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<br /> March 2016<br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> The Digital Revolution<br /> OUTCOMES-BASED<br /> SALES MODEL<br /> CREATING<br /> GREAT CREATIVE<br /> THE MICROBIOME<br /> EHR ANALYTICS<br /> SHOWCASE FEATURES<br /> Market Research<br /> Talent Optimization<br /> nx Pharma<br /> P U B L I C AT I O N<br /> How do you define a hero?<br /> Maybe they work next to you at the lab. Or maybe you've seen them in the halls a er hours.<br /> Perhaps they take the extra step to make sure a patient receives critical medication.<br /> You know who they are, but like most heroes, they probably don't think of themselves that<br /> way. We need your help to celebrate them.<br /> Join the movement today by recognizing a hero you know:<br /> www.PharmaHeroes.com<br /> ©2016 Express Scripts Holding Company. All Rights Reserved.<br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> ABOVE FREEHAND<br /> <a title="PharmaVOICE | March 2016 page 1" href="http://viewer.zmags.com/publication/d54b8d2e?page=1"> March 2016 THE FORUM FOR THE INDUSTRY EXE</a> <a title="PharmaVOICE | March 2016 page 2" href="http://viewer.zmags.com/publication/d54b8d2e?page=2"> How do you define a hero? Maybe they work next to</a> <a title="PharmaVOICE | March 2016 page 3" href="http://viewer.zmags.com/publication/d54b8d2e?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE </a> <a title="PharmaVOICE | March 2016 page 4" href="http://viewer.zmags.com/publication/d54b8d2e?page=4"> Contents March 2016 Amy Land</a> <a title="PharmaVOICE | March 2016 page 5" href="http://viewer.zmags.com/publication/d54b8d2e?page=5"> Payers and other stakeholders who influence utiliz</a> <a title="PharmaVOICE | March 2016 page 6" href="http://viewer.zmags.com/publication/d54b8d2e?page=6"> Contents March 2016 Rob Peters Mic</a> <a title="PharmaVOICE | March 2016 page 7" href="http://viewer.zmags.com/publication/d54b8d2e?page=7"> Feeling Trapped? ...by traditional Patie</a> <a title="PharmaVOICE | March 2016 page 8" href="http://viewer.zmags.com/publication/d54b8d2e?page=8"> Upfront Then and Now... In 2001, when Pharma</a> <a title="PharmaVOICE | March 2016 page 9" href="http://viewer.zmags.com/publication/d54b8d2e?page=9"> Innovation keeps the wheels turning. </a> <a title="PharmaVOICE | March 2016 page 10" href="http://viewer.zmags.com/publication/d54b8d2e?page=10"> Upfront Bristol-Myers Squibb Foundation AWARDS </a> <a title="PharmaVOICE | March 2016 page 11" href="http://viewer.zmags.com/publication/d54b8d2e?page=11"> 322 8th Avenue, 10th Floor New York, NY 10001 212</a> <a title="PharmaVOICE | March 2016 page 12" href="http://viewer.zmags.com/publication/d54b8d2e?page=12"> Digital Business By Robin Robinson Digital-Enab</a> <a title="PharmaVOICE | March 2016 page 13" href="http://viewer.zmags.com/publication/d54b8d2e?page=13"> Being digital is not about having one element or </a> <a title="PharmaVOICE | March 2016 page 14" href="http://viewer.zmags.com/publication/d54b8d2e?page=14"> Digital Business vide data and interaction much</a> <a title="PharmaVOICE | March 2016 page 15" href="http://viewer.zmags.com/publication/d54b8d2e?page=15"> Survey Identifies Areas of Business Model Transfor</a> <a title="PharmaVOICE | March 2016 page 16" href="http://viewer.zmags.com/publication/d54b8d2e?page=16"> Great Creative By Taren Grom Creating GREAT </a> <a title="PharmaVOICE | March 2016 page 17" href="http://viewer.zmags.com/publication/d54b8d2e?page=17"> Great Creative Great creative excites us b</a> <a title="PharmaVOICE | March 2016 page 18" href="http://viewer.zmags.com/publication/d54b8d2e?page=18"> forms. There has to be a virility to it, if you </a> <a title="PharmaVOICE | March 2016 page 19" href="http://viewer.zmags.com/publication/d54b8d2e?page=19"> </a> <a title="PharmaVOICE | March 2016 page 20" href="http://viewer.zmags.com/publication/d54b8d2e?page=20"> Great Creative the style and voice will follow.</a> <a title="PharmaVOICE | March 2016 page 21" href="http://viewer.zmags.com/publication/d54b8d2e?page=21"> WHY GIVE LESS THAN 100%? You could hire a separat</a> <a title="PharmaVOICE | March 2016 page 22" href="http://viewer.zmags.com/publication/d54b8d2e?page=22"> Creative Insights By Taren Grom DIGITAL EDITION</a> <a title="PharmaVOICE | March 2016 page 23" href="http://viewer.zmags.com/publication/d54b8d2e?page=23"> DIGITAL EDITION – BONUS CONTENT Creative Insights</a> <a title="PharmaVOICE | March 2016 page 24" href="http://viewer.zmags.com/publication/d54b8d2e?page=24"> DIGITAL EDITION – BONUS CONTENT Creative Insights</a> <a title="PharmaVOICE | March 2016 page 25" href="http://viewer.zmags.com/publication/d54b8d2e?page=25"> DIGITAL EDITION – BONUS CONTENT new approach</a> <a title="PharmaVOICE | March 2016 page 26" href="http://viewer.zmags.com/publication/d54b8d2e?page=26"> DIGITAL EDITION – BONUS CONTENT Creative Insights</a> <a title="PharmaVOICE | March 2016 page 27" href="http://viewer.zmags.com/publication/d54b8d2e?page=27"> JUNE DIGITAL EDITION – BONUS CONTENT 26</a> <a title="PharmaVOICE | March 2016 page 28" href="http://viewer.zmags.com/publication/d54b8d2e?page=28"> Outcomes-Based Sales Model By Robin Robinson </a> <a title="PharmaVOICE | March 2016 page 29" href="http://viewer.zmags.com/publication/d54b8d2e?page=29"> Learn Deeper LEARN DEEPER. They say some people</a> <a title="PharmaVOICE | March 2016 page 30" href="http://viewer.zmags.com/publication/d54b8d2e?page=30"> Outcomes-Based Sales Model more value than the</a> <a title="PharmaVOICE | March 2016 page 31" href="http://viewer.zmags.com/publication/d54b8d2e?page=31"> “Compliance is at the heart and soul of what d</a> <a title="PharmaVOICE | March 2016 page 32" href="http://viewer.zmags.com/publication/d54b8d2e?page=32"> Outcomes-Based Sales Model </a> <a title="PharmaVOICE | March 2016 page 33" href="http://viewer.zmags.com/publication/d54b8d2e?page=33"> EHRs By Robin Robinson I n January of this</a> <a title="PharmaVOICE | March 2016 page 34" href="http://viewer.zmags.com/publication/d54b8d2e?page=34"> EHRs EHR data are valuable to identify unmet nee</a> <a title="PharmaVOICE | March 2016 page 35" href="http://viewer.zmags.com/publication/d54b8d2e?page=35"> Let's get engaged. Ready to build lasting relatio</a> <a title="PharmaVOICE | March 2016 page 36" href="http://viewer.zmags.com/publication/d54b8d2e?page=36"> EHRs in that in two ways,” he says. “One is, of</a> <a title="PharmaVOICE | March 2016 page 37" href="http://viewer.zmags.com/publication/d54b8d2e?page=37"> EHRs able to provide data from more targeted au</a> <a title="PharmaVOICE | March 2016 page 38" href="http://viewer.zmags.com/publication/d54b8d2e?page=38"> DIGITAL EDITION – BONUS CONTENT EHRs By Rob</a> <a title="PharmaVOICE | March 2016 page 39" href="http://viewer.zmags.com/publication/d54b8d2e?page=39"> DIGITAL EDITION – BONUS CONTENT EHRs </a> <a title="PharmaVOICE | March 2016 page 40" href="http://viewer.zmags.com/publication/d54b8d2e?page=40"> Microbiome The Microbiome: A NEW RESEARCH TOOL</a> <a title="PharmaVOICE | March 2016 page 41" href="http://viewer.zmags.com/publication/d54b8d2e?page=41"> going to go since it is in the beginning phases i</a> <a title="PharmaVOICE | March 2016 page 42" href="http://viewer.zmags.com/publication/d54b8d2e?page=42"> Microbiome certain bacteria to see how they aff</a> <a title="PharmaVOICE | March 2016 page 43" href="http://viewer.zmags.com/publication/d54b8d2e?page=43"> The understanding of the microbiome has grown bec</a> <a title="PharmaVOICE | March 2016 page 44" href="http://viewer.zmags.com/publication/d54b8d2e?page=44"> CNS Patient Care Caring for Those with B</a> <a title="PharmaVOICE | March 2016 page 45" href="http://viewer.zmags.com/publication/d54b8d2e?page=45"> “We know that more than 15% of people over t</a> <a title="PharmaVOICE | March 2016 page 46" href="http://viewer.zmags.com/publication/d54b8d2e?page=46"> CNS Patient Care Pharmaceutical</a> <a title="PharmaVOICE | March 2016 page 47" href="http://viewer.zmags.com/publication/d54b8d2e?page=47"> Healthcare Businesswomen's Association CNS Story </a> <a title="PharmaVOICE | March 2016 page 48" href="http://viewer.zmags.com/publication/d54b8d2e?page=48"> DIGITAL EDITION – BONUS CONTENT Russia Despite</a> <a title="PharmaVOICE | March 2016 page 49" href="http://viewer.zmags.com/publication/d54b8d2e?page=49"> If state procurement is a significant part o</a> <a title="PharmaVOICE | March 2016 page 50" href="http://viewer.zmags.com/publication/d54b8d2e?page=50"> Russia Russian government adopted a number </a> <a title="PharmaVOICE | March 2016 page 51" href="http://viewer.zmags.com/publication/d54b8d2e?page=51"> Healthcare Access and Spending in Russia Hea</a> <a title="PharmaVOICE | March 2016 page 52" href="http://viewer.zmags.com/publication/d54b8d2e?page=52"> Market Research M arketResearch.</a> <a title="PharmaVOICE | March 2016 page 53" href="http://viewer.zmags.com/publication/d54b8d2e?page=53"> recent glut of online surveys, should not mean a </a> <a title="PharmaVOICE | March 2016 page 54" href="http://viewer.zmags.com/publication/d54b8d2e?page=54"> Market Research For Optimized Brand Strategies</a> <a title="PharmaVOICE | March 2016 page 55" href="http://viewer.zmags.com/publication/d54b8d2e?page=55"> are statistically significant and can validate hyp</a> <a title="PharmaVOICE | March 2016 page 56" href="http://viewer.zmags.com/publication/d54b8d2e?page=56"> Talent Optimization Talent for the FUTURE </a> <a title="PharmaVOICE | March 2016 page 57" href="http://viewer.zmags.com/publication/d54b8d2e?page=57"> Celebration Save the Date SEPTEMBER 15, 2016 </a> <a title="PharmaVOICE | March 2016 page 58" href="http://viewer.zmags.com/publication/d54b8d2e?page=58"> Innovator’s Corner A New Targeted Cancer TREATME</a> <a title="PharmaVOICE | March 2016 page 59" href="http://viewer.zmags.com/publication/d54b8d2e?page=59"> A COLLECTION OF MHEALTH NEWS, EVENTS, AND STRATEG</a> <a title="PharmaVOICE | March 2016 page 60" href="http://viewer.zmags.com/publication/d54b8d2e?page=60"> DIGITAL EDITION – BONUS CONTENT What’s New NE</a> <a title="PharmaVOICE | March 2016 page 61" href="http://viewer.zmags.com/publication/d54b8d2e?page=61"> DIGITAL EDITION – BONUS CONTENT NEW ELECTRONIC AN</a> <a title="PharmaVOICE | March 2016 page 62" href="http://viewer.zmags.com/publication/d54b8d2e?page=62"> DIGITAL EDITION – BONUS CONTENT Pharma Trax </a> <a title="PharmaVOICE | March 2016 page 63" href="http://viewer.zmags.com/publication/d54b8d2e?page=63"> DIGITAL EDITION – BONUS CONTENT Pharma Trax </a> <a title="PharmaVOICE | March 2016 page 64" href="http://viewer.zmags.com/publication/d54b8d2e?page=64"> DIGITAL EDITION – BONUS CONTENT Pharma Trax Onco</a> <a title="PharmaVOICE | March 2016 page 65" href="http://viewer.zmags.com/publication/d54b8d2e?page=65"> Excellence in Pharmaceutical Pricing and Market A</a> <a title="PharmaVOICE | March 2016 page 66" href="http://viewer.zmags.com/publication/d54b8d2e?page=66"> The Calendar INDUSTRY EVENTS AND CONFERENCES,</a> <a title="PharmaVOICE | March 2016 page 67" href="http://viewer.zmags.com/publication/d54b8d2e?page=67"> </a> <a title="PharmaVOICE | March 2016 page 68" href="http://viewer.zmags.com/publication/d54b8d2e?page=68"> Calendar MAR 15 March 15-16 4th Annual Pharma </a> <a title="PharmaVOICE | March 2016 page 69" href="http://viewer.zmags.com/publication/d54b8d2e?page=69"> MAR 21 March 21-23 12th Annual Life Sciences Acc</a> <a title="PharmaVOICE | March 2016 page 70" href="http://viewer.zmags.com/publication/d54b8d2e?page=70"> Calendar APR 5 April 5-6 Formulary, Co-Pay and</a> <a title="PharmaVOICE | March 2016 page 71" href="http://viewer.zmags.com/publication/d54b8d2e?page=71"> CCH - Congress Center Hamburg, Hamburg, Germany D</a> <a title="PharmaVOICE | March 2016 page 72" href="http://viewer.zmags.com/publication/d54b8d2e?page=72"> Calendar Cambridge Healthtech Institute, http:/</a> <a title="PharmaVOICE | March 2016 page 73" href="http://viewer.zmags.com/publication/d54b8d2e?page=73"> APR 25 April 25-27 2016 Diabetes Summit Hyatt Re</a> <a title="PharmaVOICE | March 2016 page 74" href="http://viewer.zmags.com/publication/d54b8d2e?page=74"> Calendar MAY 9 May 9-10 Big Data for Clinical </a> <a title="PharmaVOICE | March 2016 page 75" href="http://viewer.zmags.com/publication/d54b8d2e?page=75"> Information Exchange Group (IXG), http://www. inf</a> <a title="PharmaVOICE | March 2016 page 76" href="http://viewer.zmags.com/publication/d54b8d2e?page=76"> CLINICAL DATA INTEGRATION & MANAGEMENT </a> <a title="PharmaVOICE | March 2016 page 77" href="http://viewer.zmags.com/publication/d54b8d2e?page=77"> EXECUTIVE APPOINTMENTS AND PROMOTIONS IN THE HEAL</a> <a title="PharmaVOICE | March 2016 page 78" href="http://viewer.zmags.com/publication/d54b8d2e?page=78"> Talent Pool BIOPHARMA POOL Rowena Choudrie Kevi</a> <a title="PharmaVOICE | March 2016 page 79" href="http://viewer.zmags.com/publication/d54b8d2e?page=79"> The world of health care is evolving right before</a> <a title="PharmaVOICE | March 2016 page 80" href="http://viewer.zmags.com/publication/d54b8d2e?page=80"> The LAST Word Addressing the GENDER GAP </a> <a title="PharmaVOICE | March 2016 page 81" href="http://viewer.zmags.com/publication/d54b8d2e?page=81"> Today's Healthcare Landscape Demands a Di erent A</a> <a title="PharmaVOICE | March 2016 page 82" href="http://viewer.zmags.com/publication/d54b8d2e?page=82"> Analytics Product launch to Which prescrib</a>