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GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE
April 15, 2014
Volume 31, No. 4
BE SURE TO WATCH
FIRE
THE ASCENT OF ‘UNPLUGGED’ CONTINUES UNABATED
By Brian Berk
What sells better at MI stores: acoustic guitars or electrics? percentage point) to 22.9 percent.
It’s an age-old battle in the music products industr y, and the Although a marginal increase among acoustics is clearly not
pendulum tends to swing back and forth over time. Well, right anywhere near enough to cause electric-only guitar manufactur-
now—and over the past several years—acoustic guitar sales, ers to shake in their boots, the numbers are significant because
like the REO Speedwagon album, just seem to “keep on rollin’.” the proportional rise in acoustic guitar sales can no longer simply
According to MI SalesTrak data, given to us exclusively for
GUITAR ISSUE GUITAR ISSUE GUITAR ISSUE
GET TO KNOW THE NEW DEAN MARKLEY • Higher Margins
LATES Gearing Up For Make Music Day Make M
FEATURES ON THE COVER Acoustic Is On Fire What s
DITORIAL E Show Me Some Green For those of us
ATEST L Taylor Guitars Receives Singular Honor
LATEST Sweetwater Defends Its Web Content
ATEST L Great Grammy Night For Nexus Viewers
Vestax Opens Retail Showroom Vestax has annou
L ATEST Fishman Presents Its Outstanding Achiev
Ziggy Haspod Takes The Crown Seymour Duncan h
ADVERTORIAL • APRIL
Take
P EOPLE Three’s Company Yamaha Corp. of Am
PEOPL Double Trouble St. Louis Music has
RODUCTS P Rattle & Strum Over view: Lâg
Cello That Bellows Over view: St. Louis
P RODUCTS Three Little Letters
ACOUSTIC IS ON FIRE (continued from cover) barely
Amber Black BloAnmdbeer Blue Amber Black Brloawck
sold well at All Music last year, Brogna quickly
FIVE MINUTES WITH PAT BOVENIZER Vice Presiden
“making the best, not the most.” I guess that
MI SPY MI SPY SCORES THE ‘TRIPLE CROWN’
“So, it’s all just sound-related? There’s no reas
C.A. House Music 52335 National Rd. St. Clairsvil
me to spend some money, right then and there. I s
85TH EDITION Gruhn Offers Earliest-Known Fende
SPECIAL TO THE RETAILER Know The Facts About P
SHINE A LIGHT THE MAYOR OF MUSIC CITY, MARYLA
SALES GURU READ, DAMN IT, READ! By Gene Fresc
BUSINESS & MARKETING USING VIDEOS: A Persuasi
2014 is shaping up to be a great year We’re hon
VEDDATORIAL COMMITMENT TO LEADERSHIP By Dan V
FIND OUT WHY EVERYONE IS WATCHING
TheRetailer's Mall
TheRetailer's Mall
TheRetailer's Mall
I’m going to go out on a limb and say that cigar
“Everything Needs A Case” Make Extra Profits
The best piece of advice is, ‘If you sell like no
UNDER THE HOOD MONSTER’S 2014 PROLINK CABLE L
©2014 Yamaha Corporation of America. All rights r
THE BOLD SHAPE OF PERFORMANCE