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Best regards
Zmags
WELCOME TO THE
SEPTEMBER ISSUE
OF GOLF RETAILING
ENSURE YOU RECEIVE YOUR
OWN FREE MONTHLY COPY
CLICK HERE TO REGISTER
September 2018
CELEBRATING
5 YEARS
OF BEING EUROPE’S NO 1 TRADE
MAGAZINE FOR THE RETAIL SECTOR
FROM THE EDITOR
G
olf Retailing is five
years old this month!
It's been an amazing
journey It's been an
absolute pleasure editing
the magazine, with this
my eighth issue in charge.
In five years, we've gone
from being the newcomers,
to the Number One golf
industry retail trade
magazine across Europe
Our very first cover
had a combination of Direct Golf UK were
Greg Norman Collection, a strong number two in
SkyCaddie announcing the off course retail in 2013.
end of subscriptions in
WELCOME TO THE SEPTEMBER ISSUE OF GOLF RETAILI
September 2018 CELEBRATING 5 YEARS OF BEING EUROP
FROM THE EDITOR G olf Retailing is
4 NEWS TGI Golf and Bunker – A Shared Mentality
WHEN SIZE MATTERS The all new 2018 THE ULTR
6 NEWS SMS Sports Consulting Group launches with
8 NEWS PowaKaddy strengthens position as UK mark
Gary Stubbington - PGA Professional
10 NEWS YGT and Lee Westwood go "The Extra Yard"
EMP FACT #2 our exclusive EMP retail campaigns bo
12 BRAND FOCUS Learn from the Godfather of Laun
Foresight Sports teams up with TGI Partners Fores
14 NEWS How to hold onto customers The differenc
CONGRATS FRANCESCO! 147TH THE OPEN CHAMPION
16 NEWS Duca del Cosma puts best shoes forward a
Former Taylormade CEO Mark King joins Honma Golf
20 INDUSTRY STATISTICS Heat Rises, Sales Don't
BRAND FOCUS 21 Wilson Golf putt a smile on retai
22 GR INSIGHT WHS - a handicap for pro shops? 20
24 COVER STORY Evolution vs Revolution Srixon
for increased shot-shaping ability and versatilit
26 INDUSTRY INTERVIEW Powa Up We caught up with D
INDUSTRY INTERVIEW 27 PowaKaddy HQ
28 BRAND FOCUS It’s time to fill distance gaps
BRAND FOCUS 29 custom fit experts to start a con
heavily subsidised email marketing system such as
SEE LIKE NEVER BEFORE FRONT
32 TECHNOLOGY From the TV to the driving range W
the range. You could be at the top of the global
34 FAIRWAY FASHION Forward Thinking Chris Flood i
ISLAND GREEN GOLF COLLECTION TEL: +44 (0) 161
36 BRAND FOCUS Chervò conti
brand’s tagline: Wherever, whenever. Chervò,
38 FAIRWAY FASHION Peter Milla
40 WOMEN IN GOLF The Golf Doctor We spoke to ou
WOMEN IN GOLF 41
42 READER REVIEW Stewart Golf R1-S Push Tested F
Time to take stock After the longest, wettest win
44 BEHIND THE COUNTER Behind the Counter Editor
BEHIND THE COUNTER 45 lookin
46 BRAND FOCUS TRADE TRAVEL CLU
BRAND FOCUS 47 For further information on Trade T
GO-TO ADAPT JACKET Adapt on the go with the all n