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BMW Magazine<br />
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ATHLETIC DESIR3:<br />
THE ALL-NEW BMW 3 SERIES<br />
Issue 1.2012<br />
Exquisite dynamics:<br />
The all-new BMW<br />
6 Series Gran Coupe<br />
BMW Apps keep you<br />
in touch, in tune and<br />
always in command<br />
BMW Maxi-Scooters:<br />
Urban transport<br />
90 years in the making<br />
<br />
<br />
<br />
PRESIDENT’S LETTER<br />
5<br />
BMW Magazine<br />
Ludwig Willisch, President and CEO<br />
BMW of North America<br />
Dear Reader<br />
It is a great pleasure to address you for the first time in this edition of BMW Magazine.<br />
This is an exciting time to be at the helm of BMW of North America. As the economy has<br />
improved, we have regained our momentum and are addressing the new and changing needs<br />
of our premium customers. We are doing this with exciting, new products and technologies, as<br />
well as with advanced mobility c<a title="BMW_Magazine_1-1012 page 1" href="http://viewer.zmags.com/publication/d4e0bbf9?page=1"> BMW Magazine bmwusa.com $ 5.00 ATHLETIC DESIR3:</a>
<a title="BMW_Magazine_1-1012 page 2" href="http://viewer.zmags.com/publication/d4e0bbf9?page=2"> </a>
<a title="BMW_Magazine_1-1012 page 3" href="http://viewer.zmags.com/publication/d4e0bbf9?page=3"> </a>
<a title="BMW_Magazine_1-1012 page 4" href="http://viewer.zmags.com/publication/d4e0bbf9?page=4"> </a>
<a title="BMW_Magazine_1-1012 page 5" href="http://viewer.zmags.com/publication/d4e0bbf9?page=5"> PRESIDENT’S LETTER 5 BMW Magazine Ludwig Willis</a>
<a title="BMW_Magazine_1-1012 page 6" href="http://viewer.zmags.com/publication/d4e0bbf9?page=6"> CONTENTS 01.2012 58 18 THE ROAD TO GOLD Me</a>
<a title="BMW_Magazine_1-1012 page 7" href="http://viewer.zmags.com/publication/d4e0bbf9?page=7"> Photos: Kai-Uwe Gundlach, Jan Kornstaedt, Henry L</a>
<a title="BMW_Magazine_1-1012 page 8" href="http://viewer.zmags.com/publication/d4e0bbf9?page=8"> SPORT BILL AUBERLEN Champion ALM</a>
<a title="BMW_Magazine_1-1012 page 9" href="http://viewer.zmags.com/publication/d4e0bbf9?page=9"> Ask anyone associated with the M brand: BMW’s her</a>
<a title="BMW_Magazine_1-1012 page 10" href="http://viewer.zmags.com/publication/d4e0bbf9?page=10"> BMW Magazine 10 CULTURE LONDON CALLING The</a>
<a title="BMW_Magazine_1-1012 page 11" href="http://viewer.zmags.com/publication/d4e0bbf9?page=11"> </a>
<a title="BMW_Magazine_1-1012 page 12" href="http://viewer.zmags.com/publication/d4e0bbf9?page=12"> BMW Magazine 12 ENTERTAINMENT BEST SUPPORTIN</a>
<a title="BMW_Magazine_1-1012 page 13" href="http://viewer.zmags.com/publication/d4e0bbf9?page=13"> Memories for Life! </a>
<a title="BMW_Magazine_1-1012 page 14" href="http://viewer.zmags.com/publication/d4e0bbf9?page=14"> 2012 BMW CHAMPIONSHIP BMW Magazine 14 WARMIN</a>
<a title="BMW_Magazine_1-1012 page 15" href="http://viewer.zmags.com/publication/d4e0bbf9?page=15"> E.D. Marshall Jewelers Scottsdale, AZ | Galleria </a>
<a title="BMW_Magazine_1-1012 page 16" href="http://viewer.zmags.com/publication/d4e0bbf9?page=16"> BMW TECHNOLOGY A MEASURE OF SUCCESS BMW Magazine</a>
<a title="BMW_Magazine_1-1012 page 17" href="http://viewer.zmags.com/publication/d4e0bbf9?page=17"> swiss made. self made. Sir Richard B</a>
<a title="BMW_Magazine_1-1012 page 18" href="http://viewer.zmags.com/publication/d4e0bbf9?page=18"> BMW Magazine 18 THE ROAD TO GOLD</a>
<a title="BMW_Magazine_1-1012 page 19" href="http://viewer.zmags.com/publication/d4e0bbf9?page=19"> 19 2012 is destined to be a hallmark year fo</a>
<a title="BMW_Magazine_1-1012 page 20" href="http://viewer.zmags.com/publication/d4e0bbf9?page=20"> BMW Magazine 20 The optional 3 Series Sport Line</a>
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<a title="BMW_Magazine_1-1012 page 22" href="http://viewer.zmags.com/publication/d4e0bbf9?page=22"> BMW Magazine 22 BMW brings functional beauty to </a>
<a title="BMW_Magazine_1-1012 page 23" href="http://viewer.zmags.com/publication/d4e0bbf9?page=23"> 23 BMW Magazine “FORM FOLLOWS FUNCTION.” </a>
<a title="BMW_Magazine_1-1012 page 24" href="http://viewer.zmags.com/publication/d4e0bbf9?page=24"> BMW Magazine 24 Enter the 2012 BMW 3 Series opt</a>
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<a title="BMW_Magazine_1-1012 page 27" href="http://viewer.zmags.com/publication/d4e0bbf9?page=27"> 27 BMW Magazine “PURE BMW STAR POWER.” </a>
<a title="BMW_Magazine_1-1012 page 28" href="http://viewer.zmags.com/publication/d4e0bbf9?page=28"> BMW is the world’s most sustainable automotive ma</a>
<a title="BMW_Magazine_1-1012 page 29" href="http://viewer.zmags.com/publication/d4e0bbf9?page=29"> 29 BMW Magazine European model shown. BMW 3 </a>
<a title="BMW_Magazine_1-1012 page 30" href="http://viewer.zmags.com/publication/d4e0bbf9?page=30"> BMW Magazine BMW PERFORMANCE TEAM Made up of 11 </a>
<a title="BMW_Magazine_1-1012 page 31" href="http://viewer.zmags.com/publication/d4e0bbf9?page=31"> 31 BMW Magazine NATALIE COUGHLIN Eleven-time Oly</a>
<a title="BMW_Magazine_1-1012 page 32" href="http://viewer.zmags.com/publication/d4e0bbf9?page=32"> BMW Magazine 32 JONATHAN HORTON Texas native Jon</a>
<a title="BMW_Magazine_1-1012 page 33" href="http://viewer.zmags.com/publication/d4e0bbf9?page=33"> 33 EVELYN STEVENS Long and stressful workweeks o</a>
<a title="BMW_Magazine_1-1012 page 34" href="http://viewer.zmags.com/publication/d4e0bbf9?page=34"> BMW Magazine 34 THE MOTOR A small electric</a>
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<a title="BMW_Magazine_1-1012 page 38" href="http://viewer.zmags.com/publication/d4e0bbf9?page=38"> BMW Magazine PSYCHED IN SAN FRANCISCO 38</a>
<a title="BMW_Magazine_1-1012 page 39" href="http://viewer.zmags.com/publication/d4e0bbf9?page=39"> 39 BMW INTRODUCES THE ALL-NEW 3 SERIES SEDAN – A</a>
<a title="BMW_Magazine_1-1012 page 40" href="http://viewer.zmags.com/publication/d4e0bbf9?page=40"> 40 BMW Magazine</a>
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<a title="BMW_Magazine_1-1012 page 45" href="http://viewer.zmags.com/publication/d4e0bbf9?page=45"> 45 BMW Magazine BMW IS BROADENING THE DEFINITION</a>
<a title="BMW_Magazine_1-1012 page 46" href="http://viewer.zmags.com/publication/d4e0bbf9?page=46"> By Michael Seitz LIGHTENING UP </a>
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<a title="BMW_Magazine_1-1012 page 51" href="http://viewer.zmags.com/publication/d4e0bbf9?page=51"> 10 LEAVE NOTHING BEHIND Photos: Marek Vogel; M</a>
<a title="BMW_Magazine_1-1012 page 52" href="http://viewer.zmags.com/publication/d4e0bbf9?page=52"> INTERVIEW BMW Magazine 52 How relevant do you t</a>
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<a title="BMW_Magazine_1-1012 page 56" href="http://viewer.zmags.com/publication/d4e0bbf9?page=56"> THE FUTURE BMW Magazine 56 Dr. Norbert Reithofe</a>
<a title="BMW_Magazine_1-1012 page 57" href="http://viewer.zmags.com/publication/d4e0bbf9?page=57"> DANIEL STEIGER 4 Diam</a>
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<a title="BMW_Magazine_1-1012 page 59" href="http://viewer.zmags.com/publication/d4e0bbf9?page=59"> 59 BMW Magazine A NEW LINE IN STYLE The new BMW </a>
<a title="BMW_Magazine_1-1012 page 60" href="http://viewer.zmags.com/publication/d4e0bbf9?page=60"> 60 BMW Magazine</a>
<a title="BMW_Magazine_1-1012 page 61" href="http://viewer.zmags.com/publication/d4e0bbf9?page=61"> 61 BMW Magazine iPad Explore the BMW 6 Series </a>
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<a title="BMW_Magazine_1-1012 page 63" href="http://viewer.zmags.com/publication/d4e0bbf9?page=63"> 63 BMW Magazine Beauty on the inside: sculpt</a>
<a title="BMW_Magazine_1-1012 page 64" href="http://viewer.zmags.com/publication/d4e0bbf9?page=64"> BMW 6 Series Gran Coupe 6</a>
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<a title="BMW_Magazine_1-1012 page 67" href="http://viewer.zmags.com/publication/d4e0bbf9?page=67"> 67 BMW Magazine Front and center in the B</a>
<a title="BMW_Magazine_1-1012 page 68" href="http://viewer.zmags.com/publication/d4e0bbf9?page=68"> BMW Magazine 68 HOW DO YOU LIKE YOUR ROAD TUNES?</a>
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<a title="BMW_Magazine_1-1012 page 78" href="http://viewer.zmags.com/publication/d4e0bbf9?page=78"> CHATTER BMW Magazine 78 Dear BMW Magazine, Toda</a>
<a title="BMW_Magazine_1-1012 page 79" href="http://viewer.zmags.com/publication/d4e0bbf9?page=79"> MATTHEW ROLSTON GOLDEN HOURS, BEVERLY HILLS, 2012</a>
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<a title="BMW_Magazine_1-1012 page 81" href="http://viewer.zmags.com/publication/d4e0bbf9?page=81"> 81 BMW Magazine By Neale Bayly</a>
<a title="BMW_Magazine_1-1012 page 82" href="http://viewer.zmags.com/publication/d4e0bbf9?page=82"> BMW Magazine 82 It was no coincidence that BMW M</a>
<a title="BMW_Magazine_1-1012 page 83" href="http://viewer.zmags.com/publication/d4e0bbf9?page=83"> 83 BMW Magazine (Above) With its lo</a>
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<a title="BMW_Magazine_1-1012 page 85" href="http://viewer.zmags.com/publication/d4e0bbf9?page=85"> 85 BMW Magazine BORN OF A 90-YEAR HERITAGE OF C</a>
<a title="BMW_Magazine_1-1012 page 86" href="http://viewer.zmags.com/publication/d4e0bbf9?page=86"> BMW Magazine 86 down, and the machine can’t roll</a>
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