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<br /> GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE<br /> April 15, 2014<br /> Volume 31, No. 4<br /> BE SURE TO WATCH<br /> FIRE<br /> THE ASCENT OF ‘UNPLUGGED’ CONTINUES UNABATED<br /> By Brian Berk<br /> What sells better at MI stores: acoustic guitars or electrics? percentage point) to 22.9 percent.<br /> It’s an age-old battle in the music products industr y, and the Although a marginal increase among acoustics is clearly not<br /> pendulum tends to swing back and forth over time. Well, right anywhere near enough to cause electric-only guitar manufactur-<br /> now—and over the past several years—acoustic guitar sales, ers to shake in their boots, the numbers are significant because<br /> like the REO Speedwagon album, just seem to “keep on rollin’.” the proportional rise in acoustic guitar sales can no longer simply<br /> According to MI SalesTrak data, given to us exclusively for<a title="MSR 04 2014 April page 1" href="http://viewer.zmags.com/publication/d4adc62e?page=1"> GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE</a> <a title="MSR 04 2014 April page 2" href="http://viewer.zmags.com/publication/d4adc62e?page=2"> GET TO KNOW THE NEW DEAN MARKLEY • Higher Margins</a> <a title="MSR 04 2014 April page 3" href="http://viewer.zmags.com/publication/d4adc62e?page=3"> LATES Gearing Up For Make Music Day Make M</a> <a title="MSR 04 2014 April page 4" href="http://viewer.zmags.com/publication/d4adc62e?page=4"> FEATURES ON THE COVER Acoustic Is On Fire What s</a> <a title="MSR 04 2014 April page 5" href="http://viewer.zmags.com/publication/d4adc62e?page=5"> </a> <a title="MSR 04 2014 April page 6" href="http://viewer.zmags.com/publication/d4adc62e?page=6"> DITORIAL E Show Me Some Green For those of us</a> <a title="MSR 04 2014 April page 7" href="http://viewer.zmags.com/publication/d4adc62e?page=7"> </a> <a title="MSR 04 2014 April page 8" href="http://viewer.zmags.com/publication/d4adc62e?page=8"> ATEST L Taylor Guitars Receives Singular Honor </a> <a title="MSR 04 2014 April page 9" href="http://viewer.zmags.com/publication/d4adc62e?page=9"> LATEST Sweetwater Defends Its Web Content </a> <a title="MSR 04 2014 April page 10" href="http://viewer.zmags.com/publication/d4adc62e?page=10"> ATEST L Great Grammy Night For Nexus Viewers </a> <a title="MSR 04 2014 April page 11" href="http://viewer.zmags.com/publication/d4adc62e?page=11"> Vestax Opens Retail Showroom Vestax has annou</a> <a title="MSR 04 2014 April page 12" href="http://viewer.zmags.com/publication/d4adc62e?page=12"> L ATEST Fishman Presents Its Outstanding Achiev</a> <a title="MSR 04 2014 April page 13" href="http://viewer.zmags.com/publication/d4adc62e?page=13"> Ziggy Haspod Takes The Crown Seymour Duncan h</a> <a title="MSR 04 2014 April page 14" href="http://viewer.zmags.com/publication/d4adc62e?page=14"> ADVERTORIAL • APRIL </a> <a title="MSR 04 2014 April page 15" href="http://viewer.zmags.com/publication/d4adc62e?page=15"> Take </a> <a title="MSR 04 2014 April page 16" href="http://viewer.zmags.com/publication/d4adc62e?page=16"> P EOPLE Three’s Company Yamaha Corp. of Am</a> <a title="MSR 04 2014 April page 17" href="http://viewer.zmags.com/publication/d4adc62e?page=17"> PEOPL Double Trouble St. Louis Music has </a> <a title="MSR 04 2014 April page 18" href="http://viewer.zmags.com/publication/d4adc62e?page=18"> RODUCTS P Rattle & Strum Over view: Lâg</a> <a title="MSR 04 2014 April page 19" href="http://viewer.zmags.com/publication/d4adc62e?page=19"> Cello That Bellows Over view: St. Louis</a> <a title="MSR 04 2014 April page 20" href="http://viewer.zmags.com/publication/d4adc62e?page=20"> P RODUCTS Three Little Letters </a> <a title="MSR 04 2014 April page 21" href="http://viewer.zmags.com/publication/d4adc62e?page=21"> ACOUSTIC IS ON FIRE (continued from cover) barely</a> <a title="MSR 04 2014 April page 22" href="http://viewer.zmags.com/publication/d4adc62e?page=22"> Amber Black BloAnmdbeer Blue Amber Black Brloawck</a> <a title="MSR 04 2014 April page 23" href="http://viewer.zmags.com/publication/d4adc62e?page=23"> sold well at All Music last year, Brogna quickly </a> <a title="MSR 04 2014 April page 24" href="http://viewer.zmags.com/publication/d4adc62e?page=24"> FIVE MINUTES WITH PAT BOVENIZER Vice Presiden</a> <a title="MSR 04 2014 April page 25" href="http://viewer.zmags.com/publication/d4adc62e?page=25"> “making the best, not the most.” I guess that</a> <a title="MSR 04 2014 April page 26" href="http://viewer.zmags.com/publication/d4adc62e?page=26"> MI SPY MI SPY SCORES THE ‘TRIPLE CROWN’ </a> <a title="MSR 04 2014 April page 27" href="http://viewer.zmags.com/publication/d4adc62e?page=27"> “So, it’s all just sound-related? There’s no reas</a> <a title="MSR 04 2014 April page 28" href="http://viewer.zmags.com/publication/d4adc62e?page=28"> C.A. House Music 52335 National Rd. St. Clairsvil</a> <a title="MSR 04 2014 April page 29" href="http://viewer.zmags.com/publication/d4adc62e?page=29"> me to spend some money, right then and there. I s</a> <a title="MSR 04 2014 April page 30" href="http://viewer.zmags.com/publication/d4adc62e?page=30"> 85TH EDITION Gruhn Offers Earliest-Known Fende</a> <a title="MSR 04 2014 April page 31" href="http://viewer.zmags.com/publication/d4adc62e?page=31"> SPECIAL TO THE RETAILER Know The Facts About P</a> <a title="MSR 04 2014 April page 32" href="http://viewer.zmags.com/publication/d4adc62e?page=32"> SHINE A LIGHT THE MAYOR OF MUSIC CITY, MARYLA</a> <a title="MSR 04 2014 April page 33" href="http://viewer.zmags.com/publication/d4adc62e?page=33"> </a> <a title="MSR 04 2014 April page 34" href="http://viewer.zmags.com/publication/d4adc62e?page=34"> SALES GURU READ, DAMN IT, READ! By Gene Fresc</a> <a title="MSR 04 2014 April page 35" href="http://viewer.zmags.com/publication/d4adc62e?page=35"> </a> <a title="MSR 04 2014 April page 36" href="http://viewer.zmags.com/publication/d4adc62e?page=36"> BUSINESS & MARKETING USING VIDEOS: A Persuasi</a> <a title="MSR 04 2014 April page 37" href="http://viewer.zmags.com/publication/d4adc62e?page=37"> 2014 is shaping up to be a great year We’re hon</a> <a title="MSR 04 2014 April page 38" href="http://viewer.zmags.com/publication/d4adc62e?page=38"> VEDDATORIAL COMMITMENT TO LEADERSHIP By Dan V</a> <a title="MSR 04 2014 April page 39" href="http://viewer.zmags.com/publication/d4adc62e?page=39"> FIND OUT WHY EVERYONE IS WATCHING </a> <a title="MSR 04 2014 April page 40" href="http://viewer.zmags.com/publication/d4adc62e?page=40"> TheRetailer's Mall </a> <a title="MSR 04 2014 April page 41" href="http://viewer.zmags.com/publication/d4adc62e?page=41"> TheRetailer's Mall </a> <a title="MSR 04 2014 April page 42" href="http://viewer.zmags.com/publication/d4adc62e?page=42"> TheRetailer's Mall </a> <a title="MSR 04 2014 April page 43" href="http://viewer.zmags.com/publication/d4adc62e?page=43"> I’m going to go out on a limb and say that cigar </a> <a title="MSR 04 2014 April page 44" href="http://viewer.zmags.com/publication/d4adc62e?page=44"> “Everything Needs A Case” Make Extra Profits</a> <a title="MSR 04 2014 April page 45" href="http://viewer.zmags.com/publication/d4adc62e?page=45"> The best piece of advice is, ‘If you sell like no</a> <a title="MSR 04 2014 April page 46" href="http://viewer.zmags.com/publication/d4adc62e?page=46"> UNDER THE HOOD MONSTER’S 2014 PROLINK CABLE L</a> <a title="MSR 04 2014 April page 47" href="http://viewer.zmags.com/publication/d4adc62e?page=47"> ©2014 Yamaha Corporation of America. All rights r</a> <a title="MSR 04 2014 April page 48" href="http://viewer.zmags.com/publication/d4adc62e?page=48"> THE BOLD SHAPE OF PERFORMANCE </a>