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Best regards
Zmags
APRIL 2014 VOL. 20 ISSUE 4
Pace Quickens
for Additives
Motor Oil's Day
in Court
ELECTRIFYING
Ergon's HyVolt Insulating Oils have been helping you
keep the lights on for over 30 years.
Consistent products with consistent results.
ergonnsa.com | 601-933-3000 (+1 outside US)
ergoneurope.com | + 32 2 351 23 75
PUBLISHER'S LETTER
What a difference
20 years make!
I
n April 1995, Vol. 1 Issue 1 of
Lubes'n'Greases rolled off the press and
into subscribers' hands (no inboxes or
iPads back in those days). So we're now
solidly into our 20th year of publication.
What a treat it is to page through those
early issues.
The industry's red-hot concerns included
API's brand new Engine Oil Licensing &
Certification System, launched after years
of contentious debate (anyone remember
ESCS, OLAP, N
APRIL 2014 VOL. 20 ISSUE 4
ELECTRIFYING Ergon's HyVolt Insulating Oils have
PUBLISHER'S LETTER What a difference 20 years
APRIL 2014 VOL. 20 ISSUE 4 TABLE OF CO
A COMPLETE SOLUTION STARTS WITH A PURE BASE.
AUTOMOTIVE Motor Oil's Day in Court S
For Robust Low-Temperature Performance
AUTOMOTIVE Continued from page 6
supplying the world with innovation It starts w
AUTOMOTIVE Continued from page 8
AUTOMOTIVE Continued from page 10
intricate details about how to tell whether or no
NEED TO KNOW From Discord to Discourse
Larger marketers consid- er these changes to b
© mediagram - Fotolia 16 APRIL 2014
ZDDP Why, How, How Much? Today's engine oils do a
been provided by a truly amazing com- fide
Performance you can rely on. When the challen
Continued from page 18 compression ignition, and
IS THIS SUSTAINABLE? T he
BY LISA TOCCI
COMPETITIVE LANDSCAPE NUMBER OF PLAYERS 1,500 1,
The Next Generation VANLUBE® 972M Lubricant Addi
Your Source Fo
We create chemistry that makes lubricant formulat
Continued from page 26 competitive landscape? Ap
Get more out of your gear additives.
G
Over on the industrial side of the lubri- cant
By Lubricant Category By Additive Fun
CHEVRON GROUP II PREMIUM BASE OILS WE'RE BRINGI
" #$%$ $& " ## '$)"# (!" &"
In the Industrial Zone In contrast to engine oils
THERE'S PARTNERING… AND THEN THERE'S AFTON PARTNE
Ordinary Partnering Afton Partnering Inte
There's Value in a Round-trip Study Doc
Plastic drums were introduced in Europe in the
ine these issues — Franklin Associates looked at
Continued from page 40 Seeing Results So, just h
Total CO2e emissions for a new tight- head drum a
Packaging at Its Best In the coming years compani
Polymer-based water-resistant grease for above-de
A Fulsome Year for Base Oils
Working together, achieving great things When yo
Continued from page 46 Richmond's base oil produ
in the next few years” as more production comes o
U.S. Monthly Production of Base Oils in 2013 mill
The First True Multi-Vehicle ATF!
BEST PRACTICES Mission, Vision, Strategy: Tool
Here we grow again! Heritage-Crystal Clean, alrea
Continued from page 52 mately add up to achieving
this process. One pitfall is not involv- ing key
PLACES'N'FACES PLACES'N'FACES Calumet Buys Again
There's more to HollyFrontier Base Oils than meet
Produced by: 24th June 2014: pre-conference semin
Continued from page 56 purchase from Omega Holdi
focused Grease Education Courses, June 16 and 17.
and additive companies, OEMs and government regul
PRODUCT NEWS PRODUCT NEWS The grind, made easi
Continued from page 62 pany's one-day Cooling Sys
I N D E X O F A D V E R T I S E R S Acme-H
Retooled for 2014 Lubricants Industry Factbook
BASE OIL REPORT Cherry Trees and Base Oils Blo
Rise to New Heights Motiva STAR Base O
YOUR BUSINESS Failure to Anticipate
MICROSITE NOW LIVE! AFTONMICROBOTZ.COM NEW WWW.
“Battenfeld strives to deliver on our `Quality Wi