<br />
HOLIDAY SALES GUIDE HOLIDAY SALES GUIDE HOLIDAY SALES GUIDE HOLIDAY SALES GUIDE HOLIDAY SALES GUIDE<br />
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br />
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br />
By Da<br />
As<br />
to be<br />
seaso<br />
as od<br />
September 15, 2015<br />
Volume 32, No.9<br />
BE SURE TO WATCH<br />
n Ferrisi<br />
strange as it feels for me<br />
writing about the holiday<br />
n in early August—and<br />
d as it might seem for you<br />
to be reading about Christmas<br />
Inside The Mind<br />
Of An Indie<br />
Our Annual Independent Retailer<br />
Roundtable Marks 10 Years<br />
By Dan Ferrisi<br />
We like to believe that, if there’s one<br />
thing that sets The Retailer apart from<br />
the crowd, it’s our passionate advocacy<br />
on behalf of—and our abiding connec-<br />
tion with—the independent, mom-and-<br />
pop musical instrument retail stores that<br />
now (and forever) are our indust<a title="MSR 09 2015 September page 1" href="http://viewer.zmags.com/publication/d44ae0b9?page=1"> HOLIDAY SALES GUIDE HOLIDAY SALES GUIDE HOLIDAY</a>
<a title="MSR 09 2015 September page 2" href="http://viewer.zmags.com/publication/d44ae0b9?page=2"> </a>
<a title="MSR 09 2015 September page 3" href="http://viewer.zmags.com/publication/d44ae0b9?page=3"> Taking A Closer Look At Korg USA’s Partnership Wi</a>
<a title="MSR 09 2015 September page 4" href="http://viewer.zmags.com/publication/d44ae0b9?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a>
<a title="MSR 09 2015 September page 5" href="http://viewer.zmags.com/publication/d44ae0b9?page=5"> MK4 TRULY YOURS From the soft, subtle intricaci</a>
<a title="MSR 09 2015 September page 6" href="http://viewer.zmags.com/publication/d44ae0b9?page=6"> EDITORIAL Selling Services Might Soon Get Toughe</a>
<a title="MSR 09 2015 September page 7" href="http://viewer.zmags.com/publication/d44ae0b9?page=7"> </a>
<a title="MSR 09 2015 September page 8" href="http://viewer.zmags.com/publication/d44ae0b9?page=8"> ATEST L Audio-Technica Names Samurai Award Winner</a>
<a title="MSR 09 2015 September page 9" href="http://viewer.zmags.com/publication/d44ae0b9?page=9"> D’Addario Launches Players Circle Rewards Program</a>
<a title="MSR 09 2015 September page 10" href="http://viewer.zmags.com/publication/d44ae0b9?page=10"> ATEST L Music China Plans Biggest-Ever Show M</a>
<a title="MSR 09 2015 September page 11" href="http://viewer.zmags.com/publication/d44ae0b9?page=11"> LATEST Sennheiser Releases Fiscal Results For </a>
<a title="MSR 09 2015 September page 12" href="http://viewer.zmags.com/publication/d44ae0b9?page=12"> Everett “Vic” Firth, a musician, educator and</a>
<a title="MSR 09 2015 September page 13" href="http://viewer.zmags.com/publication/d44ae0b9?page=13"> “Our future will be as brilliant as our past.” </a>
<a title="MSR 09 2015 September page 14" href="http://viewer.zmags.com/publication/d44ae0b9?page=14"> Note From Causby ADVERTORIAL • SE</a>
<a title="MSR 09 2015 September page 15" href="http://viewer.zmags.com/publication/d44ae0b9?page=15"> “NAMM is a great organization that supports its m</a>
<a title="MSR 09 2015 September page 16" href="http://viewer.zmags.com/publication/d44ae0b9?page=16"> P RODUCTS Rock ’Em Sock ’Em Overview: Hal L</a>
<a title="MSR 09 2015 September page 17" href="http://viewer.zmags.com/publication/d44ae0b9?page=17"> </a>
<a title="MSR 09 2015 September page 18" href="http://viewer.zmags.com/publication/d44ae0b9?page=18"> 18 UNDER THE TREE (continued from co</a>
<a title="MSR 09 2015 September page 19" href="http://viewer.zmags.com/publication/d44ae0b9?page=19"> </a>
<a title="MSR 09 2015 September page 20" href="http://viewer.zmags.com/publication/d44ae0b9?page=20"> 20 Remo’s Dorado Cajons Remo’s Dorado Cajons are</a>
<a title="MSR 09 2015 September page 21" href="http://viewer.zmags.com/publication/d44ae0b9?page=21"> { Godzilla - 1954 } What will you create? </a>
<a title="MSR 09 2015 September page 22" href="http://viewer.zmags.com/publication/d44ae0b9?page=22"> 22 Washburn’s WD30S Heritage Series Acoustic Gui</a>
<a title="MSR 09 2015 September page 23" href="http://viewer.zmags.com/publication/d44ae0b9?page=23"> Rane’s TTM57mkII Mixer Rane’s TTM57mkII Mixer is </a>
<a title="MSR 09 2015 September page 24" href="http://viewer.zmags.com/publication/d44ae0b9?page=24"> 24 Talent Sound & Lighting’s LP64LED-FLAT LED Li</a>
<a title="MSR 09 2015 September page 25" href="http://viewer.zmags.com/publication/d44ae0b9?page=25"> MOD Kits DIY’s The Wave MOD Kits DIY’s the Wave i</a>
<a title="MSR 09 2015 September page 26" href="http://viewer.zmags.com/publication/d44ae0b9?page=26"> Vic Firth’s Steve Gadd Limited-Edition Products V</a>
<a title="MSR 09 2015 September page 27" href="http://viewer.zmags.com/publication/d44ae0b9?page=27"> Subsonic Architecture Low frequency by Celestio</a>
<a title="MSR 09 2015 September page 28" href="http://viewer.zmags.com/publication/d44ae0b9?page=28"> Fender’s American Standard Stratocaster HSS Shawb</a>
<a title="MSR 09 2015 September page 29" href="http://viewer.zmags.com/publication/d44ae0b9?page=29"> wah emulation to complex vocal formant filtering, </a>
<a title="MSR 09 2015 September page 30" href="http://viewer.zmags.com/publication/d44ae0b9?page=30"> PROON-THE-GO Accurate acoustic measurements just </a>
<a title="MSR 09 2015 September page 31" href="http://viewer.zmags.com/publication/d44ae0b9?page=31"> LR Baggs’ Session Acoustic DI Inspired by the LR </a>
<a title="MSR 09 2015 September page 32" href="http://viewer.zmags.com/publication/d44ae0b9?page=32"> 32 GoPro’s HERO4 Session GoPro’s HERO4 Session i</a>
<a title="MSR 09 2015 September page 33" href="http://viewer.zmags.com/publication/d44ae0b9?page=33"> you from disturbing family or neighbors. For educ</a>
<a title="MSR 09 2015 September page 34" href="http://viewer.zmags.com/publication/d44ae0b9?page=34"> 34 PreSonus’ StudioLive AI-Series Consoles PreSo</a>
<a title="MSR 09 2015 September page 35" href="http://viewer.zmags.com/publication/d44ae0b9?page=35"> Zoom’s H5 Handy Recorder Zoom’s H5 Handy Recorder</a>
<a title="MSR 09 2015 September page 36" href="http://viewer.zmags.com/publication/d44ae0b9?page=36"> 36 Peavey’s Mini Head Amplifiers Peavey’s Mini He</a>
<a title="MSR 09 2015 September page 37" href="http://viewer.zmags.com/publication/d44ae0b9?page=37"> INSIDE THE MIND OF AN INDIE (continued from cover</a>
<a title="MSR 09 2015 September page 38" href="http://viewer.zmags.com/publication/d44ae0b9?page=38"> Eric C. Newell Is Named President & GM Of Gruhn G</a>
<a title="MSR 09 2015 September page 39" href="http://viewer.zmags.com/publication/d44ae0b9?page=39"> Moore Music Welcomes Will Calhoun </a>
<a title="MSR 09 2015 September page 40" href="http://viewer.zmags.com/publication/d44ae0b9?page=40"> FIVE MINUTES WITH Th</a>
<a title="MSR 09 2015 September page 41" href="http://viewer.zmags.com/publication/d44ae0b9?page=41"> Hal Leonard is a beloved fixture at NAMM shows. </a>
<a title="MSR 09 2015 September page 42" href="http://viewer.zmags.com/publication/d44ae0b9?page=42"> Hal Leonard boasts highly efficient, technology-in</a>
<a title="MSR 09 2015 September page 43" href="http://viewer.zmags.com/publication/d44ae0b9?page=43"> are available from Hal Leonard. In the past, </a>
<a title="MSR 09 2015 September page 44" href="http://viewer.zmags.com/publication/d44ae0b9?page=44"> MI SPY NEXT STOP, EMERALD CIT</a>
<a title="MSR 09 2015 September page 45" href="http://viewer.zmags.com/publication/d44ae0b9?page=45"> </a>
<a title="MSR 09 2015 September page 46" href="http://viewer.zmags.com/publication/d44ae0b9?page=46"> rmally tions now a glass saw d guita r,” I </a>
<a title="MSR 09 2015 September page 47" href="http://viewer.zmags.com/publication/d44ae0b9?page=47"> .99). end ov er I w s. Acc tocke proac ed </a>
<a title="MSR 09 2015 September page 48" href="http://viewer.zmags.com/publication/d44ae0b9?page=48"> SHINE A LIGHT Uncle Jon’s Music 33 N. Cass Ave. W</a>
<a title="MSR 09 2015 September page 49" href="http://viewer.zmags.com/publication/d44ae0b9?page=49"> students and rearranging the store to create </a>
<a title="MSR 09 2015 September page 50" href="http://viewer.zmags.com/publication/d44ae0b9?page=50"> R E TA I L E R R E B E L LIGHT A FIRE Combat</a>
<a title="MSR 09 2015 September page 51" href="http://viewer.zmags.com/publication/d44ae0b9?page=51"> The New DARK MATTER™ Series Powered </a>
<a title="MSR 09 2015 September page 52" href="http://viewer.zmags.com/publication/d44ae0b9?page=52"> BUSINESS & MARKETING HAVE THE GUTS TO CHARGE</a>
<a title="MSR 09 2015 September page 53" href="http://viewer.zmags.com/publication/d44ae0b9?page=53"> Reverb Works For You Plug in to the fastest growi</a>
<a title="MSR 09 2015 September page 54" href="http://viewer.zmags.com/publication/d44ae0b9?page=54"> VEDDATORIAL By Dan Vedda All it</a>
<a title="MSR 09 2015 September page 55" href="http://viewer.zmags.com/publication/d44ae0b9?page=55"> THE ULTIMATE DRUM MIC PACK, FROM THE INNOVATORS </a>
<a title="MSR 09 2015 September page 56" href="http://viewer.zmags.com/publication/d44ae0b9?page=56"> TheRetailer's Mall </a>
<a title="MSR 09 2015 September page 57" href="http://viewer.zmags.com/publication/d44ae0b9?page=57"> TheRetailer's Mall </a>
<a title="MSR 09 2015 September page 58" href="http://viewer.zmags.com/publication/d44ae0b9?page=58"> INSIDE THE MIND OF AN INDIE Ad Index Company </a>
<a title="MSR 09 2015 September page 59" href="http://viewer.zmags.com/publication/d44ae0b9?page=59"> those repairs are profitable. We explain to the cu</a>
<a title="MSR 09 2015 September page 60" href="http://viewer.zmags.com/publication/d44ae0b9?page=60"> als that are unique. They don’t need to sell a bi</a>
<a title="MSR 09 2015 September page 61" href="http://viewer.zmags.com/publication/d44ae0b9?page=61"> come into the store. It’s not just another situat</a>
<a title="MSR 09 2015 September page 62" href="http://viewer.zmags.com/publication/d44ae0b9?page=62"> UNDER THE HOOD By Dan Fe</a>
<a title="MSR 09 2015 September page 63" href="http://viewer.zmags.com/publication/d44ae0b9?page=63"> IT’S ALL IN THE DETAILS. THE LEXINGTON D’Angeli</a>
<a title="MSR 09 2015 September page 64" href="http://viewer.zmags.com/publication/d44ae0b9?page=64"> </a>