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<br /> ADVERTISEMENT<br /> Septem<br /> ber 2015<br /> 21ST CENTURY CURES ACT<br /> WHAT THE NEW BILL MAY MEAN FOR DIGITAL HEALTH CARE MARKETING<br /> DOWNLOAD THE POV<br /> KLICK.COM/CURES-ACT<br /> WHAT DOES<br /> THE 21ST CENTURY CURES ACT<br /> MEAN TO YOU?<br /> The U.S. House Energy & Commerce (E&C) Committee has been working on “The 21st<br /> Century Cures Act” for over a year to ensure that the nation remains competitive in the<br /> eld of pharmaceutical development and so that much-needed lifesaving therapies can get<br /> to patients more quickly. Within this POV, we take a look at what this Act could mean for<br /> digital health care marketing in the U.S. From data sharing and telehealth to mobile medical<br /> apps and more, the Act could contain many provisions that will impact digital marketers.<br /> SEE WHAT THE ACT MEANS FOR YOU.<br /> KLICK.COM/CURES-ACT<br /> September 2015<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> Patient Journey<br /> <a title="PharmaVOICE | September 2015 page 1" href="http://viewer.zmags.com/publication/d55281bd?page=1"> ADVERTISEMENT Septem ber 2015 21ST CENTURY</a> <a title="PharmaVOICE | September 2015 page 2" href="http://viewer.zmags.com/publication/d55281bd?page=2"> WHAT DOES THE 21ST CENTURY CURES ACT MEAN TO YO</a> <a title="PharmaVOICE | September 2015 page 3" href="http://viewer.zmags.com/publication/d55281bd?page=3"> September 2015 THE FORUM FORTHE INDUSTRY </a> <a title="PharmaVOICE | September 2015 page 4" href="http://viewer.zmags.com/publication/d55281bd?page=4"> We found no upside to silos, territories, hand</a> <a title="PharmaVOICE | September 2015 page 5" href="http://viewer.zmags.com/publication/d55281bd?page=5"> THE FORUM FOR THE INDUSTRY EXECUTIVE </a> <a title="PharmaVOICE | September 2015 page 6" href="http://viewer.zmags.com/publication/d55281bd?page=6"> Contents September 2015 ON </a> <a title="PharmaVOICE | September 2015 page 7" href="http://viewer.zmags.com/publication/d55281bd?page=7"> Better adherence The new Adheris Health is the fi</a> <a title="PharmaVOICE | September 2015 page 8" href="http://viewer.zmags.com/publication/d55281bd?page=8"> Contents September 2015 </a> <a title="PharmaVOICE | September 2015 page 9" href="http://viewer.zmags.com/publication/d55281bd?page=9"> Our only competitor is status quo Tired o</a> <a title="PharmaVOICE | September 2015 page 10" href="http://viewer.zmags.com/publication/d55281bd?page=10"> Up front Awards... OGILVY HEALTHPR WINS </a> <a title="PharmaVOICE | September 2015 page 11" href="http://viewer.zmags.com/publication/d55281bd?page=11"> Payers and other stakeholders who influence utiliz</a> <a title="PharmaVOICE | September 2015 page 12" href="http://viewer.zmags.com/publication/d55281bd?page=12"> Upfront Americans Face HIGH DRUG COSTS The num</a> <a title="PharmaVOICE | September 2015 page 13" href="http://viewer.zmags.com/publication/d55281bd?page=13"> More than the sum of our parts </a> <a title="PharmaVOICE | September 2015 page 14" href="http://viewer.zmags.com/publication/d55281bd?page=14"> PHARMAVOICE.COM Upfront EDITOR’S T</a> <a title="PharmaVOICE | September 2015 page 15" href="http://viewer.zmags.com/publication/d55281bd?page=15"> ©2014 Chiltern International Ltd. All rights rese</a> <a title="PharmaVOICE | September 2015 page 16" href="http://viewer.zmags.com/publication/d55281bd?page=16"> Patient Journey By Robin Robinson THE Patient </a> <a title="PharmaVOICE | September 2015 page 17" href="http://viewer.zmags.com/publication/d55281bd?page=17"> 3 Ways Novartis Uses Technology to Engage Patient</a> <a title="PharmaVOICE | September 2015 page 18" href="http://viewer.zmags.com/publication/d55281bd?page=18"> Patient Journey found that gathering diverse pe</a> <a title="PharmaVOICE | September 2015 page 19" href="http://viewer.zmags.com/publication/d55281bd?page=19"> robust discussion, and networking, the in- sights</a> <a title="PharmaVOICE | September 2015 page 20" href="http://viewer.zmags.com/publication/d55281bd?page=20"> Patient Journey Laura Moore, Ed.D., lead health</a> <a title="PharmaVOICE | September 2015 page 21" href="http://viewer.zmags.com/publication/d55281bd?page=21"> WE BELIEVE… a transformation must occur to make o</a> <a title="PharmaVOICE | September 2015 page 22" href="http://viewer.zmags.com/publication/d55281bd?page=22"> DIGITAL EDITION – BONUS CONTENT Patient Journey </a> <a title="PharmaVOICE | September 2015 page 23" href="http://viewer.zmags.com/publication/d55281bd?page=23"> DIGITAL EDITION – BONUS CONTENT Patient Journey </a> <a title="PharmaVOICE | September 2015 page 24" href="http://viewer.zmags.com/publication/d55281bd?page=24"> Patient Journey called More to Psoriasis that g</a> <a title="PharmaVOICE | September 2015 page 25" href="http://viewer.zmags.com/publication/d55281bd?page=25"> evolve as technology improves and become</a> <a title="PharmaVOICE | September 2015 page 26" href="http://viewer.zmags.com/publication/d55281bd?page=26"> Mobile Age Robin Robinson T oday’s </a> <a title="PharmaVOICE | September 2015 page 27" href="http://viewer.zmags.com/publication/d55281bd?page=27"> If companies aren’t reaching healthcare professio</a> <a title="PharmaVOICE | September 2015 page 28" href="http://viewer.zmags.com/publication/d55281bd?page=28"> Mobile Age Many physicians have becom</a> <a title="PharmaVOICE | September 2015 page 29" href="http://viewer.zmags.com/publication/d55281bd?page=29"> Connect CONNECT DEEPER. Do you need a hand in</a> <a title="PharmaVOICE | September 2015 page 30" href="http://viewer.zmags.com/publication/d55281bd?page=30"> GENE THERAPY Gene Therapy: DELIVERING ONTHEPROMI</a> <a title="PharmaVOICE | September 2015 page 31" href="http://viewer.zmags.com/publication/d55281bd?page=31"> “There is now an understanding of the im- p</a> <a title="PharmaVOICE | September 2015 page 32" href="http://viewer.zmags.com/publication/d55281bd?page=32"> GENE THERAPY The collaboration focuses on t</a> <a title="PharmaVOICE | September 2015 page 33" href="http://viewer.zmags.com/publication/d55281bd?page=33"> ifest several months after birth, when patients’ </a> <a title="PharmaVOICE | September 2015 page 34" href="http://viewer.zmags.com/publication/d55281bd?page=34"> SPONSORED CONTENT Which Patients Are Really </a> <a title="PharmaVOICE | September 2015 page 35" href="http://viewer.zmags.com/publication/d55281bd?page=35"> population in gray. This rep- resents the traditi</a> <a title="PharmaVOICE | September 2015 page 36" href="http://viewer.zmags.com/publication/d55281bd?page=36"> DIGITAL EDITION – BONUS CONTENT GENE THERAPY G</a> <a title="PharmaVOICE | September 2015 page 37" href="http://viewer.zmags.com/publication/d55281bd?page=37"> search and develop innovative gene medicine techn</a> <a title="PharmaVOICE | September 2015 page 38" href="http://viewer.zmags.com/publication/d55281bd?page=38"> GENE THERAPY industry solutions for design, res</a> <a title="PharmaVOICE | September 2015 page 39" href="http://viewer.zmags.com/publication/d55281bd?page=39"> DIGITAL EDITION – BONUS CONTENT October 12-14, 2</a> <a title="PharmaVOICE | September 2015 page 40" href="http://viewer.zmags.com/publication/d55281bd?page=40"> ONCOLOGY Denise Myshko Oncology KOLS: AN IMPO</a> <a title="PharmaVOICE | September 2015 page 41" href="http://viewer.zmags.com/publication/d55281bd?page=41"> Thought leaders in oncology often specialize in a</a> <a title="PharmaVOICE | September 2015 page 42" href="http://viewer.zmags.com/publication/d55281bd?page=42"> ONCOLOGY There will be increasing r</a> <a title="PharmaVOICE | September 2015 page 43" href="http://viewer.zmags.com/publication/d55281bd?page=43"> Erik Dalton, executive VP of Healthcasts, sa</a> <a title="PharmaVOICE | September 2015 page 44" href="http://viewer.zmags.com/publication/d55281bd?page=44"> ITALY By Kim Ribbink I </a> <a title="PharmaVOICE | September 2015 page 45" href="http://viewer.zmags.com/publication/d55281bd?page=45"> the second-largest manufac- turing sector in It</a> <a title="PharmaVOICE | September 2015 page 46" href="http://viewer.zmags.com/publication/d55281bd?page=46"> ITALY The largest share of the Italian biotec</a> <a title="PharmaVOICE | September 2015 page 47" href="http://viewer.zmags.com/publication/d55281bd?page=47"> drugs to price cuts, discounts, reimbursement lim</a> <a title="PharmaVOICE | September 2015 page 48" href="http://viewer.zmags.com/publication/d55281bd?page=48"> SponSored Content Unlocking the Promise of Per</a> <a title="PharmaVOICE | September 2015 page 49" href="http://viewer.zmags.com/publication/d55281bd?page=49"> SponSored Content AmerisourceBergen</a> <a title="PharmaVOICE | September 2015 page 50" href="http://viewer.zmags.com/publication/d55281bd?page=50"> Data Management Data LEADING THE WAY </a> <a title="PharmaVOICE | September 2015 page 51" href="http://viewer.zmags.com/publication/d55281bd?page=51"> patients are using their products. This infor- ma</a> <a title="PharmaVOICE | September 2015 page 52" href="http://viewer.zmags.com/publication/d55281bd?page=52"> Data Management Internet. Debates over the futu</a> <a title="PharmaVOICE | September 2015 page 53" href="http://viewer.zmags.com/publication/d55281bd?page=53"> Bright lights. Second City. We've made a name fo</a> <a title="PharmaVOICE | September 2015 page 54" href="http://viewer.zmags.com/publication/d55281bd?page=54"> Contributed by: EILEEN MOYER Senior Principal,Tec</a> <a title="PharmaVOICE | September 2015 page 55" href="http://viewer.zmags.com/publication/d55281bd?page=55"> WITH THE CORRECT ALIGNMENT OF PEOPLE, PROCESSES, </a> <a title="PharmaVOICE | September 2015 page 56" href="http://viewer.zmags.com/publication/d55281bd?page=56"> C ustomer relationship marketing, no</a> <a title="PharmaVOICE | September 2015 page 57" href="http://viewer.zmags.com/publication/d55281bd?page=57"> and these differentiate big data from the large s</a> <a title="PharmaVOICE | September 2015 page 58" href="http://viewer.zmags.com/publication/d55281bd?page=58"> O ften when I feel unwell and have to vi</a> <a title="PharmaVOICE | September 2015 page 59" href="http://viewer.zmags.com/publication/d55281bd?page=59"> and data-driven application that matches your rol</a> <a title="PharmaVOICE | September 2015 page 60" href="http://viewer.zmags.com/publication/d55281bd?page=60"> Marketing New CONNECTIONS The changing </a> <a title="PharmaVOICE | September 2015 page 61" href="http://viewer.zmags.com/publication/d55281bd?page=61"> Marketing EXECUTIVE VIEWPOINTS THE SOFT SKILLS</a> <a title="PharmaVOICE | September 2015 page 62" href="http://viewer.zmags.com/publication/d55281bd?page=62"> Marketing ployers adopt high-deductible heal</a> <a title="PharmaVOICE | September 2015 page 63" href="http://viewer.zmags.com/publication/d55281bd?page=63"> More than the sum of our parts Cello Health of</a> <a title="PharmaVOICE | September 2015 page 64" href="http://viewer.zmags.com/publication/d55281bd?page=64"> Marketing How Cognitive Computing will CHANGE </a> <a title="PharmaVOICE | September 2015 page 65" href="http://viewer.zmags.com/publication/d55281bd?page=65"> WHY GIVE LESS THAN 100%? You could hire a separat</a> <a title="PharmaVOICE | September 2015 page 66" href="http://viewer.zmags.com/publication/d55281bd?page=66"> Marketing It’s Time TO CHANGE THE CONVERSATION</a> <a title="PharmaVOICE | September 2015 page 67" href="http://viewer.zmags.com/publication/d55281bd?page=67"> WEARENOWINA“ONETOONE” WORLD THAT IS SUPPORTED AND</a> <a title="PharmaVOICE | September 2015 page 68" href="http://viewer.zmags.com/publication/d55281bd?page=68"> Frontline Medical Communications is a leading hea</a> <a title="PharmaVOICE | September 2015 page 69" href="http://viewer.zmags.com/publication/d55281bd?page=69"> YOUR BRAND’S COMMUNICATIONS CONNECTION Bran</a> <a title="PharmaVOICE | September 2015 page 70" href="http://viewer.zmags.com/publication/d55281bd?page=70"> Marketing Building a Better Message FOR PATIE</a> <a title="PharmaVOICE | September 2015 page 71" href="http://viewer.zmags.com/publication/d55281bd?page=71"> THE NEW ROLE OF THE MARKETER IS TO DELIVER AN AUT</a> <a title="PharmaVOICE | September 2015 page 72" href="http://viewer.zmags.com/publication/d55281bd?page=72"> Marketing A Balanced VALUE EXCHANGE Purposed E</a> <a title="PharmaVOICE | September 2015 page 73" href="http://viewer.zmags.com/publication/d55281bd?page=73"> wealth of information from a digital steering com</a> <a title="PharmaVOICE | September 2015 page 74" href="http://viewer.zmags.com/publication/d55281bd?page=74"> T he rising prominence of rich media and </a> <a title="PharmaVOICE | September 2015 page 75" href="http://viewer.zmags.com/publication/d55281bd?page=75"> Enabling better conversations with colleagues, cu</a> <a title="PharmaVOICE | September 2015 page 76" href="http://viewer.zmags.com/publication/d55281bd?page=76"> C-Suite: Clinical Service Contract Research ORGA</a> <a title="PharmaVOICE | September 2015 page 77" href="http://viewer.zmags.com/publication/d55281bd?page=77"> </a> <a title="PharmaVOICE | September 2015 page 78" href="http://viewer.zmags.com/publication/d55281bd?page=78"> Innovator’s Corner A New Way to Address DRUG-RES</a> <a title="PharmaVOICE | September 2015 page 79" href="http://viewer.zmags.com/publication/d55281bd?page=79"> The Network A COLLECTION OF SOCIAL MEDIA NEWS, EV</a> <a title="PharmaVOICE | September 2015 page 80" href="http://viewer.zmags.com/publication/d55281bd?page=80"> What’s New NEW HEALTHCARE-RELATED PRODUCTS, SERVI</a> <a title="PharmaVOICE | September 2015 page 81" href="http://viewer.zmags.com/publication/d55281bd?page=81"> TRADITIONAL MONITORING LETS YOU WATCH. ADAPTIVE </a> <a title="PharmaVOICE | September 2015 page 82" href="http://viewer.zmags.com/publication/d55281bd?page=82"> DIGITAL EDITION – BONUS CONTENT Pharma TraxSALES,</a> <a title="PharmaVOICE | September 2015 page 83" href="http://viewer.zmags.com/publication/d55281bd?page=83"> DIGITAL EDITION – BONUS CONTENT Pharma Trax T</a> <a title="PharmaVOICE | September 2015 page 84" href="http://viewer.zmags.com/publication/d55281bd?page=84"> Tools of the Trade NEW ELECTRONIC AND WEB-BASED A</a> <a title="PharmaVOICE | September 2015 page 85" href="http://viewer.zmags.com/publication/d55281bd?page=85"> Updates Parexel International has launched the n</a> <a title="PharmaVOICE | September 2015 page 86" href="http://viewer.zmags.com/publication/d55281bd?page=86"> The Calendar INDUSTRY EVENTS AND CONFERENCES,</a> <a title="PharmaVOICE | September 2015 page 87" href="http://viewer.zmags.com/publication/d55281bd?page=87"> INAUGURAL Celebration www.pharmavoice.com/pv10</a> <a title="PharmaVOICE | September 2015 page 88" href="http://viewer.zmags.com/publication/d55281bd?page=88"> Calendar SEP 15 September 15-16 Analytical Met</a> <a title="PharmaVOICE | September 2015 page 89" href="http://viewer.zmags.com/publication/d55281bd?page=89"> ePatient @ePatCon Connections/2015 Enhancing ePa</a> <a title="PharmaVOICE | September 2015 page 90" href="http://viewer.zmags.com/publication/d55281bd?page=90"> Calendar SEP 21 September 21-22 Global Engage’</a> <a title="PharmaVOICE | September 2015 page 91" href="http://viewer.zmags.com/publication/d55281bd?page=91"> ANYTIMEANYWHERE: Engaging Providers and Patients </a> <a title="PharmaVOICE | September 2015 page 92" href="http://viewer.zmags.com/publication/d55281bd?page=92"> Calendar Cambridge Healthtech Institute, http:/</a> <a title="PharmaVOICE | September 2015 page 93" href="http://viewer.zmags.com/publication/d55281bd?page=93"> 3rd Annual Customer Engagement USA The no.1 Meet</a> <a title="PharmaVOICE | September 2015 page 94" href="http://viewer.zmags.com/publication/d55281bd?page=94"> Calendar SEP 29 September 29-30 Cell & Gene Th</a> <a title="PharmaVOICE | September 2015 page 95" href="http://viewer.zmags.com/publication/d55281bd?page=95"> </a> <a title="PharmaVOICE | September 2015 page 96" href="http://viewer.zmags.com/publication/d55281bd?page=96"> Calendar Alzheimer’s Drug Discovery Foundation,</a> <a title="PharmaVOICE | September 2015 page 97" href="http://viewer.zmags.com/publication/d55281bd?page=97"> The Biopolis Shared Facilities – Matrix Level 4, </a> <a title="PharmaVOICE | September 2015 page 98" href="http://viewer.zmags.com/publication/d55281bd?page=98"> Calendar OCT 20 October 20-21 The 2nd Syntheti</a> <a title="PharmaVOICE | September 2015 page 99" href="http://viewer.zmags.com/publication/d55281bd?page=99"> OCT 26 October 26-29 BioProcess International Co</a> <a title="PharmaVOICE | September 2015 page 100" href="http://viewer.zmags.com/publication/d55281bd?page=100"> Calendar International Quality & Productivity C</a> <a title="PharmaVOICE | September 2015 page 101" href="http://viewer.zmags.com/publication/d55281bd?page=101"> fastcongress.com/3D-cell-culture/ NOV 9 Novembe</a> <a title="PharmaVOICE | September 2015 page 102" href="http://viewer.zmags.com/publication/d55281bd?page=102"> Calendar NOV 16 November 16-18 Clinical Projec</a> <a title="PharmaVOICE | September 2015 page 103" href="http://viewer.zmags.com/publication/d55281bd?page=103"> NOV 24 November 24-27 Pharmtech & Ingredients: 1</a> <a title="PharmaVOICE | September 2015 page 104" href="http://viewer.zmags.com/publication/d55281bd?page=104"> </a> <a title="PharmaVOICE | September 2015 page 105" href="http://viewer.zmags.com/publication/d55281bd?page=105"> Sherri Goldstein for clients, and bring structure</a> <a title="PharmaVOICE | September 2015 page 106" href="http://viewer.zmags.com/publication/d55281bd?page=106"> Talent Pool BIOTECH POOL Dr. Larry Bell Dr. And</a> <a title="PharmaVOICE | September 2015 page 107" href="http://viewer.zmags.com/publication/d55281bd?page=107"> Mr. Fu joins Portola from Bristol-Myers</a> <a title="PharmaVOICE | September 2015 page 108" href="http://viewer.zmags.com/publication/d55281bd?page=108"> Talent Pool primarily on pain management, whe</a> <a title="PharmaVOICE | September 2015 page 109" href="http://viewer.zmags.com/publication/d55281bd?page=109"> </a> <a title="PharmaVOICE | September 2015 page 110" href="http://viewer.zmags.com/publication/d55281bd?page=110"> The LAST Word A Unique Approach TO REGENERATIVE </a> <a title="PharmaVOICE | September 2015 page 111" href="http://viewer.zmags.com/publication/d55281bd?page=111"> Your co-pay support program is half empty... if y</a> <a title="PharmaVOICE | September 2015 page 112" href="http://viewer.zmags.com/publication/d55281bd?page=112"> Analytics Product launch to Which prescrib</a>