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<br /> Spring 2017<br /> <br /> <br /> Regular Features<br /> Comment ....................................................................... 6<br /> Global News ................................................................. 8<br /> Legally Speaking ........................................................ 122<br /> The LIMA Column ................................................... 124<br /> What’s On ................................................................. 126<br /> Global<br /> New Digital Concepts .............................................. 97<br /> The World of Licensed Publishing ........................ 100<br /> Gaming - Roll of the Dice?..................................... 105<br /> One Animation Expands Offering ........................ 109<br /> Bringing Brands to Life............................................ 116<br /> Marketing a Brand .................................................... 119<br /> Asia and Australasia<br /> Licensing Japa<a title="TL SPRING 17 INC AUSTRALIA page 1" href="http://viewer.zmags.com/publication/d48ef4aa?page=1"> Spring 2017</a> <a title="TL SPRING 17 INC AUSTRALIA page 2" href="http://viewer.zmags.com/publication/d48ef4aa?page=2"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 3" href="http://viewer.zmags.com/publication/d48ef4aa?page=3"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 4" href="http://viewer.zmags.com/publication/d48ef4aa?page=4"> Regular Features Comment ........................</a> <a title="TL SPRING 17 INC AUSTRALIA page 5" href="http://viewer.zmags.com/publication/d48ef4aa?page=5"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 6" href="http://viewer.zmags.com/publication/d48ef4aa?page=6"> Co-Publisher Francesca Ash francesca@totallicensi</a> <a title="TL SPRING 17 INC AUSTRALIA page 7" href="http://viewer.zmags.com/publication/d48ef4aa?page=7"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 8" href="http://viewer.zmags.com/publication/d48ef4aa?page=8"> FIREFLY TO LICENSE BOB ROSS ket, which is rapidly</a> <a title="TL SPRING 17 INC AUSTRALIA page 9" href="http://viewer.zmags.com/publication/d48ef4aa?page=9"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 10" href="http://viewer.zmags.com/publication/d48ef4aa?page=10"> PJ MASKS BECOME BRAND AMBASSADORS FORYOUTH SPORT </a> <a title="TL SPRING 17 INC AUSTRALIA page 11" href="http://viewer.zmags.com/publication/d48ef4aa?page=11"> NEWS Remember the editorial deadline for th</a> <a title="TL SPRING 17 INC AUSTRALIA page 12" href="http://viewer.zmags.com/publication/d48ef4aa?page=12"> EXPANSION FOR ENID BLYTON As the UK public appeti</a> <a title="TL SPRING 17 INC AUSTRALIA page 13" href="http://viewer.zmags.com/publication/d48ef4aa?page=13"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 14" href="http://viewer.zmags.com/publication/d48ef4aa?page=14"> seum’ o</a> <a title="TL SPRING 17 INC AUSTRALIA page 15" href="http://viewer.zmags.com/publication/d48ef4aa?page=15"> TOTAL LICENSING YO-KAI-WATCH ANNOUNCES 2017 STR</a> <a title="TL SPRING 17 INC AUSTRALIA page 16" href="http://viewer.zmags.com/publication/d48ef4aa?page=16"> Reed Exhibitions Japan are once again organising </a> <a title="TL SPRING 17 INC AUSTRALIA page 17" href="http://viewer.zmags.com/publication/d48ef4aa?page=17"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 18" href="http://viewer.zmags.com/publication/d48ef4aa?page=18"> Minions is the most cross-age and cross- gender o</a> <a title="TL SPRING 17 INC AUSTRALIA page 19" href="http://viewer.zmags.com/publication/d48ef4aa?page=19"> TOTAL LICENSING The Italian Licensing Market - a</a> <a title="TL SPRING 17 INC AUSTRALIA page 20" href="http://viewer.zmags.com/publication/d48ef4aa?page=20"> 20 ton, Kit-n-Kate, Yu-Gi-Oh! and Al- vinnn!!! </a> <a title="TL SPRING 17 INC AUSTRALIA page 21" href="http://viewer.zmags.com/publication/d48ef4aa?page=21"> TOTAL LICENSING same period. Smiley is seen as a</a> <a title="TL SPRING 17 INC AUSTRALIA page 22" href="http://viewer.zmags.com/publication/d48ef4aa?page=22"> 22 Atlantyca Entertainment’s licensing division </a> <a title="TL SPRING 17 INC AUSTRALIA page 23" href="http://viewer.zmags.com/publication/d48ef4aa?page=23"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 24" href="http://viewer.zmags.com/publication/d48ef4aa?page=24"> 24 Maurizio Distefano the Evolution </a> <a title="TL SPRING 17 INC AUSTRALIA page 25" href="http://viewer.zmags.com/publication/d48ef4aa?page=25"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 26" href="http://viewer.zmags.com/publication/d48ef4aa?page=26"> Movantia has experience in supporting brands, cel</a> <a title="TL SPRING 17 INC AUSTRALIA page 27" href="http://viewer.zmags.com/publication/d48ef4aa?page=27"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 28" href="http://viewer.zmags.com/publication/d48ef4aa?page=28"> 28 TOTAL LICENSING Winx - an original series ba</a> <a title="TL SPRING 17 INC AUSTRALIA page 29" href="http://viewer.zmags.com/publication/d48ef4aa?page=29"> TOTAL LICENSING recently debuted on Rai Gulp wit</a> <a title="TL SPRING 17 INC AUSTRALIA page 30" href="http://viewer.zmags.com/publication/d48ef4aa?page=30"> Mondo TV has announced the launch on Nickelod</a> <a title="TL SPRING 17 INC AUSTRALIA page 31" href="http://viewer.zmags.com/publication/d48ef4aa?page=31"> TOTAL LICENSING mid-February with a trailer and </a> <a title="TL SPRING 17 INC AUSTRALIA page 32" href="http://viewer.zmags.com/publication/d48ef4aa?page=32"> 32 TOTAL LICENSING their help, Heidi, Bienvenid</a> <a title="TL SPRING 17 INC AUSTRALIA page 33" href="http://viewer.zmags.com/publication/d48ef4aa?page=33"> TOTAL LICENSING Once again taking pl</a> <a title="TL SPRING 17 INC AUSTRALIA page 34" href="http://viewer.zmags.com/publication/d48ef4aa?page=34"> 34 B1 A5 A3 A1 A2 B23 Retail</a> <a title="TL SPRING 17 INC AUSTRALIA page 35" href="http://viewer.zmags.com/publication/d48ef4aa?page=35"> March 2017</a> <a title="TL SPRING 17 INC AUSTRALIA page 36" href="http://viewer.zmags.com/publication/d48ef4aa?page=36"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 37" href="http://viewer.zmags.com/publication/d48ef4aa?page=37"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 38" href="http://viewer.zmags.com/publication/d48ef4aa?page=38"> TOTAL LICENSING AUSTRALIA March 2017 </a> <a title="TL SPRING 17 INC AUSTRALIA page 39" href="http://viewer.zmags.com/publication/d48ef4aa?page=39"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 40" href="http://viewer.zmags.com/publication/d48ef4aa?page=40"> TLA 6 Animated shows including Ben 10, and</a> <a title="TL SPRING 17 INC AUSTRALIA page 41" href="http://viewer.zmags.com/publication/d48ef4aa?page=41"> TOTAL LICENSING AUSTRALIA NEW LICENSING AGENTS F</a> <a title="TL SPRING 17 INC AUSTRALIA page 42" href="http://viewer.zmags.com/publication/d48ef4aa?page=42"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 43" href="http://viewer.zmags.com/publication/d48ef4aa?page=43"> TOTAL LICENSING AUSTRALIA MERCHANTWISE BUILDING A</a> <a title="TL SPRING 17 INC AUSTRALIA page 44" href="http://viewer.zmags.com/publication/d48ef4aa?page=44"> Welcome to Happy Places After a big day out in Sh</a> <a title="TL SPRING 17 INC AUSTRALIA page 45" href="http://viewer.zmags.com/publication/d48ef4aa?page=45"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 46" href="http://viewer.zmags.com/publication/d48ef4aa?page=46"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 47" href="http://viewer.zmags.com/publication/d48ef4aa?page=47"> TOTAL LICENSING AUSTRALIA lease by HarperCollins</a> <a title="TL SPRING 17 INC AUSTRALIA page 48" href="http://viewer.zmags.com/publication/d48ef4aa?page=48"> Drac’s Pack is Back! Sony Pictures has booked a p</a> <a title="TL SPRING 17 INC AUSTRALIA page 49" href="http://viewer.zmags.com/publication/d48ef4aa?page=49"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 50" href="http://viewer.zmags.com/publication/d48ef4aa?page=50"> ARACA Group, a prominent theatri- cal production </a> <a title="TL SPRING 17 INC AUSTRALIA page 51" href="http://viewer.zmags.com/publication/d48ef4aa?page=51"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 52" href="http://viewer.zmags.com/publication/d48ef4aa?page=52"> the original Benji became a huge hit with numerou</a> <a title="TL SPRING 17 INC AUSTRALIA page 53" href="http://viewer.zmags.com/publication/d48ef4aa?page=53"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 54" href="http://viewer.zmags.com/publication/d48ef4aa?page=54"> er products categories are now in development for</a> <a title="TL SPRING 17 INC AUSTRALIA page 55" href="http://viewer.zmags.com/publication/d48ef4aa?page=55"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 56" href="http://viewer.zmags.com/publication/d48ef4aa?page=56"> TLA 22 On the heels of the sold-out tour The Nex</a> <a title="TL SPRING 17 INC AUSTRALIA page 57" href="http://viewer.zmags.com/publication/d48ef4aa?page=57"> TOTAL LICENSING AUSTRALIA Entertainment O</a> <a title="TL SPRING 17 INC AUSTRALIA page 58" href="http://viewer.zmags.com/publication/d48ef4aa?page=58"> lian ratings driver on ABC KIDS, and moving into </a> <a title="TL SPRING 17 INC AUSTRALIA page 59" href="http://viewer.zmags.com/publication/d48ef4aa?page=59"> TOTAL LICENSING AUSTRALIA </a> <a title="TL SPRING 17 INC AUSTRALIA page 60" href="http://viewer.zmags.com/publication/d48ef4aa?page=60"> TLA 26 Batman saves the city every day, but ther</a> <a title="TL SPRING 17 INC AUSTRALIA page 61" href="http://viewer.zmags.com/publication/d48ef4aa?page=61"> ion labels as Bioworld, Isaac Morris, Evy, SGI, H</a> <a title="TL SPRING 17 INC AUSTRALIA page 62" href="http://viewer.zmags.com/publication/d48ef4aa?page=62"> 1 Oztam Consolidated data 2 Webtrends 3 BrandTren</a> <a title="TL SPRING 17 INC AUSTRALIA page 63" href="http://viewer.zmags.com/publication/d48ef4aa?page=63"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 64" href="http://viewer.zmags.com/publication/d48ef4aa?page=64"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 65" href="http://viewer.zmags.com/publication/d48ef4aa?page=65"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 66" href="http://viewer.zmags.com/publication/d48ef4aa?page=66"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 67" href="http://viewer.zmags.com/publication/d48ef4aa?page=67"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 68" href="http://viewer.zmags.com/publication/d48ef4aa?page=68"> Key Facts • 2 million FB followers in Austra</a> <a title="TL SPRING 17 INC AUSTRALIA page 69" href="http://viewer.zmags.com/publication/d48ef4aa?page=69"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 70" href="http://viewer.zmags.com/publication/d48ef4aa?page=70"> Winning Moves Australia is not just set to celebr</a> <a title="TL SPRING 17 INC AUSTRALIA page 71" href="http://viewer.zmags.com/publication/d48ef4aa?page=71"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 72" href="http://viewer.zmags.com/publication/d48ef4aa?page=72"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 73" href="http://viewer.zmags.com/publication/d48ef4aa?page=73"> TOTAL LICENSING AUSTRALIA NEW WEBSITE FOR MELBOU</a> <a title="TL SPRING 17 INC AUSTRALIA page 74" href="http://viewer.zmags.com/publication/d48ef4aa?page=74"> With a new look, a new website and a new office i</a> <a title="TL SPRING 17 INC AUSTRALIA page 75" href="http://viewer.zmags.com/publication/d48ef4aa?page=75"> TOTAL LICENSING AUSTRALIA MADMAN FORMS ALLIANCE</a> <a title="TL SPRING 17 INC AUSTRALIA page 76" href="http://viewer.zmags.com/publication/d48ef4aa?page=76"> TLA 42 Grahame Grassby of Stella Projects is act</a> <a title="TL SPRING 17 INC AUSTRALIA page 77" href="http://viewer.zmags.com/publication/d48ef4aa?page=77"> TOTAL LICENSING AUSTRALIA FUSION EXPAND PROPERTY</a> <a title="TL SPRING 17 INC AUSTRALIA page 78" href="http://viewer.zmags.com/publication/d48ef4aa?page=78"> TLA 44 Sesame Workshop, the nonprofit ed- ucatio</a> <a title="TL SPRING 17 INC AUSTRALIA page 79" href="http://viewer.zmags.com/publication/d48ef4aa?page=79"> TOTAL LICENSING AUSTRALIA HOMEWARE RANGE FOR GRAN</a> <a title="TL SPRING 17 INC AUSTRALIA page 80" href="http://viewer.zmags.com/publication/d48ef4aa?page=80"> Licensing agent Born Licensing is cel- ebrating a</a> <a title="TL SPRING 17 INC AUSTRALIA page 81" href="http://viewer.zmags.com/publication/d48ef4aa?page=81"> TOTAL LICENSING AUSTRALIA WILL AUSTRALIAN CONSUME</a> <a title="TL SPRING 17 INC AUSTRALIA page 82" href="http://viewer.zmags.com/publication/d48ef4aa?page=82"> TLA 48 The Sharpe Company and Takkoda have annou</a> <a title="TL SPRING 17 INC AUSTRALIA page 83" href="http://viewer.zmags.com/publication/d48ef4aa?page=83"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 84" href="http://viewer.zmags.com/publication/d48ef4aa?page=84"> TLA 50 A41 C40 D40 F40 </a> <a title="TL SPRING 17 INC AUSTRALIA page 85" href="http://viewer.zmags.com/publication/d48ef4aa?page=85"> H40 K40 6 H37 2 0 H29 4 H23 2 H21 H36 H3</a> <a title="TL SPRING 17 INC AUSTRALIA page 86" href="http://viewer.zmags.com/publication/d48ef4aa?page=86"> TLA 52 Exhibitors A Scott & Co (Wholesale) Aust</a> <a title="TL SPRING 17 INC AUSTRALIA page 87" href="http://viewer.zmags.com/publication/d48ef4aa?page=87"> TOTAL LICENSING AUSTRALIA Modern Brands .........</a> <a title="TL SPRING 17 INC AUSTRALIA page 88" href="http://viewer.zmags.com/publication/d48ef4aa?page=88"> Total Licensing Australia takes a look at some of</a> <a title="TL SPRING 17 INC AUSTRALIA page 89" href="http://viewer.zmags.com/publication/d48ef4aa?page=89"> TOTAL LICENSING AUSTRALIA Spin Master </a> <a title="TL SPRING 17 INC AUSTRALIA page 90" href="http://viewer.zmags.com/publication/d48ef4aa?page=90"> Matador NZ Ltd represents the Austrian compan</a> <a title="TL SPRING 17 INC AUSTRALIA page 91" href="http://viewer.zmags.com/publication/d48ef4aa?page=91"> Just some of the places Total Licensing goes to i</a> <a title="TL SPRING 17 INC AUSTRALIA page 92" href="http://viewer.zmags.com/publication/d48ef4aa?page=92"> products, and has brought joy to kids worldwide w</a> <a title="TL SPRING 17 INC AUSTRALIA page 93" href="http://viewer.zmags.com/publication/d48ef4aa?page=93"> The most accurate and comprehensive worldwide sea</a> <a title="TL SPRING 17 INC AUSTRALIA page 94" href="http://viewer.zmags.com/publication/d48ef4aa?page=94"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 95" href="http://viewer.zmags.com/publication/d48ef4aa?page=95"> The International Licensing World Russia exhibiti</a> <a title="TL SPRING 17 INC AUSTRALIA page 96" href="http://viewer.zmags.com/publication/d48ef4aa?page=96"> Over four days, from 5 to 8 March, the Melbourne </a> <a title="TL SPRING 17 INC AUSTRALIA page 97" href="http://viewer.zmags.com/publication/d48ef4aa?page=97"> TOTAL LICENSING Rewarding Good Behaviour with a</a> <a title="TL SPRING 17 INC AUSTRALIA page 98" href="http://viewer.zmags.com/publication/d48ef4aa?page=98"> 98 TOTAL LICENSING ROBOCAR POLI PREPARES TO ME</a> <a title="TL SPRING 17 INC AUSTRALIA page 99" href="http://viewer.zmags.com/publication/d48ef4aa?page=99"> TOTAL LICENSING Shinsega</a> <a title="TL SPRING 17 INC AUSTRALIA page 100" href="http://viewer.zmags.com/publication/d48ef4aa?page=100"> 100 At the recent London Book Fair, it was inter</a> <a title="TL SPRING 17 INC AUSTRALIA page 101" href="http://viewer.zmags.com/publication/d48ef4aa?page=101"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 102" href="http://viewer.zmags.com/publication/d48ef4aa?page=102"> 102 Delighting viewers in the U.S. via syndicati</a> <a title="TL SPRING 17 INC AUSTRALIA page 103" href="http://viewer.zmags.com/publication/d48ef4aa?page=103"> adults alike.” The all-new Paddington for Baby co</a> <a title="TL SPRING 17 INC AUSTRALIA page 104" href="http://viewer.zmags.com/publication/d48ef4aa?page=104"> 104 fun.” The Geronimo Stilton book se- ries beg</a> <a title="TL SPRING 17 INC AUSTRALIA page 105" href="http://viewer.zmags.com/publication/d48ef4aa?page=105"> TOTAL LICENSING Roll of the Dice: How Game Night </a> <a title="TL SPRING 17 INC AUSTRALIA page 106" href="http://viewer.zmags.com/publication/d48ef4aa?page=106"> 106 Ink Group and ALC (Arabian Li- censing Comp</a> <a title="TL SPRING 17 INC AUSTRALIA page 107" href="http://viewer.zmags.com/publication/d48ef4aa?page=107"> TOTAL LICENSING  For boys, Power Rangers took a </a> <a title="TL SPRING 17 INC AUSTRALIA page 108" href="http://viewer.zmags.com/publication/d48ef4aa?page=108"> Licensing Link announces new licensing campaign </a> <a title="TL SPRING 17 INC AUSTRALIA page 109" href="http://viewer.zmags.com/publication/d48ef4aa?page=109"> TOTAL LICENSING One Animation, the powerhouse </a> <a title="TL SPRING 17 INC AUSTRALIA page 110" href="http://viewer.zmags.com/publication/d48ef4aa?page=110"> s 110 Playmobil is a popula</a> <a title="TL SPRING 17 INC AUSTRALIA page 111" href="http://viewer.zmags.com/publication/d48ef4aa?page=111"> TOTAL LICENSING Population </a> <a title="TL SPRING 17 INC AUSTRALIA page 112" href="http://viewer.zmags.com/publication/d48ef4aa?page=112"> there is strong interest from Taiwan, Thailand, e</a> <a title="TL SPRING 17 INC AUSTRALIA page 113" href="http://viewer.zmags.com/publication/d48ef4aa?page=113"> TOTAL LICENSING with a range of fruity emoticons</a> <a title="TL SPRING 17 INC AUSTRALIA page 114" href="http://viewer.zmags.com/publication/d48ef4aa?page=114"> Total Licensing caught up with Na- thalie Chouraq</a> <a title="TL SPRING 17 INC AUSTRALIA page 115" href="http://viewer.zmags.com/publication/d48ef4aa?page=115"> TOTAL LICENSING </a> <a title="TL SPRING 17 INC AUSTRALIA page 116" href="http://viewer.zmags.com/publication/d48ef4aa?page=116"> More and more brands are turning to experiential,</a> <a title="TL SPRING 17 INC AUSTRALIA page 117" href="http://viewer.zmags.com/publication/d48ef4aa?page=117"> TOTAL LICENSING VR City recently worked w</a> <a title="TL SPRING 17 INC AUSTRALIA page 118" href="http://viewer.zmags.com/publication/d48ef4aa?page=118"> 118 The Circuit of Wales and The Extreme S</a> <a title="TL SPRING 17 INC AUSTRALIA page 119" href="http://viewer.zmags.com/publication/d48ef4aa?page=119"> TOTAL LICENSING Marketing is a Neccessity to a </a> <a title="TL SPRING 17 INC AUSTRALIA page 120" href="http://viewer.zmags.com/publication/d48ef4aa?page=120"> able to tell the difference between a licensed pr</a> <a title="TL SPRING 17 INC AUSTRALIA page 121" href="http://viewer.zmags.com/publication/d48ef4aa?page=121"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 122" href="http://viewer.zmags.com/publication/d48ef4aa?page=122"> Legally Speaking </a> <a title="TL SPRING 17 INC AUSTRALIA page 123" href="http://viewer.zmags.com/publication/d48ef4aa?page=123"> TOTAL LICENSING THE GROWTH OF FOREIGN P</a> <a title="TL SPRING 17 INC AUSTRALIA page 124" href="http://viewer.zmags.com/publication/d48ef4aa?page=124"> By Martin Brochstein SVP Industry Relations and I</a> <a title="TL SPRING 17 INC AUSTRALIA page 125" href="http://viewer.zmags.com/publication/d48ef4aa?page=125"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 126" href="http://viewer.zmags.com/publication/d48ef4aa?page=126"> TOTAL LICENSING Expolicencias Latin America Mind </a> <a title="TL SPRING 17 INC AUSTRALIA page 127" href="http://viewer.zmags.com/publication/d48ef4aa?page=127"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 128" href="http://viewer.zmags.com/publication/d48ef4aa?page=128"> </a> <a title="TL SPRING 17 INC AUSTRALIA page 129" href="http://viewer.zmags.com/publication/d48ef4aa?page=129"> SUBSCRIPTIONS Decide which publications you woul</a>