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June 2011<br />
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THE FORUM FORTHE INDUSTRY EXECUTIVE<br />
Pharma 3.0:<br />
Nontraditional Collaborations<br />
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SPECIAL FEATURE<br />
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Drug Development<br />
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SHOWCASE FEATURE<br />
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Clinical Research<br />
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<a title="PharmaVOICE | June 2011 page 1" href="http://viewer.zmags.com/publication/d43f8bfc?page=1"> SNAP FORMOBILE-ONLY“INSIDE” INFO</a> SNAP FORMOBILE-ONLY“INSIDE” INFO<a title="PharmaVOICE | June 2011 page 2" href="http://viewer.zmags.com/publication/d43f8bfc?page=2">EVERYWHERE YOUNEED US TO BETRUSTED RESULTS: </a> EVERYWHERE YOUNEED US TO BETRUSTED RESULTS: <a title="PharmaVOICE | June 2011 page 3" href="http://viewer.zmags.com/publication/d43f8bfc?page=3">THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 11 ·</a> THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 11 ·<a title="PharmaVOICE | June 2011 page 4" href="http://viewer.zmags.com/publication/d43f8bfc?page=4">Contents... JUNE 2011ON THE COVERPha</a> Contents... JUNE 2011ON THE COVERPha<a title="PharmaVOICE | June 2011 page 5" href="http://viewer.zmags.com/publication/d43f8bfc?page=5">Patented medicines deservepatented promotional s</a> Patented medicines deservepatented promotional s<a title="PharmaVOICE | June 2011 page 6" href="http://viewer.zmags.com/publication/d43f8bfc?page=6">Exclusive Bonus ONLINE CONTENTResearch and Mar</a> Exclusive Bonus ONLINE CONTENTResearch and Mar<a title="PharmaVOICE | June 2011 page 7" href="http://viewer.zmags.com/publication/d43f8bfc?page=7">UNITED STATES PATENT & TRADEMARK OFFICEGrants </a> UNITED STATES PATENT & TRADEMARK OFFICEGrants <a title="PharmaVOICE | June 2011 page 8" href="http://viewer.zmags.com/publication/d43f8bfc?page=8">UpfrontAwards...» GSK MEDICAL OFFICER HONO</a> UpfrontAwards...» GSK MEDICAL OFFICER HONO<a title="PharmaVOICE | June 2011 page 9" href="http://viewer.zmags.com/publication/d43f8bfc?page=9">Global pharmaceutical sales grew by3.2% to reach</a> Global pharmaceutical sales grew by3.2% to reach<a title="PharmaVOICE | June 2011 page 10" href="http://viewer.zmags.com/publication/d43f8bfc?page=10">Robin RobinsonPHARMA 3.0:A Call for Collaborati</a> Robin RobinsonPHARMA 3.0:A Call for Collaborati<a title="PharmaVOICE | June 2011 page 11" href="http://viewer.zmags.com/publication/d43f8bfc?page=11">Pharma 3.0“ Nonpharmaceuticalcompanies are inv</a> Pharma 3.0“ Nonpharmaceuticalcompanies are inv<a title="PharmaVOICE | June 2011 page 12" href="http://viewer.zmags.com/publication/d43f8bfc?page=12">Pharma 3.0“ The traditiona</a> Pharma 3.0“ The traditiona<a title="PharmaVOICE | June 2011 page 13" href="http://viewer.zmags.com/publication/d43f8bfc?page=13">“ It will be critical for pharmacompanies to for</a> “ It will be critical for pharmacompanies to for<a title="PharmaVOICE | June 2011 page 14" href="http://viewer.zmags.com/publication/d43f8bfc?page=14">DIGITAL EDITION — BONUS CONTENTRobin Robins</a> DIGITAL EDITION — BONUS CONTENTRobin Robins<a title="PharmaVOICE | June 2011 page 15" href="http://viewer.zmags.com/publication/d43f8bfc?page=15">DIGITAL EDITION — BONUS CONTENT</a> DIGITAL EDITION — BONUS CONTENT<a title="PharmaVOICE | June 2011 page 16" href="http://viewer.zmags.com/publication/d43f8bfc?page=16"> CSR Gets aMAKEOVER With more transpare</a> CSR Gets aMAKEOVER With more transpare<a title="PharmaVOICE | June 2011 page 17" href="http://viewer.zmags.com/publication/d43f8bfc?page=17">Organizations Join UN Global Compactto Showcase </a> Organizations Join UN Global Compactto Showcase <a title="PharmaVOICE | June 2011 page 18" href="http://viewer.zmags.com/publication/d43f8bfc?page=18">CSR Novartis is driven to contribute by th</a> CSR Novartis is driven to contribute by th<a title="PharmaVOICE | June 2011 page 19" href="http://viewer.zmags.com/publication/d43f8bfc?page=19">grown organically from the interests our staffme</a> grown organically from the interests our staffme<a title="PharmaVOICE | June 2011 page 20" href="http://viewer.zmags.com/publication/d43f8bfc?page=20">CSR“ Our associates report that</a> CSR“ Our associates report that<a title="PharmaVOICE | June 2011 page 21" href="http://viewer.zmags.com/publication/d43f8bfc?page=21">Right DataRight TimeRight DecisionCmedCme</a> Right DataRight TimeRight DecisionCmedCme<a title="PharmaVOICE | June 2011 page 22" href="http://viewer.zmags.com/publication/d43f8bfc?page=22">DIGITAL EDITION — BONUS CONTENTCSRRobin Robins</a> DIGITAL EDITION — BONUS CONTENTCSRRobin Robins<a title="PharmaVOICE | June 2011 page 23" href="http://viewer.zmags.com/publication/d43f8bfc?page=23">DIGITAL EDITION — BONUS CONTENTCSRCSR Poli</a> DIGITAL EDITION — BONUS CONTENTCSRCSR Poli<a title="PharmaVOICE | June 2011 page 24" href="http://viewer.zmags.com/publication/d43f8bfc?page=24">CSRkey stakeholder groups. Policies on issues f</a> CSRkey stakeholder groups. Policies on issues f<a title="PharmaVOICE | June 2011 page 25" href="http://viewer.zmags.com/publication/d43f8bfc?page=25">DIGITAL EDITION — BONUS CONTENTRussiaThe Prem</a> DIGITAL EDITION — BONUS CONTENTRussiaThe Prem<a title="PharmaVOICE | June 2011 page 26" href="http://viewer.zmags.com/publication/d43f8bfc?page=26">Denise MyshkoR&D'sTechnologyEVOLUTIONIntegra</a> Denise MyshkoR&D'sTechnologyEVOLUTIONIntegra<a title="PharmaVOICE | June 2011 page 27" href="http://viewer.zmags.com/publication/d43f8bfc?page=27">Drug DevelopmentIntegrating Electronic Medi</a> Drug DevelopmentIntegrating Electronic Medi<a title="PharmaVOICE | June 2011 page 28" href="http://viewer.zmags.com/publication/d43f8bfc?page=28">Drug DevelopmentSOUND BITES FROM THE FIELDExp</a> Drug DevelopmentSOUND BITES FROM THE FIELDExp<a title="PharmaVOICE | June 2011 page 29" href="http://viewer.zmags.com/publication/d43f8bfc?page=29">The Value of IT Dr. Goldberg says many compan</a> The Value of IT Dr. Goldberg says many compan<a title="PharmaVOICE | June 2011 page 30" href="http://viewer.zmags.com/publication/d43f8bfc?page=30">2011 DIA PreviewNew Tools, Services, and</a> 2011 DIA PreviewNew Tools, Services, and<a title="PharmaVOICE | June 2011 page 31" href="http://viewer.zmags.com/publication/d43f8bfc?page=31">2011 DIA Preview FDA actions. The home p</a> 2011 DIA Preview FDA actions. The home p<a title="PharmaVOICE | June 2011 page 32" href="http://viewer.zmags.com/publication/d43f8bfc?page=32">2011 DIA Preview from multiple </a> 2011 DIA Preview from multiple <a title="PharmaVOICE | June 2011 page 33" href="http://viewer.zmags.com/publication/d43f8bfc?page=33">of new therapies, in addition to assessing there</a> of new therapies, in addition to assessing there<a title="PharmaVOICE | June 2011 page 34" href="http://viewer.zmags.com/publication/d43f8bfc?page=34">Denise MyshkoEducatingthe Scientistsof the FUT</a> Denise MyshkoEducatingthe Scientistsof the FUT<a title="PharmaVOICE | June 2011 page 35" href="http://viewer.zmags.com/publication/d43f8bfc?page=35">the things that are most useful for biotechnol-o</a> the things that are most useful for biotechnol-o<a title="PharmaVOICE | June 2011 page 36" href="http://viewer.zmags.com/publication/d43f8bfc?page=36">Scientists of the Future “There is a high </a> Scientists of the Future “There is a high <a title="PharmaVOICE | June 2011 page 37" href="http://viewer.zmags.com/publication/d43f8bfc?page=37"> Increasing profitabilitythrough manufa</a> Increasing profitabilitythrough manufa<a title="PharmaVOICE | June 2011 page 38" href="http://viewer.zmags.com/publication/d43f8bfc?page=38">DIGITAL EDITION — BONUS CONTENTScientists of the</a> DIGITAL EDITION — BONUS CONTENTScientists of the<a title="PharmaVOICE | June 2011 page 39" href="http://viewer.zmags.com/publication/d43f8bfc?page=39">DIGITAL EDITION — BONUS CONTENT</a> DIGITAL EDITION — BONUS CONTENT<a title="PharmaVOICE | June 2011 page 40" href="http://viewer.zmags.com/publication/d43f8bfc?page=40"></a> <a title="PharmaVOICE | June 2011 page 41" href="http://viewer.zmags.com/publication/d43f8bfc?page=41">Developing oncology therapiescan be complex. </a> Developing oncology therapiescan be complex. <a title="PharmaVOICE | June 2011 page 42" href="http://viewer.zmags.com/publication/d43f8bfc?page=42">Oncology“ Data from single-arm stud</a> Oncology“ Data from single-arm stud<a title="PharmaVOICE | June 2011 page 43" href="http://viewer.zmags.com/publication/d43f8bfc?page=43">ment in time and money and expose more sub-jects</a> ment in time and money and expose more sub-jects<a title="PharmaVOICE | June 2011 page 44" href="http://viewer.zmags.com/publication/d43f8bfc?page=44">Merhaba,TURKEY:Turkey's long-term prospects in</a> Merhaba,TURKEY:Turkey's long-term prospects in<a title="PharmaVOICE | June 2011 page 45" href="http://viewer.zmags.com/publication/d43f8bfc?page=45">gl“ As Tand higrowthaspireclinicaEgu</a> gl“ As Tand higrowthaspireclinicaEgu<a title="PharmaVOICE | June 2011 page 46" href="http://viewer.zmags.com/publication/d43f8bfc?page=46">TurkeyTurkey: Healthcare System Fast Facts» Pop</a> TurkeyTurkey: Healthcare System Fast Facts» Pop<a title="PharmaVOICE | June 2011 page 47" href="http://viewer.zmags.com/publication/d43f8bfc?page=47">lenge,” Mr. Schmidt says. “Turkey has now byfar </a> lenge,” Mr. Schmidt says. “Turkey has now byfar <a title="PharmaVOICE | June 2011 page 48" href="http://viewer.zmags.com/publication/d43f8bfc?page=48">DIGITAL EDITION — BONUS CONTENTPeter PittsPro</a> DIGITAL EDITION — BONUS CONTENTPeter PittsPro<a title="PharmaVOICE | June 2011 page 49" href="http://viewer.zmags.com/publication/d43f8bfc?page=49">DIGITAL EDITION — BONUS CONTENThome, and </a> DIGITAL EDITION — BONUS CONTENThome, and <a title="PharmaVOICE | June 2011 page 50" href="http://viewer.zmags.com/publication/d43f8bfc?page=50">Clinical Research</a> Clinical Research<a title="PharmaVOICE | June 2011 page 51" href="http://viewer.zmags.com/publication/d43f8bfc?page=51">“The future belongs to those companies that `embr</a> “The future belongs to those companies that `embr<a title="PharmaVOICE | June 2011 page 52" href="http://viewer.zmags.com/publication/d43f8bfc?page=52">Clinical ResearchVIEWPOINTSVIEWPOINTS Budge</a> Clinical ResearchVIEWPOINTSVIEWPOINTS Budge<a title="PharmaVOICE | June 2011 page 53" href="http://viewer.zmags.com/publication/d43f8bfc?page=53">Clinical Researchdata are a critical mar</a> Clinical Researchdata are a critical mar<a title="PharmaVOICE | June 2011 page 54" href="http://viewer.zmags.com/publication/d43f8bfc?page=54">Clinical ResearchDR. DOUGLAS WILLIAMS,Biogen Id</a> Clinical ResearchDR. DOUGLAS WILLIAMS,Biogen Id<a title="PharmaVOICE | June 2011 page 55" href="http://viewer.zmags.com/publication/d43f8bfc?page=55"> “In the next year, the restructuring of lar</a> “In the next year, the restructuring of lar<a title="PharmaVOICE | June 2011 page 56" href="http://viewer.zmags.com/publication/d43f8bfc?page=56">TRIALCRUNCH. In a fractionof the time</a> TRIALCRUNCH. In a fractionof the time<a title="PharmaVOICE | June 2011 page 57" href="http://viewer.zmags.com/publication/d43f8bfc?page=57">EVERYTHING YOU NEED, NOTHING YOU DON'T</a> EVERYTHING YOU NEED, NOTHING YOU DON'T<a title="PharmaVOICE | June 2011 page 58" href="http://viewer.zmags.com/publication/d43f8bfc?page=58">Clinical ResearchUnderstanding the Finer Point</a> Clinical ResearchUnderstanding the Finer Point<a title="PharmaVOICE | June 2011 page 59" href="http://viewer.zmags.com/publication/d43f8bfc?page=59">TRIALCRUNCH. In a fraction of the time.</a> TRIALCRUNCH. In a fraction of the time.<a title="PharmaVOICE | June 2011 page 60" href="http://viewer.zmags.com/publication/d43f8bfc?page=60">Clinical ResearchEffective Use of Health Techn</a> Clinical ResearchEffective Use of Health Techn<a title="PharmaVOICE | June 2011 page 61" href="http://viewer.zmags.com/publication/d43f8bfc?page=61">currently available evidence about treatment Xan</a> currently available evidence about treatment Xan<a title="PharmaVOICE | June 2011 page 62" href="http://viewer.zmags.com/publication/d43f8bfc?page=62">Clinical ResearchContributed byPartnering wit</a> Clinical ResearchContributed byPartnering wit<a title="PharmaVOICE | June 2011 page 63" href="http://viewer.zmags.com/publication/d43f8bfc?page=63">WE'RE NOT TELEPATHIC, BUT WE'RE WORKING ON IT</a> WE'RE NOT TELEPATHIC, BUT WE'RE WORKING ON IT<a title="PharmaVOICE | June 2011 page 64" href="http://viewer.zmags.com/publication/d43f8bfc?page=64">Clinical ResearchModern business </a> Clinical ResearchModern business <a title="PharmaVOICE | June 2011 page 65" href="http://viewer.zmags.com/publication/d43f8bfc?page=65">Optimizing Clinical Trials:Concept to Conclusion</a> Optimizing Clinical Trials:Concept to Conclusion<a title="PharmaVOICE | June 2011 page 66" href="http://viewer.zmags.com/publication/d43f8bfc?page=66">Contributed byClinical ResearchMetrics for Fa</a> Contributed byClinical ResearchMetrics for Fa<a title="PharmaVOICE | June 2011 page 67" href="http://viewer.zmags.com/publication/d43f8bfc?page=67">Figure 2. Average Delays in Clinical Trials </a> Figure 2. Average Delays in Clinical Trials <a title="PharmaVOICE | June 2011 page 68" href="http://viewer.zmags.com/publication/d43f8bfc?page=68">Contributed byClinical ResearchClinical Data</a> Contributed byClinical ResearchClinical Data<a title="PharmaVOICE | June 2011 page 69" href="http://viewer.zmags.com/publication/d43f8bfc?page=69">Clinical Data Gap AnalysisSnowfish provides a c</a> Clinical Data Gap AnalysisSnowfish provides a c<a title="PharmaVOICE | June 2011 page 70" href="http://viewer.zmags.com/publication/d43f8bfc?page=70">Clinical ResearchIndustry Experts CHAL</a> Clinical ResearchIndustry Experts CHAL<a title="PharmaVOICE | June 2011 page 71" href="http://viewer.zmags.com/publication/d43f8bfc?page=71">Clinical ResearchFive prominent life sciences ex</a> Clinical ResearchFive prominent life sciences ex<a title="PharmaVOICE | June 2011 page 72" href="http://viewer.zmags.com/publication/d43f8bfc?page=72">Clinical ResearchManaging OutsourcedDevelopme</a> Clinical ResearchManaging OutsourcedDevelopme<a title="PharmaVOICE | June 2011 page 73" href="http://viewer.zmags.com/publication/d43f8bfc?page=73">Finding efficiency inclinical research</a> Finding efficiency inclinical research<a title="PharmaVOICE | June 2011 page 74" href="http://viewer.zmags.com/publication/d43f8bfc?page=74">Pharma TraxSALES, MARKETING,AND R&D TRENDS AFFE</a> Pharma TraxSALES, MARKETING,AND R&D TRENDS AFFE<a title="PharmaVOICE | June 2011 page 75" href="http://viewer.zmags.com/publication/d43f8bfc?page=75"> report notes the groundwork </a> report notes the groundwork <a title="PharmaVOICE | June 2011 page 76" href="http://viewer.zmags.com/publication/d43f8bfc?page=76">DIGITAL EDITION — BONUS CONTENTPharma TraxTHER</a> DIGITAL EDITION — BONUS CONTENTPharma TraxTHER<a title="PharmaVOICE | June 2011 page 77" href="http://viewer.zmags.com/publication/d43f8bfc?page=77">DIGITAL EDITION — BONUS CONTENTous stag</a> DIGITAL EDITION — BONUS CONTENTous stag<a title="PharmaVOICE | June 2011 page 78" href="http://viewer.zmags.com/publication/d43f8bfc?page=78"> </a> <a title="PharmaVOICE | June 2011 page 79" href="http://viewer.zmags.com/publication/d43f8bfc?page=79">bodies, factors, and vaccines. Companies consider</a> bodies, factors, and vaccines. Companies consider<a title="PharmaVOICE | June 2011 page 80" href="http://viewer.zmags.com/publication/d43f8bfc?page=80">Tools of the TradeNEW ELECTRONIC ANDWEB-BASED A</a> Tools of the TradeNEW ELECTRONIC ANDWEB-BASED A<a title="PharmaVOICE | June 2011 page 81" href="http://viewer.zmags.com/publication/d43f8bfc?page=81">This free to attend online event brings together </a> This free to attend online event brings together <a title="PharmaVOICE | June 2011 page 82" href="http://viewer.zmags.com/publication/d43f8bfc?page=82">Developed by:Driv</a> Developed by:Driv<a title="PharmaVOICE | June 2011 page 83" href="http://viewer.zmags.com/publication/d43f8bfc?page=83">The CalendarINDUSTRY EVENTS ANDCONFERENCES, INC</a> The CalendarINDUSTRY EVENTS ANDCONFERENCES, INC<a title="PharmaVOICE | June 2011 page 84" href="http://viewer.zmags.com/publication/d43f8bfc?page=84">The Calendar15JUN June 15-16 </a> The Calendar15JUN June 15-16 <a title="PharmaVOICE | June 2011 page 85" href="http://viewer.zmags.com/publication/d43f8bfc?page=85">JUN21June 21-23CBI's Life Science Government</a> JUN21June 21-23CBI's Life Science Government<a title="PharmaVOICE | June 2011 page 86" href="http://viewer.zmags.com/publication/d43f8bfc?page=86">The Calendar100 FREE complimentary delegat</a> The Calendar100 FREE complimentary delegat<a title="PharmaVOICE | June 2011 page 87" href="http://viewer.zmags.com/publication/d43f8bfc?page=87">http://www.exlpharma.com/events/7th-public-re-la</a> http://www.exlpharma.com/events/7th-public-re-la<a title="PharmaVOICE | June 2011 page 88" href="http://viewer.zmags.com/publication/d43f8bfc?page=88">The Calendarductid=114&source=pvAUG </a> The Calendarductid=114&source=pvAUG <a title="PharmaVOICE | June 2011 page 89" href="http://viewer.zmags.com/publication/d43f8bfc?page=89">AUG17August 17-19The Drug DevelopmentProces</a> AUG17August 17-19The Drug DevelopmentProces<a title="PharmaVOICE | June 2011 page 90" href="http://viewer.zmags.com/publication/d43f8bfc?page=90">Social MediaSOCIAL MEDIATRENDS, REGS,AND APPS</a> Social MediaSOCIAL MEDIATRENDS, REGS,AND APPS<a title="PharmaVOICE | June 2011 page 91" href="http://viewer.zmags.com/publication/d43f8bfc?page=91">Social MediaTECH CHECK APPS / TWEETS / VI</a> Social MediaTECH CHECK APPS / TWEETS / VI<a title="PharmaVOICE | June 2011 page 92" href="http://viewer.zmags.com/publication/d43f8bfc?page=92">OutletOPINIONS, INSIGHTS, ANDCOMMENTARY FROMAR</a> OutletOPINIONS, INSIGHTS, ANDCOMMENTARY FROMAR<a title="PharmaVOICE | June 2011 page 93" href="http://viewer.zmags.com/publication/d43f8bfc?page=93"></a> <a title="PharmaVOICE | June 2011 page 94" href="http://viewer.zmags.com/publication/d43f8bfc?page=94">2 EVENTS, 3 DAYS, 1 LOCATION,30+ EXPERT SPEAKERS</a> 2 EVENTS, 3 DAYS, 1 LOCATION,30+ EXPERT SPEAKERS<a title="PharmaVOICE | June 2011 page 95" href="http://viewer.zmags.com/publication/d43f8bfc?page=95"> Talent PoolEXECUTIVE APPOINTMENTSAND PROMOT</a> Talent PoolEXECUTIVE APPOINTMENTSAND PROMOT<a title="PharmaVOICE | June 2011 page 96" href="http://viewer.zmags.com/publication/d43f8bfc?page=96">Talent Poolsenior editor. Ms. Catania-Hogan</a> Talent Poolsenior editor. Ms. Catania-Hogan<a title="PharmaVOICE | June 2011 page 97" href="http://viewer.zmags.com/publication/d43f8bfc?page=97">SERVICE POOLDr. Kenneth CARTERNOBLE LIFE SCIEN</a> SERVICE POOLDr. Kenneth CARTERNOBLE LIFE SCIEN<a title="PharmaVOICE | June 2011 page 98" href="http://viewer.zmags.com/publication/d43f8bfc?page=98">DIGITAL EDITION — BONUS CONTENTTalent PoolPHAR</a> DIGITAL EDITION — BONUS CONTENTTalent PoolPHAR<a title="PharmaVOICE | June 2011 page 99" href="http://viewer.zmags.com/publication/d43f8bfc?page=99">EXPO6 Events. 1 Exhibit Hall. Incomparable Netwo</a> EXPO6 Events. 1 Exhibit Hall. Incomparable Netwo<a title="PharmaVOICE | June 2011 page 100" href="http://viewer.zmags.com/publication/d43f8bfc?page=100">The LAST WordCombatingDrug Resistance</a> The LAST WordCombatingDrug Resistance<a title="PharmaVOICE | June 2011 page 101" href="http://viewer.zmags.com/publication/d43f8bfc?page=101">COVER 3Give your drivers a raise that sa</a> COVER 3Give your drivers a raise that sa<a title="PharmaVOICE | June 2011 page 102" href="http://viewer.zmags.com/publication/d43f8bfc?page=102">PAREXEL Product Lifecycle Management Services</a> PAREXEL Product Lifecycle Management Services