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Best regards
Zmags
SUMMER 2011
LocaL marketing
IN ACTION
Learn how to take the local initiative to bring more customers
into your restaurants.
Also Inside:
2011 Class of KFC Colonel’s Scholars •
Colonel’s Promise Program • GAC Report
contents
table of
Summer 2011
features
18
GAC Report:
AKFCF GAC Shaping Public
Policy in Washington
By Dan Gans and Amanda Hagy
The GAC has emerged as a credible resource for federal policy
making.
22
The Era of Localism
18 By Larry Light
Localism means that you can and should take advantage of
regional variations and make sure that these relevant, local
differences are not ignored.
28
Some Things Change And Some
Things Must Stay The Sa
SUMMER 2011 LocaL marketing IN ACTION Learn
contents table of Summer 2011 fe
From the Editor Actionable Ideas For Your L
Outgoing President’s Report The Year In Rev
Outgoing President’s Report Way Award at the
Incoming President’s Report Reaction 6 By
NCAC Report United We Stand 6 By John r. ne
In The News kFcc opens eco-Friendly restaur
suggest BPA causes damage to human endocrine and
In The News Know Your ACronYms In our
Advertisement
Slug GAC REPORT subhead Edit Text AKFCF G
liCy by Dan Gans & Amanda hagy, polARiS ConSulti
GAC Report here’s what you can do Write a le
meet members of Congress face to face, and to edu
LAC Report era of LO The By Larry Ligh
CALISM MArketerS Are LeArnIng that respecting an
LAC Report I n 2009, Terry J. Lundgren h
discusses how Shake Shack takes advantage of loca
LAC Report
Neighborhood Marketing
By tOM FeLtenSteIn
Neighborhood Marketing W
integral part of their restaurant’s market- ing t
Neighborhood Marketing
Neighborhood Marketing nearby competitor. They
The neighborhood is what it’s all about. It’s all
LSm BrAinSTorming ideAS from AcTuAL rgmS • 10% Of
Neighborhood Marketing
Merchandising techniques to deliver branding and
Neighborhood Marketing We’re also applying s
Nothing complements KFC chicken like flaky biscui
Colonel’s Promise Program KFC HONORS ‘Bes
By Jennifer Ford From March 4-8 of this year, 31
The Honorees KiM ROSe Franchisee: George
C o l o n e l ’s S c h o l a r s C a l s 1
The scholarship offered by the KFC Colonel’s
C o l o n e l ’s S c h o l a r s ArE you rEAD
tHE sCHoLAr sELECtion ProCEss
C o l o n e l ’s S c h o l a r s mEEt tHE sCHoLAr
mEEt tHE sCHoLArs Kelby McCorkle Jo
C o l o n e l ’s S c h o l a r s
Business Cards
UFPC Resource Services Resource Services Pr
CARIBLA Report CARIBLA launches SO GOOD plat
Ecuador produced an internal video with the impre
KFC NPC Report Outlook on Food Inflation 6
the chicken and cattle industry may place less st
Legal Update Local Advertising and Marketing
to those thousands of individual markets. At
OEC Report Restoring Trust and Partnership on
HR presentations, decks are not made available to
Looking Back