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<br /> WELCOME TO THE<br /> SEPTEMBER ISSUE<br /> OF GOLF RETAILING<br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> September 2018<br /> CELEBRATING<br /> 5 YEARS<br /> OF BEING EUROPE’S NO 1 TRADE<br /> MAGAZINE FOR THE RETAIL SECTOR<br /> <br /> FROM THE EDITOR<br /> G<br /> olf Retailing is five<br /> years old this month!<br /> It's been an amazing<br /> journey It's been an<br /> absolute pleasure editing<br /> the magazine, with this<br /> my eighth issue in charge.<br /> In five years, we've gone<br /> from being the newcomers,<br /> to the Number One golf<br /> industry retail trade<br /> magazine across Europe<br /> Our very first cover<br /> had a combination of Direct Golf UK were<br /> Greg Norman Collection, a strong number two in<br /> SkyCaddie announcing the off course retail in 2013.<br /> end of subscriptions in <a title="GR SEPT 18 full issue page 1" href="http://viewer.zmags.com/publication/d448c5aa?page=1"> WELCOME TO THE SEPTEMBER ISSUE OF GOLF RETAILI</a> <a title="GR SEPT 18 full issue page 2" href="http://viewer.zmags.com/publication/d448c5aa?page=2"> September 2018 CELEBRATING 5 YEARS OF BEING EUROP</a> <a title="GR SEPT 18 full issue page 3" href="http://viewer.zmags.com/publication/d448c5aa?page=3"> </a> <a title="GR SEPT 18 full issue page 4" href="http://viewer.zmags.com/publication/d448c5aa?page=4"> FROM THE EDITOR G olf Retailing is</a> <a title="GR SEPT 18 full issue page 5" href="http://viewer.zmags.com/publication/d448c5aa?page=5"> 4 NEWS TGI Golf and Bunker – A Shared Mentality </a> <a title="GR SEPT 18 full issue page 6" href="http://viewer.zmags.com/publication/d448c5aa?page=6"> WHEN SIZE MATTERS The all new 2018 THE ULTR</a> <a title="GR SEPT 18 full issue page 7" href="http://viewer.zmags.com/publication/d448c5aa?page=7"> 6 NEWS SMS Sports Consulting Group launches with</a> <a title="GR SEPT 18 full issue page 8" href="http://viewer.zmags.com/publication/d448c5aa?page=8"> </a> <a title="GR SEPT 18 full issue page 9" href="http://viewer.zmags.com/publication/d448c5aa?page=9"> 8 NEWS PowaKaddy strengthens position as UK mark</a> <a title="GR SEPT 18 full issue page 10" href="http://viewer.zmags.com/publication/d448c5aa?page=10"> Gary Stubbington - PGA Professional </a> <a title="GR SEPT 18 full issue page 11" href="http://viewer.zmags.com/publication/d448c5aa?page=11"> 10 NEWS YGT and Lee Westwood go "The Extra Yard"</a> <a title="GR SEPT 18 full issue page 12" href="http://viewer.zmags.com/publication/d448c5aa?page=12"> EMP FACT #2 our exclusive EMP retail campaigns bo</a> <a title="GR SEPT 18 full issue page 13" href="http://viewer.zmags.com/publication/d448c5aa?page=13"> 12 BRAND FOCUS Learn from the Godfather of Laun</a> <a title="GR SEPT 18 full issue page 14" href="http://viewer.zmags.com/publication/d448c5aa?page=14"> Foresight Sports teams up with TGI Partners Fores</a> <a title="GR SEPT 18 full issue page 15" href="http://viewer.zmags.com/publication/d448c5aa?page=15"> 14 NEWS How to hold onto customers The differenc</a> <a title="GR SEPT 18 full issue page 16" href="http://viewer.zmags.com/publication/d448c5aa?page=16"> CONGRATS FRANCESCO! 147TH THE OPEN CHAMPION </a> <a title="GR SEPT 18 full issue page 17" href="http://viewer.zmags.com/publication/d448c5aa?page=17"> 16 NEWS Duca del Cosma puts best shoes forward a</a> <a title="GR SEPT 18 full issue page 18" href="http://viewer.zmags.com/publication/d448c5aa?page=18"> Former Taylormade CEO Mark King joins Honma Golf </a> <a title="GR SEPT 18 full issue page 19" href="http://viewer.zmags.com/publication/d448c5aa?page=19"> </a> <a title="GR SEPT 18 full issue page 20" href="http://viewer.zmags.com/publication/d448c5aa?page=20"> </a> <a title="GR SEPT 18 full issue page 21" href="http://viewer.zmags.com/publication/d448c5aa?page=21"> 20 INDUSTRY STATISTICS Heat Rises, Sales Don't </a> <a title="GR SEPT 18 full issue page 22" href="http://viewer.zmags.com/publication/d448c5aa?page=22"> BRAND FOCUS 21 Wilson Golf putt a smile on retai</a> <a title="GR SEPT 18 full issue page 23" href="http://viewer.zmags.com/publication/d448c5aa?page=23"> 22 GR INSIGHT WHS - a handicap for pro shops? 20</a> <a title="GR SEPT 18 full issue page 24" href="http://viewer.zmags.com/publication/d448c5aa?page=24"> </a> <a title="GR SEPT 18 full issue page 25" href="http://viewer.zmags.com/publication/d448c5aa?page=25"> 24 COVER STORY Evolution vs Revolution Srixon</a> <a title="GR SEPT 18 full issue page 26" href="http://viewer.zmags.com/publication/d448c5aa?page=26"> for increased shot-shaping ability and versatilit</a> <a title="GR SEPT 18 full issue page 27" href="http://viewer.zmags.com/publication/d448c5aa?page=27"> 26 INDUSTRY INTERVIEW Powa Up We caught up with D</a> <a title="GR SEPT 18 full issue page 28" href="http://viewer.zmags.com/publication/d448c5aa?page=28"> INDUSTRY INTERVIEW 27 PowaKaddy HQ </a> <a title="GR SEPT 18 full issue page 29" href="http://viewer.zmags.com/publication/d448c5aa?page=29"> 28 BRAND FOCUS It’s time to fill distance gaps </a> <a title="GR SEPT 18 full issue page 30" href="http://viewer.zmags.com/publication/d448c5aa?page=30"> BRAND FOCUS 29 custom fit experts to start a con</a> <a title="GR SEPT 18 full issue page 31" href="http://viewer.zmags.com/publication/d448c5aa?page=31"> heavily subsidised email marketing system such as</a> <a title="GR SEPT 18 full issue page 32" href="http://viewer.zmags.com/publication/d448c5aa?page=32"> SEE LIKE NEVER BEFORE FRONT </a> <a title="GR SEPT 18 full issue page 33" href="http://viewer.zmags.com/publication/d448c5aa?page=33"> 32 TECHNOLOGY From the TV to the driving range W</a> <a title="GR SEPT 18 full issue page 34" href="http://viewer.zmags.com/publication/d448c5aa?page=34"> the range. You could be at the top of the global </a> <a title="GR SEPT 18 full issue page 35" href="http://viewer.zmags.com/publication/d448c5aa?page=35"> 34 FAIRWAY FASHION Forward Thinking Chris Flood i</a> <a title="GR SEPT 18 full issue page 36" href="http://viewer.zmags.com/publication/d448c5aa?page=36"> ISLAND GREEN GOLF COLLECTION TEL: +44 (0) 161</a> <a title="GR SEPT 18 full issue page 37" href="http://viewer.zmags.com/publication/d448c5aa?page=37"> 36 BRAND FOCUS Chervò conti</a> <a title="GR SEPT 18 full issue page 38" href="http://viewer.zmags.com/publication/d448c5aa?page=38"> brand’s tagline: Wherever, whenever. Chervò, </a> <a title="GR SEPT 18 full issue page 39" href="http://viewer.zmags.com/publication/d448c5aa?page=39"> 38 FAIRWAY FASHION Peter Milla</a> <a title="GR SEPT 18 full issue page 40" href="http://viewer.zmags.com/publication/d448c5aa?page=40"> </a> <a title="GR SEPT 18 full issue page 41" href="http://viewer.zmags.com/publication/d448c5aa?page=41"> 40 WOMEN IN GOLF The Golf Doctor We spoke to ou</a> <a title="GR SEPT 18 full issue page 42" href="http://viewer.zmags.com/publication/d448c5aa?page=42"> WOMEN IN GOLF 41 </a> <a title="GR SEPT 18 full issue page 43" href="http://viewer.zmags.com/publication/d448c5aa?page=43"> 42 READER REVIEW Stewart Golf R1-S Push Tested F</a> <a title="GR SEPT 18 full issue page 44" href="http://viewer.zmags.com/publication/d448c5aa?page=44"> Time to take stock After the longest, wettest win</a> <a title="GR SEPT 18 full issue page 45" href="http://viewer.zmags.com/publication/d448c5aa?page=45"> 44 BEHIND THE COUNTER Behind the Counter Editor </a> <a title="GR SEPT 18 full issue page 46" href="http://viewer.zmags.com/publication/d448c5aa?page=46"> BEHIND THE COUNTER 45 lookin</a> <a title="GR SEPT 18 full issue page 47" href="http://viewer.zmags.com/publication/d448c5aa?page=47"> 46 BRAND FOCUS TRADE TRAVEL CLU</a> <a title="GR SEPT 18 full issue page 48" href="http://viewer.zmags.com/publication/d448c5aa?page=48"> BRAND FOCUS 47 For further information on Trade T</a> <a title="GR SEPT 18 full issue page 49" href="http://viewer.zmags.com/publication/d448c5aa?page=49"> GO-TO ADAPT JACKET Adapt on the go with the all n</a>