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<br /> <br /> <br /> Vol. 31, No. 1 February 2015<br /> Toy Fair<br /> 2015<br /> Clockwise from top left: Y Rocker Go-Kart, from Yvolution; Worry Eaters Flint, from The Haywire Group; Star Wars Hailfire Droid, from Lego;<br /> Maximum Miles, from Tomy; Dohdles!, from Thames & Kosmos; Bloom Pops Flower Design Studio, from University Games; Bamboo Box Set Tool<br /> Kit, from Diggin; Color Me Up! Charmazing Hearts Collection, from Wooky Entertainment<br /> State of the Toy Industry: 2015<br /> by Sean McGowan<br /> T<br /> his is my 29th Toy Fair, and I'm happy to say this industry remains as in-<br /> triguing as it was back in 1986 when I started analyzing it. 2014 had all the<br /> zigs and zags that have kept things interesting. At the midpoint of last year,<br /> many forecasts called for an increase in industry sales of about 3 to 4 percent, but<br /> I had a hard time finding many companies that were bullish enough to support <a title="The Toy Book February 2015 page 1" href="http://viewer.zmags.com/publication/d4a081bc?page=1"> </a> <a title="The Toy Book February 2015 page 2" href="http://viewer.zmags.com/publication/d4a081bc?page=2"> </a> <a title="The Toy Book February 2015 page 3" href="http://viewer.zmags.com/publication/d4a081bc?page=3"> Vol. 31, No. 1 February 2015 Toy Fa</a> <a title="The Toy Book February 2015 page 4" href="http://viewer.zmags.com/publication/d4a081bc?page=4"> </a> <a title="The Toy Book February 2015 page 5" href="http://viewer.zmags.com/publication/d4a081bc?page=5"> </a> <a title="The Toy Book February 2015 page 6" href="http://viewer.zmags.com/publication/d4a081bc?page=6"> </a> <a title="The Toy Book February 2015 page 7" href="http://viewer.zmags.com/publication/d4a081bc?page=7"> </a> <a title="The Toy Book February 2015 page 8" href="http://viewer.zmags.com/publication/d4a081bc?page=8"> </a> <a title="The Toy Book February 2015 page 9" href="http://viewer.zmags.com/publication/d4a081bc?page=9"> </a> <a title="The Toy Book February 2015 page 10" href="http://viewer.zmags.com/publication/d4a081bc?page=10"> </a> <a title="The Toy Book February 2015 page 11" href="http://viewer.zmags.com/publication/d4a081bc?page=11"> </a> <a title="The Toy Book February 2015 page 12" href="http://viewer.zmags.com/publication/d4a081bc?page=12"> An essential ingredient to every toybox, ever</a> <a title="The Toy Book February 2015 page 13" href="http://viewer.zmags.com/publication/d4a081bc?page=13"> </a> <a title="The Toy Book February 2015 page 14" href="http://viewer.zmags.com/publication/d4a081bc?page=14"> </a> <a title="The Toy Book February 2015 page 15" href="http://viewer.zmags.com/publication/d4a081bc?page=15"> </a> <a title="The Toy Book February 2015 page 16" href="http://viewer.zmags.com/publication/d4a081bc?page=16"> epartments 18 Publisher's Viewpoint 34 Indu</a> <a title="The Toy Book February 2015 page 17" href="http://viewer.zmags.com/publication/d4a081bc?page=17"> </a> <a title="The Toy Book February 2015 page 18" href="http://viewer.zmags.com/publication/d4a081bc?page=18"> viewpoint We Can All Learn Publisher's FR</a> <a title="The Toy Book February 2015 page 19" href="http://viewer.zmags.com/publication/d4a081bc?page=19"> </a> <a title="The Toy Book February 2015 page 20" href="http://viewer.zmags.com/publication/d4a081bc?page=20"> </a> <a title="The Toy Book February 2015 page 21" href="http://viewer.zmags.com/publication/d4a081bc?page=21"> </a> <a title="The Toy Book February 2015 page 22" href="http://viewer.zmags.com/publication/d4a081bc?page=22"> </a> <a title="The Toy Book February 2015 page 23" href="http://viewer.zmags.com/publication/d4a081bc?page=23"> </a> <a title="The Toy Book February 2015 page 24" href="http://viewer.zmags.com/publication/d4a081bc?page=24"> </a> <a title="The Toy Book February 2015 page 25" href="http://viewer.zmags.com/publication/d4a081bc?page=25"> </a> <a title="The Toy Book February 2015 page 26" href="http://viewer.zmags.com/publication/d4a081bc?page=26"> </a> <a title="The Toy Book February 2015 page 27" href="http://viewer.zmags.com/publication/d4a081bc?page=27"> </a> <a title="The Toy Book February 2015 page 28" href="http://viewer.zmags.com/publication/d4a081bc?page=28"> </a> <a title="The Toy Book February 2015 page 29" href="http://viewer.zmags.com/publication/d4a081bc?page=29"> </a> <a title="The Toy Book February 2015 page 30" href="http://viewer.zmags.com/publication/d4a081bc?page=30"> </a> <a title="The Toy Book February 2015 page 31" href="http://viewer.zmags.com/publication/d4a081bc?page=31"> </a> <a title="The Toy Book February 2015 page 32" href="http://viewer.zmags.com/publication/d4a081bc?page=32"> </a> <a title="The Toy Book February 2015 page 33" href="http://viewer.zmags.com/publication/d4a081bc?page=33"> </a> <a title="The Toy Book February 2015 page 34" href="http://viewer.zmags.com/publication/d4a081bc?page=34"> update Industry 3</a> <a title="The Toy Book February 2015 page 35" href="http://viewer.zmags.com/publication/d4a081bc?page=35"> </a> <a title="The Toy Book February 2015 page 36" href="http://viewer.zmags.com/publication/d4a081bc?page=36"> update Industry RETAIL TOY SALES UP 4 PERCENT ON </a> <a title="The Toy Book February 2015 page 37" href="http://viewer.zmags.com/publication/d4a081bc?page=37"> </a> <a title="The Toy Book February 2015 page 38" href="http://viewer.zmags.com/publication/d4a081bc?page=38"> T he Big Toy Book's sixth annual S</a> <a title="The Toy Book February 2015 page 39" href="http://viewer.zmags.com/publication/d4a081bc?page=39"> </a> <a title="The Toy Book February 2015 page 40" href="http://viewer.zmags.com/publication/d4a081bc?page=40"> Toy IndustryhAsspocpaetinonings by </a> <a title="The Toy Book February 2015 page 41" href="http://viewer.zmags.com/publication/d4a081bc?page=41"> THE CREATIVE FACTOR DROP-IN LEARNING CENTER CELEB</a> <a title="The Toy Book February 2015 page 42" href="http://viewer.zmags.com/publication/d4a081bc?page=42"> STAT SHOT </a> <a title="The Toy Book February 2015 page 43" href="http://viewer.zmags.com/publication/d4a081bc?page=43"> </a> <a title="The Toy Book February 2015 page 44" href="http://viewer.zmags.com/publication/d4a081bc?page=44"> Toy IndustrypAesrsospciaeticontives </a> <a title="The Toy Book February 2015 page 45" href="http://viewer.zmags.com/publication/d4a081bc?page=45"> </a> <a title="The Toy Book February 2015 page 46" href="http://viewer.zmags.com/publication/d4a081bc?page=46"> with the toys-to-life category, and I personally </a> <a title="The Toy Book February 2015 page 47" href="http://viewer.zmags.com/publication/d4a081bc?page=47"> </a> <a title="The Toy Book February 2015 page 48" href="http://viewer.zmags.com/publication/d4a081bc?page=48"> State of the Industry Some Trends Are Not Fri</a> <a title="The Toy Book February 2015 page 49" href="http://viewer.zmags.com/publication/d4a081bc?page=49"> FEBRUARY 2015 </a> <a title="The Toy Book February 2015 page 50" href="http://viewer.zmags.com/publication/d4a081bc?page=50"> 50 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 51" href="http://viewer.zmags.com/publication/d4a081bc?page=51"> FEBRUARY 2015 </a> <a title="The Toy Book February 2015 page 52" href="http://viewer.zmags.com/publication/d4a081bc?page=52"> 52 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 53" href="http://viewer.zmags.com/publication/d4a081bc?page=53"> </a> <a title="The Toy Book February 2015 page 54" href="http://viewer.zmags.com/publication/d4a081bc?page=54"> Eva Lorenz, Category Leader, Amazon Toys & Games </a> <a title="The Toy Book February 2015 page 55" href="http://viewer.zmags.com/publication/d4a081bc?page=55"> Carter Keithley, President & CEO, Toy Industry As</a> <a title="The Toy Book February 2015 page 56" href="http://viewer.zmags.com/publication/d4a081bc?page=56"> Sharon DiMinico, Founder and CEO, Learning Expres</a> <a title="The Toy Book February 2015 page 57" href="http://viewer.zmags.com/publication/d4a081bc?page=57"> </a> <a title="The Toy Book February 2015 page 58" href="http://viewer.zmags.com/publication/d4a081bc?page=58"> Simha Kumar, President, Sports and Fitness, Child</a> <a title="The Toy Book February 2015 page 59" href="http://viewer.zmags.com/publication/d4a081bc?page=59"> </a> <a title="The Toy Book February 2015 page 60" href="http://viewer.zmags.com/publication/d4a081bc?page=60"> Geoffrey Greenberg, Co-President, Just Play </a> <a title="The Toy Book February 2015 page 61" href="http://viewer.zmags.com/publication/d4a081bc?page=61"> John Gessert, President, American Plastic Toys </a> <a title="The Toy Book February 2015 page 62" href="http://viewer.zmags.com/publication/d4a081bc?page=62"> Jay Foreman, President and CEO, The Bridge Direct</a> <a title="The Toy Book February 2015 page 63" href="http://viewer.zmags.com/publication/d4a081bc?page=63"> </a> <a title="The Toy Book February 2015 page 64" href="http://viewer.zmags.com/publication/d4a081bc?page=64"> Kathleen McHugh, President American Specialty Toy</a> <a title="The Toy Book February 2015 page 65" href="http://viewer.zmags.com/publication/d4a081bc?page=65"> </a> <a title="The Toy Book February 2015 page 66" href="http://viewer.zmags.com/publication/d4a081bc?page=66"> State of the Industry (CONTINUING) THE </a> <a title="The Toy Book February 2015 page 67" href="http://viewer.zmags.com/publication/d4a081bc?page=67"> KIDZ GLOBAL PRESENTS TOP TOY BRANDS </a> <a title="The Toy Book February 2015 page 68" href="http://viewer.zmags.com/publication/d4a081bc?page=68"> What's New Tomy Launches New Miles from Tomorro</a> <a title="The Toy Book February 2015 page 69" href="http://viewer.zmags.com/publication/d4a081bc?page=69"> </a> <a title="The Toy Book February 2015 page 70" href="http://viewer.zmags.com/publication/d4a081bc?page=70"> What's New Glow, Learn, Explore with University</a> <a title="The Toy Book February 2015 page 71" href="http://viewer.zmags.com/publication/d4a081bc?page=71"> </a> <a title="The Toy Book February 2015 page 72" href="http://viewer.zmags.com/publication/d4a081bc?page=72"> What's New Sakar Brings Frozen Hits to Karaoke </a> <a title="The Toy Book February 2015 page 73" href="http://viewer.zmags.com/publication/d4a081bc?page=73"> </a> <a title="The Toy Book February 2015 page 74" href="http://viewer.zmags.com/publication/d4a081bc?page=74"> What's New The Bridge Direct Takes New Directio</a> <a title="The Toy Book February 2015 page 75" href="http://viewer.zmags.com/publication/d4a081bc?page=75"> </a> <a title="The Toy Book February 2015 page 76" href="http://viewer.zmags.com/publication/d4a081bc?page=76"> What's New Uncle Milton Super-Sizes Fun U </a> <a title="The Toy Book February 2015 page 77" href="http://viewer.zmags.com/publication/d4a081bc?page=77"> </a> <a title="The Toy Book February 2015 page 78" href="http://viewer.zmags.com/publication/d4a081bc?page=78"> Alex Soars and Slinks into Fun A </a> <a title="The Toy Book February 2015 page 79" href="http://viewer.zmags.com/publication/d4a081bc?page=79"> </a> <a title="The Toy Book February 2015 page 80" href="http://viewer.zmags.com/publication/d4a081bc?page=80"> Property Profile Continues </a> <a title="The Toy Book February 2015 page 81" href="http://viewer.zmags.com/publication/d4a081bc?page=81"> What's next for the Rubik's brand this year and b</a> <a title="The Toy Book February 2015 page 82" href="http://viewer.zmags.com/publication/d4a081bc?page=82"> What's New Brobo Hog Wild Makes Bedtime Less Sc</a> <a title="The Toy Book February 2015 page 83" href="http://viewer.zmags.com/publication/d4a081bc?page=83"> </a> <a title="The Toy Book February 2015 page 84" href="http://viewer.zmags.com/publication/d4a081bc?page=84"> What's New Hexbug Expands Underwater World T </a> <a title="The Toy Book February 2015 page 85" href="http://viewer.zmags.com/publication/d4a081bc?page=85"> </a> <a title="The Toy Book February 2015 page 86" href="http://viewer.zmags.com/publication/d4a081bc?page=86"> NKOK Gets Camouflaged N KOK has par</a> <a title="The Toy Book February 2015 page 87" href="http://viewer.zmags.com/publication/d4a081bc?page=87"> </a> <a title="The Toy Book February 2015 page 88" href="http://viewer.zmags.com/publication/d4a081bc?page=88"> What's New Painting Lulu Brings Creativity to t</a> <a title="The Toy Book February 2015 page 89" href="http://viewer.zmags.com/publication/d4a081bc?page=89"> </a> <a title="The Toy Book February 2015 page 90" href="http://viewer.zmags.com/publication/d4a081bc?page=90"> What's New Zuru Expands Robo Line to Land and S</a> <a title="The Toy Book February 2015 page 91" href="http://viewer.zmags.com/publication/d4a081bc?page=91"> </a> <a title="The Toy Book February 2015 page 92" href="http://viewer.zmags.com/publication/d4a081bc?page=92"> What's New Tech 4 Kids Introduces New Collectib</a> <a title="The Toy Book February 2015 page 93" href="http://viewer.zmags.com/publication/d4a081bc?page=93"> </a> <a title="The Toy Book February 2015 page 94" href="http://viewer.zmags.com/publication/d4a081bc?page=94"> What's New VTech Helps Kids Catch All the Action</a> <a title="The Toy Book February 2015 page 95" href="http://viewer.zmags.com/publication/d4a081bc?page=95"> </a> <a title="The Toy Book February 2015 page 96" href="http://viewer.zmags.com/publication/d4a081bc?page=96"> Worx Brings Scents to Its Style W </a> <a title="The Toy Book February 2015 page 97" href="http://viewer.zmags.com/publication/d4a081bc?page=97"> </a> <a title="The Toy Book February 2015 page 98" href="http://viewer.zmags.com/publication/d4a081bc?page=98"> 98 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 99" href="http://viewer.zmags.com/publication/d4a081bc?page=99"> Don't Ge Caught Wi h Your Plants Down! </a> <a title="The Toy Book February 2015 page 100" href="http://viewer.zmags.com/publication/d4a081bc?page=100"> What's New Razor Spins and Drifts into Toy Fair</a> <a title="The Toy Book February 2015 page 101" href="http://viewer.zmags.com/publication/d4a081bc?page=101"> </a> <a title="The Toy Book February 2015 page 102" href="http://viewer.zmags.com/publication/d4a081bc?page=102"> 5 Questions with The Toy Book talks with CEO Pip</a> <a title="The Toy Book February 2015 page 103" href="http://viewer.zmags.com/publication/d4a081bc?page=103"> Now accepting Campaign submissions... Come a</a> <a title="The Toy Book February 2015 page 104" href="http://viewer.zmags.com/publication/d4a081bc?page=104"> What's New Wicked Cool Toys Bakes Girl Scout Co</a> <a title="The Toy Book February 2015 page 105" href="http://viewer.zmags.com/publication/d4a081bc?page=105"> </a> <a title="The Toy Book February 2015 page 106" href="http://viewer.zmags.com/publication/d4a081bc?page=106"> What's New PlaSmart Molds Kids into Professiona</a> <a title="The Toy Book February 2015 page 107" href="http://viewer.zmags.com/publication/d4a081bc?page=107"> </a> <a title="The Toy Book February 2015 page 108" href="http://viewer.zmags.com/publication/d4a081bc?page=108"> A Look Inside Tangle eations Lights Up The N</a> <a title="The Toy Book February 2015 page 109" href="http://viewer.zmags.com/publication/d4a081bc?page=109"> </a> <a title="The Toy Book February 2015 page 110" href="http://viewer.zmags.com/publication/d4a081bc?page=110"> What's New Imperial Toy Is Bubblier Than Ever </a> <a title="The Toy Book February 2015 page 111" href="http://viewer.zmags.com/publication/d4a081bc?page=111"> </a> <a title="The Toy Book February 2015 page 112" href="http://viewer.zmags.com/publication/d4a081bc?page=112"> 112 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 113" href="http://viewer.zmags.com/publication/d4a081bc?page=113"> </a> <a title="The Toy Book February 2015 page 114" href="http://viewer.zmags.com/publication/d4a081bc?page=114"> What's New Moff Band Adds Sound Effects to Acti</a> <a title="The Toy Book February 2015 page 115" href="http://viewer.zmags.com/publication/d4a081bc?page=115"> </a> <a title="The Toy Book February 2015 page 116" href="http://viewer.zmags.com/publication/d4a081bc?page=116"> 116 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 117" href="http://viewer.zmags.com/publication/d4a081bc?page=117"> </a> <a title="The Toy Book February 2015 page 118" href="http://viewer.zmags.com/publication/d4a081bc?page=118"> 118 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 119" href="http://viewer.zmags.com/publication/d4a081bc?page=119"> </a> <a title="The Toy Book February 2015 page 120" href="http://viewer.zmags.com/publication/d4a081bc?page=120"> What's New Darice's LockerLookz Expands to Room</a> <a title="The Toy Book February 2015 page 121" href="http://viewer.zmags.com/publication/d4a081bc?page=121"> </a> <a title="The Toy Book February 2015 page 122" href="http://viewer.zmags.com/publication/d4a081bc?page=122"> Lexibook Introduces New Consoles L exi</a> <a title="The Toy Book February 2015 page 123" href="http://viewer.zmags.com/publication/d4a081bc?page=123"> The Maya Group Gets Crafty with Orbeez T </a> <a title="The Toy Book February 2015 page 124" href="http://viewer.zmags.com/publication/d4a081bc?page=124"> What's New Asa Products Takes Kids on a </a> <a title="The Toy Book February 2015 page 125" href="http://viewer.zmags.com/publication/d4a081bc?page=125"> Kurve Skullz balance bike Sound of Fun Rides int</a> <a title="The Toy Book February 2015 page 126" href="http://viewer.zmags.com/publication/d4a081bc?page=126"> What's New Rockabilly Lottie Doll Ark</a> <a title="The Toy Book February 2015 page 127" href="http://viewer.zmags.com/publication/d4a081bc?page=127"> </a> <a title="The Toy Book February 2015 page 128" href="http://viewer.zmags.com/publication/d4a081bc?page=128"> Activities & Construction The Bridge Direct Le</a> <a title="The Toy Book February 2015 page 129" href="http://viewer.zmags.com/publication/d4a081bc?page=129"> </a> <a title="The Toy Book February 2015 page 130" href="http://viewer.zmags.com/publication/d4a081bc?page=130"> Activities & Construction Kahootz Celebrates 50</a> <a title="The Toy Book February 2015 page 131" href="http://viewer.zmags.com/publication/d4a081bc?page=131"> </a> <a title="The Toy Book February 2015 page 132" href="http://viewer.zmags.com/publication/d4a081bc?page=132"> Activities & Construction Activision, Crayola B</a> <a title="The Toy Book February 2015 page 133" href="http://viewer.zmags.com/publication/d4a081bc?page=133"> </a> <a title="The Toy Book February 2015 page 134" href="http://viewer.zmags.com/publication/d4a081bc?page=134"> 134 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 135" href="http://viewer.zmags.com/publication/d4a081bc?page=135"> </a> <a title="The Toy Book February 2015 page 136" href="http://viewer.zmags.com/publication/d4a081bc?page=136"> Activities & Construction Bamboo Box Set</a> <a title="The Toy Book February 2015 page 137" href="http://viewer.zmags.com/publication/d4a081bc?page=137"> </a> <a title="The Toy Book February 2015 page 138" href="http://viewer.zmags.com/publication/d4a081bc?page=138"> 138 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 139" href="http://viewer.zmags.com/publication/d4a081bc?page=139"> </a> <a title="The Toy Book February 2015 page 140" href="http://viewer.zmags.com/publication/d4a081bc?page=140"> 140 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 141" href="http://viewer.zmags.com/publication/d4a081bc?page=141"> Crayola Provides Colorful, Creative Fun T </a> <a title="The Toy Book February 2015 page 142" href="http://viewer.zmags.com/publication/d4a081bc?page=142"> 142 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 143" href="http://viewer.zmags.com/publication/d4a081bc?page=143"> Kids Preferred's Buildex Line Is High-Quality Fun</a> <a title="The Toy Book February 2015 page 144" href="http://viewer.zmags.com/publication/d4a081bc?page=144"> Activities & Construction Art Gear Kids Ca</a> <a title="The Toy Book February 2015 page 145" href="http://viewer.zmags.com/publication/d4a081bc?page=145"> Creativity for Kids Owns DYO K </a> <a title="The Toy Book February 2015 page 146" href="http://viewer.zmags.com/publication/d4a081bc?page=146"> Tara Toy Is Off the Hook T ara Toy </a> <a title="The Toy Book February 2015 page 147" href="http://viewer.zmags.com/publication/d4a081bc?page=147"> The Orb Factory Is Purr-fectly Creative T </a> <a title="The Toy Book February 2015 page 148" href="http://viewer.zmags.com/publication/d4a081bc?page=148"> Ask us about our FREE Freight, Merchandis</a> <a title="The Toy Book February 2015 page 149" href="http://viewer.zmags.com/publication/d4a081bc?page=149"> Interplay Sets the Craft Scene I nterplay </a> <a title="The Toy Book February 2015 page 150" href="http://viewer.zmags.com/publication/d4a081bc?page=150"> 150 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 151" href="http://viewer.zmags.com/publication/d4a081bc?page=151"> </a> <a title="The Toy Book February 2015 page 152" href="http://viewer.zmags.com/publication/d4a081bc?page=152"> Games & Puzzles Hasbro Games Are Big Fun for Li</a> <a title="The Toy Book February 2015 page 153" href="http://viewer.zmags.com/publication/d4a081bc?page=153"> </a> <a title="The Toy Book February 2015 page 154" href="http://viewer.zmags.com/publication/d4a081bc?page=154"> Games & Puzzles Who Goosed the Moo</a> <a title="The Toy Book February 2015 page 155" href="http://viewer.zmags.com/publication/d4a081bc?page=155"> </a> <a title="The Toy Book February 2015 page 156" href="http://viewer.zmags.com/publication/d4a081bc?page=156"> 156 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 157" href="http://viewer.zmags.com/publication/d4a081bc?page=157"> </a> <a title="The Toy Book February 2015 page 158" href="http://viewer.zmags.com/publication/d4a081bc?page=158"> Bananagrams Walks on the Wild Side B </a> <a title="The Toy Book February 2015 page 159" href="http://viewer.zmags.com/publication/d4a081bc?page=159"> </a> <a title="The Toy Book February 2015 page 160" href="http://viewer.zmags.com/publication/d4a081bc?page=160"> Games & Puzzles Set Enterprises Rounds Out Game</a> <a title="The Toy Book February 2015 page 161" href="http://viewer.zmags.com/publication/d4a081bc?page=161"> The Haywire Group Puts It All Together </a> <a title="The Toy Book February 2015 page 162" href="http://viewer.zmags.com/publication/d4a081bc?page=162"> International Playthings Launches New Action G</a> <a title="The Toy Book February 2015 page 163" href="http://viewer.zmags.com/publication/d4a081bc?page=163"> Tactic Games Bets on Fun T </a> <a title="The Toy Book February 2015 page 164" href="http://viewer.zmags.com/publication/d4a081bc?page=164"> Games & Puzzles All Things Equal Turns Awkward </a> <a title="The Toy Book February 2015 page 165" href="http://viewer.zmags.com/publication/d4a081bc?page=165"> Cardinal Brings Character to Game Night</a> <a title="The Toy Book February 2015 page 166" href="http://viewer.zmags.com/publication/d4a081bc?page=166"> Games & Puzzles Educational Insights Brings Fia</a> <a title="The Toy Book February 2015 page 167" href="http://viewer.zmags.com/publication/d4a081bc?page=167"> Winning Moves Puts a Twist on Toy Fair I </a> <a title="The Toy Book February 2015 page 168" href="http://viewer.zmags.com/publication/d4a081bc?page=168"> CSE Games Gets Loud L oud About is a</a> <a title="The Toy Book February 2015 page 169" href="http://viewer.zmags.com/publication/d4a081bc?page=169"> Want to Reach </a> <a title="The Toy Book February 2015 page 170" href="http://viewer.zmags.com/publication/d4a081bc?page=170"> Dolls & Plush Cuddle Barn's Plush Can Sing D</a> <a title="The Toy Book February 2015 page 171" href="http://viewer.zmags.com/publication/d4a081bc?page=171"> </a> <a title="The Toy Book February 2015 page 172" href="http://viewer.zmags.com/publication/d4a081bc?page=172"> 172 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 173" href="http://viewer.zmags.com/publication/d4a081bc?page=173"> </a> <a title="The Toy Book February 2015 page 174" href="http://viewer.zmags.com/publication/d4a081bc?page=174"> Dolls & Plush Blip Toys Brings Interactivity </a> <a title="The Toy Book February 2015 page 175" href="http://viewer.zmags.com/publication/d4a081bc?page=175"> </a> <a title="The Toy Book February 2015 page 176" href="http://viewer.zmags.com/publication/d4a081bc?page=176"> Dolls & Plush The Bridge Direct Celebrates 35 Y</a> <a title="The Toy Book February 2015 page 177" href="http://viewer.zmags.com/publication/d4a081bc?page=177"> </a> <a title="The Toy Book February 2015 page 178" href="http://viewer.zmags.com/publication/d4a081bc?page=178"> Dolls & Plush Saban's Julius Jr. Talk-O-Matic </a> <a title="The Toy Book February 2015 page 179" href="http://viewer.zmags.com/publication/d4a081bc?page=179"> </a> <a title="The Toy Book February 2015 page 180" href="http://viewer.zmags.com/publication/d4a081bc?page=180"> Dolls & Plush Barbie in Princess Powe</a> <a title="The Toy Book February 2015 page 181" href="http://viewer.zmags.com/publication/d4a081bc?page=181"> </a> <a title="The Toy Book February 2015 page 182" href="http://viewer.zmags.com/publication/d4a081bc?page=182"> Dolls & Plush Deluxe Newborn Bath Set </a> <a title="The Toy Book February 2015 page 183" href="http://viewer.zmags.com/publication/d4a081bc?page=183"> </a> <a title="The Toy Book February 2015 page 184" href="http://viewer.zmags.com/publication/d4a081bc?page=184"> Dolls & Plush Neat-Oh! Introduces Plush for Wate</a> <a title="The Toy Book February 2015 page 185" href="http://viewer.zmags.com/publication/d4a081bc?page=185"> </a> <a title="The Toy Book February 2015 page 186" href="http://viewer.zmags.com/publication/d4a081bc?page=186"> 186 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 187" href="http://viewer.zmags.com/publication/d4a081bc?page=187"> Pillow Pets Gets Crazy C razy Clingz</a> <a title="The Toy Book February 2015 page 188" href="http://viewer.zmags.com/publication/d4a081bc?page=188"> Dolls & Plush Commonwealth Has More Dumb Ways t</a> <a title="The Toy Book February 2015 page 189" href="http://viewer.zmags.com/publication/d4a081bc?page=189"> Adora Mixxes It Up M </a> <a title="The Toy Book February 2015 page 190" href="http://viewer.zmags.com/publication/d4a081bc?page=190"> The Voice Reaching Both Trade an</a> <a title="The Toy Book February 2015 page 191" href="http://viewer.zmags.com/publication/d4a081bc?page=191"> FEBRUARY 2015 THE D EFINITIVE INFORMATION S OU</a> <a title="The Toy Book February 2015 page 192" href="http://viewer.zmags.com/publication/d4a081bc?page=192"> </a> <a title="The Toy Book February 2015 page 193" href="http://viewer.zmags.com/publication/d4a081bc?page=193"> GTet Involved to Get Noticed </a> <a title="The Toy Book February 2015 page 194" href="http://viewer.zmags.com/publication/d4a081bc?page=194"> ASTRA'S INSIGHTS Gr owing in 2015: </a> <a title="The Toy Book February 2015 page 195" href="http://viewer.zmags.com/publication/d4a081bc?page=195"> </a> <a title="The Toy Book February 2015 page 196" href="http://viewer.zmags.com/publication/d4a081bc?page=196"> Specialty The Jester line The Jester Pops U</a> <a title="The Toy Book February 2015 page 197" href="http://viewer.zmags.com/publication/d4a081bc?page=197"> </a> <a title="The Toy Book February 2015 page 198" href="http://viewer.zmags.com/publication/d4a081bc?page=198"> Specialty The Haywire Group Gobbles Up Kid</a> <a title="The Toy Book February 2015 page 199" href="http://viewer.zmags.com/publication/d4a081bc?page=199"> </a> <a title="The Toy Book February 2015 page 200" href="http://viewer.zmags.com/publication/d4a081bc?page=200"> Specialty Kent Displays Makes Its Offering Clea</a> <a title="The Toy Book February 2015 page 201" href="http://viewer.zmags.com/publication/d4a081bc?page=201"> </a> <a title="The Toy Book February 2015 page 202" href="http://viewer.zmags.com/publication/d4a081bc?page=202"> Specialty Play Visions Enables Kids to Get El</a> <a title="The Toy Book February 2015 page 203" href="http://viewer.zmags.com/publication/d4a081bc?page=203"> </a> <a title="The Toy Book February 2015 page 204" href="http://viewer.zmags.com/publication/d4a081bc?page=204"> Specialty Sneak & Peek with E</a> <a title="The Toy Book February 2015 page 205" href="http://viewer.zmags.com/publication/d4a081bc?page=205"> </a> <a title="The Toy Book February 2015 page 206" href="http://viewer.zmags.com/publication/d4a081bc?page=206"> Specialty BeginAgain Encourages </a> <a title="The Toy Book February 2015 page 207" href="http://viewer.zmags.com/publication/d4a081bc?page=207"> E Extra by Mayflower Ma</a> <a title="The Toy Book February 2015 page 208" href="http://viewer.zmags.com/publication/d4a081bc?page=208"> Specialty Roominate Inspires Kid Engineer</a> <a title="The Toy Book February 2015 page 209" href="http://viewer.zmags.com/publication/d4a081bc?page=209"> H Hape Homes In on Home Educa</a> <a title="The Toy Book February 2015 page 210" href="http://viewer.zmags.com/publication/d4a081bc?page=210"> Specialty Stir It Up with Learning Re</a> <a title="The Toy Book February 2015 page 211" href="http://viewer.zmags.com/publication/d4a081bc?page=211"> E EarZings Offers Pierce-Free</a> <a title="The Toy Book February 2015 page 212" href="http://viewer.zmags.com/publication/d4a081bc?page=212"> Specialty SPECIALTY TOYS & G</a> <a title="The Toy Book February 2015 page 213" href="http://viewer.zmags.com/publication/d4a081bc?page=213"> W Thames & Kosmos Is Out of This World </a> <a title="The Toy Book February 2015 page 214" href="http://viewer.zmags.com/publication/d4a081bc?page=214"> Specialty Brush Buddies Gets Sleepy </a> <a title="The Toy Book February 2015 page 215" href="http://viewer.zmags.com/publication/d4a081bc?page=215"> ASTRA'S MARKETPLACE & ACADEMY THE WORLD OF The T</a> <a title="The Toy Book February 2015 page 216" href="http://viewer.zmags.com/publication/d4a081bc?page=216"> MEDIA CENTER Love Always Every- where, fro</a> <a title="The Toy Book February 2015 page 217" href="http://viewer.zmags.com/publication/d4a081bc?page=217"> Tips for With </a> <a title="The Toy Book February 2015 page 218" href="http://viewer.zmags.com/publication/d4a081bc?page=218"> Vehicles & Action Figures Kids Take Control </a> <a title="The Toy Book February 2015 page 219" href="http://viewer.zmags.com/publication/d4a081bc?page=219"> </a> <a title="The Toy Book February 2015 page 220" href="http://viewer.zmags.com/publication/d4a081bc?page=220"> Vehicles & Action Figures May Cheong Group R</a> <a title="The Toy Book February 2015 page 221" href="http://viewer.zmags.com/publication/d4a081bc?page=221"> </a> <a title="The Toy Book February 2015 page 222" href="http://viewer.zmags.com/publication/d4a081bc?page=222"> Vehicles & Action Figures Imports Dragon's J</a> <a title="The Toy Book February 2015 page 223" href="http://viewer.zmags.com/publication/d4a081bc?page=223"> </a> <a title="The Toy Book February 2015 page 224" href="http://viewer.zmags.com/publication/d4a081bc?page=224"> Vehicles & Action Figures Skyrocket Toys Amp</a> <a title="The Toy Book February 2015 page 225" href="http://viewer.zmags.com/publication/d4a081bc?page=225"> Auldey's New R/C Helicopter Is All Talk A </a> <a title="The Toy Book February 2015 page 226" href="http://viewer.zmags.com/publication/d4a081bc?page=226"> 226 · THE TOY BOOK </a> <a title="The Toy Book February 2015 page 227" href="http://viewer.zmags.com/publication/d4a081bc?page=227"> Anki Races to the Forefront A nki,</a> <a title="The Toy Book February 2015 page 228" href="http://viewer.zmags.com/publication/d4a081bc?page=228"> Vehicles & Action Figures Carrera RC Takes F</a> <a title="The Toy Book February 2015 page 229" href="http://viewer.zmags.com/publication/d4a081bc?page=229"> Moose Toys Brings World of Warriors to Life M </a> <a title="The Toy Book February 2015 page 230" href="http://viewer.zmags.com/publication/d4a081bc?page=230"> World Tech Toys Gives Hulk Wings W </a> <a title="The Toy Book February 2015 page 231" href="http://viewer.zmags.com/publication/d4a081bc?page=231"> Skullduggery Lights Up the Raceway T </a> <a title="The Toy Book February 2015 page 232" href="http://viewer.zmags.com/publication/d4a081bc?page=232"> Julius Jr. Comes to Literary Life S </a> <a title="The Toy Book February 2015 page 233" href="http://viewer.zmags.com/publication/d4a081bc?page=233"> </a> <a title="The Toy Book February 2015 page 234" href="http://viewer.zmags.com/publication/d4a081bc?page=234"> Imports Dragon Celebrates Caillou's 25th Annivers</a> <a title="The Toy Book February 2015 page 235" href="http://viewer.zmags.com/publication/d4a081bc?page=235"> Peek-a-Boo Mobile Tiny Love Embraces Multi-Functi</a> <a title="The Toy Book February 2015 page 236" href="http://viewer.zmags.com/publication/d4a081bc?page=236"> American Plastic Toys Captures the Comforts of Ho</a> <a title="The Toy Book February 2015 page 237" href="http://viewer.zmags.com/publication/d4a081bc?page=237"> Visit us at Toy Fair Booth # 6015</a> <a title="The Toy Book February 2015 page 238" href="http://viewer.zmags.com/publication/d4a081bc?page=238"> Infant & Preschool Fill 'n Fun with Internation</a> <a title="The Toy Book February 2015 page 239" href="http://viewer.zmags.com/publication/d4a081bc?page=239"> Playskool Is Ready for On-the-Go Fun </a> <a title="The Toy Book February 2015 page 240" href="http://viewer.zmags.com/publication/d4a081bc?page=240"> Infant & Preschool Hedstrom Taps Babies' Senses</a> <a title="The Toy Book February 2015 page 241" href="http://viewer.zmags.com/publication/d4a081bc?page=241"> State of the Industry FEBRUAR</a> <a title="The Toy Book February 2015 page 242" href="http://viewer.zmags.com/publication/d4a081bc?page=242"> Property Peppa Pig Profile Wins Over the U.S. E </a> <a title="The Toy Book February 2015 page 243" href="http://viewer.zmags.com/publication/d4a081bc?page=243"> Rainy Day Peppa, from Jazwares, loves </a> <a title="The Toy Book February 2015 page 244" href="http://viewer.zmags.com/publication/d4a081bc?page=244"> Explodes with Family-Friendly Tech by Reyne Rice</a> <a title="The Toy Book February 2015 page 245" href="http://viewer.zmags.com/publication/d4a081bc?page=245"> build simple code to activate the</a> <a title="The Toy Book February 2015 page 246" href="http://viewer.zmags.com/publication/d4a081bc?page=246"> the bar Raising Staying Ahead of the Counte</a> <a title="The Toy Book February 2015 page 247" href="http://viewer.zmags.com/publication/d4a081bc?page=247"> the importation of counterfeits. CBP can a</a> <a title="The Toy Book February 2015 page 248" href="http://viewer.zmags.com/publication/d4a081bc?page=248"> the bar Raising f b ca fei</a> <a title="The Toy Book February 2015 page 249" href="http://viewer.zmags.com/publication/d4a081bc?page=249"> </a> <a title="The Toy Book February 2015 page 250" href="http://viewer.zmags.com/publication/d4a081bc?page=250"> A Tale More Fun Than A Barrel Of Monkeys The Sto</a> <a title="The Toy Book February 2015 page 251" href="http://viewer.zmags.com/publication/d4a081bc?page=251"> Dinhofer says it was not only the first tw</a> <a title="The Toy Book February 2015 page 252" href="http://viewer.zmags.com/publication/d4a081bc?page=252"> “When the owner approached to look at Marks' gree</a> <a title="The Toy Book February 2015 page 253" href="http://viewer.zmags.com/publication/d4a081bc?page=253"> FIVE TIPS EXPORT TOY T</a> <a title="The Toy Book February 2015 page 254" href="http://viewer.zmags.com/publication/d4a081bc?page=254"> “ Each country has its own commercial and</a> <a title="The Toy Book February 2015 page 255" href="http://viewer.zmags.com/publication/d4a081bc?page=255"> ®</a> <a title="The Toy Book February 2015 page 256" href="http://viewer.zmags.com/publication/d4a081bc?page=256"> </a> <a title="The Toy Book February 2015 page 257" href="http://viewer.zmags.com/publication/d4a081bc?page=257"> presented by</a> <a title="The Toy Book February 2015 page 258" href="http://viewer.zmags.com/publication/d4a081bc?page=258"> Welcome: Editor's Note Hal</a> <a title="The Toy Book February 2015 page 259" href="http://viewer.zmags.com/publication/d4a081bc?page=259"> </a> <a title="The Toy Book February 2015 page 260" href="http://viewer.zmags.com/publication/d4a081bc?page=260"> Perspectives Rubie's: The Biggest Player in a $7 </a> <a title="The Toy Book February 2015 page 261" href="http://viewer.zmags.com/publication/d4a081bc?page=261"> July 16-17 · NYC · Pier Sixty Get your brand in </a> <a title="The Toy Book February 2015 page 262" href="http://viewer.zmags.com/publication/d4a081bc?page=262"> Insider Look at: 2014 Stats The Breakdown </a> <a title="The Toy Book February 2015 page 263" href="http://viewer.zmags.com/publication/d4a081bc?page=263"> Industry update NRF Survey Reveals 2014's Top Cos</a> <a title="The Toy Book February 2015 page 264" href="http://viewer.zmags.com/publication/d4a081bc?page=264"> Insider Look at: Trends Partying Down in 2015 </a> <a title="The Toy Book February 2015 page 265" href="http://viewer.zmags.com/publication/d4a081bc?page=265"> ipated costumes aimed at kids are once again tied</a> <a title="The Toy Book February 2015 page 266" href="http://viewer.zmags.com/publication/d4a081bc?page=266"> Insider Look at: Trends /C=4D5?56:B=D8;B=B8AC=DA</a> <a title="The Toy Book February 2015 page 267" href="http://viewer.zmags.com/publication/d4a081bc?page=267"> From left to right: Scooby-Doo Scooby,Velma, Daph</a> <a title="The Toy Book February 2015 page 268" href="http://viewer.zmags.com/publication/d4a081bc?page=268"> Insider Look at: H&P Expo Stock Up for Saturday </a> <a title="The Toy Book February 2015 page 269" href="http://viewer.zmags.com/publication/d4a081bc?page=269"> up-close view of the most cutting- edge exhibits,</a> <a title="The Toy Book February 2015 page 270" href="http://viewer.zmags.com/publication/d4a081bc?page=270"> Expert Q&A Rubie's Costume Co. Rubie's Remains o</a> <a title="The Toy Book February 2015 page 271" href="http://viewer.zmags.com/publication/d4a081bc?page=271"> THI: In addition to Star Wars, what do you think </a> <a title="The Toy Book February 2015 page 272" href="http://viewer.zmags.com/publication/d4a081bc?page=272"> Product Preview: Adult Costumes 2. 4. 1. </a> <a title="The Toy Book February 2015 page 273" href="http://viewer.zmags.com/publication/d4a081bc?page=273"> 7. 9. 6. 8. 6. OppoSuits </a> <a title="The Toy Book February 2015 page 274" href="http://viewer.zmags.com/publication/d4a081bc?page=274"> Product Preview: Home Decor - 1. 2. 7. 5.</a> <a title="The Toy Book February 2015 page 275" href="http://viewer.zmags.com/publication/d4a081bc?page=275"> </a> <a title="The Toy Book February 2015 page 276" href="http://viewer.zmags.com/publication/d4a081bc?page=276"> Product Preview: Kids' Costumes 3. </a> <a title="The Toy Book February 2015 page 277" href="http://viewer.zmags.com/publication/d4a081bc?page=277"> 8. 6. 9. 7. 10. 6. The Prince</a> <a title="The Toy Book February 2015 page 278" href="http://viewer.zmags.com/publication/d4a081bc?page=278"> Product Preview: Pet Costumes 2. 4. </a> <a title="The Toy Book February 2015 page 279" href="http://viewer.zmags.com/publication/d4a081bc?page=279"> </a> <a title="The Toy Book February 2015 page 280" href="http://viewer.zmags.com/publication/d4a081bc?page=280"> Product Preview: Makeup and Accessories 4. 2. </a> <a title="The Toy Book February 2015 page 281" href="http://viewer.zmags.com/publication/d4a081bc?page=281"> 9. 7. 8. 11. 10. </a> <a title="The Toy Book February 2015 page 282" href="http://viewer.zmags.com/publication/d4a081bc?page=282"> Product Preview: Toys & Media 3. </a> <a title="The Toy Book February 2015 page 283" href="http://viewer.zmags.com/publication/d4a081bc?page=283"> The Voice Reaching Both Trade an</a> <a title="The Toy Book February 2015 page 284" href="http://viewer.zmags.com/publication/d4a081bc?page=284"> Flashback: Halloween 1995 </a> <a title="The Toy Book February 2015 page 285" href="http://viewer.zmags.com/publication/d4a081bc?page=285"> </a> <a title="The Toy Book February 2015 page 286" href="http://viewer.zmags.com/publication/d4a081bc?page=286"> </a> <a title="The Toy Book February 2015 page 287" href="http://viewer.zmags.com/publication/d4a081bc?page=287"> </a> <a title="The Toy Book February 2015 page 288" href="http://viewer.zmags.com/publication/d4a081bc?page=288"> marketplace Industry BUS</a> <a title="The Toy Book February 2015 page 289" href="http://viewer.zmags.com/publication/d4a081bc?page=289"> Place a classified in Please contact</a> <a title="The Toy Book February 2015 page 290" href="http://viewer.zmags.com/publication/d4a081bc?page=290"> Flashback: February 1995 1. Sailor Moon is a</a> <a title="The Toy Book February 2015 page 291" href="http://viewer.zmags.com/publication/d4a081bc?page=291"> </a> <a title="The Toy Book February 2015 page 292" href="http://viewer.zmags.com/publication/d4a081bc?page=292"> Get in on the fun! Contact your Account Execu</a>