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<br /> APRIL 2014 VOL. 20 ISSUE 4<br /> Pace Quickens<br /> for Additives<br /> Motor Oil's Day<br /> in Court<br /> ELECTRIFYING<br /> Ergon's HyVolt Insulating Oils have been helping you<br /> keep the lights on for over 30 years.<br /> Consistent products with consistent results.<br /> ergonnsa.com | 601-933-3000 (+1 outside US)<br /> ergoneurope.com | + 32 2 351 23 75<br /> PUBLISHER'S LETTER<br /> What a difference<br /> 20 years make!<br /> I<br /> n April 1995, Vol. 1 Issue 1 of<br /> Lubes'n'Greases rolled off the press and<br /> into subscribers' hands (no inboxes or<br /> iPads back in those days). So we're now<br /> solidly into our 20th year of publication.<br /> What a treat it is to page through those<br /> early issues.<br /> The industry's red-hot concerns included<br /> API's brand new Engine Oil Licensing &<br /> Certification System, launched after years<br /> of contentious debate (anyone remember<br /> ESCS, OLAP, N<a title="2014_04 - April 2014 - LNG page 1" href="http://viewer.zmags.com/publication/d4e8e0b9?page=1"> APRIL 2014 VOL. 20 ISSUE 4 </a> <a title="2014_04 - April 2014 - LNG page 2" href="http://viewer.zmags.com/publication/d4e8e0b9?page=2"> ELECTRIFYING Ergon's HyVolt Insulating Oils have </a> <a title="2014_04 - April 2014 - LNG page 3" href="http://viewer.zmags.com/publication/d4e8e0b9?page=3"> PUBLISHER'S LETTER What a difference 20 years </a> <a title="2014_04 - April 2014 - LNG page 4" href="http://viewer.zmags.com/publication/d4e8e0b9?page=4"> APRIL 2014 VOL. 20 ISSUE 4 TABLE OF CO</a> <a title="2014_04 - April 2014 - LNG page 5" href="http://viewer.zmags.com/publication/d4e8e0b9?page=5"> A COMPLETE SOLUTION STARTS WITH A PURE BASE. </a> <a title="2014_04 - April 2014 - LNG page 6" href="http://viewer.zmags.com/publication/d4e8e0b9?page=6"> AUTOMOTIVE Motor Oil's Day in Court S </a> <a title="2014_04 - April 2014 - LNG page 7" href="http://viewer.zmags.com/publication/d4e8e0b9?page=7"> For Robust Low-Temperature Performance </a> <a title="2014_04 - April 2014 - LNG page 8" href="http://viewer.zmags.com/publication/d4e8e0b9?page=8"> AUTOMOTIVE Continued from page 6 </a> <a title="2014_04 - April 2014 - LNG page 9" href="http://viewer.zmags.com/publication/d4e8e0b9?page=9"> supplying the world with innovation It starts w</a> <a title="2014_04 - April 2014 - LNG page 10" href="http://viewer.zmags.com/publication/d4e8e0b9?page=10"> AUTOMOTIVE Continued from page 8 </a> <a title="2014_04 - April 2014 - LNG page 11" href="http://viewer.zmags.com/publication/d4e8e0b9?page=11"> </a> <a title="2014_04 - April 2014 - LNG page 12" href="http://viewer.zmags.com/publication/d4e8e0b9?page=12"> AUTOMOTIVE Continued from page 10 </a> <a title="2014_04 - April 2014 - LNG page 13" href="http://viewer.zmags.com/publication/d4e8e0b9?page=13"> intricate details about how to tell whether or no</a> <a title="2014_04 - April 2014 - LNG page 14" href="http://viewer.zmags.com/publication/d4e8e0b9?page=14"> NEED TO KNOW From Discord to Discourse </a> <a title="2014_04 - April 2014 - LNG page 15" href="http://viewer.zmags.com/publication/d4e8e0b9?page=15"> Larger marketers consid- er these changes to b</a> <a title="2014_04 - April 2014 - LNG page 16" href="http://viewer.zmags.com/publication/d4e8e0b9?page=16"> © mediagram - Fotolia 16 APRIL 2014</a> <a title="2014_04 - April 2014 - LNG page 17" href="http://viewer.zmags.com/publication/d4e8e0b9?page=17"> ZDDP Why, How, How Much? Today's engine oils do a</a> <a title="2014_04 - April 2014 - LNG page 18" href="http://viewer.zmags.com/publication/d4e8e0b9?page=18"> been provided by a truly amazing com- fide</a> <a title="2014_04 - April 2014 - LNG page 19" href="http://viewer.zmags.com/publication/d4e8e0b9?page=19"> Performance you can rely on. When the challen</a> <a title="2014_04 - April 2014 - LNG page 20" href="http://viewer.zmags.com/publication/d4e8e0b9?page=20"> Continued from page 18 compression ignition, and</a> <a title="2014_04 - April 2014 - LNG page 21" href="http://viewer.zmags.com/publication/d4e8e0b9?page=21"> </a> <a title="2014_04 - April 2014 - LNG page 22" href="http://viewer.zmags.com/publication/d4e8e0b9?page=22"> IS THIS SUSTAINABLE? T he </a> <a title="2014_04 - April 2014 - LNG page 23" href="http://viewer.zmags.com/publication/d4e8e0b9?page=23"> BY LISA TOCCI </a> <a title="2014_04 - April 2014 - LNG page 24" href="http://viewer.zmags.com/publication/d4e8e0b9?page=24"> COMPETITIVE LANDSCAPE NUMBER OF PLAYERS 1,500 1,</a> <a title="2014_04 - April 2014 - LNG page 25" href="http://viewer.zmags.com/publication/d4e8e0b9?page=25"> The Next Generation VANLUBE® 972M Lubricant Addi</a> <a title="2014_04 - April 2014 - LNG page 26" href="http://viewer.zmags.com/publication/d4e8e0b9?page=26"> Your Source Fo</a> <a title="2014_04 - April 2014 - LNG page 27" href="http://viewer.zmags.com/publication/d4e8e0b9?page=27"> We create chemistry that makes lubricant formulat</a> <a title="2014_04 - April 2014 - LNG page 28" href="http://viewer.zmags.com/publication/d4e8e0b9?page=28"> Continued from page 26 competitive landscape? Ap</a> <a title="2014_04 - April 2014 - LNG page 29" href="http://viewer.zmags.com/publication/d4e8e0b9?page=29"> Get more out of your gear additives. </a> <a title="2014_04 - April 2014 - LNG page 30" href="http://viewer.zmags.com/publication/d4e8e0b9?page=30"> G </a> <a title="2014_04 - April 2014 - LNG page 31" href="http://viewer.zmags.com/publication/d4e8e0b9?page=31"> Over on the industrial side of the lubri- cant</a> <a title="2014_04 - April 2014 - LNG page 32" href="http://viewer.zmags.com/publication/d4e8e0b9?page=32"> By Lubricant Category By Additive Fun</a> <a title="2014_04 - April 2014 - LNG page 33" href="http://viewer.zmags.com/publication/d4e8e0b9?page=33"> CHEVRON GROUP II PREMIUM BASE OILS WE'RE BRINGI</a> <a title="2014_04 - April 2014 - LNG page 34" href="http://viewer.zmags.com/publication/d4e8e0b9?page=34"> " #$%$ $& " ## '$)"# (!" &"</a> <a title="2014_04 - April 2014 - LNG page 35" href="http://viewer.zmags.com/publication/d4e8e0b9?page=35"> In the Industrial Zone In contrast to engine oils</a> <a title="2014_04 - April 2014 - LNG page 36" href="http://viewer.zmags.com/publication/d4e8e0b9?page=36"> THERE'S PARTNERING… AND THEN THERE'S AFTON PARTNE</a> <a title="2014_04 - April 2014 - LNG page 37" href="http://viewer.zmags.com/publication/d4e8e0b9?page=37"> Ordinary Partnering Afton Partnering Inte</a> <a title="2014_04 - April 2014 - LNG page 38" href="http://viewer.zmags.com/publication/d4e8e0b9?page=38"> There's Value in a Round-trip Study Doc</a> <a title="2014_04 - April 2014 - LNG page 39" href="http://viewer.zmags.com/publication/d4e8e0b9?page=39"> Plastic drums were introduced in Europe in the</a> <a title="2014_04 - April 2014 - LNG page 40" href="http://viewer.zmags.com/publication/d4e8e0b9?page=40"> ine these issues — Franklin Associates looked at </a> <a title="2014_04 - April 2014 - LNG page 41" href="http://viewer.zmags.com/publication/d4e8e0b9?page=41"> </a> <a title="2014_04 - April 2014 - LNG page 42" href="http://viewer.zmags.com/publication/d4e8e0b9?page=42"> Continued from page 40 Seeing Results So, just h</a> <a title="2014_04 - April 2014 - LNG page 43" href="http://viewer.zmags.com/publication/d4e8e0b9?page=43"> Total CO2e emissions for a new tight- head drum a</a> <a title="2014_04 - April 2014 - LNG page 44" href="http://viewer.zmags.com/publication/d4e8e0b9?page=44"> Packaging at Its Best In the coming years compani</a> <a title="2014_04 - April 2014 - LNG page 45" href="http://viewer.zmags.com/publication/d4e8e0b9?page=45"> Polymer-based water-resistant grease for above-de</a> <a title="2014_04 - April 2014 - LNG page 46" href="http://viewer.zmags.com/publication/d4e8e0b9?page=46"> A Fulsome Year for Base Oils </a> <a title="2014_04 - April 2014 - LNG page 47" href="http://viewer.zmags.com/publication/d4e8e0b9?page=47"> Working together, achieving great things When yo</a> <a title="2014_04 - April 2014 - LNG page 48" href="http://viewer.zmags.com/publication/d4e8e0b9?page=48"> Continued from page 46 Richmond's base oil produ</a> <a title="2014_04 - April 2014 - LNG page 49" href="http://viewer.zmags.com/publication/d4e8e0b9?page=49"> in the next few years” as more production comes o</a> <a title="2014_04 - April 2014 - LNG page 50" href="http://viewer.zmags.com/publication/d4e8e0b9?page=50"> U.S. Monthly Production of Base Oils in 2013 mill</a> <a title="2014_04 - April 2014 - LNG page 51" href="http://viewer.zmags.com/publication/d4e8e0b9?page=51"> The First True Multi-Vehicle ATF! </a> <a title="2014_04 - April 2014 - LNG page 52" href="http://viewer.zmags.com/publication/d4e8e0b9?page=52"> BEST PRACTICES Mission, Vision, Strategy: Tool</a> <a title="2014_04 - April 2014 - LNG page 53" href="http://viewer.zmags.com/publication/d4e8e0b9?page=53"> Here we grow again! Heritage-Crystal Clean, alrea</a> <a title="2014_04 - April 2014 - LNG page 54" href="http://viewer.zmags.com/publication/d4e8e0b9?page=54"> Continued from page 52 mately add up to achieving</a> <a title="2014_04 - April 2014 - LNG page 55" href="http://viewer.zmags.com/publication/d4e8e0b9?page=55"> this process. One pitfall is not involv- ing key </a> <a title="2014_04 - April 2014 - LNG page 56" href="http://viewer.zmags.com/publication/d4e8e0b9?page=56"> PLACES'N'FACES PLACES'N'FACES Calumet Buys Again</a> <a title="2014_04 - April 2014 - LNG page 57" href="http://viewer.zmags.com/publication/d4e8e0b9?page=57"> There's more to HollyFrontier Base Oils than meet</a> <a title="2014_04 - April 2014 - LNG page 58" href="http://viewer.zmags.com/publication/d4e8e0b9?page=58"> Produced by: 24th June 2014: pre-conference semin</a> <a title="2014_04 - April 2014 - LNG page 59" href="http://viewer.zmags.com/publication/d4e8e0b9?page=59"> Continued from page 56 purchase from Omega Holdi</a> <a title="2014_04 - April 2014 - LNG page 60" href="http://viewer.zmags.com/publication/d4e8e0b9?page=60"> focused Grease Education Courses, June 16 and 17.</a> <a title="2014_04 - April 2014 - LNG page 61" href="http://viewer.zmags.com/publication/d4e8e0b9?page=61"> and additive companies, OEMs and government regul</a> <a title="2014_04 - April 2014 - LNG page 62" href="http://viewer.zmags.com/publication/d4e8e0b9?page=62"> PRODUCT NEWS PRODUCT NEWS The grind, made easi</a> <a title="2014_04 - April 2014 - LNG page 63" href="http://viewer.zmags.com/publication/d4e8e0b9?page=63"> </a> <a title="2014_04 - April 2014 - LNG page 64" href="http://viewer.zmags.com/publication/d4e8e0b9?page=64"> </a> <a title="2014_04 - April 2014 - LNG page 65" href="http://viewer.zmags.com/publication/d4e8e0b9?page=65"> Continued from page 62 pany's one-day Cooling Sys</a> <a title="2014_04 - April 2014 - LNG page 66" href="http://viewer.zmags.com/publication/d4e8e0b9?page=66"> I N D E X O F A D V E R T I S E R S Acme-H</a> <a title="2014_04 - April 2014 - LNG page 67" href="http://viewer.zmags.com/publication/d4e8e0b9?page=67"> Retooled for 2014 Lubricants Industry Factbook </a> <a title="2014_04 - April 2014 - LNG page 68" href="http://viewer.zmags.com/publication/d4e8e0b9?page=68"> BASE OIL REPORT Cherry Trees and Base Oils Blo</a> <a title="2014_04 - April 2014 - LNG page 69" href="http://viewer.zmags.com/publication/d4e8e0b9?page=69"> Rise to New Heights Motiva STAR Base O</a> <a title="2014_04 - April 2014 - LNG page 70" href="http://viewer.zmags.com/publication/d4e8e0b9?page=70"> YOUR BUSINESS Failure to Anticipate </a> <a title="2014_04 - April 2014 - LNG page 71" href="http://viewer.zmags.com/publication/d4e8e0b9?page=71"> MICROSITE NOW LIVE! AFTONMICROBOTZ.COM NEW WWW.</a> <a title="2014_04 - April 2014 - LNG page 72" href="http://viewer.zmags.com/publication/d4e8e0b9?page=72"> “Battenfeld strives to deliver on our `Quality Wi</a>