LeArnIng that respecting an</a>
<a title="AKFCF_Summer11_Zmags.pdf page 26" href="http://viewer.zmags.com/publication/d1f3c8f8?page=26"> LAC Report I n 2009, Terry J. Lundgren h</a>
<a title="AKFCF_Summer11_Zmags.pdf page 27" href="http://viewer.zmags.com/publication/d1f3c8f8?page=27"> discusses how Shake Shack takes advantage of loca</a>
<a title="AKFCF_Summer11_Zmags.pdf page 28" href="http://viewer.zmags.com/publication/d1f3c8f8?page=28"> LAC Report </a>
<a title="AKFCF_Summer11_Zmags.pdf page 29" href="http://viewer.zmags.com/publication/d1f3c8f8?page=29"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 30" href="http://viewer.zmags.com/publication/d1f3c8f8?page=30"> Neighborhood Marketing </a>
<a title="AKFCF_Summer11_Zmags.pdf page 31" href="http://viewer.zmags.com/publication/d1f3c8f8?page=31"> By tOM FeLtenSteIn </a>
<a title="AKFCF_Summer11_Zmags.pdf page 32" href="http://viewer.zmags.com/publication/d1f3c8f8?page=32"> Neighborhood Marketing W </a>
<a title="AKFCF_Summer11_Zmags.pdf page 33" href="http://viewer.zmags.com/publication/d1f3c8f8?page=33"> integral part of their restaurant’s market- ing t</a>
<a title="AKFCF_Summer11_Zmags.pdf page 34" href="http://viewer.zmags.com/publication/d1f3c8f8?page=34"> Neighborhood Marketing </a>
<a title="AKFCF_Summer11_Zmags.pdf page 35" href="http://viewer.zmags.com/publication/d1f3c8f8?page=35"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 36" href="http://viewer.zmags.com/publication/d1f3c8f8?page=36"> Neighborhood Marketing nearby competitor. They </a>
<a title="AKFCF_Summer11_Zmags.pdf page 37" href="http://viewer.zmags.com/publication/d1f3c8f8?page=37"> The neighborhood is what it’s all about. It’s all</a>
<a title="AKFCF_Summer11_Zmags.pdf page 38" href="http://viewer.zmags.com/publication/d1f3c8f8?page=38"> LSm BrAinSTorming ideAS from AcTuAL rgmS • 10% Of</a>
<a title="AKFCF_Summer11_Zmags.pdf page 39" href="http://viewer.zmags.com/publication/d1f3c8f8?page=39"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 40" href="http://viewer.zmags.com/publication/d1f3c8f8?page=40"> Neighborhood Marketing </a>
<a title="AKFCF_Summer11_Zmags.pdf page 41" href="http://viewer.zmags.com/publication/d1f3c8f8?page=41"> Merchandising techniques to deliver branding and </a>
<a title="AKFCF_Summer11_Zmags.pdf page 42" href="http://viewer.zmags.com/publication/d1f3c8f8?page=42"> Neighborhood Marketing We’re also applying s</a>
<a title="AKFCF_Summer11_Zmags.pdf page 43" href="http://viewer.zmags.com/publication/d1f3c8f8?page=43"> Nothing complements KFC chicken like flaky biscui</a>
<a title="AKFCF_Summer11_Zmags.pdf page 44" href="http://viewer.zmags.com/publication/d1f3c8f8?page=44"> Colonel’s Promise Program KFC HONORS ‘Bes</a>
<a title="AKFCF_Summer11_Zmags.pdf page 45" href="http://viewer.zmags.com/publication/d1f3c8f8?page=45"> By Jennifer Ford From March 4-8 of this year, 31</a>
<a title="AKFCF_Summer11_Zmags.pdf page 46" href="http://viewer.zmags.com/publication/d1f3c8f8?page=46"> The Honorees KiM ROSe Franchisee: George </a>
<a title="AKFCF_Summer11_Zmags.pdf page 47" href="http://viewer.zmags.com/publication/d1f3c8f8?page=47"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 48" href="http://viewer.zmags.com/publication/d1f3c8f8?page=48"> C o l o n e l ’s S c h o l a r s C a l s 1 </a>
<a title="AKFCF_Summer11_Zmags.pdf page 49" href="http://viewer.zmags.com/publication/d1f3c8f8?page=49"> The scholarship offered by the KFC Colonel’s </a>
<a title="AKFCF_Summer11_Zmags.pdf page 50" href="http://viewer.zmags.com/publication/d1f3c8f8?page=50"> C o l o n e l ’s S c h o l a r s ArE you rEAD</a>
<a title="AKFCF_Summer11_Zmags.pdf page 51" href="http://viewer.zmags.com/publication/d1f3c8f8?page=51"> tHE sCHoLAr sELECtion ProCEss </a>
<a title="AKFCF_Summer11_Zmags.pdf page 52" href="http://viewer.zmags.com/publication/d1f3c8f8?page=52"> C o l o n e l ’s S c h o l a r s mEEt tHE sCHoLAr</a>
<a title="AKFCF_Summer11_Zmags.pdf page 53" href="http://viewer.zmags.com/publication/d1f3c8f8?page=53"> mEEt tHE sCHoLArs Kelby McCorkle Jo</a>
<a title="AKFCF_Summer11_Zmags.pdf page 54" href="http://viewer.zmags.com/publication/d1f3c8f8?page=54"> C o l o n e l ’s S c h o l a r s </a>
<a title="AKFCF_Summer11_Zmags.pdf page 55" href="http://viewer.zmags.com/publication/d1f3c8f8?page=55"> Business Cards </a>
<a title="AKFCF_Summer11_Zmags.pdf page 56" href="http://viewer.zmags.com/publication/d1f3c8f8?page=56"> UFPC Resource Services Resource Services Pr</a>
<a title="AKFCF_Summer11_Zmags.pdf page 57" href="http://viewer.zmags.com/publication/d1f3c8f8?page=57"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 58" href="http://viewer.zmags.com/publication/d1f3c8f8?page=58"> CARIBLA Report CARIBLA launches SO GOOD plat</a>
<a title="AKFCF_Summer11_Zmags.pdf page 59" href="http://viewer.zmags.com/publication/d1f3c8f8?page=59"> Ecuador produced an internal video with the impre</a>
<a title="AKFCF_Summer11_Zmags.pdf page 60" href="http://viewer.zmags.com/publication/d1f3c8f8?page=60"> KFC NPC Report Outlook on Food Inflation 6</a>
<a title="AKFCF_Summer11_Zmags.pdf page 61" href="http://viewer.zmags.com/publication/d1f3c8f8?page=61"> the chicken and cattle industry may place less st</a>
<a title="AKFCF_Summer11_Zmags.pdf page 62" href="http://viewer.zmags.com/publication/d1f3c8f8?page=62"> Legal Update Local Advertising and Marketing </a>
<a title="AKFCF_Summer11_Zmags.pdf page 63" href="http://viewer.zmags.com/publication/d1f3c8f8?page=63"> to those thousands of individual markets. At </a>
<a title="AKFCF_Summer11_Zmags.pdf page 64" href="http://viewer.zmags.com/publication/d1f3c8f8?page=64"> OEC Report Restoring Trust and Partnership on</a>
<a title="AKFCF_Summer11_Zmags.pdf page 65" href="http://viewer.zmags.com/publication/d1f3c8f8?page=65"> HR presentations, decks are not made available to</a>
<a title="AKFCF_Summer11_Zmags.pdf page 66" href="http://viewer.zmags.com/publication/d1f3c8f8?page=66"> Looking Back </a>
<a title="AKFCF_Summer11_Zmags.pdf page 67" href="http://viewer.zmags.com/publication/d1f3c8f8?page=67"> </a>
<a title="AKFCF_Summer11_Zmags.pdf page 68" href="http://viewer.zmags.com/publication/d1f3c8f8?page=68"> </a>